Every positive review posted online is a form of advertising. Although they have no catchy taglines or provocative photos, they have genuine opinions about real experiences. Those are what convince customers to buy above all. In today’s digitally connected world, positive reviews help realtors get new clients. They are one of the most effective ways to for you to start selling more properties.
Positive reviews on sites like Google, Facebook, Zillow and more reviews help realtors grow their client base in several ways:
1) Build homebuyers’ trust
The power of online research and reputation is such that 84% of people trust online reviews as much as personal recommendations from family friends. And 92% would choose a business with a 4-star rating or higher (BrightLocal).
High ratings aren’t the only thing customers care about, however. They also check to see how recent your reviews are, and prefer newer reviews to those posted months ago. In fact, research shows that reviews older than 6 months aren’t considered relevant to most customers.
2) Dominate local competition
As a realtor, your online presence is often your first introduction to a prospective client. For example, when someone searches for “best realtor in Chicago,” they’re bombarded with pages of results. Only 2% of them look further than the first page. Their initial click is based on a quick scan, and positive reviews can help you catch their eye.
First, the fresh, keyword-rich content in new reviews shows Google you’re legitimate, moving you higher in search results. Next, reviews help realtors stand out from the competition by generating star ratings below your listing in search results. These are called “rich snippets“, awarded to you by Google when you’ve stacked up enough positive reviews. If you still haven’t claimed your business page on Google and Facebook, do it now. Real-estate specific sites like Zillow are worth signing up for as well. In the last 5 years, the number of people that regularly search online for local services has doubled.
Read also: Listings management: Your guide to local SEO
3) Reach a wide audience
Different people consult different sites when searching for a Realtor. Realtors with high star ratings and lots of reviews will be able to grab business and when your business is buzzing with an increasing number of Yelp and Google reviews, then your website has the best chance to get discovered. This is also your chance to engage with clients who leave positive reviews and use recent ones on your website and in social channels.
Read also: Most important review sites for realtors
Getting new reviews is one of the first steps towards taking control of your online reputation, and the best way to stand out as the best option for prospective home buyers. Good news: There are tools available to help you get started and make getting reviews and managing them simple and easy. To learn more, try out BirdEye for free and see how easy it can be to grow your business.