You may sometimes wonder if customer reviews are a blessing or curse for your business. Research shows that 92% of potential customers read online reviews before choosing a business. That itself is reason enough to focus on customer reviews. Here are seven other reasons that make customer reviews crucial to your business.
They help you understand customer issues
As a business owner, you aim to offer an exceptional customer experience. Reviews empower you to understand the true feelings of your customers, letting you drive changes and improvements when needed. Also, reviews are a great way of interacting with existing customers and providing them with a platform where they can share their experience.
They improve visibility on search engines
Google and other search engines love user-generated content like online reviews. It is estimated that customer reviews account for almost 13% of all ranking signals that get you to the top of the search. Reviews are like a constant stream of fresh content that you can add to your website making it favorable for search engines. Customer reviews also have keywords that can improve your search engine rank.
They build customer trust
Positive reviews make customers trust your business. According to research, customers trust online reviews just as much as recommendations made by their family and friends. Good reviews improve the perception of your business and help you get more customers.
They increase brand awareness
The more customer reviews you have across multiple online listings and social media, the more your brand name appears online. This brand publicity ultimately translates into new customers, more recommendations from existing customers, and a positive word-of-mouth marketing.
They help build your online reputation
By encouraging your customers to post their feedback about your business on review sites such as Google, Angie’s List, social media and your business website, you can reach a wider audience. Positive reviews improve the online reputation of your business and draw in more customers.
They help you gain insights into what customers think about you
By analyzing and understanding the feedback from your customers, you can gain insights into what they think about your business and how your business is performing. Listening to your customers and addressing their problems can help a great deal in improving your overall customer experience.
Positive reviews are a great morale booster
Who doesn’t love compliments? Positive customer reviews are a psychological boost for you and your team. It’s an amazing feeling to see a five-star rating from your customer as soon as you check your email in the morning.
Getting new reviews is an important step towards building a compelling online reputation for your business. More positive reviews mean more business.
How can you get more customer reviews?
This is where BirdEye, a customer experience, and online reputation management solution comes into the picture. Using BirdEye’s review generation feature you can solicit customer reviews via email, text messages, mobile kiosks, drip campaigns, Facebook and your business website. You can track the status of your review requests in real-time and get notified whenever a review is posted about your business. Using BirdEye’s powerful dashboard, you can even respond to reviews and share them on your social media pages.
Wondering how BirdEye can help you get more customer reviews?
Sign-up for a free BirdEye trial account today to find out.