Revealed: Best times to post on Twitter for your business 

Everyone is on Twitter (currently X), making it crucial to step up your Twitter game. A recent Birdeye study revealed that nearly 49% of businesses include Twitter marketing in their social media strategy. However, generating strong impressions on the platform can be an uphill battle with frequent algorithm changes. But we have an insider secret to share – knowing the best times to post on Twitter can give you a significant competitive edge. 

But, there are many questions surrounding this topic – is there an optimal time for posting? When should you share videos, images, or links? 

The confusion ends here. This blog post provides a comprehensive guide to the best times to post content on Twitter that your business can instantly use. 

Why is it important to know the best time to post on Twitter? 

Knowing the best time to post on Twitter can help you instantly reach your target audience, generate quick engagement, and improve your chances of going viral. 

Social media algorithms are complex, with various factors influencing engagement across platforms. While it might seem that timing isn’t critical, selecting the ideal moment to post significantly enhances the visibility and impact of your Twitter content. 

This strategic consideration is more critical than ever, as the platform has updated its sorting method to prioritize posts by likes, moving away from the previous chronological feed. The classic chronological feed now resides in the “Following” tab, where users can view content from the individuals and businesses they follow. 

The surefire way to maximize your content’s visibility and drive instant engagement is to pinpoint the best posting times for your Twitter audience.

Related read: Tips to boost your Twitter marketing 

What is the best time to post on Twitter? 

Research shows that the best times to post on Twitter are 7 AM to 10 AM and 2 PM to 4 PM local time. With Twitter replacing news sites and becoming the go-to platform for instant updates and breaking news, users are likelier to be online during their morning commute or lunch hours. 

Also read: The best times to post on social media for all platforms in 2024 

The best time to post on Twitter: Day-wise breakup

As user behavior fluctuates across the week, the best time to post on Twitter varies, too. Here is a breakdown of the best times to post on Twitter for each day of the week. 

Let’s delve into why these are the best times to post on Twitter for each day. 

Monday 

While Twitter posts see great engagement on weekdays, Mondays are not the best days to post on Twitter. But if you have to, the best times to post on Twitter on Monday are 9 AM and 1 PM to 3 PM.

This is when the Twitter audience is expected to be the most active on the platform and engage with your content. 

Tuesday

Weekdays are when activity peaks on Twitter, so it is a good idea to start posting your best content. If you do, the best time to post on Twitter is Tuesday between 9 AM and 1 PM.

Twitter users are the most active during this period, depending on their routines and work schedules. 

Wednesday 

As the week goes on, the activity on Twitter increases and usually peaks around Wednesdays and Thursdays. And research shows that the best times to post on Twitter on Wednesday are between 7 AM – 10 AM and 2 PM – 4 PM. 

Twitter users like to catch up with friends, family, businesses, and the latest trending topics during their work commute, early morning routines, and the lunch hour. 

Thursday

Mid-week usually brings in work fatigue and inspires people to take a break from their everyday lives to go online. And businesses can take advantage of this increase in activity. The best times to post on Twitter on Thursdays are between 7 AM – 10 AM and 2 PM – 4 PM. 

Friday

As the weekend nears, the activity starts to slow down. Users are more likely to be invested in wrapping up the week and planning their weekends. However, if you have content that needs to go out, we recommend that the best time to post on Twitter on Fridays is between 8 AM and 12 noon. 

This way, you can benefit from the early morning activity and generate engagement for your content. 

Saturday

The best time to post on Twitter on Saturday is in the afternoon between 1 PM and  4 PM. Twitter users are not very active on weekends, but user activity peaks during the afternoon when people like to scroll and catch up on the content they may have missed during the week. 

Sunday 

We don’t recommend posting on this day, but if you have to, the best time to post on Twitter on Sundays would be between 11 AM – 2 PM. 

This way, you may capture the attention of the Twitter audience, catching up on the latest trends during the weekend. 

Related read: The best time to post on YouTube and The best times to post on Instagram 

Best time to post on Twitter: Industry-wise breakup

The best times to post on Twitter vary based on the target audience, user demographics, industry, and location. Businesses need to understand the best time trends concerning their industry to leverage the correct information. 

This section covers the best times to post on Twitter for top industries such as healthcare, wellness, real estate, automotive dealerships, restaurants, and professional services. Let’s dive in. 

Healthcare 

The target audience for healthcare businesses such as dental chains, hospitals, and doctors is working professionals between 20 and 40 years old. 

The best time for healthcare brands to post on Twitter is 8 AM – 10 AM on Tuesdays, Wednesdays, and Thursdays. 

Posting educational and promotional healthcare content at this time can help you instantly gain the attention of your target audience to improve your conversion rates. 

Wellness

Like healthcare brands, wellness businesses have a primarily working professional target audience. So, the best time to post on Twitter for wellness brands would also be 8 AM to 3 PM on weekdays. 

You can secure the highest engagement for your tweets during this time frame. 

Real estate 

A recent study found that  Research shows that the best time for real estate businesses to post on Twitter is weekdays, specifically Tuesday and Wednesday, between 8 AM and 1 PM. 

This is when the activity peaks on Twitter, with young professionals scouring the platform for the latest information from brands, news outlets, and more. 

Automotive 

Car dealerships and other automotive businesses can reach a broader audience on Twitter and generate interest in their brands. A good strategy would be to choose the best times for automotive businesses to post on Twitter. 

The optimal time here would be to post between 10 AM and 1 PM on Thursdays and Fridays, as that is when people are looking to research brands for purchase or repair needs. 

Restaurants 

Seeing and engaging with restaurant content is usually considered a leisure activity, so the best time for restaurants to post on Twitter is around Fridays and Saturdays between 8 PM and 11 PM. 

That is when Twitter users tend to focus more on entertaining content than news reports or trending topics. 

This also works for most hospitality brands. 

Professional services 

Twitter marketing for professional service businesses like lawyers, accounting firms, and other consulting firms requires brand building, generating interest, and growing followers on the platform. 

This requires a focused audience, so publishing Twitter posts between 3 PM and 9 PM works best for this industry. You can also consider the time between 9 AM and 12 PM, as users usually scroll through between work breaks. 

What is the worst time to post on Twitter? 

Just as there are ideal times to post on Twitter, certain days can hamper your content’s reach and cause you to miss out on potential engagement opportunities. 

As user activity dips over the weekend, Sunday emerges as one of the least favorable times to post on Twitter. Users tend to focus on personal activities during this time, resulting in lower engagement with social media content. 

During the weekdays, it’s advisable to avoid posting after 7 PM. 

How to find your best time to post on Twitter? 

Most information on the best times to post social media content is generic and may not work for all businesses. Brands must review the existing information and analyze their social media activity to find the best time for their social media accounts. 

Here are the steps to find your best time to post on Twitter: 

Analyze Twitter insights

Your best time to post on Twitter heavily depends on how your followers use the platform, and there are many ways to find this. The first and most reliable way is to explore the insights from Twitter Analytics for your business Twitter account. 

You can access Twitter Analytics from your profile settings or go to https://analytics.twitter.com/ and log in with your Twitter/ X account. 

The dashboard gives you an overview of your activity, the top-performing posts, and follower growth trends over the past few weeks/months. 

Leverage these insights to:

• Discover your best-performing posts and understand patterns in posting time, if any 
• Analyze the followers section and identify which content/posting time brought the highest follower growth for your account 
• Understand your Twitter performance and drive information regarding follower behavior 

Managing multiple social media accounts for your business locations? You can now get social media analytics and reports for all your accounts and locations from a single dashboard with Birdeye Social. Identify best-performing posts, follower growth trends, and other reports customized to your needs instantly. 

Understand your audience 

The better you know your audience, the easier it is to identify the best time to post on Twitter for your business. That is why businesses must invest in understanding their customer demographics, purchasing habits, social media habits, and preferences in branded content. 

For example, a car dealership chain can run a marketing survey to identify what its customer base wants to see on Twitter, how often they use social media, and when they generally log on to the platform. 

This can help them choose the best times, shape their content strategy, and invest in the right social media platforms.

Check competitor activity 

Finding reference points from their previous social media content may be complicated for businesses just starting on Twitter. In such cases, businesses can audit the social media activity of their competitors to find:

• Their posting schedules 
• Best-performing content by measuring likes, retweets, and quote tweets 
• Target audience sentiment to gauge their preferences

This data should give you an approximation of the best times for you to post on Twitter. 

Experiment with content schedules 

When you have the required data, it is time to implement it. Chalk out a content publishing plan for Twitter by choosing various time slots for similar content. Experiment with time slots, content formats, and posting frequency to understand what works best for your business. 

It is essential to keep a close eye on your analytics to identify top-performing posts, the best times to post, and favorite content formats for your audience. You can quickly replicate the patterns and get the desired results. 

Use social media management tools to leverage the best times to post on Twitter

Overall, the best time to post on Twitter is between Tuesday and Friday between 10 AM and 1 PM, with user activity peaking around Wednesday and Thursday. However, this varies according to the business’s industry, target audience, and overall user preferences on the platform. 

Businesses must understand the best times to post on Twitter, leverage social media management tools like Birdeye to schedule content, and make strides to improve engagement on the platform. 

Frequently used questions about the best times to post on Twitter 

Ace social media marketing with AI-driven Birdeye Social 

Knowing the best time to post on Twitter is important for your social media marketing efforts. But there is so much more to it, especially for large enterprises with the challenge of managing multiple social media accounts across various platforms. 

With Birdeye Social, businesses can:

• Simplify content creation with in-built AI-driven social media post-generation tools 
• Plan and schedule their content to leverage the best times to post on social media platforms
• View, manage, and engage across multiple social media accounts from a single dashboard 
• Leverage AI to social media comments, messages, and more
• Gain keen insights into their social media performance with custom reporting tools 
• Share best reviews across all their social media accounts 

Get started now with Birdeye Social, the leading AI-driven social media management platform company with solutions for all enterprise needs.