How to get verified on TikTok (even without 100k followers)

How to get verified on TikTok has less to do with follower count and more to do with how credible, consistent, and visible you appear to the platform. And yet, for most creators and brands, the path to that blue checkmark is still frustratingly unclear.

You post consistently, your content performs well, and your audience is engaged—but the TikTok verification badge still feels out of reach. That blue check is more than just a status symbol—it’s proof that you’re honest, recognized, and trusted. 

So, while there’s no trick for how to get verified on TikTok in 5 minutes, understanding what TikTok values can dramatically increase your chances of getting that coveted blue tick of pride. 

Read this blog further to uncover how to verify your TikTok for business account, how to submit your verification request, and the steps that matter more than follower counts.

What is TikTok verification?

TikTok verification refers to the process by which TikTok confirms that an account belongs to the real person, brand, or entity it claims to represent. This is indicated by a blue checkmark that appears next to the TikTok username in search results and on the profile.

Why is TikTok verification important?
It signals trust. Verified accounts appear more credible in search results, get more engagement, and are less likely to be copied or reported as fake.

Requirements to get verified on TikTok

Once you know which verification track applies to your TikTok account, the next step is understanding what TikTok actually looks for. Contrary to popular belief, there’s no public checklist. But over time, a pattern has emerged, and meeting these expectations is key to earning that verified badge.

TikTok uses both automated systems and human reviewers to evaluate applications. Here’s what consistently matters across both personal and business verification requests:

Your account must be authentic

The account must clearly belong to a real person, brand, or organization. If TikTok suspects it’s a fan account, impersonation, or parody, it won’t qualify.

You need to post original, high-quality content

Content must be consistently published, on-brand, and aligned with your audience. TikTok prioritizes accounts that show thoughtful content creation over time, not viral one-offs, so write creative TikTok captions. 

Your account must be complete

This includes:

• A recognizable profile photo
• A well-written bio
• A linked verified email
• Clear indicators of your target audience

Accounts that skip this step are often considered incomplete, which weakens the verification request.

You must have real-world visibility

TikTok wants to know you’re notable outside the app, too. Think:

• Press releases or interviews
• Mentions in multiple news sources
• Strong presence on social media platforms
• External links in search results pointing to your work

This boosts your account’s notability, mainly when supported by trusted sources.

You must follow community standards

Accounts with repeated flags, takedowns, or community guidelines violations will likely be denied, even if other requirements are met.

Reminder: If your account repeatedly gets reported or breaks guidelines, verification will be tough, and TikTok may even revoke a verified badge later.

Now that you know what TikTok expects from both creators and brands, it’s time to look at the reality: why meeting these criteria isn’t always enough, and why verification is harder to get in 2025.

Who gets verified on TikTok—and why it’s harder now

Even if you meet every listed requirement, your TikTok verification is far from guaranteed. Over the past year, TikTok has quietly refined how it evaluates accounts, and in 2025, it’s more selective than ever. That’s because verification isn’t just about protecting identity anymore; it’s about who adds value to the platform.

Accounts that earn the verified badge today tend to have a combination of notability, originality, and platform trust, and that’s a moving target.

TikTok’s two verification paths: Creator vs. business

Before you send your verification request, you need to know this: TikTok doesn’t treat all accounts the same. The path to getting the verified badge depends entirely on who you are and what your account represents.

There are two main types of verification on TikTok, and knowing which one applies to you can help avoid delays, rejections, or wasted efforts.

1. Creator verification (personal account)

If you’re a public figure, content creator, journalist, or artist, you’re applying for verification based on individual notability. TikTok checks whether your personal account reflects a real person, not a parody or fan account. They’ll also evaluate if the account belongs to someone with strong visibility both on and off the app.

To succeed here, you’ll need:

• Original, high-quality videos with strong engagement
• Evidence of press mentions or a good number of social media followers 
• A complete profile with a verified email address, professional bio, and profile photo

2. Business verification (brand or entity)

If your TikTok account represents a company, organization, or institution, you’ll follow the business verification track. This path goes through TikTok’s Ads Manager or Creator Marketplace and involves submitting business documents.

TikTok checks:

• Whether your account represents a legitimate entity
• If your business name matches your online presence
• Whether your account type is consistent with your content and audience

They also cross-check your activity across social media platforms to confirm brand consistency.

Pro tip: Your account should be public, active, and clearly aligned with your brand voice before you begin the TikTok verification application process.

What if you’re not sure which one applies?
If you’re an influencer running your own brand or a creator with a small business, choose the account type that aligns most with your public identity. TikTok may reject your verification application if the entity claiming the account doesn’t match the account’s behavior or purpose.

TikTok prioritizes accounts with public presence

High-performing creators, journalists, subject matter experts, and public figures tend to get reviewed first, especially if they appear in search results, have press releases, or are cited in multiple news sources.

But it’s not only about fame. TikTok also looks for:

• Institutional verification (Do you represent a real organization?)
• Strong TikTok SEO and audience alignment
• Track record of producing engaging content that others interact with

The platform penalizes inactivity or inconsistency

Even if you’re a recognizable figure, an idle or inactive account will often be passed over. TikTok wants verified accounts to be active contributors, not dormant profiles with a status symbol.

• Posting once a month? That’s not enough.
• Duplicating content across accounts? You’ll lose credibility.
• Violating guidelines? TikTok can and will remove verification.

Want to get more views on TikTok? Implement these 14 proven methods. 

TikTok won’t verify copycats—even popular ones

If your account is based on reposted trends, niche memes, or format mimicry, it may struggle to qualify. The algorithm favors content originality and brand identity, whether you’re a solo creator or a growing business account.

Being a TikTok user with a loyal following doesn’t automatically get you verified, but being seen as trusted, unique, and real, on and off the app, does.

So, what should you do if you meet the requirements but haven’t been verified? The next step is to apply, but even that needs to be done with care.

How to get verified on TikTok: 3 ways to apply 

Once your TikTok profile is fully optimized and meets TikTok’s expectations, it’s time to apply. But here’s where most people slip up: the process might look simple, but how you position yourself makes all the difference. 

Whether you’re submitting a personal or business verification, the application needs to reflect more than just good content—it needs to signal legitimacy, consistency, and relevance.

Way 1: For personal accounts: Apply via the TikTok app

1. Open the TikTok app, tap on your profile
2. Tap Profile → Settings and privacy, then tap Account

On ‘Account’ page scroll down, then tap Verification, and choose your account type

Choose “Personal account” when prompted and then tap on ‘Start’

Fill out the TikTok verification application with:

• Your full name
• Government-issued ID
• Proof of notability (social links, media coverage, etc.)

Once submitted, your verification status will display as “Under Review.” Most reviews take 3–5 business days, but some may take longer.

Way 2: For business accounts: Go through the Ads Manager

1. Visit TikTok Ads Manager or Creator Marketplace
2. Navigate to the business verification section
3. Submit your business name, website, and relevant documentation
4. Ensure the account type and entity claiming the profile match the business activity
5. TikTok may verify using both documents and third-party checks (e.g., search results, domain match, press)

Reminder: If your account belongs to a registered business but the content is unclear or inactive, verification may be denied, even if the paperwork checks out.

Way 3: Submit a verification request via TikTok’s online form

Can’t access verification through the app? You can also submit your request using TikTok’s official verification form.

What to include:

• At least four of your credible media links or press releases
• Screenshots of your verified presence on other platforms
• A clear explanation of why your TikTok account deserves the verified badge

Once submitted, reviews may take up to 30 days. Once your profile is cleaned up, don’t hesitate to request verification again—this time with stronger signals and clearer positioning.

🧠 Expert insight: “Getting denied isn’t failure—it’s feedback,” says Mast, who helps creators and athletes get verified. “Keep creating, stay active, and reapply when your visibility grows.”

So, what if you’ve applied once—or even multiple times—and still haven’t been approved? The next section covers exactly what might be holding you back and how to course-correct.

What to expect post-application

• You’ll be notified of your verification status via the app
• If rejected, you can request verification again after 30 days
• TikTok may also remove verification if you later violate policies or go inactive
  

Now that you know how to apply, the next step is ensuring your account stays in shape. Verification isn’t one-and-done—TikTok reviews profiles regularly and expects ongoing consistency. 

To sum up, how do you get a blue tick? To get a blue tick on TikTok, you need to show that your account is authentic, notable, and active. TikTok looks for consistency, originality, and trustworthiness both on and off the platform. While there's no public checklist, here’s what typically helps:

- A complete TikTok profile (photo, bio, verified email)
- Consistent posting of original, high-quality content
- Mentions in credible press or media coverage
- Verification on other platforms (like Instagram or YouTube)
- No community guideline violations or spammy behavior

Why you’re not getting verified (yet): 5 common roadblocks

You’ve submitted your verification request, met all the visible criteria, and still have no TikTok verification badge. Sound familiar? You’re not alone. Many creators and brands get stuck here, not because they’re unqualified, but because something small is working against them.

TikTok doesn’t always tell you what’s wrong, but based on patterns from rejected accounts, here are five common issues that quietly kill your chances.

1. Your account lacks public proof of identity

If your TikTok account isn’t backed by mentions in press releases, multiple news sources, or strong media coverage, TikTok won’t consider you notable. You can learn how to get verified on TikTok without followers if you focus on credibility through press coverage, strong branding, and consistent content.

Want to know how to get more followers on TikTok? Check out these 9 underrated tips the algorithm favors.

2. Your content is inconsistent or low quality

Accounts that post erratically—or only reshare trends—don’t demonstrate enough credibility. TikTok wants creators who show originality, consistency, and a clear voice, not just reactivity.

Also, if your account repeatedly posts generic or recycled social media content, it dilutes trust, even if it performs decently.

3. Your audience engagement is weak

It’s not just about likes. TikTok weighs how your content performs with your target audience:

• Are people commenting meaningfully?
• Are your videos sparking shares or saves?
• Are you replying and creating a community?

If engagement is shallow, it’s harder to earn the verified badge.

Know the best time to post on TikTok for Australian businesses/audience. 

4. Your profile looks unfinished

No verified email, missing bio, unclear account type, or low-quality profile photo? These are red flags. TikTok treats an incomplete profile as a lack of legitimacy.

Even if your content is great, presentation matters—especially when you’re asking TikTok to treat your verification application seriously.

5. You’re violating community standards (even quietly)

A single violation might not matter, but if your account repeatedly gets flagged, TikTok may automatically disqualify you, or worse, remove verification down the road.

• Avoid spammy engagement tactics (like paid media buys for fake boosts)
• Don’t use misleading TikTok hashtags or repost copyrighted content—these erode trust within the TikTok community and reduce your credibility

If any of these issues sound familiar, you’re not alone. The good news? These are fixable. Next up: a 30-day action plan to clean up your profile, build real authority, and reapply with confidence.

TikTok verification checklist: 30-day plan

If you’ve applied and been denied, or you’re just not ready to get verified on TikTok yet, don’t guess what to fix—systematically build the kind of presence TikTok takes seriously. This isn’t about shortcuts. It’s about showing up in the right places, consistently, and signaling trust in ways the TikTok verification process quietly favors.

Here’s a 4-week action plan to help your verified account stand out—before you even submit another verification application.

Week 1: Establish trust signals that match your account type

• Update your profile photo, bio, and username for clarity and professionalism
• Link to your business or personal website
• Use a verified email, enable two-step verification, and make sure your account owner info matches your identity
• Choose the correct account type — personal, brand, or creator
• Double-check if your account qualifies for personal or institutional verifications, depending on whether you’re an individual or a brand

Week 2: Create content that shows depth, not just trends

• Publish at least three original TikTok videos
• Focus on creating high-quality content that reflects your expertise, values, or storytelling ability
• Avoid copying viral formats—copycat accounts rarely get the verified badge
• Use your voice. TikTok wants to verify people and businesses that feel distinct

Do you serve UK businesses or the audience? Then, know the best time to post on TikTok UK and get higher engagement. 

Week 3: Build off-platform credibility

• Secure 2–3 recent press releases or mentions in media coverage
• Request backlinks or features from industry publications or event sites
• Ensure your name or brand shows up cleanly in search results
• If you’re a brand, start your institutional verification on the Ads Manager side (even if you’re not running ads yet)

Week 4: Cross-platform consistency and re-engagement

• Sync your TikTok with other platforms like Instagram, LinkedIn, or YouTube
• Re-engage your audience: Go live, reply to comments, collaborate
• Add content in different formats, especially if you’re a language-specific account targeting a niche audience
• Clean up anything that violates community guidelines—old bios, comments, or content

Bonus: Prep your next request

• Organize your supporting documents: Links to verified accounts, screenshots, media features
• Craft a one-line explanation that clearly states why your TikTok account deserves the TikTok verification badge

Note: When you’re ready, you can submit that verification application again. But this time, you’ll have real signals, not assumptions.

Once your profile reflects all the right signals, the next logical step is to understand what verified status actually means and the questions creators ask most about getting the blue check mark.

FAQs on how to get verified on TikTok

Use Birdeye to maintain a verified-worthy TikTok presence

Birdeye won’t guarantee you get the blue check mark—but it can help you build the kind of presence that makes verification a natural next step.

With Birdeye’s GenAI-powered Social media management tool, you can:

• Plan and schedule TikTok content in advance
• Maintain brand consistency across omnichannel platforms
• Monitor audience engagement and refine your strategy
• Align your messaging across all locations (especially for multi-location brands)

Even if you’re not TikTok verified yet, showing up consistently—and professionally—gives you an edge.

👉 Ready to grow your TikTok presence with less guesswork?