Jay is the social media manager for every location.

Jay acts as the social media manager for every location — the Social Publishing Agent builds and schedules on-brand posts, and the Social Engagement Agent replies to comments and DMs in real time, without your team touching every post individually.

Your active social channels — posts are drafted, scheduled, and published to the accounts you connect, by location.

It starts from what's already working: your top-performing posts, competitor content, and trending topics in your category — then drafts from that, rather than guessing at generic content ideas.

You decide the threshold. Auto-publish routine posts and replies, and hold anything sensitive for review — configurable by location and by post type.

Brand AI rules — tone, banned phrases, approval thresholds — are set once at the corporate level, and every location's posts and replies inherit them automatically. No local manager has to remember the guardrails.

The Social Engagement Agent reads intent and sentiment in real time. Routine replies go out in your brand voice or from an already-approved template; anything that looks like a real problem gets escalated to your team before it becomes bigger.

Yes — spam is filtered before it ever reaches a queue for review.

Yes. Posting cadence, approval thresholds, and tone guardrails can all be configured by location, while staying inside the same corporate brand rules.

Multiple agents coordinate automatically — the closure gets posted to corporate and that location's specific social accounts, without anyone opening a separate tool to manage it manually.

It checks your existing published history before drafting, so scheduled content doesn't duplicate a recent post.

The mechanics are the same at any scale — each location's calendar and engagement queue run independently, so growth doesn't mean more manual review work.

Drucker and Falk's team has said Birdeye has removed the pressure of social media management from their on-site teams. Results are drawn from representative enterprise accounts running Birdeye Social at scale.

Yes — Birdeye is rated a Leader in Social Media Management on G2.

Sentiment, intent, and urgency are read on every incoming message. Anything flagged as high-intent or negative-sentiment routes to your team with context attached, rather than getting an automated reply.

Yes — for anything held for approval, you see the drafted reply or post before it goes live, and can edit it if needed.

Yes. Birdeye is SOC 2 Type II certified, GDPR compliant, and HIPAA compliant. Enterprise security documentation is available on request.

No — it removes the repetitive load (routine posting, routine replies) so your team can focus on strategy, creative direction, and the conversations that actually need a human.

It runs on the same Brand AI and location memory as Jay's other agents — Listings and AI Search — so your voice and rules stay consistent everywhere Jay works on your behalf.