How Can I Use Business Text Messaging (SMS) for Marketing?

Dhiraj Nallapaneni

7 min read Last Updated Jun 29, 2020

business text messaging

Business text messaging is one of the best tools that you can use to help you market your business and connect with customers. Here’s what we’ll be covering in this article. 

Why Does Text Message Marketing Work?

Customers prefer texting. Very few people want to get a phone call from a business if texting is an option. It’s important to meet your customers where they are and texts also have a higher open rate.

Texting means less hassle for the customer.  Don’t believe us? Here’s a quick stat for you- 9 out of 10 consumers want to use messaging to communicate with businesses. 85% want this communication to be two-way where they are able to respond to the business using text as well. So what can we take away from this? It’s simple: No matter what industry you’re in, it’s important to invest in business text messaging. 

Text messaging or SMS marketing works for several reasons. Remember, it’s important to meet your customers where they are. Now more than ever, customers are easiest to reach through text. It’s estimated that the average American spends more than 3 hours on their phone every day and sends an average of 3 messages per hour.

Plus, when you message customers via text, you can get significantly higher open rates.  Studies suggest that texts have an open rate of 98%, compared to just 40-50% for emails. So while an email might get lost in your customer’s inbox, a text is more personal and more direct. 

The high open rates mean that business text messaging is an easy way to get your customers to take desired actions- whether that’s claiming a discount, leaving a review, or sharing your business with a friend or family member. 

How to Send Marketing Text Messages

Before you fire off texts to your customers, there are a few things to keep in mind. 

  • Make Sure that Your Customers Can Opt-Out 
  • Time Your Texts Carefully
  • Add Relevant CTAs 
  • Use URL Shorteners

Make Sure that Your Customers Can Opt-Out 

Remember, nobody likes getting unsolicited texts. Plus, almost all countries have anti-spam laws that state that you should only send texts to people who opt-in. Make sure that you are only texting customers who have opted-in to receiving communication from you via text.  

Be sure to include an opt-out method in all of your messages. All your customers have to do is just click the button so they won’t receive any more messages. 

Time Your Texts Carefully 

Texts are more intrusive than emails. If you send a promotion text offer at 3 AM, your customer will not be happy. Make sure you time your texts during normal ‘awake’ hours. We’ve seen that different times of the day work for different businesses. Experiment with different times and figure out what works best for your business. 

Add Relevant CTAs 

Remember, the whole purpose of text message marketing is to motivate your customers to take relevant actions. To do this, it’s important to have a call-to-action at the end of your text. This can be something as simple as “Buy Now” or “Leave a Review”. Just make sure that your CTAs are short, to-the-point, and immediately understandable. 

Use URL Shorteners 

In your texts, you can send your customers to review sites, social media profiles, and your business website. However, sometimes these URLs can be absurdly long and will take up a ton of space. To make these URLs more convenient for your customers, use a free URL shortener online. Services like Bitly can create free short URLs for your business. 

Business Text Messaging Templates 

Here are a few templates that you can start using to text your customers. Remember, your customers don’t like reading long texts any more than you do. Besides, a single text message can only accommodate 160 characters. Remember to keep your texts short, simple, and to-the-point. 

Requesting A Review 

You can also use text messages to solicit reviews from your customers. When requesting customer reviews, be sure to link to your business’s profile on review sites like Facebook and Google. 

Hey (customer), thanks for choosing (Business name). Let us know how we can serve you better by clicking on the link below. 

Hey (customer),

Your opinion matters to us. Take a second to leave feedback by clicking on the link below. 

Reminder Text Message 

If you run a business that requires your customers to take appointments, it can be good to send reminders to make sure that they show up on time. 

Hey (customer name), 

This is a reminder for your appointment tomorrow at (appointment) at (business name) at (time). See you soon. 

Survey 

If you want to collect feedback that can help your business improve, consider sending customer surveys. Be sure to find a provider that can help you build surveys and analyze the data. 

Hey (customer name), 

Thanks for visiting (Your business name). Please take a minute to tell us about your experience here. (Link to survey) 

Promotion

You can reward your existing customers with rewards and discounts through text. Here’s an example template that we created for dental practices. 

Receive a 2% discount on your next visit. Just text “SMILE” to (business number). 

Start Messaging Your Customers with BirdEye 

With BirdEye, it’s easier than ever to start texting your customers. Let’s run through a few of the ways that BirdEye can help be connected with your customer base. 

Automatic Review Requests 

Text messaging review requests to your customers is a great way to get more reviews. The only problem is that it’s time-consuming. Luckily, you don’t have to manually text review requests to every one of your customers. BirdEye allows you to automate the process. BirdEye automatically sends review requests on the same day of the sale or customer visit that link to sites like Google and Facebook. 

BirdEye Webchat 

Imagine that if one of your website visitors had a question, you’d be able to answer as soon as you’re able to. You don’t have to imagine. With BirdEye Webchat, it’s easier than ever to communicate with your website visitors. Your website visitors will see a chatbox on the lower right-hand side of their screen. These queries will be sent to your cell phone, so you can respond right away. 

BirdEye Inbox

All BirdEye subscriptions come with the versatile ‘BirdEye Inbox’. You can use this to send texts to your contacts from your dashboard. You can use Inbox to send promotions, discounts, appointment reminders, birthday or anniversary greetings. When your contact responds, you can view and continue the conversation within the BirdEye dashboard. 

Customer Experience Templates 

Text messages are also a great opportunity to collect feedback from your customers. BirdEye allows you to send customer experience templates that help your business get feedback in just a few seconds. Customers are given three options: happy, sad, or neutral. With just one click, you can get feedback that will help you improve your operations. 

Be Engaged with BirdEye 

BirdEye’s all-in-one customer experience platform helps businesses connect with customers. Send review requests, connect with customers via live chat, and grow your business. More than 60,000 businesses use BirdEye for customer interactions, send surveys, collect reviews, and drive revenue.