From AI to action: Gain competitive edge with Birdeye Insights AI and Competitors AI

Businesses today face a dual challenge: shrinking consumer demand due to economic uncertainty and rising competition as brands battle harder for every dollar. These circumstances push consumers to be more selective, demanding higher standards of service and engagement.

In other words, brands need more than quality products and services to stand out—they must deliver exceptional customer experiences. Achieving this level of excellence requires deep, real-time insights into customer sentiment across all locations and an understanding of how they compare to industry standards and competitors.

That’s where Birdeye’s Insights AI and Competitors AI products come in. These cutting-edge GenAI tools deliver actionable insights into how customers feel about your brand (and competing brands) so that you can effortlessly identify opportunities for improvement and consistently outperform your competition.

Building on the success of BirdAI, Birdeye’s AI engine that revolutionizes multi-location businesses with intelligent “AI assistants,” it’s time to take it to the next level. The new Insights AI and Competitors AI now empower businesses to bring expert “AI data scientists” onto their teams for the first time, delivering actionable insights and competitive intelligence at a fraction of the cost of traditional data science teams.

In this blog post, we explore how Birdeye’s latest GenAI tools empower businesses to turn data into a competitive edge. You’ll discover how these AI data scientists simplify customer insights, streamline competitive analysis, and help you make smarter decisions faster.

The challenge of using data for business growth

Many businesses struggle with fragmented customer feedback spread across multiple platforms—reviews, surveys, social media—making it nearly impossible to see the full picture.

Without a unified view, critical insights can slip through the cracks, leading to missed opportunities and unresolved customer issues. Aggregating and interpreting this data can be overwhelming, especially without a dedicated team of data scientists.

But there’s a solution. Birdeye simplifies this process, allowing you to access essential information in moments. At the core of this innovation is the Birdeye Score—a powerful new metric designed to bring together disparate feedback sources, helping you quickly understand your business’s performance.

Let’s explore how the Birdeye Score can transform your business by turning complex data into actionable insights.

Introducing Birdeye Score: your business performance at a glance

For multi-location businesses, comparing your brand’s performance against the competition or your locations against each other can feel like comparing apples to oranges. Disparate data sources and inconsistent metrics also make identifying which locations need attention challenging, resulting in uneven customer experiences and lost revenue. 

Birdeye Score is a single metric that gives you a comprehensive view of your business’s performance. It’s not just a number; it’s a vital index of how customers find and perceive your brand. Birdeye Score gives you a complete picture of your business from three essential perspectives.

• Sentiment Score: It measures how customers feel about your brand based on text feedback shared in online reviews and surveys.
• Reputation Score: It measures your reputation across review sites based on scores, review volume, and response rates.
• Listings Score: It calculates the accuracy, visibility, and completeness of your business listings across key sites like Google, Facebook, Apple, and Bing.

These elements work together to provide a holistic picture of your business. The Birdeye Score is provided at the brand level and for each individual location, so you can identify areas that need attention and those performing well. It also allows you to understand your multi-location business’s strengths and weaknesses in comparison with others in your industry by providing context and competitive benchmarking.

Not only can you understand the way your business is performing overall in the context of your competitors, industry, locations, and scale, but you can also dive deeply into any one sub-component of your Birdeye Score to gain a greater understanding.

Build a team of GenAI data scientists

Calculating the Birdeye Score manually would require hours—or even days—each time. That’s why we developed Insights AI and Competitors AI to function as your GenAI data scientists, delivering actionable insights instantly.

But what exactly is a GenAI data scientist? It’s an advanced AI-driven tool designed to analyze data with the precision of a trained expert. By leveraging Generative AI, these tools can identify trends and provide tailored recommendations, enabling you to enhance your business across all components of the Birdeye Score—and beyond.

When you look at your business holistically, you gain insights beyond what a single metric can usually provide. This powerful approach is unique to Birdeye Score and our proprietary methodology.

“We’ve been using Birdeye for so long that our team has grown accustomed to interacting with patients on a deeply personal level… They proactively seek insights to refine their approach and promptly implement changes. Birdeye and AI-driven insights have significantly enhanced patient interaction, yielding numerous successes for our team.”

— Tiffany Godwin, COO, Rocky River Dental Management

Let’s look at how Insights AI and Competitors AI use the Birdeye Score and GenAI capabilities to drive real results for businesses like yours.

Birdeye Insights AI: Real-world success through real-time data

Slow insights mean slow actions, costing businesses timely trend adoption and prompt issue resolution. Birdeye’s Insights AI bridges this gap, empowering marketing, CX, sales, and other teams with actionable intelligence. Here are just a few ways Insights AI drives business impact: 

Faster time to action

Insights AI turns data into timely, informed actions that can propel your business forward. Speeding that time to action is a key benefit for businesses of any size, especially businesses that operate in fast-changing environments or have multiple locations with unique needs.

Birdeye Insights AI lets you grasp insights faster with clear summaries of insights data that highlight changes and pinpoint areas of concern. Not only are the summaries data-rich but they’re also tailored to provide feedback that is hyper-relevant to your industry. Ultimately, this means that instead of digging through raw data, you can spend time turning those insights into action. 

Omnichannel analysis

GenAI data analysis isn’t just about saving time—though Insights AI absolutely does that—it’s also about gathering omnichannel signals from various sources in one place. By centralizing this data, you gain a clear understanding of what’s being said about your brand across locations.

With a holistic view, spotting trends and responding quickly to market changes is far easier, where it would be nearly impossible if your data were spread across multiple systems.

Multi-location benefits

Consider a scenario where your company finds that some locations perform better or worse than others, and you want to understand why. You may see that one location has higher scores than others within the business and maybe even has reviews specifically mentioning it as being better than its competitors in the area.

With the power of Insights AI, you can get smart recommendations, possibly even identifying a specific employee that lifts the entire establishment’s score. If they’re doing something unique, then you can replicate that process across your multi-location business.

Meanwhile, what if you find that one of your locations has a lower-than-average listing score? Birdeye Insights AI will dynamically make suggestions to improve its listing accuracy, completeness, and other core metrics. These won’t be generic, either. The recommendations provided are unique to your business in question. Better still, Insights AI will tell your brand how much impact taking a certain action will have on your Birdeye Score. 

Ultimately, your company will be beloved and may even reach far more prospective customers than before, thanks to the capabilities of Insights AI and the at-a-glance analysis made possible by the Birdeye Score. 

But what if your brand needs help understanding why some customers are choosing a competitor instead? That’s where Birdeye Competitors AI comes in. 

Birdeye Competitors AI: Outrank your competition with data

Business success isn’t just about being good; it’s about being better than your competitors. Unfortunately, keeping tabs on your competition often requires significant time and resources. Without dedicated analysts, crucial trends in competitor performance might go unnoticed, leaving your business vulnerable to being outpaced in the market.

Birdeye’s Competitors AI gives you the understanding you need to outperform your rivals and secure your position in the market. Let’s look at a few ways how it does this.

Benchmark your performance

With Competitors AI, you can compare your business’s unique strengths and weaknesses against both industry standards and your local competition. This benchmarking allows you to spot areas for improvement, helping you stay ahead of your competitors.

Another key benefit is that Competitors AI lets you understand how you rank against your competition across all parts of the Birdeye Score, again providing easy-to-communicate findings you can use to communicate with line employees, management, and senior executives alike.

Learn from competitors

Analyzing your competitors’ data can be tedious, but doing so provides valuable insights into their strengths and weaknesses. Birdeye Competitors AI helps you leverage this information to refine your strategy, ensuring you’re always ahead. It not only provides reviews and ratings for your competition, but it also provides a detailed SWOT analysis of your business in comparison. 

Sometimes, your competitors will be getting something right that you can learn from. Other times, you’re ahead of the game and need to know how to stay there. Either way, Birdeye Competitors AI will empower you to track how your business’s standing changes in real time.

Gain a competitive edge

By tailoring your customer interactions and refining your approach based on competitor insights, you can set your business apart and keep your customers coming back. How does this work? Competitors AI gives you specific nudges based on the information it has found for your business, industry, and competitors. By following these suggestions, you can identify reviews that need responses, survey data that highlights weak points in your strategy, and drive improvements in your reputation scores. 

With Competitors AI, you can understand your position in the market with head-to-head comparisons, get targeted, specific recommendations delivered by GenAI, and gain a deeper insight into what your own reviews reveal about where you win. On social media, it also helps you get new insights into audience growth and engagement and optimize your social strategy specifically to crush your competition.

“Birdeye’s competitive benchmarking allows you to stay updated on pricing changes, promotions, and customer feedback. This helps you adjust your strategies and stay competitive. Learning from what others are doing, reshaping it, and applying it to your business is crucial.”

– Jason Christley, Director, Marketing, Argus Professional Storage Management

Use case: opening a new location

Imagine a scenario where you have recently opened a new location for your business. It’s an exciting time with opportunities abound, but you discover that your new location is getting less traffic than your market research suggested. Birdeye Competitors AI can look at the context within which your business–and that particular location–exists and reveal issues and opportunities to improve. 

Using Birdeye Competitors AI, you can find where your new location falls behind specific competitors and identify how to improve. Better yet, where this might typically take a team of data scientists or analysts, Birdeye AI offerings make it possible for your existing team to find and deliver these incredible results. 

Turning data into actionable insights with GenAI

Without a data science team, businesses might overlook important patterns and act on out-of-date trends. This has the downside of preventing any other team from making timely, informed decisions. Even if you have a data science team, they may need assistance to deliver insights faster.

Birdeye’s GenAI products shine brightest when they serve as intelligent assistants for your team. Competitors AI and Insights AI take this one step further, acting as a team of skilled GenAI data scientists. This way, Birdeye’s products expertly uncover hidden patterns, trends, and insights you might never have seen otherwise. 

Dig deeper into your data

Birdeye’s suite of GenAI tools helps you dig deep into your data, identifying significant trends and patterns that can guide your business decisions. Whether you’re detecting shifts in customer preferences or spotting underperforming products, these insights are crucial for staying ahead of the curve.

With GenAI, you can live in a world where your marketing team unlocks new efficiencies and increases your reach without tedious data analysis. BirdAI can also help your CX team identify where the customer experience can be improved to outplay your competition. Not only that, you can identify risks and challenges before they happen. 

BirdAI is designed with your business in mind. It allows you to make confident, data-driven decisions using the data you ingest daily. 

GenAI summaries and recommendations

Birdeye Insights AI and Competitors AI don’t just analyze data; each provides intelligent recommendations and summaries that help you quickly grasp how your business is performing in the market. None of this would be possible without GenAI. These GenAI insights allow you to make faster, more informed decisions. It lets you do this without the need for you to get bogged down in details.

Consider a scenario where you have dozens of facilities that need to be managed. Each listing needs to be up-to-date and accurate, discoverable online, and measured against the competition. 

How can you dig through all of the data necessary to understand how each of your facilities stands? Normally, you’d need to hire a massive data science team to uncover insights from the data. With Birdeye Insights AI and Competitors AI, that data science team is available on your computer screen, ready at a moment’s notice. 

GenAI trained on industry models

Strategies need to align with broader business objectives to be effective. Birdeye’s Gen AI products help you connect the dots between the insights you gather and your decisions, ensuring that your action supports your overall business strategy. 

Specifically, Birdeye Insights AI and Competitors AI use advanced Generative AI models made just for your industry. This allows you to accurately understand customer feedback, including nuances like context, sarcasm, and industry-specific terms. For example, “They helped me while I was sick” might be a positive sentiment in healthcare. Meanwhile, in the sporting goods retail industry, “I caught some totally gnarly waves on my board, it helps me do sick tricks” is also a positive sentiment, but in an entirely different context.

Build a data-driven culture

Even with the best tools, fostering a data-driven culture can be daunting. Employees may resist new processes, fear increased scrutiny, being replaced by AI, or being overwhelmed by data. But data-driven decisions need to be part of your business’s daily operations. 

Implementing a data-driven culture starts from both the top and bottom of your business. 

Front-line employees should understand that your team uses data to make decisions, giving them confidence in the decisions that management is making. Leadership, meanwhile, should include data to back up any suggested plans or actions. If something is to change, you should understand its impact on your online reputation, listings, and customer sentiments. 

Birdeye provides the tools and training your team needs to maximize data. When your employees understand how to use data, they’re more likely to incorporate it into their work, driving positive results throughout your business.

Taking the next step

Birdeye’s tools help you turn the patterns and trends you uncover in your data into actionable strategies. Whether addressing recurring issues or capitalizing on new opportunities, our platform ensures that your actions align with your business goals.

Choose Birdeye for your insights and competitor analysis

Data isn’t just a tool or resource—it’s fuel for the engine driving your business. In a fast-changing market, relying on guesswork or outdated methods isn’t enough. Data reveals what’s working, what’s not, and where the next opportunity lies.

Birdeye’s Insights AI and Competitors AI equip you with the power to translate data into meaningful actions that shape your strategy and enhance customer experiences. Using Birdeye’s AI tools, you will gain real-time insights into customer sentiment, reputation, and online discoverability. This lets you spot trends, seize opportunities, and proactively address challenges while staying ahead of your competitors.

With tools like all-in-one insights and benchmarking, Birdeye helps you track your performance against industry standards and across locations, giving you a clear advantage. GenAI summaries and recommendations provide quick, actionable insights, giving you more confidence to make informed decisions. 

By making data the core of your business strategy, you can ensure long-term success, deeper customer relationships, and a competitive advantage. 

Ready to transform your customer experience and outshine the competition? Watch our free demo to learn more about how Birdeye Insights AI and Competitors AI can drive your business forward.