How to ask for referrals from happy customers

Sergio Garcia

5 min read Last Updated Nov 12, 2021

Have you ever been on the fence about watching a new TV show, until a friend or family member lets you know it’s really good? Next thing you know, you’re binge-watching that same show anxiously awaiting to find out what happens next. Amidst the complex world of digital marketing, it can be easy to forget the old tried-and-true way of getting new customers: word-of-mouth. The fact is, referral marketing remains one of the most effective customer acquisition tactics. That’s because 93% of consumers trust referrals over any other form of advertising. 

While there’s no denying how powerful referrals are for attracting new customers, many businesses take a passive approach, simply thinking by delivering quality work they’ll organically get referrals. The truth? 83% of satisfied customers are willing to give referrals, but only 29% do because most customers are never asked to. But how do you encourage customers to recommend your business without the interaction seeming pushy or awkward? We’ll give you some easy tips that will help you build a referral system that works. 

How to ask for referrals

The first step is overcoming the fear of how awkward or uncomfortable it might feel. You can do so in the following ways:

  • Remember that most people like to help others, especially if there is no negative cost or extensive effort required of them.
  • Remind yourself that the worst that can happen is the customer says no. Not the end of the world is it?

Going digital streamlines the entire process while still delivering personalized experiences to your customers.

1. Use customer referral templates

We recommend using customizable templates, which can be used to request referrals at scale while delivering a personalized customer experience. The right platform will have customizable templates so that you can manage your brand’s voice, and save time.

How to ask for referrals

2. Go digital and automate the entire process

Invest in a software solution that can automate referral requests. This way, you can get new referrals on autopilot. You can set up triggered emails and text messages that ask customers for a referral right after key interactions. 

For example, you can send requests automatically after they make a purchase, give your business a high Net Promoter Score (NPS), or write a 5-star review. This way you can effortlessly target your happy customers and grow your referral business on autopilot.

How to ask for referrals

3. Make it easy for customers

The easier it is for your customers to refer your business, the more likely they are to actually follow through. Find software that allows your customers to easily refer your business to friends via text, email, or social media platforms like Facebook.

How to ask for referrals

4. Offer incentives

You might be offering great customer service, but sometimes it’s still not enough to get those referrals. If this is the case for you then it’s time to incentivize your customers. Offer an incentive program that includes gift cards, a discount on next month’s invoice, or a donation to the charity of their choosing.

Send this incentive offer to a portion of your happiest customers, and tell them the first 10 to respond with a referral will receive the prize. You might be surprised at how fast those referrals suddenly come to your customers’ minds.

5. How to promote your referral link

To increase your conversions you need to proactively promote your referral program. Be sure to advertise this program across your website, emails, newsletters, and social media. Here are some effective ways to promote your program on channels you are already using:

  • Add CTA (call to action) banners to your website. Include a pop-up CTA before a person leaves your website with a mention of the referral program. Emphasizing your incentives is a great way to grab their attention.
  • Include your referral program link in your customer emails and newsletters
  • Direct customers to your business’s referral page after they’ve made a purchase. This is when they are happiest and most likely to spread the word about your business.

Frequently asked questions

What is referral marketing?

Referral marketing is a word-of-mouth marketing strategy designed by businesses that encourage existing customers to recommend their company to family, friends, and colleagues. The goal of this strategy is to grow a business’s customer base through the networks of its existing customers. 

Why is referral marketing important?

The reason is simple – it works. According to a study conducted by Sandler Sales Institute, referral marketing results in business a whopping 80% of the time. While that is an impressive number on its own, it is even more impressive when compared to other forms of prospecting. 

For example, the average conversion rate for advertising is 2-5%. The conversion rate on a cold call sales plan is 5-10%. For a cold email campaign, it’s even less at 1%. These numbers show just how powerful referrals can be and why it’s an essential strategy for any business seeking to drive growth and attract new customers.

Birdeye: The best app referral program for businesses of all sizes

Birdeye’s platform can make customer referral marketing easy. The Birdeye platform allows you to send referral marketing requests to your customers via text and email. But that’s not all. Birdeye’s all-in-one platform helps businesses grow through the power of happy customers; collect and manage reviews, interact with customers, and collect quality feedback via customer surveys.