Top 8 reputation management companies in the UK and how to choose the right one

Reputation management companies in the UK help businesses control what customers see when they search, compare, and decide. Reviews, listings, news articles, and even AI-generated answers now shape trust before a customer ever clicks your website.

Summary
Online reputation management in the UK now influences whether a business is trusted, compared, or ignored. It affects how brands are perceived across search results, AI-generated answers, and third-party platforms that customers rely on to make decisions. As these signals increasingly determine visibility and credibility, reputation management has become a core business function rather than a reactive task.

This blog breaks down the top 8 reputation management companies in the UK, what they offer, and how to choose the right partner based on your business size, goals, and growth plans.

Why is reputation management important for businesses in the UK?

Reputation management in the UK ensures that potential customers trust your business as it appears prominently on search engine results pages, review sites, listing platforms, UK business directories, and social media channels when they look for a reliable service provider in their locality. 

Reputation is the currency of digital trust, and here is how your business’s online reputation impacts consumer behavior in the UK and other parts of the world:

• Birdeye’s State of Online Reviews 2025 states that higher-rated hotels can charge 35% more, while 88% of travellers avoid those with poor reviews.
• As per Birdeye Report: State of Online Reviews 2024, 71% of all customer reviews are written on Google.
• A single negative review or outdated article can drastically reduce your conversions.
• According to Birdeye View: Stand Out on Search, 91% of all business searches happen on Google. 
• A strong brand online presence attracts more potential customers and improves search engine visibility.

As your organisation grows, so does the risk of online damage, from inconsistent review management to negative content on news sites, blogs, or social media.

The right reputation management company helps you monitor, protect, and improve your brand’s reputation across all digital touchpoints, from Google Business Profile to social media.

If you’re exploring how different marketing strategies tie into reputation and visibility, check out our guide on business ideas in the UK for examples of how reputation impacts overall business growth.

What are the top 8 reputation management companies in the UK (2026)? 

Some of the top online reputation management companies in the UK include Birdeye, Emitrr,  Ingniyte, BrandYourself, ReputationDefender, Trustist, StatusLabs, and NetReputation. 

These companies offer a range of services for businesses of all sizes (from small operations to multi-location enterprises) across public relations, online reputation management, content moderation, search engine optimisation, and more. 

To help guide your decision-making, here’s a curated list of the top 7 reputation management companies in the UK, based on product innovation, customer satisfaction, and market relevance.

Next, let us explore the capabilities of these individual online reputation management services in detail. 

1. Birdeye

Birdeye leads the list as a complete online reputation management platform in the UK.

As the #1 agentic marketing platform built for multi-location brands, it is trusted by the biggest brands globally, and its UK platform is purpose-built to help brands grow locally. From building a strong presence on Google and Trustpilot to managing online reviews at scale, Birdeye UK offers everything needed to stand out in competitive markets.

What differentiates Birdeye is not just automation, but agentic marketing capabilities with purpose-built, specialised AI Agents that actively manage reviews, listings, search visibility, insights, messaging, social, and reporting on your behalf.

Key features:

A. Reviews AI

Managing reviews at scale is not just about collecting feedback; it is about timing, tone, and consistency across hundreds of locations and platforms. Reviews AI is designed to handle that complexity automatically, while still keeping responses human and on-brand.

To do this, Birdeye uses specialised AI Agents that focus on the most time-consuming parts of review management:

• Review Generation Agent identifies the right customer, channel, and moment to request a review, increasing review volume and improving ratings without manual follow-ups.
  
• Review Response Agent drafts personalised, on-brand responses by analysing sentiment, urgency, and context, helping teams reply faster and more consistently.
  
• Review Reporting Agent pulls review data together across locations and platforms, highlighting trends, risks, and opportunities in clear, plain English.
  

B. Listings AI

For multi-location brands, listings are rarely “set and forget.” Even small inconsistencies can hurt local visibility and trust. Listings AI is built to keep business information accurate and optimised everywhere customers and search engines look.

Rather than relying on periodic checks, Birdeye uses an AI Agent to manage this work continuously:

• Listings Optimisation Agent audits listings across Google, Apple, Yelp, and key directories, detects inconsistencies, and prioritises fixes that improve local rankings and credibility.

C. Search AI

Our search behaviour is changing, with customers increasingly relying on AI-generated answers alongside traditional search results. Birdeye Search AI helps brands understand how they appear in this new environment and what to fix when they don’t.

Birdeye Search AI enables businesses to:

• Track visibility across AI engines such as ChatGPT, Gemini, and Perplexity
• Identify citation gaps and inaccuracies in business information
• Receive prioritised recommendations to improve discoverability in AI and local search

D. Social AI

Managing social media at scale is less about posting more and more and more consistently, responding quickly, and understanding what performs locally. Social AI is built to support that reality.

Social AI tracks reach, engagement, and response rates by location to show what is working, and its two powerful agents work tirelessly:

• Social Publishing Agent analyses past performance, seasonality, and trends to generate and schedule on-brand, location-aware posts at the right times.
  
• Social Engagement Agent monitors comments and messages in real time, detects sentiment and priority, and drafts compliant responses so no interaction is missed.

E. Insights AI & Competitors AI

With data coming from reviews, listings, surveys, and engagement channels, understanding what actually matters can quickly become overwhelming. Insights AI and Competitors AI are designed to turn that noise into clarity.

• Insights AI surfaces sentiment shifts, experience gaps, and operational issues across locations, helping teams understand what customers are really saying.
  
• Competitors AI shows how each location compares to nearby competitors on ratings, review volume, and sentiment, making it easier to spot where action is needed.

F. Messaging AI

Customer conversations do not happen on one channel, and they do not wait for business hours. Messaging AI helps teams respond quickly, qualify intent, and stay organised without losing context.

To manage this at scale, Birdeye uses AI Agents that focus on different stages of the conversation:

• Lead Generation Agent engages inbound messages across web chat, SMS, and social, qualifies intent, captures lead details, and routes conversations without delays.
  
• Contact Segmentation Agent continuously builds and updates audience segments using real-time customer data, keeping outreach relevant and timely.
  
• Template Design Agent creates branded templates for emails, texts, newsletters, and landing pages in seconds, removing design bottlenecks and speeding up campaigns.

G. Reporting AI

Most reports show what changed. Reporting AI focuses on explaining why it changed.

• Reporting Agent analyses data across reviews, listings, search, and social to explain performance shifts, highlight anomalies, and deliver clear insights that teams can act on.

2. Emitrr

Emitrr is an online reputation management platform built for local and service-based businesses, including those in the UK, that rely heavily on reviews and word-of-mouth. It helps teams collect more reviews, respond faster, and track customer sentiment across multiple channels from a single dashboard. Alongside its core review and reputation tools, Emitrr also offers CRM-style features such as a unified messaging inbox, appointment reminders, and digital forms, allowing businesses to manage feedback, resolve issues, and continue conversations with customers in the same place they monitor their reputation.

3. Igniyte

Headquartered in the UK, Igniyte specialises in corporate and individual reputation repair. Known for its expertise in managing negative content and news suppression, the agency supports high-profile clients in crisis PR, online reputation audits, and risk mitigation.

To understand how consumers interact with brands online and why reputation signals matter, our social media stats UK blog highlights current behaviour trends that influence reputation and visibility.

4. BrandYourself

While US-based, BrandYourself serves UK clients with privacy and reputation protection tools. It’s ideal for individuals or professionals looking to clean up personal search results and remove outdated or harmful content.

5. ReputationDefender

ReputationDefender offers tailored services for businesses and executives in the UK, including review management, SEO content creation, and online image repair. Their detailed analytics dashboards help clients monitor and improve their reputation over time.

6. Trustist

Trustist focuses on collecting and showcasing customer reviews from platforms like Google, Facebook, and Feefo. Their integration tools and review widgets help UK businesses increase trust and improve conversion rates directly from search.

7. Status Labs

Though globally headquartered, Status Labs has worked with a range of UK brands on search engine reputation management (SERM), digital PR, and influencer outreach to push positive presence higher in rankings and reduce the impact of negative reviews or press.

For sector-specific examples of how reviews impact credibility and patient decisions, see our guide on dentist reviews in the UK, which shows how practices build trust online.

8. NetReputation

NetReputation offers review monitoring, suppression services, and tailored SEO strategies. While more popular in the US, they’ve recently expanded services for UK businesses seeking to improve search engine results and customer sentiment online.

Before choosing a provider, it’s essential to do your own research, whether your goal is to improve local visibility, manage customer reviews at scale, or protect against reputation risks.

What services do UK reputation management companies provide?

When it comes to maintaining a strong presence in a competitive digital world, UK reputation management companies offer much more than just replying to reviews. They help ensure your business is represented fairly online, manage your visibility across platforms, and give you control over how consumers perceive your brand. 

For a deeper dive into how social media contributes to your brand’s digital reputation, see our article on social media marketing companies in the UK and how they help businesses build trust and engagement.

Here’s a closer look at the important online reputation management services modern UK firms typically provide:

1. Monitoring your digital footprint

Agencies keep track of every mention of your brand, business, or leadership team across search engines, forums, news articles, and social media platforms. This level of monitoring helps you spot issues early, identify brand advocates, and ensure your organisation is portrayed accurately across the digital world.

2. Managing online reviews

One of the most vital services, online review management involves amplifying positive reviews, addressing negative reviews, and automating review requests across Google, Facebook, Bing, and industry-specific platforms. 

With Birdeye Reviews AI solution you can easily maintain a positive presence while saving time and improving credibility with potential customers. 

3. Search engine reputation management (SERM)

By pushing negative content and outdated listings off the first page of Google, agencies help you maintain control over your brand’s narrative. This involves publishing high-quality content, securing media coverage, and implementing advanced SEO strategies that build long-term visibility and trust.

4. Social media reputation management

Your brand thrives on social, and so do your customers. These services involve crafting consistent, on-brand content and responding to mentions or feedback quickly. With active management on platforms like LinkedIn, Facebook, and Twitter, companies can shape how their business reputation is perceived in real time.

Know the best time to post on Instagram UK: Day & industry-wise breakdown for 2026

5. Crisis response and brand protection

In moments of crisis like viral complaints, negative articles, or fake Google reviews, reputation management services use public relations strategies, flag content, and direct communication to reduce online damage. Their goal? Keep your brand’s online reputation intact and your business moving forward.

How do I choose the best reputation management company in the UK?

Not all reputation management companies in the UK are built the same. Before you partner with an agency or platform, ask:

• Do they provide real-time review and media monitoring?
• Can they automate multi-platform review responses?
• Do they improve your SEO and visibility or just suppress content?
• Can they manage a crisis effectively?
• Do they offer reporting that links reviews with actual sales performance?

If you need an all-in-one solution with extensive experience in the UK market, Birdeye offers a powerful alternative to traditional PR agencies and siloed software tools. It’s trusted by thousands of growing UK businesses to manage, protect, and enhance their reputation management online.

How Birdeye simplifies reputation management across locations

Managing your reputation at scale can get complicated, especially for UK businesses with multiple branches or growing customer bases.

That’s where Birdeye makes a real difference.

Here’s how Birdeye solutions help businesses manage their reputation online:

• AI-powered review management: Automate review requests, generate AI-crafted responses based on sentiment and rating, and extract actionable insights with Birdeye Reviews AI.
• Fake review detection: Birdeye identifies and flags suspicious or misleading reviews to help protect your brand and ensure you’re represented fairly online.
• GenAI audits of listings and social media: Solutions like Birdeye Listings AI and Birdeye Social AI scan and optimise your presence across platforms, fixing inconsistencies and boosting discoverability.
• Unified dashboard: Monitor reviews, listings, competitors, and engagement in one centralised view, making reputation management easier across every location.
• Advanced analytics & reporting: Access in-depth insights with visual reports on review trends, sentiment, and customer behaviour to inform your strategy.
• Competitor benchmarking: With Birdeye Competitors AI, evaluate your brand’s reputation online against top competitors in your region or industry, and identify where you stand.
• Universal performance metric: Track your brand’s reputation health by location using a single, reliable metric to spot issues and drive improvements.
• Seamless integrations: Connect Birdeye with 3,000+ CRMs, marketing tools, and business platforms to automate your reputation strategy end-to-end.
• AI agents for efficiency at scale: Birdeye’s BirdAI agents work behind the scenes to generate responses, audit presence, detect risks, and guide actions, so your team focuses less on admin and more on growth.

Industries Birdeye supports

Birdeye’s impact is evident across a wide range of industries in the UK, from dental clinics and healthcare providers to law firms, estate agencies, and restaurant chains.

Whether you manage auto dealerships, financial service brands, property management portfolios, or retail outlets, Birdeye delivers scalable, AI-powered reputation solutions tailored to your sector’s unique challenges. 

Its flexibility makes it a trusted partner for both independent businesses and multi-location enterprises looking to stay competitive in 2026.

Birdeye awards & recognition

Birdeye is consistently recognised as a leader in online reputation management, earning top rankings from trusted industry sources and analysts.

• G2 Leader: Birdeye continues to hold top positions in G2’s Online Reputation Management Software category, including a leading spot in the Fall 2023 report, backed by thousands of verified customer reviews.
• Industry recognition: Respected platforms like Software Advice have named Birdeye among the best tools for reputation management, highlighting its innovation, usability, and impact on business outcomes.

These accolades reflect Birdeye’s commitment to helping businesses across the UK and beyond manage their online reputation with confidence and scale.

Now, let’s take a look at how Birdeye has helped various UK businesses across industries turn their reputation into a competitive advantage.

How Birdeye helped Your Mortgage Experts drive engagement and improve visibility

The brand

Your Mortgage Experts is a London-based advisory firm offering tailored mortgage and protection advice. Their success relies on building trust and nurturing client relationships through reviews and referrals.

The challenge

Before using Birdeye, their team relied on a manual review and referral process. This lack of consistency led to missed feedback opportunities and limited their ability to maintain a strong online reputation.

The solution

Birdeye streamlined their review and referral workflows with automation—sending timely requests, boosting 4- and 5-star reviews, and improving follow-up rates. The result? Stronger online visibility, higher customer satisfaction, and better performance in search results.

How Birdeye helped Baileys Domestic Appliances boost visibility, reviews, and engagement

The brand

Baileys Domestic Appliances is a trusted domestic appliance sales and repair provider based in Salisbury. As an Euronics partner, Baileys is known for offering exceptional service, quality products, and competitive pricing. However, in a competitive local market, they needed stronger digital visibility and more effective customer engagement.

The challenge

Despite a strong offline reputation, Baileys struggled with inconsistent business listings, low review volume, and scattered communication across platforms. Manual methods—like spreadsheets for social media scheduling or QR codes for review collection—led to inefficiencies, missed messages, and slow response times.

The solution

Birdeye centralised Baileys’ review, listing, messaging, and social efforts into one unified platform. With Listings AI, they fixed inaccurate business info, gaining 3.7k Google impressions in 2 months. Reviews AI helped double their review count. Webchat and Messaging captured over 100 leads, while Social AI boosted engagement by 39.7%.

How Birdeye helped Castle Homes drive review growth and customer engagement

The brand

Castle Homes Property Services is a Darlington-based property management company with over 50 years of combined experience. They manage a wide range of properties across the North East, serving landlords, tenants, buyers, and students with a personal, hands-on approach.

The challenge

Castle Homes had a solid service model but a limited online presence. They had only a handful of reviews and were missing out on valuable customer feedback. Their team also juggled communication across disconnected platforms, slowing response times and reducing engagement.

The solution

Castle Homes used Birdeye Review AI to automate review requests, resulting in a 900% increase in reviews. AI-generated responses and Webchat improved engagement and cut response times. Social tools helped repurpose positive reviews into posts, enhancing visibility and attracting new leads, all managed from a single dashboard.

Frequently asked questions (FAQs) about online reputation management companies

Why Birdeye stands out among UK reputation management companies

Your online reputation is already working for or against your business. Customers are reading social media posts, checking listings, comparing competitors, and trusting what search engines and AI tools show them first.

The right reputation management company in the UK helps you stay accurate, visible, and trusted across every digital touchpoint. Whether your priority is review growth, local search performance, brand protection, or managing reputation across multiple locations, the key is choosing a solution that fits how your business actually operates.

As the #1 agentic marketing platform for multi-location brands, Birdeye brings reputation, visibility, and engagement into one enterprise platform powered by AI agents that actively manage reviews, listings, search, social, messaging, and reporting at scale.

From brands like Your Mortgage Experts to multi-location brands across the UK, Birdeye helps businesses appear in the best light, improve customer relationships, and protect what matters most: their reputation. 

See how Birdeye helps brands protect trust and grow across locations. Book a free demo today.