If you are a lawyer or working at a law firm looking to boost your online presence and attract more clients, being listed on lawyer review sites is necessary. These platforms allow attorneys to showcase their expertise, build credibility, and connect with potential clients.
The first step to legal reputation management is to monitor these review sites to see what the clients write.
It’s no news that clients seek attorney ratings and review online. So, even if they have a referral from someone they know, clients look at online reviews before contacting a lawyer.
This article will explore eight top lawyer review sites you should consider being listed on. Let’s dive in and discover how these platforms can benefit your legal practice.
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Table of contents
Before we examine how more lawyer ratings and reviews mean more revenue, listen to this 15-minute audio guide. It highlights why online reputation management is crucial for your multi-location business.
Hear 10 tips that can help each one of your locations gets discovered online.
By the end of this audio guide, you will know how to:
- Start collecting more reviews from customers to drive conversions!
- Respond to negative reviews professionally and positively
- Ways to deal with brand reputation issues
- Collect positive customer testimonials at each location rather than at the company level
How to get online reviews for your law firm?
93% of consumers read online reviews before choosing a business and have already formed their opinion after reading three reviews.
Customers consider genuine, unfiltered experiences shared by anonymous peers online more trustworthy than biased information the business provides. That is why reviews for lawyers, especially on these attorneys’ review sites, become a deciding factor.
Running the business side of a law firm is difficult enough, but one of the best ways to grow your business is to get online reviews for attorneys firms or as a lawyer.
Such lawyer ratings and reviews help potential clients learn about what your practice offers and its customer service. They can also compare against the competition to help prospects make decisions easier.
Here are a few tips for getting reviews for your law firm:
Make it easy for clients to leave reviews
Add a link to your website or send an email after each case is complete. If possible, offer multiple options for leaving reviews, such as Google, BBB, or specialized lawyer review sites, so clients can choose their preferred platform.
Request reviews when your client’s satisfaction is at its peak
This could be right after a successful outcome, the resolution of a complex case, or when they express their gratitude for your services. Capitalize on these moments to request a review while their positive experience is fresh in their minds.
Ask satisfied clients to leave a review
Positive reviews for lawyers display your credibility. If you know a client is happy with your work, ask them to leave a review online. Reviews on attorney websites are a great way to attract new customers who are searching for your services.
Monitor your reviews regularly
Legal businesses listed on such attorneys’ review sites should be updated regularly. Check online lawyer directories and review sites regularly to see what people say about you. Respond promptly to any negative reviews.
With online review management, you can actively collect and monitor your reviews, ensuring that you have a strong online presence.
Important tips for review monitoring and management
Building a strong online reputation takes time and effort. Here are a few important tips before asking for online reviews on your attorney or law firm business profile:
Tip 1. Set up your business account on the top lawyer review sites
Include your up-to-date business information on the relevant lawyer review sites so that clients can start finding you easily and leave online reviews.
Tip 2. Ask your clients for reviews
A 5-star rating doesn’t mean you’re in the clear. Clients also look at when the review was posted, and value recent reviews over old ones that may have become irrelevant. Not only that, a higher review volume makes both search engines and customers trust you more.
As per an ILawyerMarketing study, out of 1,040 participants, 936 said that Google Business Profile reviews matter to them before hiring a law firm.
Tip 3. Stay compliant with local laws and ethics
When requesting reviews on attorneys or your law firm’s website, comply with your jurisdiction’s rules and guidelines. Some jurisdictions have specific regulations regarding soliciting attorney ratings and reviews, so it’s important to familiarize yourself with these rules to avoid ethical violations.
Tip 4. Provide excellent service
Positive lawyers’ reviews show how well you solve your client’s problems. The foundation for receiving positive reviews starts with providing excellent client service. Go above and beyond to meet their needs, communicate effectively, and deliver successful outcomes. Satisfied clients are more likely to leave positive reviews.
8 Top review sites for lawyers
It’s important to get your client reviews on attorney review sites to attract more clients who visit them and improve your firm’s SEO ranking. The more often clients visit a lawyer review site, the more likely they are to read lawyer ratings and reviews there.
The following are the top review sites your law firm should be monitoring:
1. Avvo
Avvo is one of those lawyers’ review sites that shows users the legal representation of their resume and lets them message the lawyer directly from the site.
Avvo also makes leaving reviews easy—no registration is needed. And the site also has attorney endorsements.
2. Lawyers.com
Lawyers.com boasts having over 1 million lawyer reviews—they combine these reviews with our number five pick, Martindale-Hubbell ratings. Reviews for lawyers on this website substantiate your credibility.
The site also has an easy-to-use “Ask a Lawyer” section where local attorneys answer users’ legal questions. Lawyers.com also makes it easy to leave reviews (for clients and peers)—no registration is needed.
3. FindLaw
FindLaw is a resource for both clients and legal professionals—helping clients find not reviews on attorneys but also providing content for them to learn about the law.
Legal professionals can also search for cases, contracts, and articles on the site’s “For Legal Professionals” area.
4. LegalMatch
LegalMatch works a bit differently from the previous three listed. LegalMatch has the user post about their case, answering various questions based on the category of the law of the case. Then attorneys send the users’ responses.
The potential client can then compare fees, client reviews, and the full background of the attorney. Initial consultations are then set up based on the client’s needs. Leaving attorneys review is not as easy on this site, as you have to go through the entire process to leave a review.
5. Martindale-Hubbell
Some consider Martindale-Hubbell the “gold standard” in attorney ratings. Martindale-Hubbell provides potential clients peer and client-attorney review ratings, making it easy to do so. Potential clients can also chat with attorneys directly while perusing reviews.
6. NOLO
NOLO is one of the oldest and most reliable listing sites for lawyers and law firms, so the lawyers’ reviews are trusted as a source.
It’s unique because it only caters to the law profession. Your NOLO profile helps showcase your education, credentials, awards, and professional associations.
NOLO also allows you to post articles to provide further insight into your expertise.
Since NOLO is such a specific platform, it can take time to stand out. However, by ensuring your profile is complete and up-to-date and publishing relevant articles, you can reach potential clients to see you when they begin their search.
7. Google
Most people worldwide use Google to start their research on a product or service. Therefore your law firm needs to claim their Google Business Profile (GBP) so that you can start properly receiving Google reviews.
Once your GBP is up and running, monitor your reviews regularly and respond to reviews, whether positive or negative.
8. Better Business Bureau (BBB)
The Better Business Bureau (BBB) is a great resource for law firm reviews. The BBB collects customer reviews and complaints to help potential clients decide on a lawyer.
For a law firm to be listed with the BBB, it must become a member.
Members are thoroughly vetted to ensure they meet all ethical and business criteria. Once approved, the law firm will be considered an accredited business and is awarded the BBB seal, which is displayed on its listing. This will increase the firm’s credibility and serve as a differentiator against the competition.
FAQs about reviews sites for lawyers
Yes, there are many websites where you can look up lawyer reviews. Some websites that can help you are:
-Avvo
-Martindale
-Lawyers
-Findlaw
-LegalMatch
AVVO comes from the Italian word for lawyers: avvocato. It is an online marketplace for lawyers, where lawyers with higher ratings are favored as per their algorithm.
Law firms can generate Google reviews for their business by creating or claiming their Google Business Profile and requesting their customers to review them on Google.
While it’s optional to be listed on all lawyers’ review sites, having a presence on at least a few of them is recommended. Choose lawyer ratings and reviews platforms that align with your target audience and practice areas to maximize your reach.
In addition to being listed on lawyer review sites, consider:
– Investing in SEO to improve your website’s visibility in search engine results
– Content marketing, social media presence, and email marketing strategies to attract potential clients.
– Running ads and doing PR.
Lawyer review sites are beneficial for both individual lawyers and law firms. They provide a platform for lawyers to showcase their expertise. It allows potential clients to find and evaluate legal services offered by individual attorneys and law firms.
While negative reviews can be discouraging, they are a part of the online landscape. Responding to negative reviews professionally and resolving any issues raised can demonstrate your commitment to client satisfaction. Focus on the overall sentiment and the majority of positive reviews to maintain a favorable reputation.
You can politely ask your satisfied clients to leave a review on the platform of their choice. Make it easy for them by providing direct links to your profiles on the different review sites or sending follow-up emails requesting feedback. Such attorney ratings and reviews will build your credibility in the industry.
Improve your online reputation with Birdeye
If you’re searching for a tool to help with legal reputation management, Birdeye is the perfect platform for you.
Birdeye offers unparalleled services in collecting authentic client reviews, showcasing them on your website, and ultimately driving more revenue for your business.
Schedule a time to speak with a Reputation Management Expert.
About the Author
Shruti Dugar
Birdeye
Originally published
