Clients look at online reviews before they decide to engage a lawyer – even if they have a referral from someone they know. There are some key review sites for lawyers and attorneys where clients leave their feedback on their experience with their lawyers. Keeping a close eye on these review sites to see what clients are writing is a great first step to legal reputation management.
The U.S. Bureau of Statistics found that 93% of consumers read online reviews before choosing a business to patronize, and 40% of those consumers have already formed their opinion after reading three reviews.
With the buying process in the hands of the consumer, customers are becoming more reliant on customer reviews to influence their decision. They consider genuine, unfiltered experiences shared by anonymous peers online more trustworthy than biased information provided by the business itself.
In summary, more online reviews lead to more clients. And more clients lead to more billable hours.
Important Tips for Review Monitoring & Management
1) Set up your business account on each of these top client reviews of lawyer sites.
Include your up-to-date business information so clients can start finding you easily and leaving online doctor reviews.
2) Ask your clients for reviews on a regular basis.
A 5-star rating doesn’t mean you’re in the clear. Clients also look at when the review was posted, and value recent reviews over old ones that may have become irrelevant. Not only that, a higher review volume makes both search engines and customers trust you more.
Which are the top 5 review sites for lawyers?
It’s important to get your client reviews on attorney review sites that your prospective clients know about and visit. The more often a client visits a lawyer review site, the more likely they are to read and post reviews there. Higher web traffic suggests that the site has lots of users. And this suggests that it would be quick and easy to leave a review—having no need to go through a lengthy registration process.
What review sites should you be monitoring if you’re a lawyer or if you work in a law office?
You’ve heard of Avvo. And while you may not have the happiest of feelings about the site, your clients use it. And you should too. Avvo shows users in search of legal representation the lawyer’s resume and lets the user message the lawyer directly from the site. Avvo also makes leaving reviews really easy—no registration is needed. And the site also has attorney endorsements.
Lawyers.com boasts having over 1 million lawyer reviews—they combine these reviews with our number five pick, Martindale-Hubbell ratings. The site also has an easy-to-use “Ask a Lawyer” section where local attorneys answer user’s legal questions. Lawyers.com also makes it really easy to leave reviews (for both clients and peers)—no registration needed.
Now that you know the importance of online reviews, it’s time to learn about the reviewers themselves. Get the free eBook, The Psychology of Reviews and 1-Star Reviews-A Guide for Lawyers.
FindLaw is a resource for both clients and legal professionals—helping clients not only find a lawyer but also providing content from them to learn about the law. Legal professionals are also able to search for cases, contracts, and articles on the site’s “For Legal Professionals” area. While clients do not submit star-rated reviews on this site, they are able to make recommendations on behalf of their lawyer.
LegalMatch works a bit differently from the previous three listed. LegalMatch has the user post about their case, answering various questions based on the category of the law of the case. Then attorneys send the users responses. The potential client can then compare fees, client reviews, and the full background of the attorney. Initial consultations are then set up based on the client’s needs. Leaving a review is not as easy on this site, as you have to go through the entire process in order to leave a review.
Martindale-Hubbell is considered by some as the “gold standard” in attorney ratings. Martindale-Hubbell provides potential clients peer and client review ratings, and they make it easy to do so. Potential clients can also chat with attorneys directly while perusing reviews.