It used to be that you could grow just by being big. It used to be, that if you were a Fortune 500 company, it defined you: you were a Fortune 500 Corporation, you were a fortune 500 CEO. Not any more.
The lifespan for a Fortune 500 used to be 75 years. Today, that lifespan has decayed to just 15 years that a company can stay on that list. And research actually suggests that soon it will be as little as five years.
Now, this is very disconcerting if you are an existing company on that list—you kind of feel that clock ticking behind you. But it’s also an exciting opportunity for those of you who aren’t … yet.
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