What is local SEO?
Local SEO refers to the process of optimizing every place your business appears online so that search engines can deliver relevant search results to customers based on their locations. This includes optimizing everything from website content to business information across business directories.
Why is local SEO important?
Today’s customers begin their search for products and services online, and these searches increasingly take place on mobile devices--mobile searches are growing at 146% year over year, and the number of “near me” searches almost doubled in 2015 alone. Customers turn to their smartphones to find local businesses, so if you want your business to be found, you need the best local SEO possible.
With great local SEO, customers can find your business whether they’re searching directly for your brand, or simply browsing for the products and services you provide. Optimizing your business for local search has tremendous benefits: organic search results receive 90% of clicks, and users favor the local results.
What is involved in a local SEO strategy?
A strong, target local SEO strategy includes several components:
Consistent NAP: Make sure your NAP data (Name, Address and Phone Number) is accurate and up-to-date across your website and all maps, directories, aps, search engines, and social media networks it’s listed on.
Review management: Customers share opinions every second across review sites and social media channels, and their conversations can make or break your brand. Negative feedback can both damage your online reputation and local SEO.
Rich snippets: Leverage rich snippets to provide more relevant information before click-throughs
Local content: This includes anything from event announcements, menus, photos and incentives. Search engines favor pages with regularly refreshed content, but many local businesses never update their pages. Add local content to your page to give your business a competitive edge.
Enhanced content: Enrich your listings with photos, videos, reviews, hours of operation, directions menus, incentives, and more. This way, users have the information they need right from the beginning, making them more likely to convert.
Backlinks from top local search sites and directories: Search engines rank results based on how many other webpages link back to a given site, and whether that site’s information appears consistently other places online. Having links on your location profiles on local search sites back to your website are great for local SEO, driving more potential customers to helpful local content on your site.
BirdEye and local SEO
BirdEye’s Online Presence tool keeps your business information consistent across 50+ sites and directories, and constantly scans for missing or inaccurate listings and fixed them in real-time. Want to see how your business appears online? Scan it now for free! It only takes a few seconds.
BirdEye also creates a customized review microsite for each of your locations, displaying that location’s best reviews from 200+ sites as well as up-to-date business information. Each microsite is optimized for SEO and indexed by Google, and the constant stream of fresh content in the form of customer reviews boosts SEO even further. Need more customer reviews? BirdEye’s Review Generation tool lets you automatically collect new positive review from your happy customers on top sites most important to you.