Online Reputation Management

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Customers control your online reputation. Collaborate with them to make sure you always look good.

What is online reputation management?

Online reputation management describes when a business takes control of how it appears online to potential customers. This involves continual maintenance of everything from local listings, search engine rankings, ratings from online reviews, and social media activity.

Why is online reputation management important?

Internet-enabled mobile devices have led to an interconnected consumer society that expects instant results. The customer journey today begins with an online search: 97% of consumers use the internet to research local products and services, and 98% choose a business on page 1 of search results.

To acquire customers, you must not only show up, but look good. Search engine optimization is just the beginning. Online review volume and ratings determine if you show up above or below your competitors in relevant search results. While you cannot control what your customers say, you can monitor it, respond, and center decisions around it for proactive customer experience management.

What businesses benefit from online reputation management?

In today’s reputation economy, every business benefits from online reputation management. Simply having a 5-star rating is not enough--to outrank the competition in search results and build the trust required to acquire new customers, you need a consistent flow of new reviews across a variety of sites. Monitoring these reviews is only the first step. Next, engage in a constant dialogue with your customers to stay in tune with their conversations and prevent issues from escalating publically across the web.

Today, more and more businesses are realizing the importance of managing their online reputation and are implementing sophisticated solutions to take charge of their brand from all angles. This means the competition is only getting tighter. Those who have not implemented a solution are likely already losing customers to those who have.

BirdEye and online reputation management

BirdEye’s tools provide comprehensive online reputation management solutions:

  • Online presence: Keep up-to-date, consistent business listings and share enhanced content like images, videos and incentives across 50+ sites directly from one dashboard. Learn more.

  • Review management: Monitor and respond to reviews from 200+ sites--all in one place, in real-time. Automatically collect new reviews to boost ratings with more feedback from satisfied customers. Amplify happy customer voices to top sites and automatically promote your best reviews on your company social pages and business website.

  • Business Insights: In addition to real-time reports of reviews and ratings by sentiment and location, BirdEye provides the “why” behind the scores with text analytics of feedback from both your customers and your competitors’ customers.

Explore BirdEye’s Brand Management solutions here