What is online reputation marketing?
Online reputation marketing refers to the process of building a solid online reputation with customer feedback and amplifying that feedback across the web, leveraging positive word-of-mouth from your customers as marketing content.
Three main components of an online reputation marketing strategy:
Review monitoring: The first step in online reputation marketing is taking control of the reviews you already have. Even negative reviews can reflect well on your business if you respond to them constructively. Responding promptly and offering a solution proves to the concerned customer and everyone who reads their review that you care about making your customers happy. A thoughtful reply to a negative review is the modern version of great customer service.
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Review generation: Even your happiest customer might not think to leave you a review, so it’s important to request feedback from every customer--and fast. Reaching out too late is viewed as disruptive and annoying, but if you ask customers for feedback while they’re still on-site and make the process quick and easy, your business is still top of mind and they are more inclined to leave a review. The most effective way to collect a high volume of authentic customer reviews is with an automated review management solution. However, in order to ensure the feedback is positive, it’s up to you to provide outstanding products, services, and experiences.
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Review promotion: While positive reviews are valuable on their own, you can maximize their power by adding them to your sales and marketing funnel. Reviews are social proof of your brand’s performance. Happy customers create the most influential ad content; prospective customers trust reviews because they are authentic and unbiased.
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