Social media marketing mistakes Realtors must avoid

Written by Sumit Tuli

Social media marketing is growing rapidly within the real estate industry. While agents create social media marketing strategies on multiple platforms, they sometimes may not know what to avoid on social media.

Here is a list of things that Realtors should avoid while interacting on social media:

1)         Making yourself the star

Most clients like charismatic Realtors, but it’s the property or the sale that should be the center of attention. Try to show appreciation for your clients. Sharing a picture of happy clients in front of their new home (or a home they just sold) makes them the star and shows that you focus on satisfying your clients’ needs.

Read also: Getting started with social media listening

2)      Posting unsuitable comments

It can be easy to offend people online, so vigilant to avoid posting anything that might be seen as inappropriate. You might mean something as a joke, but if it’s forwarded and loses the context, it could hurt your reputation. If you have to think twice before sharing something on social media, you should probably just delete it.

3) Over promotion of your business

Avoid continually posting promotions. It’s always a good idea to share information about a new listing or a listing that just had a price drop, but continually promoting the same property can become annoying. By crowding your timeline with promotional posts, your followers may lose interest and choose to unfollow you. Instead, create a mix of content that includes blog posts and infographics along with any promotional message.

 4)         Burying people with information

Don’t try to stuff your social media bio with unnecessary details. Make sure the information provided is correct, and sales numbers are accurate. Of course, accuracy also applies to pictures of properties your list and you’ll want to conform to the National Association of Realtors (NAR) Code of ethics.

5)         Copying other people’s content

If you love the work of other real estate experts or publications, provide a link to them on your website. Otherwise, your site and social media marketing channels should showcase original content directed to those who are looking to buy and sell property in your market. The content you create yourself with highlight who you are and what you offer and will help establish a professional brand that generates real estate leads.

By consistently responding to social channel followers, you can improve your online reputation. To learn how you can respond to social comments and reviews from one control panel, read more about BirdEye’s social engagement tool.

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About the author

Sumit Tuli

Sumit is a Reputation Management and Customer Experience specialist at BirdEye.

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