4 Key tips to getting more Houzz reviews

Houzz reviews are customer ratings and feedback that homeowners leave on Houzz after working with home improvement professionals. Positive Houzz reviews help build credibility, increase profile visibility, and influence homeowners comparing contractors, designers, remodelers, and other service providers.

Summary
Homeowners often use Houzz to research professionals before requesting quotes or scheduling projects, making customer reviews an important trust signal. A consistent review strategy helps businesses strengthen their Houzz presence, attract qualified leads, and showcase the quality of their work.

This blog shares four practical tips for getting more Houzz reviews, how the platform works, best practices for requesting customer feedback, and ways to use reviews to build trust and generate more leads.

What is Houzz?

For anyone with a business in the home improvement industry, Houzz is a platform with which you’ll want to be familiar. It is, at its core, a home improvement website, online community, and marketing tool. The company itself is based out of Palo Alto, California, and was founded by Adi Tatarko and Alon Cohen back in 2009. Today, the site has over 65 million users and is a go-to resource for home improvement-related businesses nationwide.

For its target audience, Houzz is a good place to explore home improvement design ideas. It’s often a first stop for homeowners looking to shop for furniture and other home products. And it’s a leading resource for finding local contractors and pros to help with home-based projects.

Tips to get more Houzz reviews

If you are a home improvement professional with a profile and business listing on Houzz, you’re in a prime position to land more customers. Additionally, getting more Houzz reviews can improve your visibility to an audience of homeowners and boost your reputation. Here are a few ideas on how to get more Houzz website reviews to improve your listing and attract new customers.

Ask customers 

Don’t assume your customers will know or remember to leave positive reviews for you. And because there are so many review sites out there, it’s best if you provide some direction for them.

Be sure to follow up and ask for a Houzz review immediately after you’ve performed the service while the positive experiences are still fresh in their minds. Make it easy by sharing a link to your Houzz profile via email, text, or social media. Also, don’t forget to thank them for taking the time to share their experience.

Respond to reviews

For better or for worse, you’ll receive both positive and negative reviews on Houzz. It’s important that you respond to both types in a professional, timely manner. Customers feel appreciated when you respond to their feedback.

And sometimes, negative reviewers will even change their minds about you because of your professional and empathetic response. Overall, responding to comments can help you maintain your online reputation and entice people to post a review.

Having an online review management strategy in place allows you to efficiently track and manage reviews from various platforms, enabling you to respond promptly to customer feedback. Whether the review is positive or negative, addressing it professionally and empathetically shows that you value your customers’ opinions and are dedicated to providing excellent service.

Share your reviews 

Treat your reviews on Houzz as though they were high-profile coverage from major media outlets. If you were featured in People magazine, for instance, that’s probably an accomplishment you would share with your audience for a long time to come because it’s a major credibility boost.

Sharing your customers’ positive experiences on social media or on your business website will help increase engagement, reinforce your brand reputation, and inspire even more reviews.

Add links 

Houzz’s popularity with homeowners and professionals is growing each year. But don’t rely on them to do all the promotions for your business. Instead, create a strategy for sharing your Houzz profile and reviews on your other digital assets. This includes your website and social networks.

You can also share those positive experiences within your newsletters or email campaigns. This will drive more traffic to your profile and encourage customers to leave their honest feedback. The stronger your Houzz presence, the more potential customers will become aware of your business and excellent services. And when they do, they’ll be sure to find all those positive reviews.

Is Houzz a legit service?

Yes, Houzz offers legitimate resources and insights for anyone looking for help with a home improvement or design project. Its primary audience includes homeowners, interior designers, and other professionals in the space. You can find a variety of reviews from customers who have used the site to find products and services. 

For home improvement professionals, the platform also offers Houzz Pro+, a suite of tools designed specifically for pros to showcase their work, connect with potential customers, and receive feedback from users.

Frequently asked questions about Houzz reviews

How can more reviews strengthen your online reputation?

Positive reviews help build credibility and trust with potential customers. Brands with recent, authentic feedback often appear more reliable and established, making it easier to attract new customers and improve local visibility.

As the leading agentic marketing platform for multi-location brands, Birdeye helps brands with 100-10,000+ locations move beyond simply monitoring reviews. Powered by BirdAI and a unified data platform, Birdeye combines customer data, context, and intelligent agents to help brands improve awareness, conversion, and the customer experience from a single place.

Birdeye Reviews Agent helps brands generate and manage reviews across key review sites. The Review Generation Agent automatically sends review requests at the right time to encourage more customer feedback, while the Review Response Agent analyzes sentiment and context to create personalized, brand-aligned responses. This helps brands increase review volume, strengthen customer trust, and build a stronger online reputation.

Watch a demo to learn more.