Revealed: The best time to post on LinkedIn backed by data for days, industries & formats 

Still posting on LinkedIn whenever it “feels right”? You’re likely missing your audience.
The best time to post on LinkedIn isn’t a random slot on your calendar—it’s a strategic edge that directly impacts your engagement. 

Tuesdays at 10 AM? Ideal for real estate. Thursdays at 9 AM? Perfect for law firms. 

Yet most brand marketers still treat it like a coin toss: Posting at lunch, after hours, or whenever their content is ready. The result? Low reach, little social media engagement, and posts that vanish in the feed before anyone sees them.

In 2025, the LinkedIn algorithm favors posts that earn early interaction. That means when you post is just as important as what you post. If your post doesn’t get traction in the first hour, it’s buried. No matter how strong your message is, what’s the use of posting when users scroll but don’t engage?

Decision-makers log in during specific windows—early mornings, mid-week, and industry-dependent hours—so timing your post right is non-negotiable.

If you’re here, you’re likely wondering:

• Why are some posts getting 10x more views than yours?
• Is there a “perfect” time to post?
• And what works best for your industry, content format, and LinkedIn strategy?

This blog is your data-backed blueprint. You’ll know:

• The best days and times to post on LinkedIn
• An optimal posting schedule for your industry and audience
• A ready-to-use weekly planner so you never post blindly again

⏱ Timely takeaway
Stop guessing. Whether you're in healthcare, hospitality, legal, or real estate, the right posting time can unlock higher engagement, reach your target audience, and power your entire LinkedIn marketing strategy.

How your LinkedIn strategy depends on timing, audience behavior & the algorithm

Timing isn’t just a technical tweak—it’s the backbone of a LinkedIn marketing strategy that actually performs. While most businesses focus on content quality (and rightly so), they overlook how the LinkedIn algorithm amplifies or suppresses that content based on one crucial factor: engagement speed.

To win on LinkedIn in 2025, you have to think like the algorithm. It rewards posts that get traction fast, within the first 30 to 90 minutes. Your posting time directly influences that. Post too early, and your audience isn’t online yet. Too late, and they’ve already moved on.

But here’s what’s often missed:
It’s not just when your audience is active. It’s when they’re likely to pause, process, and participate. That behavior changes based on:

• Role and industry (e.g., doctors check LinkedIn before clinical hours, realtors during quiet listing windows)
• Workload patterns (Tuesdays to Thursdays are high-focus, high-engagement days)
• Feed fatigue (people scroll more but interact less later in the day)

Why your timing must match your audience’s behavior

Every business has a unique target audience, and each audience follows a distinct rhythm. C-suite execs browse before 9 AM. Marketers often check in mid-morning. Industry professionals engage more on Tuesdays through Thursdays, while government agencies or nonprofit organizations may interact during slightly different windows.

To succeed, your LinkedIn content must appear when your audience is online and ready to engage.

What about multi-location businesses and global teams?

If you’re managing multiple LinkedIn accounts or running a LinkedIn company page across time zones, timing becomes even more complex.

Here’s what often happens:

• You post at 9 AM ET—but your West Coast audience is still asleep.
• You schedule a post for 5 PM GMT, but your North American leads are in back-to-back meetings.
• You rely on one posting time for all locations, leading to low performance across the board.
  

To fix this, you need a posting strategy tailored for geography and business type. That means:

• Understanding user behavior patterns across time zones
• Building an optimal posting schedule that fits your audience’s working hours
• Using a social media management tool that automates staggered posting and surfaces your analytics

The good news? You don’t have to guess. Platforms like Birdeye Social AI help multi-location businesses find optimal posting times and schedule content automatically based on when each region’s audience is most active.

Best time to post on LinkedIn — day-by-day breakdown

If you’re trying to reach decision-makers, leaders, or professionals, you can’t afford to post at random hours and hope for the best. LinkedIn is a professional platform, and like any workplace, engagement follows a weekly rhythm.

We’ve analyzed multiple studies, LinkedIn analytics, and performance insights across industries to pinpoint the best windows for posting. 

Here’s what the data-backed optimal posting times look like in 2025:

Best time to post on LinkedIn on Monday – 8 AM to 10 AM

Professionals are catching up after the weekend—but not yet buried in meetings.

Monday mornings are ideal for LinkedIn posts that are reflective, inspirational, or educational. Avoid posting in the afternoon when energy dips. Keep your posting schedule focused on early hours to reach your audience while they’re still easing into the week.

Best time to post on LinkedIn on Tuesday – 9 AM to 11 AM

Tuesday drives the most engagement and is often the top-performing day.

This sweet spot for LinkedIn content requires action—event sign-ups, lead forms, or case studies. If you aim to generate high engagement, this is your day to go big. It also works well for sharing thought leader insights or launching new campaigns.

Best time to post on LinkedIn on Wednesday – 8 AM to 11 AM

Users are focused and active, especially mid-morning.

Midweek mornings are perfect for posts that educate or demonstrate value. Whether it’s a LinkedIn post with industry data or a short video, this window gives you time to ride the engagement wave throughout the day—especially if you’re aiming for maximum engagement.

Best time to post on LinkedIn on Thursday – 9 AM to 12 PM

It’s your last strong chance before attention dips for the weekend.

Use this slot for engagement-focused formats, such as carousels, behind-the-scenes photos, or live event promotions. Thursday mornings are also a great time to post for brand accounts looking to stay visible heading into Friday.

Best time to post on LinkedIn on Friday – 8 AM to 10 AM

Early hours are the only reliable slot—after that, attention plummets.

If you’re posting on a Friday, keep it simple. Team wins, fun stats, or visuals work best. Avoid long-form updates or anything strategic. Many LinkedIn users begin to log off mentally by mid-morning, making this a tricky day for conversion-oriented posts.

Best time to post on LinkedIn on Saturday & Sunday – test only between 9 AM to 11 AM

Engagement is unpredictable—unless you’re targeting niche or global audiences.

Weekends are low-traffic on LinkedIn. Still, try Sunday late mornings if you’re testing content for nonprofit organizations, career coaching, or government agencies. Repurposing your previous posts or sharing softer, culture-driven content may work here, but it’s not ideal for your primary social media strategy.

What to avoid:

• Lunch breaks (12–2 PM): Lots of scrolling, little action
• Late evenings: Users are offline or in passive mode
• Weekends: Unless you’re targeting a niche, holidays, or international audiences

Think beyond “posting time”

Posting at the right hour is important, but the context of your content matters just as much. A Monday morning thought leader post? Perfect. A Friday afternoon product update? Likely to flop.

Your LinkedIn strategy works best when you align:

- Content format
- Posting time
- Your audience’s intent in that moment

We'll break down all three in upcoming sections.

Best time to post on LinkedIn based on content format

Not all LinkedIn posts are created equal. A simple text update might get traction at one time, while a video or carousel could perform better at another. To get the highest engagement, you need to align your post content with your audience’s behavior and their mindset during the day.

Below are the best posting times based on LinkedIn’s algorithm performance trends for each content format.

Best time to post on LinkedIn based on text-only posts – 8 AM to 9 AM

Text-only updates are quick to read and perfect for early-morning routines. This slot works well for sharp opinions, industry takes, or prompts that lead to meaningful conversations. 

These posts often perform best when decision-makers scan their LinkedIn feed for quick insights at the start of the week.

Best time to post on LinkedIn based on image posts – 9 AM to 10:30 AM

Visual content gains attention once the day is in motion. Share behind-the-scenes images, branded graphics, or product highlights when users are actively scrolling and ready to engage. It’s a strong slot to build visibility for your brand accounts or recap events with visual storytelling.

Best time to post on LinkedIn based on carousel posts – 10 AM to 11:30 AM

Carousels take more time to read and absorb, so mid-morning is the ideal window. This is when your target audience is alert and able to engage with frameworks, tips, or multi-slide breakdowns. These posts also get saved more frequently, helping boost visibility in users’ feeds.

Best time to post on LinkedIn based on video posts – 11 AM to 1 PM

Short videos gain traction around late morning to early afternoon when users look for digestible content between meetings. This time slot works well for explainer videos, brand storytelling, or quick how-tos that align with your LinkedIn marketing strategy and drive high engagement.

Best time to post on LinkedIn based on polls – 9 AM or 4 PM

Polls perform best when users want to interact with lightweight content. Morning posting helps catch the first login wave, while 4 PM targets professionals winding down. They’re a great way to boost social media engagement and gather feedback while staying top of mind.

Best LinkedIn posting times by industry

The best time to post on LinkedIn can vary dramatically depending on your industry. That’s because your target audience doesn’t just differ by profession and follows different routines, online behaviors, and decision-making rhythms. A healthcare administrator’s scrolling habits don’t match those of a real estate agent or legal consultant.

Below is a breakdown of optimal posting times across key industries based on engagement trends, user intent, and performance patterns seen in LinkedIn analytics.

Best time to post on LinkedIn for healthcare practices– 9 AM to 11 AM, Tuesday to Thursday

Clinic managers, physicians, and administrators often browse before patient loads begin. Post high-quality content like patient stories, staffing updates, or reputation wins earlier in the week when attention levels are high.

Best time to post on LinkedIn for real estate businesses– 8 AM to 10 AM, Monday and Wednesday

Real estate marketing professionals check updates early, before site visits or showings begin. Use this window to post visuals, property insights, or LinkedIn posts highlighting market trends.

Best time to post on LinkedIn for home services – 9 AM to 10:30 AM, Tuesday and Thursday

To get the best out of your home services marketing ROI, social media managers typically engage mid-morning. Share customer testimonials, service highlights, or educational LinkedIn content when they’re in planning mode.

Best time to post on LinkedIn for legal – 10 AM to 12 PM, Wednesday or Thursday

Law firm partners and associates review their feeds between court hours and client meetings. During this window, thought leadership, case wins, or firm culture posts land well.

Best time to post on LinkedIn for financial services – 9 AM to 11 AM, Tuesday to Thursday

Wealth managers, advisors, and fintech leaders stay active midweek. Use this slot to publish data-driven posts, market insights, or analysis that earn high engagement.

Best time to post on LinkedIn for hospitality & restaurants – 10 AM to 11 AM, Monday and Wednesday

Brand managers browse LinkedIn before lunch service or event planning. Share photos, team culture highlights, or seasonal restaurant marketing promotions when your posting time aligns with their scheduling windows.

Best time to post on LinkedIn for retail businesses– 9 AM to 10 AM, Monday and Friday

Companies that prioritize retail reputation management use LinkedIn early in the day for hiring, merchandising, and trend monitoring. On early weekdays, they post career opportunities, visual content, or top-performing posts.

Smart industry tip: Review your analytics regularly. Posting windows can shift depending on seasonality, business model, and geography, especially across time zones. Use tools like Birdeye Social AI to auto-optimize your posting schedule per industry and location.

Best time to post on LinkedIn for automotive businesses– 8 AM to 10 AM, Tuesday and Wednesday

Automotive executives and dealership managers typically browse LinkedIn before the showroom or service day begins. Use this time for posting inventory highlights, customer success stories, or hiring announcements—content that supports your LinkedIn Business page and builds industry authority.

Best time to post on LinkedIn for dental practices– 9 AM to 11 AM, Tuesday and Thursday

Dental clinic owners and practice managers are most active mid-morning between patient blocks. Share dental social posts on patient experience, hiring updates, or operational insights when engagement is higher and distraction is low. Aligning your LinkedIn marketing strategy with clinic workflows increases post visibility.

Best time to post on LinkedIn for property management businesses– 9 AM to 10:30 AM, Monday and Wednesday

Property marketing managers check LinkedIn early in the day before inspections, calls, or tenant coordination. This is a prime time to post tips, resident experience updates, and local market insights that enhance their brand presence across social platforms.

Best time to post on LinkedIn for self-storage companies – 9 AM to 10 AM, Tuesday and Friday

Regional managers and multi-location self-storage operators engage during quiet windows before customer calls begin. Use this time to share data-driven insights, facility upgrades, or operations content that appeals to investors and commercial clients.

Best time to post on LinkedIn for wellness – 10 AM to 11 AM, Wednesday and Thursday

Wellness professionals—especially those in medspas, fitness, or therapy—browse LinkedIn between appointments and consults. Share quality content that showcases client stories, new offerings, or community initiatives. Visual posts and behind-the-scenes formats perform well in this slot.

What’s not the best time to post on LinkedIn?

While timing your posts for maximum engagement is important, knowing when not to post on LinkedIn is equally crucial. Posting during low-activity hours can dramatically reduce visibility, even if your content is strong.

Here are the times you should avoid:

Lunch breaks (12 PM – 2 PM)

Most professionals scroll during this time but rarely interact. It’s passive engagement at best. Posts tend to get lost in the noise unless they’re highly visual or interactive.

Late afternoons and early evenings (after 3 PM)

Engagement drops as the workday wraps up. People may check notifications but are less likely to click, comment, or share. Avoid posting LinkedIn content that requires action or deep reading.

Late nights (after 8 PM)

Few professionals are active on social media platforms like LinkedIn this late. Posting now might get seen, but likely not by the right audience. Interaction is minimal, and morning updates may push down your post.

If you’re unsure about timing, check your analytics via the analytics tab on your LinkedIn account, or use a social media management tool that can suggest better times based on your audience’s behavior.

Tools and strategies to find your best LinkedIn time

There’s no universal best time to post on LinkedIn—only what works best for your brand, your content, and your target audience. The good news? You don’t need to guess. With the right tools and strategies, you can use data to refine your posting schedule and consistently drive higher engagement.

Use native LinkedIn analytics

Your LinkedIn account offers post-level insights right from the analytics tab. Review:

• When your audience is most active
• Which LinkedIn posts are generating the most engagement
• Patterns across previous posts (format, time, day)

This helps you adjust your optimal posting schedule based on real-time behavior.

Analyze performance metrics

Keep a regular check on your:

• Engagement rates (likes, comments, shares)
• Click-through rates (for links or CTAs)
• Saves (a great sign of relevance)

Tracking these performance metrics helps you understand not just when to post but also what formats and topics get the maximum engagement.

Use a social media management tool

A smart social media management tool like Birdeye Social AI makes this process faster and smarter. Instead of manually testing posting times, Birdeye lets you:

• Discover your optimal posting times based on behavioral trends
• Schedule content across multiple LinkedIn pages and time zones
• Get actionable insights based on your own data
• Avoid content fatigue by spreading posts for greater engagement

This is especially helpful if you manage several LinkedIn accounts or run a brand account across locations.

Test and refine

It’s not enough to post once and hope. Use A/B testing with time slots (e.g., Tuesday 9 AM vs. Wednesday 11 AM) to advise experimenting with what brings in higher engagement. Keep a flexible mindset—audience’s behavior evolves, and so should your strategy.

Once you’ve identified your ideal posting windows using data and tools, the next step is consistency. A great LinkedIn strategy doesn’t just rely on good instincts—it’s backed by structure. 

That’s where a clear, repeatable weekly content planner comes in. It is designed to align with typical business hours, content types, and platform behavior, so your posts earn maximum engagement without overwhelming your team.

 Weekly LinkedIn posting planner (checklist)

You’ve seen the data. You know the best time to post on LinkedIn by day, industry, and format. Now it’s time to put that into action.

It just makes sense to plan. With this checklist, you’ll save time, stay relevant, and build consistent traction on the world’s leading social network for professionals.

 Weekly checklist to maximize visibility

• Post during core business hours (8 AM–11 AM local time)
• Rotate formats to avoid content fatigue
• Include CTAs that match audience intent
• Monitor posts’ performance using platform insights
• Update your content strategy monthly based on detailed metrics
  

Pro tip:

If your brand operates across time zones—say, in the US and Central European Time—create duplicate posts adjusted to each audience’s LinkedIn profile time window. This ensures visibility without sacrificing quality.

Here's a complete guide to the best time to post on LinkedIn for UK audience and businesses. 

Also, remember that there has been a significant shift in how users interact with the platform. They expect real value, not just noise. That means every post must be intentionally crafted for maximum engagement and aligned with your brand's broader goals.

FAQs about the best time to post on LinkedIn

Birdeye Social AI helps you find the best time to post on LinkedIn

Finding the best time to post on LinkedIn shouldn’t be trial and error. With Birdeye Social AI, you can turn guesswork into a proven system—so every LinkedIn post lands in front of the right audience, at the right time, with minimal effort.

Here’s how Birdeye makes it easy to scale your LinkedIn marketing strategy:

AI-suggested posting times

Birdeye analyzes your data, audience behavior, and engagement rates to recommend the most effective posting time per post and location.

Auto-scheduling across time zones

Whether you manage 5 locations or 500, Birdeye adjusts your posting schedule for localized performance, perfect for brands operating across multiple LinkedIn pages or accounts.

Unified dashboard for performance tracking

See your posts’ performance and trends and reach across all platforms—not just LinkedIn. Review detailed metrics to fine-tune your content strategy over time.

💡 Want to know your exact best time to post?
Let Birdeye’s algorithm automate.