AI for social media posts: Maximizing benefits, content workflow & top tools in 2025

Social media content creation can be challenging, especially when you are responsible for engaging audiences across multiple platforms and accounts. That is why every social media team needs to know how to use AI for social media post planning, creation, and distribution. 

Birdeye’s research shows that most multi-location businesses handle content creation at the corporate level. Without AI, the creation process for multi-location accounts can quickly become overwhelming and repetitive, significantly impacting engagement rates. 

This blog post takes you through the various applications of AI in social media content creation for businesses looking to scale meaningfully across multiple platforms. 

Let’s get right into it. 

Why AI social media tools are reshaping content creation in 2025

AI social media tools help businesses go beyond simple content creation by allowing them to harness their creativity and generate hundreds of posts in a few hours. With dwindling attention spans, increased competition, and complex algorithms, making the most of AI has become necessary. 

With AI social media tools, multi-location businesses can create engaging, scalable, and platform-specific content. Moreover, they can ensure brand consistency across platforms while adapting messaging to local markets. 

AI-driven social media post creation tools also reduce manual effort by suggesting optimized formats, copy, and visuals based on real-time data.

Some of the ways AI content creation tools will impact business owners in 2025 are: 

Personalization at scale

AI’s ability to segment audiences and tailor content is elevating customer experiences. Businesses using AI for social media post creation tools can:

• Personalize social media posts based on behavioral data.
• Adapt messaging to local markets while building the brand voice. 
• Deliver hyper-relevant content to niche audiences.

Data-driven decision-making

AI tools provide deep insights through social media trend analysis AI, empowering businesses to make real-time, data-backed decisions. Marketers can:

• Adjust campaigns based on predictive analytics.
• Identify emerging trends and capitalize on them faster.
• Improve the accuracy of social media KPIs and reporting.

Streamlined workflows 

For social media managers and content creators, AI is removing creative bottlenecks. AI streamlines workflows by offering:

• Caption and visual generation with AI social media post generators.
• Automated post scheduling with social media optimization tools.
• AI-powered analytics that recommends adjustments to improve overall social media engagement.

Ultimately, AI is reshaping not just how content is created but also how it’s distributed and optimized—unlocking higher ROI for businesses of all sizes.

AI for Social Media: Weighing the pros and cons

AI for social media posts — more than just automation: A complete look 

While most consider AI as a tool to create social media posts at warp speed, it can be so much more than that. Businesses can gain a lot by using AI social media tools to: 

• Enhance brand voice alignment: AI ensures every post reflects your brand’s unique tone while adapting to different social media platforms for consistency.
• Optimize content for engagement: Using AI for content creation helps marketers generate data-backed copy, visuals, and hashtags that resonate with the target audience.
• Leverage audience targeting: AI analyzes audience behavior to determine the best times, platforms, and  segments for maximum impact. 
• Fine-tune social media content strategy: AI-powered content insights help brands  tweak content strategy, explore new opportunities, and reach newer audience segments. 

The content lifecycle powered by AI

If you’re only using AI content creation tools for generating post ideas, you’re missing out. Sophisticated social media creation tools can power your entire content lifecycle with AI. These advanced AI tools can be your trusted ally, from ideation to distribution and everything beyond. 

Here is a quick look at how your business can fully use AI tools in social media content management. 

Ideation: Using AI to discover trends and fill content gaps

With AI tools, social media content creators and managers can supercharge their process with:

• AI-driven research on content opportunities 
• Social media trend analysis 
• AI-generated content briefs and campaign ideas
• Identify opportunities to customize content for various audiences across social media platforms 
• Plan and schedule seasonal campaigns in one-shot 

Creation: Generate posts, visuals, and videos with AI

Now that you know what you want, it is time to bring the post ideas to life.  And with AI’s assistance, your team can produce impactful assets with: 

• AI social media post generator tools that create captions, carousels, and stories aligned with your brand tone.
• AI graphic design tools that combine copywriting AI for holistic post creation.
• AI video editing tools that help repurpose blogs, webinars, and long-form content into snackable social assets.
• AI-powered content insights that help analyze top-performing posts, areas of improvement, and strategies to improve engagement across social media channels. 

Distribution: AI-powered scheduling and channel optimization

AI simplifies publishing with : 

• Social media optimization tools like Birdeye Social AI to identify when to post for each audience.
• Automating multi-platform publishing to keep your brand visible.
• Tracking performance metrics across channels and location-based accounts. 
• Monitoring competitor feeds to identify what works best and how to replicate the results within your content strategy.

Insights: AI-generated reports and content refinement

With AI, social media managers can generate comprehensive and actionable reports to: 

• Track engagement patterns 
• Analyze audience growth patterns across accounts and major social media platforms 
• Provide competitive insights 
• Identify top-performing posts 

Best AI tools for social media content creation in 2025

Choosing the right AI tools for social media content creation is imperative to succeeding in 2025. Here is a look at the top tools you should consider: 

1. Birdeye Social AI for content generation 
2. Jasper AI
3. Copy.ai
4. Canva Magic design
5. Lumen5
6. Visme AI
7. GrammarlyGO
8. Let’s enhance 
9. Pictory 
10. Birdeye Social AI for social media management 
11. Buffer AI assistant 
12. Hootsuite OwlyWriter AI

Let’s explore how these tools fit into your social media strategy. 

AI content creation tools for social media 

Birdeye Social AI

Birdeye Social AI is explicitly designed for multi-location businesses looking to automate and optimize their social media presence. Its GenAI capabilities allow businesses to create content that resonates with their audience, performs well across social media platforms, and outshines competitors. 

• Key features:
  • AI-generated posts based on reviews and social trends
  • Automated scheduling across locations
  • Competitor insights
  • Multi-location management
  • Omnichannel publishing
  • Automated publishing across locations
• Pros:
  • Tailored for enterprises managing multiple locations
  • Seamlessly integrates with review and listing management
• Cons:
  • It may not suit location-agnostic businesses 
  • Some of the GenAI features require human oversight for best results 

How Valley Veterinary Care balanced corporate consistency and local authenticity with Birdeye Social AI

Valley Veterinary Care faced significant challenges managing 75 social media accounts across 24 locations. The primary struggle was balancing corporate consistency while maintaining each location’s unique local voice. Manual posting was time-consuming, and keeping content fresh and engaging across multiple communities proved difficult.

Birdeye simplified social media management for their multi-location business with: 

• A centralized dashboard for efficient governance and bulk posting
• BirdAI’s GenAI content generator which offers unique posts, hashtags, and image suggestions 
• Personalized tokens to ensure location-specific content remained relevant

Results they achieved:

• Posted more content in Q1 2023 than all of 2022 combined
• Significantly reduced social media management time
• Maintained authentic local presence while ensuring brand consistency
• Improved social media reputation management through integrated review-to-social features
• Enhanced content quality through AI-enabled generation

It’s so essential for each of our practices to share their own personalities so they can keep that authentic local presence. Birdeye Social AI allows us to post across locations while connecting with our communities.

– Meghan S. Bingham, Senior Operations Manager, Valley Veterinary Care

Jasper AI

Jasper AI is an AI content writing tool that generates marketing copy for social media captions, email content, and blogs. It helps businesses craft conversion-focused messaging.

• Key features:
  • Customizable templates for social media
  • The tone of voice settings
  • Collaboration features
  • Long-form and short-form content creation
• Pros:
  • Great for sales-driven content
  • Supports multiple content formats
• Cons:
  • Requires manual brand tone adjustments
  • The higher learning curve for beginners
  • Requires manual download and upload to various social media platforms 

Copy.ai

Copy.ai is a user-friendly platform for businesses to generate quick social media captions and brainstorm content. Its AI generates short-form copy that is ideal for fast-paced marketing needs.

• Key features:
  • Instant caption generation
  • Simple onboarding
  • Multiple language support
  • AI-powered blog and ad copy suggestions
• Pros:
  • Intuitive and beginner-friendly
  • Fast content outputs
• Cons:
  • Lacks advanced customization
  • Limited features are included in original social media content post ideas or content generation. 

AI graphic design tools for social media 

Canva Magic Design

Canva’s Magic Design uses AI to streamline the creation of social media visuals, presentations, and marketing assets. You can also go beyond repurposing existing assets and explore image creation from scratch with just a few clicks. 

• Key features:
  • AI-assisted design suggestions
  • Branded templates
  • Drag-and-drop editor
  • Integration with social platforms
• Pros:
  • Extensive template library
  • Great for teams of all sizes
• Cons:
  • Premium features locked behind a paywall
  • Basic AI functionality compared to niche tools

Lumen5

Lumen5 turns blog posts and long-form content into engaging videos. It’s ideal for brands that prioritize video marketing but have limited staff. 

• Key features:
  • Text-to-video automation
  • Drag-and-drop storyboard editor
  • AI-generated scene suggestions
  • Stock media integrations
• Pros:
  • Excellent for video content repurposing
  • Easy-to-use interface
• Cons:
  • Limited design flexibility
  • The free plan provides the final output with watermarks

Visme AI

Visme AI combines traditional design tools with AI to create infographics, social media carousels, and branded presentations. This way, creators can support their brand’s social media marketing efforts with enhanced media production. 

• Key features:
  • AI-powered visual creation
  • Branded content templates
  • Collaboration tools for teams
  • Animation and interactivity options
• Pros:
  • Great for presentations and data storytelling
  • Supports team collaboration
• Cons:
  • It can be slow on older devices
  • Some design features are locked behind premium plans

AI editing tools for social media content 

GrammarlyGO 

GrammarlyGO is an AI writing assistant that refines social media copy, blog posts, and customer communications. It is a good tool for writers to sharpen their copy and ensure that the branding voice stays consistent across various social media platforms. 

• Key features:
  • Tone adjustment suggestions for content that must work on multiple social media platforms 
  • AI-powered rewrites
  • Clarity and conciseness improvements
  • Grammar and spelling checks
• Pros:
  • Excellent for polishing social copy
  • Multiple tone settings are available
• Cons:
  • Rewrite limits on free plans
  • Lacks content generation features

Let’s Enhance 

Let’s Enhance is an AI-based tool that improves the quality and resolution of social media images. This is ideal for content creators looking to customize images for different social media channels. 

• Key features:
  • AI-driven image upscaling
  • Color and lighting enhancements
  • Batch processing options
  • Noise reduction
• Pros:
  • Boosts image quality effortlessly
  • Supports various image formats
• Cons:
  • Credit-based pricing
  • Limited design features

Pictory 

Pictory is an AI video editing tool that automates social media captioning and video snippet creation. This enhances the impact of your video content and helps you improve engagement across multiple social media channels.  

• Key features:
  • Auto-captioning
  • Video summarization
  • Stock footage library
  • AI-powered script for video conversion
• Pros:
  • Great for short-form social videos
  • Time-saving automation
• Cons:
  • Limited advanced editing tools
  • Templates can feel restrictive

AI social media posting and management tools

Buffer AI Assistant 

Buffer’s AI Assistant offers simple caption generation alongside Buffer’s scheduling features. This tool can come in handy for quick content requirements. 

• Key features:
  • AI-generated captions
  • Multi-platform publishing
  • Analytics dashboard
  • Custom post scheduling
• Pros:
  • Affordable for small teams
  • User-friendly
• Cons:
  • Limited AI capabilities
  • Basic analytics compared to competitors

Hootsuite OwlyWriter AI 

OwlyWriter AI is Hootsuite’s AI assistant for social media managers. It offers simple copy generation and native social media scheduling.

• Key features:
  • Instant caption generation
  • AI-powered content prompts
  • Integration with Hootsuite scheduler
  • Trend-based post suggestions
• Pros:
  • Seamless within the Hootsuite ecosystem
  • Great for quick drafts
• Cons:
  • Lacks deep content personalization for multiple social media channels 
  • AI features are relatively basic

How to choose the right AI tool for social media posting

Selecting the right AI tool depends on your business goals, size, and available resources. Here’s what to consider:

1. Business type and scale

• Small businesses: Look for tools with free or affordable plans, such as Copy.ai or Jasper. You may have to integrate with various platforms manually, but it can be help
• ful if you run a minor operation. 
• Multi-location enterprises: Choose robust platforms like Birdeye Social AI that offer location-specific content creation and centralized management.

2. Content needs

• Basic post generation: Free social media post generators like Jasper AI and Hootsuite OwlyWriter AI are suited for simple captions.
• Advanced content creation: If you need visuals, videos, and insights, opt for tools like Canva Magic Design or Lumen5. 

3. Platform integrations

Ensure the AI tool integrates with your key social platforms (e.g., Instagram, LinkedIn, Facebook) and CRM tools. This is a critical feature, especially for multi-location businesses managing multiple accounts. 

Without the right integrations, your team must manually upload content to each dashboard, increasing the overall effort necessary. 

4. Reporting and analytics

Choose tools that provide real-time analytics and recommendations, helping you refine your strategy continuously.

Social media strategy is not a one-time process—it requires constant adjustments, analysis to identify what’s working, and recommendations to fix what isn’t. 

Any AI tool that just stops at creation would not be a good partner in your social media journey. 

5. Ease of use

Prioritize user-friendly dashboards and workflows to ensure teams can onboard quickly. Tools that do not require extensive training or support have the highest adoption rates and provide the maximum ROI for growing businesses. 

How to balance AI automation with human creativity

While AI helps businesses automate repetitive tasks and scale content production, human creativity remains crucial to crafting authentic, resonant social media campaigns.

Where AI excels:

• Automating caption and image generation
• Recommending optimal posting times and formats
• Analyzing engagement and providing optimization insights

Where humans shine:

• Infusing content with brand personality and storytelling
• Creating context-sensitive, emotionally resonant messaging
• Applying empathy and cultural awareness

The sweet spot

The most successful businesses blend AI efficiency with human creativity. For instance, AI-generated social posts can serve as first drafts, while marketers tailor and elevate them to reflect brand tone and customer values.

What’s next: The future of AI for social media posts

The future of AI for social media posts is moving beyond automation to hyper-personalization and predictive engagement.

Emerging trends:

• Real-time content personalization: AI will soon adapt social posts dynamically based on real-time user interactions.
• AI-powered community building: Platforms will integrate AI tools to nurture online communities through personalized engagement strategies.
• AI-generated interactive content: From dynamic quizzes, AI-powered AR filters to AI-driven social assets brands can use AI to create engaging social experiences.

Predictions for 2025 and beyond:

• AI will integrate deeper into CRMs and social platforms for unified customer journeys.
• Businesses will leverage AI for creation and real-time customer engagement and reputation management.
• AI social media managers will become the norm, automating content creation, publishing, engagement, and reporting.

The takeaway? AI will become a key player in helping businesses predict trends, foster customer relationships, and streamline omnichannel marketing.

Final thoughts: Take your social media from reactive to predictive with AI

In 2025, AI will no longer be just an add-on for social media—it will be a catalyst for meaningful business growth. Whether you’re a multi-location brand or a small business scaling up, AI offers unmatched speed, efficiency, and insights to transform how you engage audiences. From streamlining content production to unlocking deep customer data, AI empowers teams to focus on what matters most: building authentic, impactful connections. 

Your brand can confidently navigate the evolving social landscape by balancing automation with creativity. Ready to future-proof your strategy? Let AI elevate your social media game.

FAQs about AI for social media posts

Use Birdeye Social AI for social media posts and automate your entire workflow

Mastering AI for social media posts doesn’t have to be complicated. With the right tools and approach, you can transform your social media presence from a time-consuming challenge into a strategic advantage. 

Start by implementing one aspect of AI in your social media strategy: content generation or engagement management. Monitor the results and adjust as needed.

Birdeye Social AI offers a comprehensive solution to make this transformation smooth and effective.

Remember, the goal isn’t just to save time. It’s also about crafting compelling content that resonates with your audience and drives tangible business outcomes.

Take the first step by exploring how Birdeye Social AI can help you achieve better results with less effort.