Struggling to get more traffic from Google? You’re not alone. Many businesses want to leverage Google My Business (currently Google Business Profile) but feel overwhelmed by the options.

A Birdeye study reveals that 65% of consumers discover local businesses in a straightforward manner: They recognize a need, initiate a Google search, explore options through Google My Business listings, and select a business. Despite the widespread adoption of listings, numerous businesses fail to fully capitalize on this opportunity.

Wouldn’t it be easier with a collection of Google My Business examples for inspiration? This blog post provides a comprehensive list of the best Google My Business examples for descriptions, photos, posts, and overall profiles across industries. You can study them and optimize your profiles for maximum impact and visibility.

“Top four local ranking factors for Google Business Profiles are – accuracy in business information, data visibility, availability of local-intent content, and Google Business Profile optimization.”

Steve Wiideman at Birdeye View session for Growing on Google 

Google My Business description examples

According to Google, the guidelines for the best Google Business descriptions are as follows: 

  • You must mention the business category, target location, and service area, if applicable.
  • The description should list your most popular products and services. 
  • You must distinguish your business from competitors by listing a few unique selling propositions (USPs). 
  • The description must be easy to read and should directly speak to your target audience.

Here are a few examples of Google My Business descriptions across popular industries to help you understand how to write one for your profile too: 

Note: The examples have been made up to show what the best Google Business descriptions look like. Any resemblance to an actual business is a coincidence. 

Google My Business description example for a dental clinic: 

Welcome to Bright Smiles Dental, a leading dental chain dedicated to providing top-quality care for your oral health needs. With multiple locations across Texas, our experienced team of dentists offers a comprehensive range of services, including routine cleanings, cosmetic dentistry, orthodontics, and more. 

We prioritize patient comfort and satisfaction, using state-of-the-art technology and personalized treatment plans to ensure optimal results. Trust Bright Smiles Dental for a healthy, confident smile. Schedule your appointment today!

As you can see, this description clearly states the category within the first sentence. Then, it follows it up by mentioning services and USPs (state-of-the-art technology, personalized treatment plans), and directly speaks to the audience. 

Google My Business description example for a cleaning company: 

Welcome to Sparkle Cleaners, your premier choice for professional home cleaning services in Colorado. Our experienced team is dedicated to providing exceptional service, whether it's a one-time deep clean or regular maintenance. We handle everything from dusting and vacuuming to kitchen and bathroom sanitation with precision and care. 

Experience the difference with Sparkle Cleaners and enjoy a spotless, fresh home every time. Contact us today for a sparkling clean home!

In this example, the business has kept it short and simple. They quickly list their business category, services, and location to help customers find them easily. 

Google My Business description example for an electrical and plumbing service provider: 

Discover Safety Care, Boston's go-to for expert electrical and plumbing installations. Our dedicated team specializes in residential and commercial projects, offering services such as wiring upgrades, lighting installations, fixture replacements, and piping upgrades. With a focus on quality and safety, we ensure reliable solutions tailored to your needs. 

Trust Safety Care for professional service and attention to detail. Contact us today to get started!

In this example description, we focus more on the different services the business can provide and their expertise in various domains. This builds trust in the consumer base and helps them convert visitors into customers. 

Google My Business description example for wellness brands: 

Rejuvenate Spa & Wellness Center is committed to enhancing your well-being through personalized treatments and holistic therapies. Nestled in the heart of California, our spa offers a tranquil retreat where you can relax, unwind, and rejuvenate your body, mind, and spirit. 

From therapeutic massages and rejuvenating facials to wellness coaching and nutritional counseling, we provide comprehensive solutions for your holistic health needs. Let our experienced practitioners help you achieve balance, vitality, and inner peace. Experience the transformative power of wellness at Rejuvenate Spa & Wellness Center. Book your appointment today!

The Google Business description for a Wellness brand must focus on instilling trust in the consumer, keeping the language soft, and deftly listing the services, their experience, and USPs. 

Google My Business description example for car dealerships:

DriveRight Auto Sales is committed to providing quality vehicles and exceptional service to our valued customers in Chicago. We offer a wide selection of pre-owned cars, trucks, and SUVs for every budget and lifestyle. 

Our friendly and knowledgeable sales team is here to help you find the perfect vehicle to fit your needs and preferences. Whether you're looking for a reliable commuter car, a spacious family SUV, or a rugged pickup truck, DriveRight Auto Sales has the right vehicle for you. Visit us today and drive home happy!

Car sales is all about forming connections and catering to customer requirements. Similarly, this Google Business description boasts of their attention to customers and the range of cars they can help their customers with. 

Google My Business description example for real estate agents:

Welcome to Metro Realty Group, your trusted source for all your real estate needs in Seattle. Our team of experienced agents is dedicated to providing exceptional service and expert guidance to buyers, sellers, and investors alike. 

Whether searching for your dream home, selling your current property, or exploring investment opportunities, we are here to help you achieve your goals. With our comprehensive market knowledge and personalized approach, we make the real estate process seamless and stress-free. Trust Metro Realty Group to help you find your perfect property. Contact us today to get started!

Customers look for personalized interactions and seamless processing in real estate transactions. This Google Business description instantly speaks to people in Seattle and lists the services they provide along with the customers (buyers, sellers, and investors) they serve. 

Google My Business description example for storage units:

Welcome to City Storage Solutions, your premier destination for secure and affordable storage in Dallas. Our modern facilities offer various storage options, from small lockers to large warehouse spaces, to meet your specific needs. 

With convenient access hours and flexible rental terms, storing your belongings has never been easier. Whether you're moving, decluttering, or needing extra space, trust City Storage Solutions to keep your belongings safe and secure. Reserve your storage unit today!

This Google Business Profile description example checks all the right boxes. From mentioning the business category and location in the first sentences to an exhaustive list of services, USPs, and target audience, the job is done. This example is a good blueprint for businesses to cater to customers and rank higher in local searches. 

Example of a Google Business description for Property management firms: 

Welcome to Prime Property Management, your trusted partner for comprehensive property management services in San Diego. With years of experience and a dedication to excellence, we specialize in managing residential and commercial properties to maximize their value and profitability. 

Our team of experienced professionals handles everything from tenant screening and leasing to maintenance and financial management, ensuring a seamless and stress-free experience for property owners. Whether you own a single-family home, multi-unit apartment building, or commercial property, trust Prime Property Management to protect and enhance your investment. Contact us today to learn more about our services!

Customers seek trust and expertise when selecting property management firms. This is precisely why highlighting experience upfront in a Google My Business description for this industry is so effective. By leading with their seasoned background, firms immediately establish credibility, enticing potential clients to delve further into their services, offerings, and detailed business insights. 

Pro Tip: To take your Google Business description to the next level, you can leverage Birdeye to create AI-generated listing descriptions based on your business categories and products/services.  

When we look at the larger Google ecosystem it can be quite difficult for individual businesses to navigate it. And I think that’s why Birdeye plays such an important role in the middle. So it’s definitely one of the most integrated partners we have. 

Uday Ghatikar Field CTO of Google Cloud

Google My Business photos examples

Now that you know how to model your Google My Business listing description, let’s focus on the next important aspect: Google Business Profile photos. 

The photos you add to your Google My Business listing help customers connect with your business, visualize your products and services, gauge your expertise from previous projects, and more. 

According to Google, some examples of Google My Business photos are: 

  • Interior and exterior photos: These photos can showcase your office building and key areas of your office, such as reception, conference room, spa room, and so on based on your business category. 
  • Product photos: These are live or model shots of your products and can include food and drink photos for a restaurant. 
  • Team photos: With these photos, you can showcase your team at work, at the office, and participating in various activities. 

In this section, we explore and explain some examples of Google My Business photos that businesses have used to capture audience attention. 

Please note we have changed the business names and identifying features for privacy. 

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Example of Google My Business photos for a restaurant: 

This image shows how restaurant businesses can use Google My Business photos

As you can see in the image, this restaurant has added:

  • Restaurant interior photos
  • Food photos
  • Menu photos
  • Employees at work photos 

It is also important to know that Google showcases the photos customers add with their reviews in the same Photos tab. Encouraging customers to add images with descriptions can help you move the needle on your local search ranking. 

Example of Google My Business photos for a home service business: 

A home service does not necessarily lend itself to photo moments. However, showcasing your business via project photos in this business category is important. As you can see in this example, this business has added: 

This image shows how home service businesses can use Google My Business photos
  • Project photos
  • Team photos
  • Completed work photos 

This helps them gain the trust of Google users and improve their conversion rate. 

Example of Google My Business photos for a dental clinic: 

This image shows how clinics can use Google My Business photos

In this example of Google My Business photos, we can see that the dental clinic has showcased: 

  • The interiors of their clinic to project professionalism
  • Photos of the dentist’s office to show they are well-equipped to handle all customer requirements
  • Product promotional photos to instill trust in the brand 

Example of Google My Business photos for a self-storage business: 

This image shows how storage businesses can use Google My Business photos

In this example, we can see that the self-storage business has leveraged the photos tab to showcase its business capabilities. The business showcases:

  • The building exterior photo so that customers can easily identify them and also gauge their scale of operations 
  • Internal storage room photos to gain the customer’s trust. All customers have to click the photos to know how the storage room would look and they can book even without visiting the location.
  • Product photos in the form of moving vehicles
  • Street view photos to improve accessibility

Example of Google My Business photos for a real estate business: 

What do customers look for in a real estate business? Trustworthiness and a satisfaction guarantee. This example shows how real estate businesses can use Google My Business photos to showcase those attributes. 

This image shows how real estate businesses can use Google My Business photos

As you can see from the Google Business listing example, the image heavily focuses on showcasing their happy customers and building exterior images, interior images, and various projects. 

Google My Business posts examples 

Birdeye’s latest research on the state of Google Business Profile shows that 40% of businesses have never posted on their Google Business Profiles. This is a huge missed opportunity for businesses looking to improve their online presence and rank higher on local searches. 

You must utilize the updates section of the Google Business Profile as a social media marketing channel. Posting educational content, events, store operational hours, and more in this section can provide context to your services and help you reach your target audience.  

Here are some examples of Google My Business posts or Google Posts that you can emulate to cover this gap and make the most of your listing. 

1. Team introduction 

Seeing your team front and center with Google Business Profile updates can help potential customers gain trust in your business/enterprise. Some examples of using Google My Business posts for a team introduction are: 

  • A small write-up about your team, mentioning their experience, expertise, and area of specialization. 
  • An individual introduction about a senior member, especially if they have recently been in the news. 
  • A mini-blog about the team’s culture. 

Look at this example of Google My Business Post from a home care service business. They highlight their chief advocacy officer, who has recently been in the news and is making strides in the industry. 

This image shows how businesses can use Google My Business posts for team introduction

2. Special offers

If you’re running any promotional offers, discounts, or sales, then the updates section on Google My Business is the perfect place to talk about it. When a potential customer visits your profile, this update about discounts or special offers can motivate them to avail of your services. 

Take a look at this Google My Business post example where you can see how to promote special offers: 

This image shows how businesses can use Google My Business posts to announce special offers

3. Product promotions 

While you can list products and services directly on your Google Business Profile, creating individual posts for them is an effective strategy too. Especially since the update section allows you to be creative and expand on your offerings. 

Look at this example of a Google My Business Post from a storage company. They highlight a unique product that can attract customers to their business. 

This image shows how businesses can use Google My Business posts for product promotions

4. Educational content 

You can also use the Google Business Profile updates to educate potential customers about interesting products, trending topics, and more. This can be extremely helpful for customers looking to engage your services but unsure of what they require. 

Educational content can also steer customers in the right direction, improving conversion rates and the overall purchase experience. 

Here is an example of Google My Business Post educating customers while steering them towards the right services. 

This image shows how businesses can use Google My Business posts to promote educational content

5. Changes in operations 

One of the more traditional ways to leverage Google My Business posts is to inform your customers of your operational hours. You can update it directly on Google My Business listing, but adding a post helps provide context to customers. 

Just like how this wellness center from Brooklyn did in this example of a Google My Business post: 

This image shows how businesses can use Google My Business posts to announce change in operations

6. Events 

The Google Business Profile updates section can help you generate interest in any virtual or in-person events you may be holding. You can invite people to attend the events, describe the event’s purpose, and include further details. 

For example, if you are a retail business, you can post about events that excite potential customers to visit your store. It can work for other businesses, too, just as we can see in this example from a Spa in Dallas. 

This image shows how businesses can use Google My Business posts to promote events

Frequently asked questions about GMB examples 

How do you write a good GMB description?

A good GMB description must include the business name, category, location, a list of services/products provided, and any unique selling points that can attract customers to the business. 

How do I write a GMB post? 

To write a GMB post, start by accessing the “Add update” section on your Google Business Profile dashboard or Google My Business app. Next, add the necessary text, photos, and links to your post. 

What should be included in GMB?

Your GMB profile should include a detailed description, business photos, updates or Google Posts, business categories, operational hours, website URL, and more. Add as much detail as you can to boost the reach of your profile. 

How do I list services on Google My Business?

You can list services on your Google My Business listing by accessing the “Edit services” tab and including your services. The service varies based on your industry, and some Google My Business service examples include faucet installation, home cleaning, electrical repair, etc. 

Manage your Google Business Profile across multiple locations with Birdeye 

The richer your Google Business Profile is, the higher your chances of reaching your target audience. You can add photos and posts, and collect customer reviews to optimize your Profile. However, for multi-location businesses, this can be challenging to do on a daily basis. 

In comes Birdeye Listings. It allows you to manage all your listings from a single dashboard, track customer reviews/ratings, write SEO-friendly AI-generated descriptions, and ensure it is complete in all aspects. 

Birdeye is the leading customer experience and reputation management platform for enterprise businesses. As a premier Google preferred partner, Birdeye is the only solution you need to level up your presence on Google. 

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