How to use Google review QR code to drive more customer reviews

Want to boost your online reputation effortlessly? Online reviews are the key to attracting new customers and standing out today. In fact, Google reviews account for 79% of all online reviews, making them the most influential source of feedback for businesses. But getting those reviews doesn’t have to be hard. Enter the Google Review QR code, a quick, simple way to make it easier for your customers to leave glowing feedback. 

Whether you’re handing out flyers, posting on social media, or chatting with customers in person, this game-changing tool helps you gather more reviews with zero hassle. In this post, we’ll show you how to create your own Google business review QR code and tap into its full potential to grow your business.

What is a Google review QR code?

A Google review QR code is a scannable code that takes customers straight to your Google Business Profile review page. When customers scan the code, they are automatically directed to the review form, where they can leave feedback without searching for your business online. This makes it easy for them to share their thoughts. You can add the QR code to business cards, flyers, or digital ads to get more reviews effortlessly.

Why should you create a Google business QR code?

Integrating a Google business review QR code into your marketing strategy offers several powerful advantages. Let’s explore why it is an essential tool for any business looking to boost its online reputation.

1. Quick access to reviews

Customers are likelier to leave a review when the process is easy and convenient. A Google review QR code provides one-touch access to your Google business review page. With just a quick scan, they’re ready to share their positive experiences, making it more likely for them to take the time to leave feedback on the spot. This minimizes any friction in the review process.

2. Multi-platform usage

The beauty of QR codes lies in their versatility. Whether you use them on print materials like business cards, posters, or receipts or on digital platforms like emails or social media posts, you can reach customers wherever they are. Adding your Google review QR code to multiple touchpoints ensures more opportunities for customers to scan and leave feedback.

3. Increase your local rankings

Google uses customer reviews as a key ranking factor in local search results. The more positive reviews you gather, the more likely your business is to show higher in search rankings, which can drive more traffic to your website and storefront. Having a strategy to collect reviews through QR codes regularly is a proactive approach that can significantly boost your online visibility.

4. Dynamic and trackable

Using a dynamic Google review QR code allows you to track valuable data on how many times your QR code is scanned, where it’s being scanned from, and which devices are being used. You can change the linked review business page without reprinting the QR code. This tracking feature provides real-time insights to help you understand where your reviews are coming from and optimize your strategy for maximum impact.

5. Customization options

A Google review QR code doesn’t have to be generic. You can customize it to align with your brand’s identity. Add your logo, choose your brand colors, and even include a call-to-action (CTA) within the frame of the QR code. This customization makes the QR code more visually appealing and blends seamlessly with your marketing materials.

Integrating a Google Business Review QR code simplifies the review process, boosts your local search rankings, and offers customizable options to align with your brand, making it an essential tool for growing your online reputation.

How to get a QR code for Google review

Creating a Google Review QR code for business is quick and easy. Follow these steps to create a Google review QR code free:

1. Login to Google Business profile

Log in to your Gmail account and navigate to your Business Profile.

Note: Ensure the business is verified.

2. Open the review form

Scroll down to the “Get More Reviews” section and click the “Share Review Form” button.

3. Copy the Google review link

Click on the Google review link provided to copy it to your clipboard.

In order to customize the Google review QR code further, follow these steps:

1. Paste the review link

Paste the copied Google review link into the “Google Review URL” field on the Google review QR code generator for Google Reviews.

2. Customize your QR code

Click on the “Design Color and Decorate QR code” option to personalize the QR code’s appearance, such as adjusting colors and shapes or adding stickers.

Note: Save the changes by closing the "Customize QR code" window.

3. Save and test

Click the “Save QR code” button, give the QR code a name, and click “Save.”

Note: Test the QR code on iOS and Android before printing it for production.

Now that you know how to create your Google Review QR code, it’s time to start collecting valuable feedback and boosting your online reputation.

How can I create a Google review QR code that gets more scans?

To maximize the effectiveness of your Google Review QR code, here are some strategies to ensure it captures your audience’s attention and gets scanned:

Ensure seamless scanning

A QR code that is too small or placed in hard-to-reach locations can lead to frustration and missed opportunities. Make sure your QR code is large enough to be easily scanned from a distance, and put it in places where customers will notice it—on countertops, receipts, or even packaging.

Make your QR code unique

An eye-catching QR code is more likely to be scanned. Customize it with your brand colors and logo, and include an engaging CTA. The design should align with your brand and encourage customers to act. A well-designed QR code boosts customer confidence and makes them more likely to engage.

Use stickers to inspire action

Stickers with your Google Review QR code are a simple yet effective way to prompt reviews. Place them on high-traffic surfaces like product packaging, store windows, or counters where customers can scan them without effort. These stickers act as a visual cue, encouraging customers to leave feedback after interacting with your business.

Use a call-to-action (CTA)

Including a clear, actionable message like “Leave a review” or “Tell us how we did” encourages customers to take the next step. Place this message next to your QR code so customers know exactly what to do once they scan it. A CTA makes the process feel intentional and not like an afterthought.

Implementing these strategies, you’ll increase the visibility of your Google Review QR code and encourage more customers to engage, helping you gather more reviews and strengthen your online reputation.

Benefits of a Google review QR code

Google Review QR codes offer a range of benefits that can help businesses boost their online reputation and grow their customer base:

Easy to access

QR codes simplify the review process by providing one-click access to your page. Customers won’t need to search for your business or struggle with typing out long URLs. This convenience leads to more customers leaving feedback.

Improved user experience

Customers can quickly leave a review, which creates a better overall experience. A hassle-free process makes them feel that their time and feedback are valued, and they are more likely to become repeat customers.

Enhanced online reputation

The more reviews you have, the better your online reputation. Positive Google reviews help build trust with potential customers, making them more likely to choose your business over competitors.

Trust and credibility

Customer reviews are a powerful form of social proof. Many positive reviews boost credibility and trustworthiness, directly influencing purchasing decisions.

With the benefits of easy access, improved user experience, and increased trust, Google Review QR codes are a powerful tool for strengthening your brand and attracting more loyal customers.

Best practices for creating Google review QR codes

To ensure your Google Review QR codes are as effective as possible, follow these best practices:

Customize your Google My Business short URL

A customized short URL looks more professional and trustworthy, which increases the likelihood that customers will click through to leave a review. Ensure your link is easy to remember and reflects your brand name.

Respond to both positive and negative comments

Engaging with your positive and negative reviews shows that you value customer feedback. It also signals to Google that you’re an active and engaged business owner, which can help improve your local search rankings. Responding to feedback also helps build customer loyalty.

Optimize your Google My Business profile

An optimized profile enhances your business’s visibility in Google search results. Ensure your business profile includes accurate contact details, business hours, and high-quality images. A well-optimized profile makes it easier for customers to find you and leave a review.

Make your QR code easy to find

Place your QR code strategically where customers will most likely see it. Ensuring visibility will encourage more scans, whether on your store’s receipts, packaging, or posters.

Use the appropriate QR code size

Ensure the QR code is the right size for the medium on which it will be placed. It is too small and won’t be easily scannable; it is too large and might be distracting. Consider the space and scan distance to find the ideal size for your QR code.

Align your QR code style with your brand

Consistency in design is key. Customize your QR code with your logo and brand colors to make it instantly recognizable. This will help build trust with customers and make the review process feel more official.

Maximize your online reputation with Google review QR codes

A Google Review QR code is an easy and effective way to collect customer feedback and boost your business’s online reputation. By simplifying the review process and making it convenient for your customers, you increase the likelihood of receiving valuable reviews that improve your visibility and trustworthiness. Start creating your own QR code to leave Google reviews and watch your business grow!

Frequently asked questions on Google review QR code

How Birdeye helps businesses generate more reviews with Google review QR codes

Birdeye streamlines the review generation process with powerful automation tools, making it easy for businesses to collect valuable feedback across multiple platforms like Google, Facebook, and more. Here’s how Birdeye helps you leverage Google Review QR codes to grow your online reputation effortlessly:

• Maximize reviews with minimal effort: Birdeye uses industry-leading automation to continuously generate fresh reviews for your business on Google, Facebook, and over 200 other review sites. With our simple tools, you can maintain a steady stream of positive reviews without the need for manual effort.
• Effortless Google reviews with QR codes: Birdeye makes it easy to collect Google reviews using customizable QR codes. These QR codes can be placed in your office, shared on printed materials, or sent digitally, directing customers straight to your Google review page. It’s a quick and effective way to boost your Google reviews before customers leave your business.
• Automated review requests: Birdeye automates the review collection process by sending review requests after every purchase or appointment. Whether through QR codes or direct requests, we ensure you never miss an opportunity to collect reviews and grow your reputation.
• Customizable QR codes: Personalize your QR codes to reflect your business’s branding. Add logos, custom colors, and design elements to make your QR codes more visually appealing, encouraging customers to engage and leave a review. This simple customization boosts your brand’s recognition while gathering more reviews.
• Dynamic QR codes: With Birdeye, you can easily update the destination link of your QR codes without needing to reprint them. This dynamic feature ensures that your review page is always up to date, saving you time and effort while keeping your process efficient.
• Optimize Google My Business profile: Birdeye seamlessly integrates with your Google My Business profile, allowing you to manage reviews directly from the platform. This integration helps boost your local SEO, improving your online visibility and making it easier for potential customers to find and trust your business.
• Turn survey responses into reviews: With Birdeye, you can easily convert positive survey responses into online reviews. After receiving customer feedback through surveys, customers are prompted to share their responses as Google reviews, helping to increase your online reputation.

By utilizing Birdeye’s Google Review QR codes, you can effortlessly generate more reviews, enhance your online reputation, and drive more business—all while minimizing the manual effort required.