Online reviews are a vital part of the customer journey and business success. Prospective buyers seek the opinions of others before deciding what to buy. And real people’s experiences in the form of reviews matter.

However, even the most glowing business or product review can go unnoticed if it fails to reach the right audience. This is precisely where review syndication comes into play. It provides an effective method to broaden your reach and amplify the impact of customer feedback.

What is review syndication?

Review syndication is a way to have a review on your website appear on many different sites or marketplaces where you sell your products/services. It’s like putting a megaphone on your testimonial and making it visible across a host of other online platforms. 

It also means distributing and publishing review content on third-party platforms. Use syndication to reach a bigger audience beyond your own channels and maximize exposure.

Brands typically use various syndication networks to publish or share customer feedback across multiple platforms. These services help syndicate user-generated content (UGC), ensuring that your reviews are readily available on every retail site where your product/services are sold. 

So whenever a buyer visits the site, they’ll see your brand’s name and reviews displayed on the corresponding product pages. This helps drive conversion since consumers rely on online reviews to validate their purchase decisions.

For example, businesses with Facebook or Instagram pages can have their reviews from elsewhere displayed on their listings.

Example of review syndication

Syndicating reviews like this can increase brand awareness, customer trust, and social proof – all key ingredients for boosting sales.

ultimate guide to online reviews guide

What are the benefits of review syndication?

Syndicated reviews are very effective for increasing your brand’s reach and selling to a bigger audience. By displaying positive customer feedback on multiple sites, you amplify the feel-good impact. This essentially maximizes the impact of your word-of-mouth marketing efforts since your brand gains access to a new set of potential customers.

Below are some other benefits of a well-managed review syndication system.

Image lists the benefit of review syndication

Increased online visibility

Review syndication helps spread your customer reviews across multiple sites and a wider audience. This enhanced visibility makes it easier for potential customers to find and learn about your brand’s offerings.

Improved search engine rankings

Search engines like Google consider user-generated content, such as reviews,  when determining search rankings. Syndicating reviews can overwhelmingly boost and improve your website’s SEO because this content is timely and relevant to search queries.

Enhanced credibility and trust

Showcasing positive customer reviews across multiple platforms plays a crucial role in establishing trust and building credibility, ultimately strengthening your brand presence. These rave testimonials can inspire new buyers since potential customers are more likely to believe in the quality of your offerings based on the experiences of others.

Higher conversion rates

Positive reviews and glowing recommendations can influence potential customers’ buying decisions, leading to higher conversion rates and increased sales. According to a recent study, 71% of online buyers say “authentic” positive buyer reviews and star ratings have a significant impact on their purchasing decisions.

Competitive advantage

Stellar reviews can also separate you from the competition. If you only have a few reviews, for example, buyers might choose a competitor with more. By showcasing positive reviews across multiple platforms, you set yourself apart from competitors in sheer visibility alone. And you’ll certainly outpace any competitors using review syndication.

Increased customer engagement

You have two unique opportunities to engage with customers during the review process – when asking for one and when responding to them. And both connections are valuable. 

Encouraging customers to leave product reviews and engaging with them across multiple platforms can strengthen customer relationships and foster brand loyalty.

customer engagement guide

Time and resource savings

Review syndication tools can automate the process of collecting and distributing reviews. So it’s an incredibly efficient solution for review management, saving you time and effort compared to manually managing reviews on each individual platform.

How do you get started with review syndication?

Review syndication should already be part of your online review management. If you haven’t started, though, these tips and implementation suggestions will help you approach it strategically to maximize results.

Claim your business listings

Start by claiming and verifying your online business profiles on relevant review platforms like Google Business Profile, Trustpilot, and Facebook. Also, don’t forget industry-specific sites like Zillow or Avvo. By claiming your listings, you can control the information displayed and start collecting reviews.

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Optimize your website

Add a dedicated reviews or testimonials section to your website to showcase customer feedback. You can also integrate widgets or plugins from review platforms to display product reviews directly on your site.

Example of businesses can use Birdeye to collect reviews from different review sites

Encourage customer reviews

The easiest way to get what you want is to ask for it. Actively request feedback from your customers through email, social media, or in-person interactions. Make it easy for them to leave reviews by providing direct links to your review profiles. This approach will help you build a strong presence and reputation on the review websites.

Leverage review syndication tools

Use tools that automate the process of collecting and distributing reviews. These tools can help you manage reviews across multiple platforms so you never miss out on an opportunity.

Promote positive reviews

Share those outstanding reviews on your social media channels regularly. And include them in your marketing materials, like newsletters and promotional emails. Amplify the reach of your positive feedback and provide social proof for potential customers.

Example of how Birdeye can help businesses share reviews on social media

Maintain consistency

While syndicated reviews can reach new audiences through various platforms, consistency is still crucial. Verify that your branding and messaging are consistent everywhere your brand exists online and across all review platforms to create a cohesive brand identity.

How do you get more syndicated reviews?

Review syndication is not just about reaching a larger audience. It’s also an opportunity to engage with that audience. To generate fresh new reviews for syndication, you should do the following:

Request reviews proactively

Ask buyers for their feedback using various channels like email, social media, or in-person interactions. Make it super-easy for them, too, by providing direct links to your preferred review profiles.

Engage with customers

Respond to reviews promptly and professionally, whether they are positive or negative. This includes everything from retweeting a shoutout for your business to writing a quick thank you. And use any negative reviews as an opportunity to learn and improve your customer experience. Engaging with reviewers shows that you value their opinions and are committed to improving your brand’s offerings.

Example showing businesses using Birdeye to respond to reviews

Promote user-generated content

Social media is an excellent review generation tool. Ask buyers to share their experiences with your brand through photos, videos, or stories on social media platforms. This visual content can help generate interest and motivate others to leave reviews, as well.

Implement a review reminder system

Automate reminders to customers to leave a review after any purchase or positive interaction. Use automated emails, push notifications, or even a follow-up phone call. Just make sure the method you use naturally aligns with your business and customer preferences.

FAQs about review syndication

Can you syndicate to Google reviews?

No, Google does not accept syndicated reviews. However, Google does allow brands to post reviews directly or via approved third-party aggregators.

How do you syndicate product reviews?

To syndicate product reviews, start by showcasing your best reviews on your website. Then amplify your reviews by sharing them on social media, email, and other review syndication sites.

What is user-generated content?

User-generated content (e.g., reviews and ratings) is content that is created by customers or users of a particular product, service, or brand.

Audience growth unleashed: The Birdeye Review advantage

If you already have product reviews on your website, you’re sitting on a gold mine. Start syndicating your reviews to maximize their results. With Birdeye Reviews, you can pull your reviews from multiple sites into a single dashboard. This will help you identify the most positive reviews for you to share across all your platforms. Click on the banner below to learn more about Birdeye.

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