Rick Duran - State Farm Insurance Agent#1 In local search results leads to more growth and visibility

#1 in local search results, 2x more reviews.

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Company Snapshot

  • BirdEye customer sinceFeb 2019

Products Used

Rick Duran is the owner of a State Farm agency in Marlboro, New Jersey. Rick knew that reviews were a great way to increase visibility and get more customers. He was manually requesting reviews from his clients through emails. But he wasn’t happy with the results he was getting. That made him seek out a review software. 

Rick first heard about a BirdEye competitor, Podium. But he wasn’t impressed. He decided to go with BirdEye after seeing the more modern dashboard. He also saw that BirdEye, unlike Podium, offered the ability to respond to messages on both Facebook and Google. 

“After being with BirdEye I can see why they are flying high above the competition. They have increased my reviews by more than 100% in less than 10 months and have created brand awareness in my agency that I did not have in the past. It allows my team to have great conversations and capitalize by obtaining great reviews, which then leads to more business in the future.”

Rick Duran 1573638182093Rick Duran, State Farm Insurance Agent

Doubling Reviews in Just 10 Months

BirdEye made it easy for Rick to send text and email review requests to his clients. What Rick liked most about BirdEye was the simplicity of the platform. His team didn’t have to spend hours having to figure out how everything worked. All they had to do was type in the clients’ name, email, and phone number. 

Rick’s agency had been in business for four years before starting with BirdEye. With BirdEye, the agency had gotten more reviews in just ten months than it had in the previous 4 years. 

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Ranking #1 for Relevant Searches

Reviews had a huge impact on the agency’s visibility as well. Google values online reviews when it comes to local search ranking. As a result, Rick Duran was now ranking at the top of relevant local searches.

Local Search Ranking 1573638695068

BirdEye also offers custom profiles that aggregate reviews from all over the Internet. Rick’s profile shows up in the Google Local Knowledge Panel on the right side of the screen. Customers can immediately see Rick’s high overall rating on his BirdEye profile, with aggregates reviews from across the Internet. 

Real Results

Since getting started with BirdEye, Rick has been signing up around 4 households a month. Now, Rick Duran’s agency is #1 in New Jersey and #9 in the entire country. With the visibility from online reviews, potential clients see Rick Duran before they see any of his competitors. 

Rick saw his new surge of reviews led to a surge in new households- especially those in the younger demographic. Rick saw that 50% of the insurance shoppers coming to him were millennials- those who were most inclined to see online reviews in the first place. Those who weren’t millennials often had kids or younger siblings who would point them towards reviews. 

Driving Growth with BirdEye

With BirdEye, Rick Duran is getting more reviews, more visibility, and more clients. There’s a reason why more than 50,000 businesses choose BirdEye to manage online reputation

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