If you’re running a dealership or an auto body shop, it’s important to keep track of the car review sites that customers are looking at. We’ve put together this cheat sheet of review sites you need to pay attention to.
Business is booming for dealerships all across the United States. America has sold over 17 million cars for 4 years in a row. That means there’s a high demand for vehicles and lots of existing cars on the road. That means potential business for dealerships and repair shops.
So how can you get in front of customers? It’s simple: make sure that you’re taking care of your automotive business’s online reputation. More customers are using online reviews in order to decide what dealerships and repair shops to visit. 92% of customers consult online reviews before making a purchase decision.
Reviews also help you rank higher than your competitors. Google trusts reviews as an accurate gauge of the quality of your services. The better your reviews, the higher you’ll rank on search.
Of course, there are hundreds of review sites on the Internet. It can be difficult to know which sites to focus on. So let’s talk about the 11 sites your automotive business should consider being on.
General review sites
Here are some review sites that contain profiles from businesses across all industries.
It’s the review site that customers care about the most. It’s the most visible and the most reviewed: Google. The easiest thing you can do to start getting more Google reviews is by claiming your Google My Business page. This will help your business be more visible to potential customers. Click here for our guide to setting up a Google My Business profile.
More than 2 billion people worldwide are monthly active users of Facebook. That’s about one-third of the world population. Make sure to create a Facebook business page so that you can create custom posts for your followers.
While automotive businesses might not be the first thing that you think of when you think of Yelp, many customers do check the site when looking for new vehicles.
We know it’s not considered polite to brag about yourself, but Birdeye’s custom profiles can help your business get discovered by more customers. These profiles aggregate reviews from all over the Internet and often rank high on Google search.
Here’s a link to find and claim your free Birdeye profile.
Automotive-specific review sites
Here are some review sites that only have reviews for automotive businesses. While these sites might not have as many users as Google or Facebook, these car review sites often have customers who are further along the buyer’s journey. Somebody on a car review site is probably choosing between a few different options.
Edmunds contains vehicle listings all over the United States. The site helps customers buy cars, sell cars, read tips for purchase, and appraise their own vehicles.
Cars.com is one of the biggest automotive listing sites on the Internet. The site helps customers buy cars, sell cars, and find auto body shops.
DealerRater is another industry-specific site that was created specifically for dealerships (as you could probably guess). 12 million people use the site to find the right dealership for them. Make sure that you’re there to convert.
CarGurus helps car buyers to find better deals through data analytics. The site tells customers when they’re getting a fair price or paying too much. One of the factors that the site takes into account is Dealer’s Reputation, making it important for you to collect more customer reviews.
Carwise helps customers get car repair estimates, find auto repair shops, and schedule appointments.
Repair Pal helps connect customers with trusted auto repair shops that give customers fair prices. The site also contains a Fair Price estimator to help ensure that customers don’t overpay for repairs.
SureCritic is a site that promises to represent real customer experiences. While the site hosts reviews for all types of businesses, users mainly use it to review auto repair shops.
Collect and leverage reviews with Birdeye
If you’re looking for more authentic reviews on sites like these, then look no further. Birdeye sends automatic review requests to customers on the same day that the transaction takes place. The platform also allows customers to monitor and respond to reviews on over 150+ sites.