10 Best review samples for real estate agent to drive more referrals

Real estate agents are more than gatekeepers of property transactions; they are the navigators of life’s most pivotal moments, a responsibility that demands trust and credibility.

And today, online reviews have become a cornerstone of trust in the real estate industry. 

This crucial aspect is evident by the recent findings from Birdeye’s state of online reviews 2024 study, which revealed that: 

‣ Online reviews grew by 5% over 2023. 
‣ Google reviews soared by 15%, capturing 79% of all online reviews.
‣ Each business location, on average, received 66 new Google reviews.

These statistics prove that reviews are super important, but generating reviews is one thing, and using them to your advantage to get more referrals is another. 

To help you drive more referrals, this blog provides ten review samples specifically tailored for real estate agents so that you can encourage your clients to write similar reviews for your business.

10 best review samples for real estate agents

Creating impactful reviews for real estate agents involves highlighting their professionalism, expertise, and personalized service. Here are the ten best real estate agent review samples:

1. Exceptional market knowledge
2. Outstanding communication
3. Personalized approach
4.  Efficient and effective work process
5. Strong negotiation skills
6. Genuine care and support
7. Professional and reliable
8. First-time buyer assistance
9. Problem-solving expertise
10. Highly recommendable

Now let’s analyze each of these review samples for real estate agents with real-life examples: 

1. Exceptional market knowledge

An agent’s market knowledge guides clients through the complexities of real estate transactions, ensuring informed decision-making.

Example of a review for real estate agents that highlights exceptional market knowledge

2. Outstanding communication

Effective communication by an agent is pivotal in fostering a transparent and trusting relationship, which is essential in any significant financial transaction.

Example of a review for real estate agents that highlights outstanding communication

Throughout our home-buying process, [Agent Name] was incredibly communicative. They promptly answered calls and emails, keeping us informed about every development. Their ability to clearly explain complex contract details was particularly helpful.

3. Personalized approach

Tailoring services to individual client needs underscores an agent’s commitment to providing a personalized experience, enhancing client satisfaction.

Example of a review for real estate agents that highlights personalized approach

[Agent Name] stood out with their personalized approach. They took the time to understand our preferences and lifestyle, which was evident when they found a home in a kid-friendly neighborhood close to great schools that matched our wishlist.

4. Efficient and effective work process

Efficiency and effectiveness demonstrate an agent’s ability to manage the intricacies of real estate dealings and offer clients a seamless experience.

Example of a review for real estate agents that highlights their efficient and effective work process

[Agent Name’s] efficiency was remarkable. They expedited the paperwork and coordinated viewings effectively, leading to a quick sale. Their proactive approach was evident when they organized an open house that attracted multiple offers.

5. Strong negotiation skills

Negotiation skills are crucial in real estate transactions as they can significantly affect the financial aspects of a deal, benefiting the client.

Example of a review for real estate agents that highlights strong negotiation skills

We were impressed by [Agent Name’s] negotiation skills. They managed to lower the asking price significantly, saving us thousands. Their strategy during the negotiation phase was impressive, as they leveraged their market knowledge to our advantage.

Our customers, their stories: 

“The Birdeye team assisted us in creating tailored triggers for feedback requests, ensuring a seamless process that doesn't inconvenience our customers. We've seamlessly integrated these digital requests with our manual, in-person requests to achieve a well-balanced mix of feedback.” 

– Melissa Cameron, SVP of Customer Acquisitions, National Storage Affiliates 

6. Genuine care and support

An agent’s genuine care and support extend the relationship beyond a mere transaction, offering clients a more holistic and reassuring experience.

Example of a review for real estate agents that highlights genuine care and support

[Agent Name] provided support beyond just the transaction. When we were stressed about moving timelines, they connected us with reliable moving services and even checked post-move to ensure we were settled.

Did you know: A Seattle-based plastic surgeon, Dr. Javad Sajan, and his clinic, Allure Esthetic, were penalized $5 million for review manipulation?

To make his brand look perfect and achieve a 5-star reputation, he:
‣ Created fake profiles to post positive reviews
‣ Pressurized the patients to remove negative reviews
‣ Threatened them with illegal NDAs
‣ Offered incentives for leaving positive reviews

Birdeye is against such malpractices and alerts other businesses to follow the ethics of running a business honestly.

7. Professional and reliable

Professionalism and reliability are fundamental qualities clients seek in an agent to ensure a smooth and successful transaction process.

Example of a review for real estate agents that highlights their professionalism

[Agent Name’s] professionalism was consistent. They were always on time for appointments and provided reliable advice. Their reliability was crucial during the closing stages, ensuring a smooth final transaction.

8. First-time buyer assistance

For first-time buyers, having an agent who can simplify and clarify the process is invaluable, making the journey less daunting.

Example of review for real estate agents that highlights their qualities

As first-time buyers, we valued [Agent Name’s] patience. They educated us about each step, from mortgage pre-approval to closing. Their guidance in understanding the mortgage process was particularly helpful.

9. Problem-solving expertise

An agent’s ability to solve problems effectively is a critical skill, especially when unexpected issues arise, ensuring that transactions stay on track.

Example of review for real estate agents that highlights their expertise

[Agent Name] demonstrated excellent problem-solving skills when an issue arose with our home inspection. They quickly negotiated with the sellers to have the necessary repairs made before purchase.

10. Highly recommendable

Recommendations from previous clients testify to an agent’s capability and reliability, influencing potential clients’ decisions.

Example of review for real estate agents that highlights they are highly qualified

We wouldn’t hesitate to recommend [Agent Name]. Their dedication to our satisfaction was evident in how they went out of their way to accommodate our viewing schedules and provided honest advice on property values.

What makes real estate agent reviews impactful

Real estate agent reviews are impactful because they serve as a trusted source of information for potential clients. These reviews provide insights into an agent’s professionalism, expertise, and ability to cater to their clients’ needs. 

A well-written review can paint a vivid picture of an agent’s approach, understanding of the market, and interpersonal skills. This helps potential clients make informed decisions and builds the agent’s reputation in the industry.

Key pointers that customers look for that make real estate agent reviews truly memorable:

• Authenticity and detail: Detailed reviews offer a realistic picture of the agent’s services.
• Responsiveness and communication: Highlights how the agent handles client interactions and queries.
• Problem-solving skills: Showcases the agent’s ability to navigate challenges during transactions.
• Market knowledge: Reflects the agent’s expertise in real estate trends and market dynamics.
• Personal touch: Describes the agent’s ability to connect, making the process more comfortable.
• Client-centric approach: Emphasizes the agent’s dedication to meeting and exceeding client expectations.
• Outcome of service: Details the success and satisfaction level of the client’s experience.
• Customer perspective: Potential clients view these aspects as reliability, skill, and suitability indicators for their needs.

Google reviews for realtors: First impression, lasting impact

Today, online information heavily influences decisions, so maintaining a strong portfolio of positive Google reviews is essential for realtors aiming to establish trust and expand their clientele. 

These reviews often serve as the first point of contact between realtors and potential clients, playing a pivotal role in forming initial impressions. 

Check out the 7 real estate social networks every agent should be on + tips to get more sales! 

Elements of a good real estate agent review 

Here are some major elements of good real estate agent reviews: 

1. Client-centric service: This emphasizes the agent’s dedication to understanding and meeting your specific needs.
2. Adaptability: This shows how the agents adjusted their approach to suit changing market conditions or your needs.
3. Local area expertise: This highlights the agent’s knowledge of the local community, amenities, and market trends.
4. Problem-solving approach: This shows specific instances where the agent effectively resolved unexpected challenges.
5. Relationship building: The agent’s ability to build and maintain a professional yet friendly relationship.
6. Educational value: How the agent helped you understand the buying or selling process, especially useful for first-time buyers or sellers.
7. After-sale service: Offering good post-transaction support or follow-up is often a gateway to referral business. 

The profound impact of realtor reviews leaves a lasting footprint on their professional reputation, shaping how potential clients perceive them.

Check out expert-recommended 21 AI tools for real estate marketing to close deals faster.

A few examples of good Google reviews for realtors

As we highlighted in our survey above, realtor ratings on Google play an important role in choosing the right real estate agent. 

For example, a customer might commend their realtor for exceptional market insight, which played a pivotal role in securing a dream home under budget. 

Another review could praise a realtor’s outstanding communication and dedication, detailing how the agent went above and beyond to ensure a smooth transaction. 

Such reviews often reflect the realtor’s deep commitment to their client’s needs, showcasing their professionalism, expertise, and personalized service. 

Must read: How a mass text service can help real estate agents

Disclaimer: We’ve blurred the names of individuals & brands for privacy reasons. 

1. Impressing beyond expectations

“My wife and I started looking at homes in Iowa from Virginia, and [Agent Name] was recommended to us. She found out about our desire for a home and set up some filters so we could start seeing some interesting offerings in Cedar Rapids and surrounding areas.

My wife and I started looking at the various homes and sort of “scoring” them in order of our interest and keeping [Agent Name] informed about what we were interested in to be able to visit the homes.  We were visiting some family in Iowa, so we also decided to take the time to look at some homes, and [Agent Name] set up about 20 homes in two days to take advantage of our time here. [Agent Name] walked us through the process and advocated for us as you would hope and expect a realtor to do.

Since we were from Virginia, we had a difficult time getting to all the different things required for home buyers to do, so [Agent Name]even helped with that, scheduling and being present for various things we couldn’t make or helping us schedule them so we could be there when it counted. All through the sales process, she was there for us, and when we finally closed remotely, I may add, she helped with that as well.

After we moved in, [Agent Name]helped with a few other things and made sure we were happy with the home. We cannot recommend [Agent Name] enough if you are looking for a great agent! You won’t be disappointed.” 

2. Stress-free rentals 

Here’s another example of a good review for real estate agents:

“Thanks to property manager [Agent Name]for making our end-of-lease transition as smooth as possible. We have recently purchased our own home and needed to break our lease early. This was as simple as a few emails/phone calls, and they had filled the tenancy within 2 weeks. This was the best possible outcome as servicing a mortgage and having to pay rent for a couple of months, if the re-letting process was slow, would have been stressful and costly. Thanks again, [Agent Name] and ray white, for a pleasant rental experience.”

3. Top-notch professionals 

Here’s another example of a good review for real estate agents:

“Usually, the worst part about renting is dealing with the real estate agency, but shockingly, it’s the first time in my life that I can say I’ve had a great experience! I highly recommend [Agent Name]. She was very responsive during my application process and followed up with any maintenance issues that needed to be fixed after moving in. Literally, the best and most responsive property manager I’ve had in all my years of renting.” 

FTC landmark judgment bans fake reviews and celebrity testimonials
On August 14, 2024, the Federal Trade Commission (FTC) took a significant step to combat the growing prevalence of fake reviews and testimonials online.

Key provisions of the rule:

• Fake reviews and customer testimonials: Prohibits businesses from creating, selling, or buying fake reviews, including AI-generated ones or those written by people without experience.

• Incentivized reviews: Bans businesses from offering incentives for reviews with a particular sentiment.

• Insider reviews: Prohibits businesses from disseminating reviews written by company insiders or their relatives without clear disclosure.

• Review websites: Prevents businesses from misrepresenting the independence of review websites they control.

• Review suppression: Prohibits businesses from using threats or intimidation to suppress negative reviews and requires transparency about review gating practices.

• Fake social media indicators: This law prohibits selling or purchasing fake social media indicators that misrepresent a person's influence.

Key skills of top real estate agents

Top real estate agents distinguish themselves through a blend of specialized skills. They possess an in-depth understanding of local market conditions, enabling them to offer precise advice tailored to each client’s needs. Here are some key skills they possess: 

1. Advanced property valuation: Proficiency in accurate property valuation, considering current market trends, property conditions, and local development plans.
2. Expertise in niche markets: Specialization in specific real estate types, such as luxury properties, commercial real estate, or eco-friendly homes.
3. Innovative financing insight: Knowledge of diverse and creative financing options, assisting clients with varied financial backgrounds.
4. Tailored relocation services: Offering comprehensive relocation services, including community orientation and tailored property searches for clients moving from different regions or countries.
5. Sustainability knowledge: Understanding of eco-friendly housing trends and energy-efficient home features.
6. Investment and portfolio management: Skills in guiding clients on real estate investments and managing property portfolios for maximum returns.
7. Crisis management: Ability to navigate and advise clients effectively during market downturns or economic uncertainties.

Our customers, their stories: 

“Birdeye gives our company instant credibility, and allows us to easily amass lots of reviews, which is what customers look at online. We have realized an increase in customers contacting us directly from online, which gets our foot in the door. It also instantly increases trust with customers, which is invaluable.” 

– Aaron Novello, Team Leader, The Novello Group 

Examples of positive customer reviews for realtors 

The examples above show that a series of positive reviews from your past customers is a green signal for your new and potential customers. That’s why, beyond Google, you must be listed in other real estate review sites. The more places your customers find you, the better. 

Nice things highlight the positive aspects, while constructive criticism reflects the areas the realtor needs to improve.

Here are real estate review examples of a few customers who had nice things to say about their realtor: 

1. My Property Manager, [Agent Name], is the best. She works with you, is great at communicating with you, and is very professional. She did her best to respond for any questions or concerns, even after the office was closed. [Agent Name]is impressive and the best PM I’ve ever dealt with!!!!
2. Everyone knows moving can be stressful enough with the packing, unpacking, and all the other work that goes along with it. That’s why I was so thankful that my property manager, ED, in Zone 3, was extremely professional and thorough in making me feel comfortable with my moving process. Everything was explained clearly, and whenever I had a problem, ED made sure he did whatever it took to help with the situation. Keep up the outstanding job, guys!!
3. I lived at Drexel Square for about 3 years with no problems. My property manager [Agent Name] was amazing, understanding and helpful. She looked out for me when in a tough situation. If I didn’t have to move out of Chicago for personal reasons, I’d still be a tenant at East Drexel Square. On top of affordable rent, a great location, and a great property manager, the Hyde Park neighborhood is diverse and beautiful.

Drive more referrals with compelling reviews

By leveraging the ten review samples provided in this blog, you can inspire your clients to write compelling reviews that highlight your expertise, professionalism, and dedication to customer satisfaction.

Integrating Birdeye’s AI-powered platforms, like Reviews and Referrals, can enhance your real estate business’s online reputation.

FAQs on real estate agent review sample

Build trust in your real estate business with Birdeye’s Review platform

The real estate agent review examples we explored above underscore the essential elements of an agent’s service, ranging from deep market insight to a tailored approach to client needs. 

For real estate businesses looking to further enhance their reputation, leveraging platforms like Birdeye Reviews is a strategic move. Birdeye facilitates a comprehensive ecosystem for:

• Review generation
• Review management
• Review marketing

Birdeye’s enhanced AI capability and its impact on the business

Responding to reviews, both positive and negative, demonstrates a business’s commitment to customer satisfaction and continuous improvement. Birdeye Reviews can be a powerful tool for feedback and testimonials, helping real estate businesses refine their services and bolster their market presence.

Here’s what one real estate giant, Moss & Company, had to compliment about Birdeye: 

Our customers, their stories: 

"Most companies are already aware of the role a negative online reputation plays in the loss of business. Many companies are not aware that Birdeye has all the tools available to help identify the real issues and come up with the right strategy to improve performance." 

– Andre Gerasimov, Business Development Director, Moss & Company Property Management 

Ready to serve more customers? Let Birdeye do the heavy lifting for you!