7 tips to win more clients using real estate review sites

If you’re like most real estate professionals, you’re always looking for new leads and ways to grow your business. One way to attract new clients is by using real estate review sites.

Summary of the blog

Creating an agent profile on top realtor rantings and review sites helps potential buyers and sellers easily find you, learn more about your services, and gain confidence in your brokerage. You can also improve your chances of being found by prospective clients by actively managing your profiles and responding to authentic reviews. Another benefit is that creating profiles on real estate review sites is also completely free. If you're not already using real estate review sites as part of your marketing mix, now is the time to get started.

In this blog, we’ll share seven best practices for using realtor review sites to grow your real estate business.

1. Create a profile on major real estate review sites

Whether you’re a newbie real estate agent or a seasoned professional in the real estate industry, the first step is to claim your profile on major real estate review sites like Zillow, Realtor.com, Trulia, Yelp, and Rate My Agent. Don’t forget to also create profiles on the most popular review sites, Google and Facebook. This usually involves creating an account and verifying your identity through your email address or phone number. Once you’ve claimed your profile, take the time to fill out your bio and upload a professional and current headshot. 

It’s important to have consistent information across all your profiles on the internet. By keeping your info consistent, you’ll tell search engines like Google that your business listing is relevant to “near me” or specific location searches, like “real estate agents in Manhattan, NY.”

Consistency isn't just for SEO; it's for local intelligence. Birdeye unifies your location signals into a single source of truth, ensuring that whether a client searches on Zillow or asks an AI engine for a recommendation, your brand data is accurate and trustworthy.

Here are some quick access links for claiming your profile on these top review sites: 

• Manage your Google Business Profile
• Create a Facebook Business Page 

And here are some quick access links to help you create your agent profile on three top real estate review sites: 

• Create a free profile on Zillow
• Create your free realtor.com agent profile
• Activate your free profile on RateMyAgent

2. Use keyword-rich descriptions to improve visibility

Using keyword-rich descriptions helps improve visibility in online search results by making it easy for buyers and sellers to find you when searching for a real estate agent. Some examples of keywords are “assisting buyers in finding their next Santa Barbara home,” “buyer’s agent,” “seller’s agent, “relocation specialist,” “luxury property specialist,” and so on. 

Keywords can also help potential clients learn more about what you offer as a real estate agent. When creating your agent profiles, make sure to use a variety of keywords relevant to your business. This will help you attract more leads and grow your business.

Pro tip: Use Birdeye Listings AI to automatically create optimized business descriptions for top platforms like Google, Apple, Facebook, and Bing, improving your visibility and boosting local SEO.

3. Include photos and videos to enhance your agent profiles

Adding photos and videos to your agent profiles across all real estate review sites is a great way to show what you do and attract potential clients. By including high-quality images of your previous listings and videos of you discussing your real estate expertise, you can help potential clients better understand what it would be like to work with you. This will help you stand out from the competition and increase your chances of landing new clients.

4. Ask all your clients to leave reviews

Knowing how to ask for real estate reviews is an important step in building your reputation. Reviews can help establish credibility and demonstrate your proven track record with buyers and sellers. When prospects see positive reviews from previous clients, they’ll feel confident that you’re the right agent for them. 

It’s really important to get reviews from all your past clients. Hand-picking only reviews from satisfied clients will slow down the volume of reviews and have negative consequences for your business in the future. 

Unhappy clients can help identify areas of improvement in your business, making it even better and more competitive. Responding to client reviews also shows that their satisfaction matters to you and your brokerage.

Showcasing your customer reviews not only helps potential clients trust your business but also boosts your search engine optimization (SEO). One of the best local SEO tips is to actively collect client reviews. The more positive reviews and higher star ratings you receive, the better you’ll rank in local online searches, making it easier for prospective clients to find you. 

Pro tip on timing: For a better response, send review requests to your clients within 24-48 hours of closing on the property. The closing experience will be fresh in your client’s mind, and they’ll be more likely to write an accurate, detailed review.

Manually requesting reviews is inefficient and leads to gaps in your data. Birdeye’s Review Generation Agent acts as a governed extension of your team, identifying the optimal time and channel to request feedback automatically. This ensures a steady flow of high-volume, recent reviews across your entire portfolio without manual burnout.

Check out our article on the importance of reviews for real estate agents.

5. Actively manage your profile on review sites

When your client leaves a review, whether it’s positive or negative, be sure to respond as quickly as possible. Thanking your past clients for positive reviews is always a good idea, but responding to negative reviews is even more important. Therefore, by using an online review management platform like Birdeye Reviews, you can actively collect and manage reviews across hundreds of review sites, ensuring a strong online reputation.

It’s never fun getting a negative review, but it gives you the chance to turn a dissatisfied client into a satisfied one. If you’re dealing with an angry client, take the conversation offline so the back-and-forth isn’t public. By reaching out and trying to resolve their issue, you’ll improve their opinion of you and show prospective buyers and sellers that you’re committed to providing excellent customer service.

Responding to every review across 200+ sites is a massive undertaking for large brokerages. Birdeye’s Review Response Agent drafts personalized, context-aware replies grounded in your brand voice. With human-in-the-loop guardrails, you maintain 100% compliance and empathy at scale, ensuring every client feels heard.

Check out our ultimate guide to responding to online reviews for tips.

6. Showcase your client reviews on real estate review sites

There are several benefits to showcasing your client reviews on real estate agent review sites. First, reviews can help agents build trust with potential buyers and sellers. By sharing reviews that discuss the positive experiences clients have had with them, agents can show potential buyers and sellers that they’re reliable and trustworthy professionals. 

Reviews can also help agents attract new clients by showcasing the high quality of their work. By providing potential clients with feedback from past clients, agents can show that they are skilled at exceeding the needs of their clients and delivering a positive customer experience. Finally, reviews can help agents improve their business by providing feedback on what’s working and areas of improvement.

7. Use review sites as a lead generation tool

There are over 3 million active real estate licensees in the United States, so agents need to gain every advantage they can in this competitive market. Displaying reviews on real estate review sites can help agents stand out from their competitors and attract new clients. As potential buyers and sellers read through reviews of an agent’s past work, they may be encouraged to reach out for more information or even schedule a consultation.

If you’re looking for even more leads, top real estate review sites like Zillow, Realtor.com, and Trulia have paid lead generation solutions. For example, Zillow’s Premier Agent lead solution lets an agent appear on all listing detail pages in the zip code(s) they purchased. This prominent placement gives greater visibility and further boosts their credibility as the local market expert.

Pro tip: Once you meet with your potential buyers or sellers, you only have one chance to make it count. According to a recent study, 73% of buyers interviewed only one real estate agent during their home search. And that number is even higher for sellers —82% of recent sellers contacted only one agent. 

By following the seven tips above, you can effectively use real estate review sites to grow your business. Remember to create a profile on multiple platforms, actively manage your profiles, and respond to all reviews.

Frequently asked questions about real estate review sites

See why realtors choose Birdeye

Birdeye is the #1 Agentic Marketing Platform for multi-location brands. By moving beyond manual tools to a system that consolidates, thinks, and acts, real estate brands turn their online reputation into a predictable revenue driver. Here is how Birdeye powers your growth:

• Dominate local search: Automatically update and manage business information across 100+ platforms, ensuring accuracy everywhere your brand appears.
• Win more referrals with AI agents: Automate the request and collection process for feedback and referrals, building local trust at scale with human-in-the-loop governance.
• Convert leads instantly: Use AI-powered messaging and website chat to stay connected with prospects 24/7, dramatically increasing responsiveness and conversion.
• Capture the “local truth”: Deploy in-depth surveys with one click to gather actionable insights that improve service across every property location.
• Unify your tech stack: Birdeye integrates with your existing property management and CRM systems, allowing you to manage the full customer lifecycle from one platform.

Birdeye is trusted by global real estate brands to grow their business and maintain a competitive edge. Ready to see our agents in action? Watch a demo.