Chiropractor marketing 101: How to build a thriving practice

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity.

As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. By harnessing online platforms to share the advantages of chiropractic services, practitioners can greatly improve their visibility and accessibility, bridging the gap in public awareness effectively.

This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

Why do chiropractors need marketing?

Chiropractors need effective marketing for three key reasons:

1. Increase awareness: Many people don’t understand chiropractic care and how it can help with back pain, headaches, mobility issues, and more. Chiropractor marketing educates people on the benefits of chiropractic treatment and drives awareness of your practice.
2. Attract new patients: With more chiropractors to choose from, marketing helps you stand out and draw in new patients. Digital marketing allows you to reach people actively searching for solutions online.
3. Build patient loyalty: Marketing reinforces your expertise and the value you provide. It helps establish trust and credibility so patients keep coming back. Satisfied patients may also refer others through word-of-mouth marketing.

Put simply, chiropractors need marketing to boost visibility, bring in new patients, and foster loyalty and referrals. A strategic marketing plan helps you consistently attract the right patients for your practice.

What are the challenges in chiropractor marketing?

Chiropractors face several challenges in marketing their clinics, which can impact the effectiveness of their efforts to attract and retain patients. Some of the key challenges include:

1. Standing out in a competitive market

Chiropractors aren’t just competing with each other; they’re also up against traditional doctors. Many patients tend to stick with healthcare providers they know and trust. To differentiate themselves, chiropractors need to develop a unique selling proposition (USP) that showcases what sets their practice apart. This could include specialized techniques, expertise in certain conditions, or exceptional patient care.

2. Staying organized

Many chiropractors focus primarily on patient care, leaving little time for effective organization and marketing of their clinics. This lack of organization can hamper marketing efforts. This is where Birdeye’s automated solutions come in handy. For example, its AI-powered tool, BirdAI, can manage customer feedback and reviews without you having to spend extra time on it.

3. Attracting new patients

Developing an effective strategy to reach potential new patients is a major challenge. A multi-channel chiropractor marketing strategy, including online marketing, content marketing, and referral marketing, is recommended to increase visibility and attract new patients.

4. Managing online reputation

What people say about you online significantly influences your practice’s online reputation. Considering the fact that negative reviews can turn new patients away,  it’s important to keep track of what’s being said about your clinic and respond in the right way. Birdeye’s platform can help monitor reviews and streamline online review management, ensuring that your practice maintains a positive image.

5. Retaining existing patients

Finally, you want your patients to keep coming back. Personalizing their care and staying in touch can make a big difference. Birdeye can help with this through its AI-enabled messaging and appointment scheduling features, making sure you stay connected with your patients and they remember to come back when they need to.

We have been thrilled with every aspect of our interaction and dealings with Birdeye. Our office has never been busier and I feel that Birdeye has been a major reason for that. I would strongly recommend Birdeye to any business that is looking to optimize their online presence and grow their business.

Dr. Stephen Heney, DC, DACNB – Owner of Heney Chiropractic Neurology Center

Best chiropractor marketing strategies

As a chiropractor, having an effective marketing strategy is crucial for building a successful practice. When developing your marketing plan, there are several key elements to focus on. Here are the best strategies you can follow to maximize the effectiveness of your marketing efforts for practice growth and success.

1. Using digital marketing strategies for chiropractors

• Implement SEO and PPC marketing: Having a robust online presence begins with implementing SEO techniques to enhance your website’s visibility and improve its ranking on search engine result pages. Make sure to use the right keywords on your website that people commonly search for. PPC (pay-per-click) campaigns also can be very useful for driving targeted traffic to your chiropractic website. With PPC, you have control over your budget and can monitor your ads in real time.

• Use an appealing and user-friendly website design: Your chiropractic website should have an appealing, modern design that is mobile-friendly and easy for patients to navigate. Include engaging visuals like photos and videos that showcase your office and team.

• Share educational content: The written content on the website should use clear, patient-focused language to educate visitors on chiropractic care and highlight your areas of expertise. Share testimonials from happy patients for credibility and use clear call-to-action buttons to make it simple for visitors to take the next step.

• Focus on local SEO: Local SEO is crucial for attracting patients nearby. It involves optimizing your Google Business Profile and using local keywords on your website. Make sure your clinic pops up on Google Maps and that your contact details are easy to find online.

• Harness the power of social media: A social media marketing strategy for chiropractors includes regular posting of engaging content on platforms like Facebook and Instagram to build a community and increase brand awareness. As a chiropractor, you can share useful health tips and stories about your clinic and respond to comments and questions to create an inviting and informative online presence.

Incorporating Birdeye’s AI-powered social media management software into this strategy can significantly streamline the process. It will assist you in scheduling posts, analyzing audience engagement, and even responding to comments and messages.

2. Leveraging reviews and online reputation for chiropractor marketing

• Encourage patient reviews: After a successful appointment, encourage satisfied patients to leave a review. You could do this verbally, through follow-up emails, or with signage in your office. Positive reviews not only attract new patients but also boost your ranking on search engines.

• Monitor review platforms: Regularly check the top review sites like Google and Facebook. Keeping a close eye on what patients are saying allows you to understand their experiences and perceptions of your practice.

• Respond to reviews: Both positive and negative customer reviews should be addressed. Thank patients for positive reviews and address negative reviews with empathy and a willingness to resolve any issues. This shows potential patients that you value feedback and are committed to patient satisfaction.

• Feature positive reviews on your website and social media: Share glowing testimonials on your website and social media channels. This can act as a powerful form of social proof, encouraging prospective patients to choose your services.

• Leverage review management tools: Tools like Birdeye can help automate the process of gathering and managing reviews. They can send automatic review request messages, track responses, and even provide analytics on your reputation performance.

• Manage online listings: Ensure that your chiropractic practice’s information is accurate and consistent across all online directories and listings. Incorrect information can lead to a poor patient experience and negatively impact your reputation.

• Create a referral program: A referral from a satisfied patient is a powerful endorsement of your services and trustworthiness. Encourage your existing patients to refer others by offering incentives. Refer to our detailed blog on how to start a successful referral rewards program.
• Utilize patient surveys: Send out surveys to patients to gather more detailed feedback about their experiences. This can provide valuable insights and also show patients that you are committed to continuous improvement.

3. Implementing effective communication strategies for chiropractor marketing

• Utilize multichannel communication: Stay in touch with your patients through different methods like emails, text messages, and online chats. It’s like keeping the conversation going across different platforms.

• Focus on personalized communication: Use CRM (Customer Relationship Management) tools to send personalized communications to patients. Tailoring messages based on their specific treatments, interests, or health concerns can make patients feel valued and improve patient retention.

• Use automated appointment scheduling software: Implement automated appointment scheduling tools for bookings, reminders, and follow-ups. This reduces no-shows and enhances patient engagement without adding extra workload to your staff.

• Be active on social media: Regularly posting on social media helps keep your clinic in people’s minds. Beyond posting content, you must actively engage with your followers by participating in discussions, answering questions in comments, and even hosting live Q&A sessions. This builds a stronger community and increases engagement.
• Use responsive website chat: Implement a live website chat feature on your website. This allows for real-time communication with potential or current patients visiting your site, providing them with instant assistance or information. Using tools like Birdeye’s WebChat, you can engage with your patients in real time, offering instant responses to inquiries and even automatically gathering their contact details for future text follow-ups.

4. Making data-driven marketing decisions

• Track marketing campaign performance: Use analytics tools to measure the success of different marketing campaigns. Look at metrics like engagement rates, conversion rates, and ROI to determine what works best for your chiropractic practice.

• Survey patient satisfaction: Regularly survey your patients to gather feedback on their experience. Utilize this data to improve your services and marketing messages. With Birdeye Surveys, you can use AI-driven analysis to better understand feedback and find ways to enhance customer experiences.

• Monitor social media insights: Social media platforms provide insights into how your content performs. Track likes, shares, comments, and follower growth to understand what content resonates with your audience.

• Do keyword research for SEO: Conduct keyword research to understand what terms your potential patients are using to find chiropractic services. Tailor your website and blog content to these keywords to improve search engine visibility.
• Track your email marketing performance: Keep tabs on open rates, click-through rates, and conversion rates of your email marketing campaigns. Use this data to refine your email content and targeting.

5. Other effective online marketing strategies for chiropractors

• Virtual reality (VR) experiences: Offer VR tours of your clinic online or explain chiropractic procedures and benefits with 3D simulations to ease your patients’ concerns.

• Interactive online workshops: Conduct live webinars where participants can ask questions and learn exercises. This will be more engaging than passive seminars.

• Collaborate with influencers: Team up with health influencers to authentically promote your services to a broader audience.

• Patient story highlights: Feature compelling patient journeys on your website, blogs, or social media to showcase the real impact of your care.

• E-books and guides: Publish resources like e-books and digital guides on chiropractic care basics to educate and engage patients.
• Podcast sponsorship: Sponsor popular health and wellness podcasts. This can introduce your practice to engaged listeners who are already interested in health topics.

Social media marketing for chiropractors

Mastering social media marketing is essential for chiropractors looking to connect with potential patients, spread awareness, and establish a strong online presence. Here are a few tips to help you make the most out of social media for your chiropractic practice:

1. Create a unified brand image

Make sure that your social media profiles are a mirror reflection of your practice’s identity. From your logo and color theme to the tone of your messages, consistency is key to boosting brand recognition.

2. Diversify your content

Keep your audience captivated by mixing up your content. Share educational articles, heartfelt patient stories, sneak peeks into your daily operations, and host live Q&A sessions. This variety not only informs but also entertains and connects with your audience on a deeper level.

3. Use hashtags effectively

Expand your reach beyond your current audience by smartly using hashtags. Focus on those related to health tips, the benefits of chiropractic care, and local events to draw more eyes to your posts.

4. Foster community through engagement

Engage with your followers by quickly responding to their comments, questions, and messages. This will help build trust and nurture a community feeling, making your practice more relatable and accessible.

5. Showcase positive experiences

Showcase patient testimonials across your social media channels as powerful evidence of your success. These experiences will inspire confidence in potential patients, persuading them to opt for your services.

6. Analyze and adapt

Keep a close eye on your social media performance through analytics. Understand what types of content resonate with your audience the most and tailor your strategy to enhance engagement and broaden your reach.

FAQs on chiropractor marketing

How can Birdeye’s AI solutions take your marketing efforts to the next level?

Birdeye’s BirdAI can level up your online marketing strategy by offering hyper-personalized and actionable insights for your business. Our automated marketing solutions help you enhance business results and gain deeper insights into your customers, all without the need for additional resources. Here’s how:

• BirdAI generates engaging social media content and personalized responses to online reviews.
• It enhances messaging by transforming draft copy into polished, on-brand communications and offers translation capabilities.
• BirdAI analyzes customer data, extracts sentiment from reviews and surveys, and generates conversation summaries.
• It recommends personalized, scalable next steps for better customer interactions.
• Prioritizes data security and privacy, ensuring customer data remains confidential.

To learn more about how Birdeye can supercharge your business growth, watch the free demo today.