Nail the first impression: All about Facebook event cover photo size in 2024

When Birdeye conducted a survey, we found that 87% of the respondents considered Facebook important or mission-critical. This statistic proves that it is the top choice among our customers. 

But why so? Well, Facebook, the OG of social media platforms, offers a highly engaged community that reaches 3.3 billion people daily. 

This is a golden opportunity for multi-location businesses to use virtual events as a powerful tool to engage with local communities and enhance brand reputation. 

A critical element of your event’s success lies in the visual appeal of your Facebook event cover photo. Understanding and implementing the right dimensions and design strategies dictates your event’s reach and success.

In this blog post, you’ll learn how to create amazing Facebook event cover photos with the correct dimensions and some of the best practices. 

Want a quick answer to what is the Facebook event cover photo size 2024?

In 2024, the Facebook event photo size is 1920 pixels wide by 1005 pixels tall, with an aspect ratio of 1.91:1. 

All about the Facebook event cover photo size in 2024

As of 2024, the optimal dimensions for a Facebook event cover photo are 1920 pixels in width by 1005 pixels in height. This dimension ensures that the cover photo fits perfectly on desktop and mobile displays without any important visual elements being cropped out.

The aspect ratio, which is the relationship between the width and height of the image, is 1.91:1 for these dimensions. Maintaining this aspect ratio ensures the Facebook event cover photo looks consistent across all platforms and devices. 

Technical specifications: Pixels, image size, and ratio details

• Pixels: It refers to the tiny dots that make up the digital image. For Facebook event cover photos, 1920×1005 pixels means the image is 1920 dots wide and 1005 dots tall. 

Adhering to this pixel specification is vital for clarity and optimal display quality.

• Image size: While pixel dimensions are crucial, the image’s file size is also important. Larger files can slow down loading time, negatively impacting user experience. 

Facebook recommends using images with file sizes as small as possible while maintaining the necessary resolution and quality. Typically, a JPEG file is a good balance between quality and file size for web use.

• Ratio details: The aspect ratio of 1.91:1 is recommended for event cover photos to ensure that the image is displayed properly without additional cropping or stretching, which can distort the image. 

Where will your Facebook event photo appear?

Knowing where your Facebook event photo appears helps optimize its design to ensure it effectively communicates your event’s message. This ensures your audience stays engaged with your event. 

Here are eight places where your Facebook event photo appears:

1. Event page

The most prominent place your Facebook event cover photo appears is at the top of your event page. It sets the visual tone and provides a first impression to visitors, conveying the essence of your event.

2. News feed

When you or someone else shares your event, the cover photo appears in the news feed of friends or followers. This visibility is critical for attracting attention and encouraging users to click on the event link.

3. Invitations

If you send out invitations to your event, the cover photo will be displayed in the invitation. A compelling image can increase the likelihood of people showing interest in and responding to your event.

4. Event search results and recommendations

When users search for events on Facebook or receive event recommendations, your event cover photo will be displayed in the search results or recommendation list, making it essential for your photo to be eye-catching and relevant.

5. Shared links

If your event is shared outside of Facebook, for instance, via a link on a website, blog, or other social media platforms, the cover photo usually accompanies the link as a preview image, offering a snapshot of what the event is about.

6. Facebook Stories

If you or your followers share the event as a Facebook Story, the cover photo will be used as part of the story content. This also serves as another avenue for event promotion and visibility.

7. Advertisements

When you leverage Facebook Ads to promote your event, the cover photo serves as the centerpiece of your campaign. As it’s the first thing people notice, an attractive cover photo can grab attention and evoke emotions. All these increase the click-through rate of your ads. 

8. Calendar section

When users view their Facebook event calendar or the upcoming events section, your event cover photo will be displayed alongside the event details, helping users quickly identify your event.

Our customers, their stories: 

“Great and very useful tool to communicate with clients and community. From reviews, referrals and posting and communicating on social media - super easy and all in one place - great team of onboarding pros and support- Thanks Birdeye🙂”

– Tom Mccusker, Zen Zone Health LLC  	

Facebook event cover on desktop vs. mobile

When designing a Facebook event cover, it’s wise to consider how it will appear on both desktop and mobile devices, as the display dimensions differ, affecting how your image is presented to viewers.

Here’s how the dimensions differ on post mediums: 

Desktop display

On desktops, the Facebook event cover photo is displayed full size, allowing viewers to see the image, design elements, and text in greater detail. The recommended dimensions of 1920×1005 pixels are fully visible. 

But it’s important to remember that not all users will view your event cover on a desktop.

Mobile display

On mobile devices, the same event cover photo is cropped to fit the narrower screen dimensions. The sides of the image are typically cropped, while the center part of the image remains visible. 

Although Facebook hasn’t specified the mobile display’s dimensions, the central part of the image, approximately the middle 60-70% of the width, remains visible. This means that important details of the cover photo should be centered to ensure they are not cut off on mobile screens.

Canva – Tips to note when designing your Facebook event cover photo for mobile viewers: 

• Center key elements
• Prioritize clear visuals
• Optimize for readability
• Focus on the core message

Importance of resolution and quality when designing a Facebook cover photo

A sharp and high-quality event cover photo reflects the professionalism and attention to detail of your event. 

A pixelated or blurry cover photo can detract from the perceived value of your event and may dissuade potential attendees.

That’s why maintaining high resolution and quality in your Facebook event cover photo is important because it ensures that your image remains clear and visually appealing on all devices, regardless of their screen size or resolution. 

Dos and don’ts when creating Facebook event cover photos 

While maintaining the importance of the above, here are some dos and don’ts when creating Facebook event cover photos: 

How to maximize CTRs to get more attendees to your Facebook event? 
Apart from the three obvious suggestions: 

✅ Use attractive and, relevant cover photos.
✅ Craft clear descriptions.
✅ Monitor metrics to adjust strategies.

You must also: 

✅ Leverage targeted Facebook promotion.
✅ Offer early bird incentives.
✅ Engage actively with comments.

Best practices for designing amazing Facebook event covers

Designing amazing Facebook event covers is an art that combines creativity with strategic planning. Here are some best practices to help you craft visually appealing and effective event covers:

1. Understand your audience

✅ Ensure your cover aligns with the event’s theme, offering a visual preview of what attendees can expect.

2. Prioritize clarity and simplicity

✅ Use legible fonts and contrast to ensure that text is easy to read, even on smaller screens.

✅ Focus on essential elements to avoid overwhelming viewers.

3. Use high-quality images

✅ Select relevant images to your event and set the mood.

4. Maintain brand consistency

✅ Use your brand’s color scheme, logos, and visual style to evoke the desired emotional response. 

✅ Ensure the cover photo aligns with your event’s message and marketing strategy. 

5. Optimize for engagement

✅ While the cover photo can’t contain clickable elements, use design cues to guide viewers toward the desired action, like joining the event or seeking more information.

6. Test and iterate

✅ Share your design with colleagues or a test audience to gather feedback. 

✅ Use the feedback to refine your design. 

How to create a Facebook event in 7 minutes?

Here’s how you can create a Facebook event in just 7 minutes in 2024:

Step 1: Access the events section (1 minute)

• Go to your Facebook homepage.
• Click on the “Events” section on the left sidebar.

Step 2: Create the event (30 seconds)

• Click the “+ Create Event” button.
• Select “Public Event” or “Private Event” based on your preference.

Step 3: Add basic information (2 minutes)

• Enter your event name, location, date, and time.
• Keep the event name catchy and the location precise.

Step 4: Upload cover photo (1 minute)

• Choose a relevant, high-quality cover photo.
• Ensure it adheres to the best practices for designing amazing Facebook event covers in 2024.

Step 5: Add event description (2 minutes)

• Provide a concise, engaging description.
• Include any key details, like agenda, link to purchase, special guests, or what attendees should expect.

Step 6: Publish and share (30 seconds)

• Review all details to ensure accuracy.
• Click “Publish” to make your event live.
• Share your event on your timeline or relevant groups for increased visibility.

FAQs on Facebook event cover photo size

Perfect your Facebook event cover photo size & streamline your social success with Birdeye 

Mastering the Facebook event cover photo size and design is pivotal for making your event captivating and engaging on social media. To streamline your social media management and elevate your online presence, consider Birdeye Social. 

This comprehensive tool offers a suite of features designed to enhance your social media strategy effectively with:

• AI content creation capabilities
• Simplified social media scheduling
• Real-time engagement monitoring
• Insightful analytics and reporting
• Unified dashboard for all platforms
• Social reputation management 

Leverage your Facebook events and other social media endeavors to resonate with your audience, driving engagement and success across your digital campaigns.

Watch our free demo and get started with Birdeye Social today!