Google My Business reporting tool: Your secret to smarter marketing

A Google Business Profile (GBP)—formerly Google My Business (GMB)—is an essential tool for businesses that aim to maintain a strong online presence. However, managing and tracking your GBP performance metrics can be complex, especially if you’re managing a multi-location business. That’s where the role of a Google My Business reporting tool comes in.

In this blog, we’ll explore how these tools work, their key features, and why they’re crucial for businesses looking to succeed in local search results.

What is a Google My Business reporting tool?

A Google My Business reporting tool is a software tool designed to help businesses track, analyze, and report on key performance metrics from their Google Business Profile. It consolidates important data from your GBP and provides detailed insights into how customers interact with your business account on Google.

This tool is crucial for businesses that want to manage their local SEO efforts, improve their online reputation, and monitor the performance of their Google Business Profile over time. Here are the key benefits that businesses can gain by using GBP reporting tools:

1. Streamlined reporting process

The Google My Business reporting tool automates collecting and analyzing data, saving businesses time and marketing effort. Instead of manually pulling reports or tracking metrics across different platforms, this tool centralizes your reporting, making it easy to generate and share business reports with clients or team members.

2. Performance insights

By using Google My Business tools, businesses can access valuable performance insights, such as how many people find their business description through Google Search Console and Google Maps, customer actions, and how they interact with their profile. These insights enable businesses to adjust their marketing strategies and optimize their profiles for better visibility and engagement.

3. Enhanced SEO strategy 

The reporting tool helps businesses identify SEO opportunities by tracking the right metrics. For example, the tool can show which search queries drive traffic to your business and how your business ranks for specific local keywords. This allows businesses to fine-tune their SEO strategy for better local search results and visibility.

4. Improved online reputation management

The tool also helps businesses manage their online reputation by tracking customer reviews and ratings. It makes it easier to monitor what customers are saying about your business and respond to reviews promptly. This can help build trust with your audience and improve your reputation in search queries.

Overall, Google My Business SEO tool provides businesses with the insights and data points needed to optimize their local SEO performance, manage their online reputation, and drive growth, all while streamlining the process for greater efficiency.

Key metrics you can track using the Google My Business reporting tool

With the Google My Business tool, you can track several important metrics that give insight into your business’s performance on Google. Here are some key metrics to keep an eye on:

1. Search metrics

Search metrics help you understand how often your business is found on Google Search and Google Maps. The tool provides insights into how many people are searching for your business and the specific search terms they used to find you. Verified businesses, on average, receive 1,803 monthly views, with 84% of these views coming from discovery searches. Tracking search metrics can help you identify areas for improvement and optimize your profile to increase local visibility.

2. Visitor actions

Visitor actions refer to customers’ activities after finding your Google Business Profile, such as clicking on your website, requesting directions, or making a phone call. According to recent data, 48% of interactions with verified business profiles are website clicks, while 29% are direction requests, and 21% are phone calls. The reporting tool tracks these actions, allowing you to understand how customers engage with your business and which actions are most popular.

3. Phone calls

Phone call tracking is an essential metric for businesses that rely on phone inquiries. Businesses with verified Google Business Profiles receive an average of 595 calls annually (roughly 50 monthly calls). Additionally, 24% of businesses with verified profiles get more than 50 calls per month, making this metric particularly useful for businesses with high customer interaction. This data helps track the effectiveness of their Google listing in driving phone leads.

4. Ratings & reviews

Customer reviews and ratings play a significant role in online reputation management. The Google My Business reporting tool allows you to track the number of reviews your business has received, monitor customer sentiment, and respond to reviews. Positive reviews boost your credibility and SEO rankings, while managing negative reviews effectively can help improve your reputation.

By tracking these key metrics, Google My Business reporting tool empowers businesses to make data-driven decisions, optimize their online presence, and enhance customer satisfaction for long-term success.

How to use your Google My Business reporting tool effectively

To maximize the effectiveness of the Google My Business Reporting Tool, here are a few best practices to keep in mind:

1. Automate your reports

Automation is one of the key advantages of using a reporting tool. Set up automated reports that are delivered weekly, monthly, or quarterly. This will keep you updated on your business performance without manually pulling data every time.

2. Customize dashboards 

Customize your business dashboard to focus on the metrics that matter most to your business. Whether it’s tracking phone calls, visitor actions, or reviews, a personalized dashboard helps you stay on top of your goals and easily access the data you need.

3. Monitor trends and insights 

Use the reporting tool to monitor trends over time, such as changes in search rankings, customer engagement, and reviews. This will help you identify areas of improvement and adjust your strategies accordingly.

By following these best practices—automating reports, customizing dashboards, and monitoring trends—you can leverage the full potential of the Google My Business Reporting Tool to stay ahead of the competition, optimize your local SEO efforts, and make data-driven decisions that drive long-term business growth.

What to look for in a Google My Business reporting tool

When choosing a Google My Business Reporting Tool, there are several key features to look for:

1. Customization

A good reporting tool should allow you to customize reports and dashboards to focus on the metrics that matter most to your business. Customization lets you track key performance indicators, such as website visits, calls, and reviews, all in one place. This flexibility ensures that you can quickly access data relevant to your goals.

2. Automation

Automation is crucial for saving time and ensuring consistent reporting. Look for a tool that automatically generates and delivers reports at set intervals so you never miss important insights. With automated reporting, you can track performance in real-time without manually compiling data or updating reports.

3. Data integration

A powerful reporting tool should seamlessly integrate with other platforms like Google Analytics, CRM systems, and third-party SEO tools. This integration allows you to consolidate all your business data into one dashboard for a more comprehensive view of your performance. It ensures you’re not just tracking Google Business Profile data in isolation but considering your full online presence.

4. Multi-location support

Choosing a tool with multi-location support is essential for businesses with multiple locations. It enables you to manage and analyze data from all your locations in one central dashboard. This feature helps ensure consistency across all profiles, making it easy to compare performance and optimize each location’s profile according to its unique needs.

5. Ease of use

The reporting tool should have an intuitive, easy-to-navigate interface, so you don’t need specialized technical knowledge. A user-friendly dashboard helps your team quickly access important data, track trends, and analyze reports, even without deep technical expertise. This ensures faster decision-making and better utilization of the tool.

6. Gen AI-generated insights and recommendations

Look for a Gen AI tool to analyze your Google Business Profile’s performance and provide actionable recommendations. These insights can help improve local SEO by suggesting adjustments like keyword optimizations or content updates. Gen AI-generated suggestions ensure you’re always making data-driven decisions to improve your profile’s visibility and engagement.

7. Engagement tools

A comprehensive reporting tool should include features that help enhance customer engagement. These might include updating your profile with photos, social posts, and direct messaging. Using these tools, you can foster deeper interactions with your customers and increase the likelihood of converting views into leads or sales.

8. Local SEO performance insights

A strong reporting tool will give you a deep dive into your local SEO performance, such as keyword rankings, search visibility, and traffic sources. Understanding how well your profile ranks in local searches can help refine your local SEO strategy and improve your presence in search results. This insight is crucial for maintaining competitiveness in your local market.

Considering these key features, you can select a Google My Business reporting tool that best suits your needs. This tool will help you efficiently manage your business data and improve your online performance.

Google My Business reporting tools to consider

While Birdeye is a great option, businesses should evaluate their specific needs when choosing a reporting tool. Here are some popular options that businesses can explore:

1.Birdeye Listings AI

Birdeye’s Listings AI uses Listing Score to evaluate and improve the accuracy and visibility of your business listings across key platforms like Google. The tool provides AI-driven insights, helping businesses optimize their Google Business Profile for better local SEO, higher search rankings, and consistent information. With Listing Score, businesses can track performance trends, make data-driven improvements, and enhance their online presence.

2. SEMrush

SEMrush offers a local SEO toolkit that integrates Google My Business data. It allows businesses to track performance, monitor local rankings, and assess customer interactions. It’s perfect for companies looking to comprehensively view their online presence across multiple platforms.

3. Yext

Yext is a powerful platform for managing business listings and tracking performance metrics across multiple directories, including Google My Business. It allows for detailed reporting on reviews, search metrics, and other essential performance indicators.

4. BrightLocal

BrightLocal is an all-in-one local SEO platform that offers detailed reporting on Google My Business performance reporting tool. It allows businesses to track rankings, monitor reviews, and get insights into how their GMB listing is performing in local search results. BrightLocal also offers detailed Google analytics and reports to help optimize local SEO strategies.

5. Moz Local

Moz Local is designed to streamline the process of managing business listings across multiple platforms, including Google My Business. It provides in-depth reporting on local search visibility, customer engagement, and review performance and helps businesses identify any issues affecting their GMB rankings.

6. Reputation.com

Reputation.com provides advanced tools for managing customer reviews and listings, including GMB. Their platform helps businesses track and analyze reviews, monitor local search rankings, and gain insights into customer sentiment. Reputation.com is great for businesses looking to optimize their local online presence and improve customer engagement.

7. LocalClarity

LocalClarity monitors and reports online visibility for local businesses, including Google My Business. It provides businesses with granular reporting on reviews, search rankings, and visibility across different locations, helping them improve their local SEO and reputation management efforts.

Each tool provides a range of features to help businesses track key metrics and improve their Google My Business performance. Choosing the right tool depends on your specific needs, whether you manage multiple locations, require advanced reporting features, or require seamless integrations with other platforms.

Optimize your local business with the right reporting tool

Navigating the complexities of local search requires more than just a Google Business Profile—it demands an efficient way to track, analyze, and optimize your online presence. A solid Google My Business reporting tool simplifies this process, providing valuable insights that allow you to enhance local SEO, engage customers more effectively and monitor performance across multiple locations. With the right tool in place, you can make informed decisions, drive better results, and ensure your business maintains strong visibility in local search results. Investing in such tools is key to streamlining your marketing efforts and achieving long-term success.

Frequently asked questions about Google My Business reporting tools

How Birdeye helps simplify Google My Business Reporting and management

While several tools are available for managing and reporting your Google Business Profile, Birdeye is an excellent choice for businesses looking to track their GMB performance, improve customer engagement, and streamline their online presence management.

Here’s how Birdeye can enhance your Google My Business experience:

• All-in-one dashboard: Birdeye consolidates your GMB data, reviews, messages, and other customer interactions into one dashboard, making managing and tracking your online presence easier.
• Automated reporting: With Birdeye, you can automate custom reports, saving time and receiving timely insights without manual effort. This helps you stay updated on key metrics.
• In-depth insights & analytics: Birdeye tracks important metrics like phone calls, website visits, and customer sentiment, helping you make data-driven decisions for better local SEO and engagement.
• Reputation management: Birdeye helps manage reviews and customer feedback in real-time, allowing you to respond promptly and maintain a positive online reputation.
• Multi-location support: For businesses with multiple locations, Birdeye makes it easy to track performance, reviews, and engagement across all your Google Business Profiles in one place.

By choosing Birdeye, businesses can ensure they’re making the most out of their Google Business Profile and driving success in local search.