Top 10+ customer review sites to grow your business in 2025

Consumers care about online reviews. Studies show that 92% of consumers check customer reviews before making a purchase. As online reviews become more influential, potential customers have to navigate a vast sea of opinions on online directory to find your business. 

Simplify this process and make customer feedback more accessible, customer review sites have become their savior. 

But what are customer review sites?

Customer review sites are online platforms where customers share their experiences, opinions, and ratings about products, services, or businesses. These platforms provide valuable insights that help potential local customers make informed decisions.

With countless review platforms available, knowing which ones matter most is essential. Here is a list of the top 6 customer review sites to enhance your online reputation starting now.

Why should businesses pay attention to customer review sites?

Local businesses can address concerns and improve their offerings by monitoring and actively engaging with customer reviews. 

Businesses should pay attention to customer review platforms because: 

• Impacts their online reputation and success
• Builds the brand’s image 
• Houses positive reviews to attract more potential customers
• Demonstrate the brand’s commitment to customer satisfaction

Now that you know why you should be using customer feedback, here are the 6 top customer review platforms:

1. Google

Right now, Google is the king of the review ecosystem. After all, Google reviews page has more visibility than reviews posted anywhere else. Anytime a customer searches for your business, Google reviews are one of the first things they see. 

If you want your local business to stay ahead of the competition, set up or claim your Google Business Profile. This will help potential customers find your business more easily. 

2. Facebook

As of April 2024, Facebook reached 3.06 billion monthly active users worldwide, remaining the most used social network. Of course, its influence extends beyond social media- its also a go-to-platform in the customer review space. While Google review page stands above the competition, Facebook is the second-best customer review sites people trust.

Facebook’s verified review system is more integrated into its social media platform and serves as an additional way for users to share their detail reviews and opinions about businesses.

Facebook reviews is unique amongst other best customer review sites because it doesn’t use the typical 5-star rating system. Instead, local customers have two options: Recommend or Don’t Recommend. 

3. Yellow Pages

While some people might be throwing away their physical Yellow Pages books, there is one place where the concept is alive and well: yellowpages.com. Like Facebook and Google reviews, businesses of all stripes have listings on Yellow Pages. 

Yellow Pages attracts around 13 million visitors every month. While Yellow Pages might not have the same monthly user count as Facebook and Google, every review site is important. You never know where a potential customer could discover your business with the help of relevant reviews. 

Check out our article on how to create a Yellow Pages free listing to get more customers.

4. Birdeye

Chances are that your business has a free Birdeye listing that builds custom profiles of businesses based on information available on places like Google and Facebook.

Birdeye aggregates online reviews from hundreds of verified review sites all over the Internet so that you can see more reviews from all over the Internet on your Birdeye profile. If enough review signals are picked up on Google’s algorithm, these Birdeye profiles rank high in search results. 

Click here to find and claim your free Birdeye profile. 

5. Porch

Porch is a local platform that connects homeowners with trusted home service professionals for projects, maintenance, and repairs.

By showcasing your profile with detailed comparisons, personal recommendations, and reviews, you can attract nearby customers actively searching for help.

Optimizing your presence on Porch with strong search engine optimization and a link to your own website increases visibility and builds trust with the target audience.

6. Foursquare

Last but not least, Foursquare, an app founded way back in 2009 continues to be a valuable platform for local business reviews. Today, Foursquare allows potential customers to view local businesses reviews as well as enables users to leave reviews. 

While Foursquare might not have the same usage or online visibility as Google reviews and Facebook, the app has a sizable audience. Foursquare has more than 50 million monthly active users. 

Check out our article on how to create and update your Foursquare business listing.

Best review collection sites for B2B companies

So far, we’ve showcased some of the top customer review sites available today. But did you know there are review collection sites specific for B2B and B2C companies?

Here are some of the best B2B review websites to manage reviews:

• G2 Crowd
• CompareCamp
• TrustRadius

1. G2 Crowd

G2 Crowd is a review management platform that helps businesses find the right software and products for their needs. With over 700,000 verified user reviews, G2 Crowd provides accurate and up-to-date information on a wide range of products.

In addition, G2 Crowd publishes regular reports on project management and latest trends in the software industry, so that you can stay ahead of the curve.

2. CompareCamp

If you’re looking for an easy way to compare different products, services, or software categories, then you should check out CompareCamp. This popular review site provides concise, unbiased comparisons of all sorts of things, so you can quickly find the best option for your needs.

And unlike other review websites, CompareCamp doesn’t accept paid advertising, so you can be sure that the detailed reviews are completely impartial.

3. TrustRadius

TrustRadius is a site that allows businesses and individuals to find and read reviews of products and services. The site also provides a platform for businesses to offer discounts and coupons to customers during the review process.

The display reviews on TrustRadius are written by actual users of the products and services, making them a verified review site.

Best review sites for B2C companies

B2C companies sell products and professional services directly to consumers. They need to provide a good customer experience in order to build an online reputation and repeat business. Online visibility, reviews, and search engine rankings play a big role in their strategy.

Here are some of the best B2C verified review websites today:

• Consumer Reports
• Citysearch

1. Consumer Reports

Consumer Reports is a well-respected authority when it comes to product reviews and ratings. The nonprofit organization tests thousands of products yearly, ranging from cars and appliances to food and electronics. In addition to providing critical information about product performance, safety, and reliability, Consumer Reports also offers advice on how to choose the right product for your needs.

2. Citysearch

Citysearch is a website that provides reviews and listings for businesses in cities across the United States. Whether you’re looking for a new restaurant to try, a place to get your car repaired, home services, or a hotel for your next vacation, Citysearch displays customer reviews that can give you an idea of what others think before you decide.

Benefits of customer reviews

If you’re not already using customer reviews as part of your marketing strategy, you’re missing out on a valuable opportunity. Potential customers are more likely to trust the opinions of other consumers’ detailed reviews because they are impartial. Here are a few benefits of taking customer reviews on these review sites:

• Collecting customer reviews (both positive and negative reviews) on popular review sites like Google reviews and Facebook can show potential customers that your product or service is reliable and, therefore, worth their money. 
• Customer reviews can help you identify areas where your business could improve. By paying attention to the feedback you receive, you can make necessary changes to ensure that your business meets your target audience’s needs.
• Customer reviews, in the form of feedback, ratings, and testimonials, serve as a valuable resource for potential buyers. It can also increase your local search visibility.
• Businesses enhance their online reputation and improve their products and services.
• Detailed reviews on these best review websites validate that real customers have tried, tested, and approved your product or service. 

Ultimately, incorporating customer feedback into your marketing strategy is a win-win situation for both you and your customers. Get a higher ranking and build your brand loyalty with good review management.

Customer review tips

If you’re an online business owner looking to collect reviews across the Internet, you should consider using an online review management like Birdeye. Here’s how review software can help your local business aiming to bring in a change and enhance online visibility. 

Send review requests automatically

With Birdeye, you don’t need to send review requests manually. Our platform will take care of it for you. Birdeye automatically sends review requests to your customers via text and email with your select customer review sites as options.

All we need is an integration into the software you’re already using. Birdeye integrates with over 3000 business systems and many CRMs, including Salesforce, HubSpot, ServiceTitan, and Yardi.

You can manage reviews across 150+ sites, get instant alerts via SMA and email, and respond from one dashboard. Also, businesses can send surveys to collect detailed feedback, boost search rankings, and more.

Monitor and respond to reviews across the internet

There are hundreds of review sites on the Internet. You don’t have to switch between your business profiles on review sites. With Birdeye, you can see all your business reviews in one place. 

You can even respond to different customer reviews within the Birdeye dashboard. When you post your response, the review will appear on the site where it originally appeared in search results.

Share reviews on social media 

Your customer reviews don’t have to stay on the original review platform where they were posted. Since reviews work as authentic social proof, make sure they have as much reach as possible. Display reviews on Facebook so they’re visible to your followers.

With Birdeye, sharing your reviews on social media is simple and easy. Birdeye allows you to automatically share your 5-star rating reviews to display social proof for the target audience to see.  Ensure all your followers know your positive customer reviews.

Turn search results into foot traffic with the right online presence

If you’re a business owner, your presence on a user reviews website or online directory does more than just collect star ratings—it enhances your search engine results and drives foot traffic to your business location.

Whether you’re in the hospitality industry, run entertainment venues, or offer services from a single business location, showing up on the most trusted review sites like Yelp reviews or the Better Business Bureau can influence how high you rank in search results.

Make sure your reviews page reflects what satisfied customers are saying and links back to your own website to improve online visibility.

The more consistently you show up across platforms, the stronger your brand appears to both search engines and customers alike.

How VanDyk Mortgage Corporation gained impressive outcomes in just 6 months with Birdeye

VanDyk Mortgage Corporation is a national lender with over 116 locations and 250 employees, committed to building trust and promoting homeownership. To strengthen its online presence and reputation, VanDyk partnered with Birdeye in September 2023.

Challenge

VanDyk’s previous vendor failed to prioritize Google review requests, limiting online visibility. Manual listings management also created compliance risks, and the company lacked a reliable way to collect customer feedback across touchpoints.

Solution

Birdeye helped VanDyk Mortgage transform its online reputation and customer experience with automation and smarter insights:

• Automated review requests triggered at the ‘Clear to Close’ milestone
• Surveys sent automatically post-loan closing to all participants (borrowers, co-borrowers, agents)
• Customized surveys focused on loan officer performance and communication
• Standardized and updated listings across 90+ locations for better compliance and visibility
• Gained 1.6K new reviews and reached a 92.3 NPS within 6 months

Learn more about Birdeye and VanDyk Mortgage Corporation case study

Why online reputation matters more than ever for niche industries

From healthcare providers to hospitality businesses and e-commerce businesses, the right reputation strategy can be a game-changer.

For these sectors, where services are often personal, high-stakes, or experience-based, the right reputation strategy can directly influence purchasing decisions and long-term success.

Potential customers increasingly rely on consumer review websites and consumer website reviews to evaluate credibility and service quality—especially when comparing similar providers.

Listings on the Better Business Bureau or other most trusted review sites act as digital trust signals, assuring people they’re making the right choice.

As a business owner, managing your reputation across channels is essential. A strong customer review service gives you control over every aspect.

It includes monitoring Google reviews and tracking star ratings, to responding to personalized feedback and addressing negative reviews before they escalate.

For local businesses, reputation is everything. It directly impacts search results, determines whether you show up in an online directory, and affects how the public engages with your reviews page.

A well-maintained presence not only helps you attract nearby customers but also builds personal trust.

Ultimately, investing in your online reputation is a strategic move that drives visibility, credibility, and conversions where it matters most.

Frequently asked questions about customer review sites

Birdeye: Collect reviews with your go-to-platform

Don’t fall behind on Google, Facebook, or other review websites. Leverage and collect reviews with Birdeye with ease. Birdeye was named the #1 review software by G2 Crowd and is trusted by over 150,000 businesses. Click on the banner below to get the free guide.