What are Facebook business recommendations or reviews?
Facebook lets customers review businesses from their company page or upon checking in at a location, and rate the business 1-5 stars. These Facebook business recommendations appear on the business’ Facebook page in the Recommendations tab.
Why are Facebook business recommendations important?
Ever wondered how Facebook decides what appears in your News Feed? Pages are displayed based on their EdgeRank. Facebook’s confidential algorithm defines the rankings system. EdgeRank is calculated based on: Affinity (the interaction between a Facebook user and a brand), Weight (the importance of that action), and Time Decay (how long ago the Edge was created).
One major factor in EdgeRank is star ratings, which affect both affinity and weight. Star ratings impact the EdgeRank, which determines the overall brand visibility and organic reach.
In addition to giving your business more visibility, having Facebook recommendations encourages other customers to rate your business. They also build brand transparency by showing opinions of real people rather than plain old marketing statements.
Get notifications for new recommendations
It’s easy to enable real-time notifications for new recommendations posted on your Facebook page. This way you can respond to all recommendations, solving problems instantly and thanking happy customers.
To turn on new review notifications, go to “Settings” in your administrator dashboard.
Select “Get a notification each time there is activity on your Page or an important Page update” and make sure all notifications are turned on under “Edit your notification settings”.
You can also select whether or not you want an email sent for each new review in addition to the Facebook notification. Even better, review management services like Birdeye automatically send SMS or email notifications to relevant employees whenever new recommendations are posted about your business.
Benefits of responding to Facebook recommendations
Actively responding to recommendations on Facebook — and any other review site — is crucial to maintaining a strong business reputation. Prompt, thoughtful responses allow you to:
- Prove to customers that you value their feedback
- Solve problems instantly to prevent a social media crisis
- Increase engagement and boost EdgeRank even further
How to remove recommendations from Facebook – Can I remove recommendations and ratings from my Facebook page?
Remove recommendations from Facebook page – You can disable recommendations and ratings from your Facebook page, but we recommend keeping it turned on, and just managing recommendations consistently. It’s hard to have a great online reputation without reviews on a major site like Facebook. If you’re worried about bad reviews, remember that great responses can even make negative reviews reflect positively on your brand.
If you want to remove the review section from a Facebook page here are the steps:
- Log into Facebook as your business
- Go to your page and then click on “Settings.”
- In the left-hand column, click on “Page Info.”
- Next to the “Address” row, click on “Edit.”
- Uncheck the box that says “Show map, check-ins and star ratings on the Page.”
Want to learn more? Check out our guide on responding to negative reviews.