3 easy ways to add Google reviews on your website

Danny Rodriguez

7 min read Last Updated Nov 17, 2022

Customer checking out Google reviews on your website.

By now, you know Google reviews are an important part of your business’s success. They can help potential customers decide if they should do business with you through the trust and credibility built from previous customers. One of the best places to showcase your Google reviews is on your website.                     

When you embed your Google reviews on your website, customers can easily learn more about what others have experienced with your products and services. This can help them make an informed decision about whether or not to become a customer. Plus, having Google reviews on your website can help improve your SEO ranking.

In this blog, we’ll show you a few ways you can add a Google reviews widget to your business’s website. We’ll also talk about the widget’s helpful features and benefits. While each of the options we mention are simple to apply, it does require a bit of technical knowledge. You might want to consider working with a web developer if you get stuck or are looking to fast-track this project.

1. Embedding the Google reviews widget using a plugin

Examples of Google reviews on your website.

A widget is a small software application that displays real-time information on a web page. Widgets can be used to show weather, stock information, and even your Google reviews. Many platforms, like WordPress or Wix, let you easily add the Google review widget to your site. One way you can add this widget is with a Google reviews plugin.

First, you’ll need to find a plugin that works with your website. There are a few different options out there, so take some time to research and find one that works well with your website. Once you’ve found a plugin, install it on your site and activate it.

Next, you’ll need to generate a code for your Google reviews. You can do this by going to the Google Places page for your business and clicking on the “Write a review” button. Copy the code that appears in the box and paste it into the settings section of the plugin.

Also, make sure that the plugin is set to display reviews. This step can be easily overlooked and cause you to spend hours of your time trying to troubleshoot. You can usually do this in the plugin settings. Now, when someone visits your site, they’ll be able to see your Google reviews right on the page.

2. Embedding the Google reviews widget using Birdeye

A second way to embed your Google reviews on your website is using the Birdeye review widget. Once you have access to the platform:

  • Click on ‘Settings’ on the Birdeye dashboard.
  • For single-location users, click ‘Reviews’ and then ‘Promote on Website.’
Window in Birdeye dashboard to help with installing the widget for a single location business.
  • If you manage multiple locations, click ‘Profile,’ then ‘Business Profiles.’
Window in Birdeye dashboard to help with installing the widget for multiple location business.
  • Choose a specific location. Click the ‘Reviews’ dropdown and select the ‘on Website’ option.
Window in Birdeye dashboard's settings to pick a specific location.
  • Next, click ‘Classic Review Badge’ from the ‘Widget’ drop-down menu.
  • Then choose your preferred text, shape, and color style.
  • Finally, copy the code displayed and add it to your website’s HTML.

3. Embedding the Google reviews widget using JavaScript code

Another way to add a Google reviews widget to your business website is through Javascript. In order to do this, you’ll need your Google API key. Here’s how you can do it:

  1. Go to Google’s API Console page.
  2. Follow the prompts to create a new project.
  3. Once you’ve created your project, click on the “Credentials” tab.
  4. Click on the “Create credentials” drop-down menu and select “API key.”
  5. In the HTML of your website, paste your API key in the appropriate field:
JavaScript api key code to embed Google reviews on your website.

6. Then replace YOUR_BUSINESS_ID with the Google ID of your business. You can find your business’s ID in the URL of your Google listing page:

JavaScript business ID code to embed Google reviews on your website.

7. After adding that information, you should now see your Google reviews embedded on your website.

Benefits of the Google reviews widget

Embedding the Google reviews widget on your website can be beneficial for a few reasons:

  1. More Google reviews – The Google reviews widget makes it easy for people to leave reviews on your Google business site. All they have to do is click on the widget, and they’ll be taken to your Google Business Profile listing. From there, they can easily write a review and leave a star rating.
  2. Encourage customer loyalty and repeat business – Google reviews show potential customers that other people have had a good experience with your business, which can help convince them to choose you over a competitor and increase their lifetime value to your business.
  3. Customer convenience – By adding the Google reviews widget, you save your customers the extra time and effort of having to visit your Google Business Profile to read your reviews. Now, visitors can quickly and easily read what others have experienced with your products and services. This added convenience will improve the customer experience with your business.
  4. Builds trust and credibility – By displaying customer reviews from Google on your website, you can show potential customers that your business is reputable and reliable. This can lead to more sales, as customers will feel confident in your products and services.

For more information on how Google reviews can help your business grow, check out our article called “Google Reviews – Entire Guide.”

Google reviews widget features

The Google reviews widget is a handy marketing tool all businesses can benefit from. And while having your Google reviews displayed on your website is the most important feature, it isn’t the only one. Here are some other convenient features the Google reviews widget offers.

  • Free and easy to install – The Google reviews widget is free to use, and it’s easy to set up. All you need to do is add the code to your website, and then Google will take care of the rest.
  • Multiple display formats – You can choose to display the reviews in either a list or a grid format, and you can also choose how many reviews you want to display.
  • Works on mobile devices – The Google reviews widget is fully responsive. This means your reviews will look good on desktop and on any mobile device.

Frequently asked questions

Is it legal to use Google reviews on my website?

Yes, it’s legal to use Google reviews on your website. Google allows you to use its content as long as you follow their guidelines. You can find more information on Google’s website.

Can I add my Google reviews to social media?

Yes, many businesses post Google reviews on their social media accounts. When customers see your Google review on social media, they can easily click through to your website to learn more about what you offer.

Are widgets and plugins the same?

No, widgets are typically smaller pieces of code that you can add to your website to improve its functionality or appearance, while plugins are larger pieces of code that often add new features or enhancements to your website.

Birdeye Reviews

Adding Google reviews on your website is a great way to showcase the best parts of your local business. With Birdeye Reviews, you can generate and manage your reviews for Google, Facebook, and over 200 other leading review websites. For more information on the latest online review trends, download our 2022 state of online reviews guide and start growing your online reputation today.

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Originally published Nov 11, 2022 8:54 AM, updated Nov 17, 2022