25 actionable tips & 1 AI tool to increase online presence 

Increase online presence. That was Black Bear Diner’s goal as a multi-location restaurant aiming to stand out among hungry diners. They followed the rulebook–launched a website, created social media accounts, and ran paid ads. But the real challenge was turning scattered efforts into a unified, results-driven strategy. 

And rightly so, Black Bear Diner turned digital clicks into foot traffic. Do you know how? By focusing on local listings, engaging with customers, and maintaining a consistent brand presence. 

If your brand also feels invisible, keep reading. We’ll show you why a strong online presence matters, how to build brand awareness, and simple steps to climb higher in search results.

Think of this as your roadmap to winning over potential customers. In this blog, you’ll learn how to piece together each tactic for real, measurable growth.

Bottom line up front 💡
No single shortcut will magically boost your business’s online presence. A balanced approach—merging search engine optimization, smart social media management, and fresh content—works best for a long-term footprint. 

These tactics help you track meaningful metrics and build authentic connections that outlast fleeting digital fads.

The payoff? A brand's solid online presence that’s impossible to ignore.

What is an online presence?

An online presence is about how easily potential customers can find, trust, and engage with your business across search engines, social media platforms, and core online directories. Whether someone searches for your services on Google, checks your reviews, or engages with your social media posts, every digital touchpoint contributes to your brand’s visibility.

But visibility alone isn’t enough. A strong online presence means consistently showing up, maintaining credibility, and ensuring your business stands out. Without it, you’re missing out on website traffic, brand trust, and, ultimately, new customers.

Online presence management is even more critical for businesses with multiple locations, such as restaurants, retailers, or service providers. Each location needs to appear accurately across platforms, respond to local customer feedback, and optimize for local SEO to drive real-world visits.

Round-up of the 25 tips to increase your online presence:

1. Claim and verify Google Business Profile
2. Ensure NAP consistency across directories
3. Get listed on high-authority directories
4. Optimize listings with engaging content
5. Monitor and update listings regularly
6. Send automated review requests
7. Respond to all reviews
8. Showcase top reviews on the website & social media
9. Use AI to analyze sentiment trends
10. Leverage testimonials in ads & promotions
11. Optimize social media profiles
12. Create a platform-specific content strategy
13. Encourage user-generated content
14. Create video content for engagement
15. Automate and schedule social media posts
16. Track competitor rankings in search results
17. Compare customer sentiment in reviews
18. Monitor competitor social media engagement
19. Benchmark pricing and advertising strategies
20. Use AI to refine content & SEO
21. Monitor brand mentions across social media & platforms
22. Compare performance benchmarks across locations
23. Run post-purchase customer surveys
24. Implement proactive reputation management
25. Analyze trends and refine engagement strategies 

Want to know how to implement these strategies effectively? Keep scrolling, but first, let’s understand why is a strong online presence important in the business world. 

Why is a solid online presence important for businesses?

A strong online presence isn’t just about being visible—it’s about earning trust, building credibility, and influencing potential customers, even if they’ve never heard of your business before.

According to Birdeye’s 2024 State of Online Reviews study, which analyzed over 150,000 businesses, an active and well-maintained online presence is a subtle nudge for customers who may not have previously considered your brand. 

Even when a business is located nearby, consumers often rely on search engine results, online reviews, and social media platforms to decide whether a brand is credible and worth visiting.

So, naturally, a business with a strong online existence stands out as legitimate and trustworthy, increasing the likelihood of attracting new customers. 

For instance, imagine someone searching for “best breakfast near me,” but has never heard of Black Bear Diner, a well-optimized Google Business Profile, a steady stream of positive reviews, and active social media engagement can convince them to visit.

Here are three key reasons why businesses need a strong online presence:

1️⃣ Customers trust businesses with a strong digital footprint

68% of consumers base their purchasing decisions on online reviews. Potential customers will turn to a competitor if your business lacks visibility or has unmanaged negative reviews.

2️⃣ Google dominates the online review landscape

79% of all online reviews are posted on Google, making it the most influential review platform for business visibility. If your brand isn’t actively managing its online reputation on Google, you’re missing a crucial piece of the puzzle. 

3️⃣ Online review engagement is increasing every year

There was a 5% increase in online reviews in 2023 compared to the previous year, indicating that consumers are engaging with online feedback more than ever. This means businesses prioritizing online presence management will have a greater chance of attracting and converting new customers. 

For brands like Black Bear Diner, having a strong online presence wasn’t just about responding to customers—it was about creating credibility even before the first visit. They transformed digital searches into real foot traffic by ensuring accurate business listings, leveraging customer reviews, and engaging with potential diners online.

25 tips to increase your online presence 

A strong online presence isn’t built on generic tactics like “build a website” or “post more blogs.” It requires a focused strategy. 

A product-based business may need to prioritize paid ads and social commerce to capture buyers at the right moment. 

A service-oriented business, on the other hand, might need to emphasize trust-building strategies—like showcasing expertise through customer testimonials and engaging content. 

A multi-location business will benefit from local SEO, ensuring that each location appears in relevant search engine results.

So, while common digital marketing tactics work, they need to be refined, customized and executed strategically. That’s exactly what we’re doing here—highlighting practical and high-impact ways to increase visibility, attract the right audience, build trust, and drive conversions. 

And with Birdeye’s GenAI tools, managing and optimizing this entire process becomes seamless.

Here are 25 tips to increase your online presence, categorized into six strategic areas, followed by one powerful tool that ties it all together: 

-  5 tips to increase online presence with a complete business listing - 

A business listing is one of the most fundamental aspects of online presence management. It helps businesses appear in search engine results, reach their target audience, and ensure potential customers can find them easily. However, a poorly optimized or inconsistent listing can hurt visibility, lower website traffic, and lead to missed opportunities.

Optimizing online directories like Google Business Profile, Yelp, Facebook, and industry-specific platforms strengthens local SEO and makes a business more discoverable to new customers. 

Here are five tips to increase your online presence with an optimized business listing: 

1. Claim and verify your GBP

A GBP is a critical tool for local search visibility. A verified GBP means your business appears in Google Search and Google Maps, giving you more control over how potential customers find and interact with your brand.

Appearing in search results pages with updated contact details, location, and photos builds trust and credibility.

📌 How to do it:

• Visit Google Business Profile and claim your listing.
• Verify your business via phone, email, or mail verification.
• Ensure all information is accurate and matches other online channels.

2. Ensure NAP consistency across all online directories

NAP stands for Name, Address, and Phone Number. Search engines use this information to determine if a business is legitimate. If your NAP is inconsistent across platforms, it confuses search engines and lowers your ranking in search engine results pages (SERP). 

Having an accurate business’s online presence ensures that customers find the right contact details, avoiding lost leads.

📌 How to do it:

• Use a listings management tool to ensure your business information is correct everywhere.
• Update any outdated or incorrect NAP details on Google Business Profile, Yelp, Facebook, and niche directories.
• Make sure your business details are structured exactly the same across all platforms.

3. Get listed on high-authority online directories

A business listed on high-authority directories like Yelp, BBB, and Yellow Pages has a higher trust score with search engines. Google considers external citations to be a ranking factor in local SEO.

📌 How to do it:

• List your business on general directories (Google, Facebook, Yelp) and industry-specific platforms (Angie’s for home services, Healthgrades for doctors, etc.).
• Ensure your business details, description, and images are compelling and uniform across listings.
• Add business categories and relevant keywords to boost search engine optimization.

4. Optimize business listings with engaging content

A business listing should engage visitors and provide enough information to convert searches into real customers. Listings with high-quality images, service descriptions, and Q&A sections get more clicks and more direct requests (calls, messages, or directions).

Businesses that frequently update their Google Business Profile posts have a higher engagement rate than inactive profiles.

📌 How to do it:

• Upload high-quality images and videos showcasing products, services, and customer experiences.
• Use Google Posts to share promotions, updates, and events.
• Add relevant keywords naturally into the business description for better search engine rankings.

5. Monitor and update listings regularly to stay relevant

Even after optimizing a business listing, ongoing updates are necessary to ensure the information remains current. Inconsistent hours, outdated contact info, or missing details can reduce engagement and harm credibility.

Businesses that update their GBP and social media pages consistently receive more interactions than those that don’t.

📌 How to do it:

• Schedule monthly audits of all business listings and make necessary updates.
• Monitor customer Q&A sections and respond to inquiries.
• Adjust hours, services, and images based on seasonal changes or business shifts.

💡 Birdeye Listings AI: The ultimate tool for managing business listings

Listings AI is a centralized listing management platform that helps businesses maintain, update, and optimize their presence across Google, Facebook, Apple, Yelp, and 50+ core directories​.

 It ensures businesses remain accurate, visible, and competitive in local search results with: 

✅ Listing Score tracking—Monitor search rankings, visibility, and customer engagement.
✅ Fix listing errors instantly—Detect and correct inconsistencies across platforms.
✅ Apple Business Connect support—Ensure your business is discoverable in Apple Maps, Siri, and iPhone search results.
✅ AI-generated descriptions—Create SEO-friendly, keyword-rich business descriptions that rank higher in search results.
✅ Google Business Profile insights—Track views, clicks, and customer interactions to measure impact.

- 5 tips to increase online presence with a solid review portfolio - 

A strong online presence isn’t just about being visible—it’s about being credible. Potential customers check online reviews before deciding to engage with a business. Whether you’re a local business or a national brand, your reputation is your everything. 

Today, reviews aren’t just for social proof—they also impact search engine rankings and help businesses appear in relevant search results. That’s why managing reviews is crucial in strengthening online reputation and improving search engine optimization.

Here are five tips to increase online presence by building a solid review portfolio:

6. Send automated review requests for higher response rates

Businesses often struggle to gather reviews, yet most customers are happy to leave one when prompted. Automating review requests ensures a steady feedback flow, improving brand visibility and building trust with potential customers.

📌 How to do it:

• Use email marketing and SMS campaigns to request reviews after a purchase or service.
• Personalize requests by mentioning specific details of the customer’s experience.
• Offer incentives (discounts, loyalty points) to encourage participation.

7. Respond to every review—positive & negative—to build trust

Customers appreciate businesses that acknowledge feedback. Responding to reviews—especially negative ones—shows accountability and commitment to customer service, improving online reputation.

📌 How to do it:

• Thank customers for positive reviews with personalized responses.
• Apologize and offer solutions for negative feedback.
• Keep responses professional and avoid generic replies.

8. Showcase reviews on your website and social media pages

Displaying reviews across multiple social media platforms and your website reassures credibility and increases brand recognition. Reviews serve as great user-generated content. In fact, many studies have shown that businesses with testimonials on their website see higher conversion rates.

📌 How to do it:

• Embed review widgets on landing pages.
• Share positive reviews in social media posts with relevant hashtags.
• Use Google reviews and Yelp testimonials in marketing materials.

9.  Use AI to analyze review sentiment and spot trends

Manually tracking customer feedback across platforms is time-consuming. AI-powered sentiment analysis detects patterns in customer feedback, highlighting common pain points and praises. This helps businesses quickly identify strengths and areas for improvement. 

📌 How to do it:

• Use AI-driven insights to categorize reviews by sentiment (positive, neutral, negative).
• Monitor trends across multiple social media channels and review sites.
• Make data-driven improvements to services based on recurring feedback.

10. Leverage customer testimonials in ads and paid promotions

Social proof is one of the most powerful tools in digital marketing. Businesses that use reviews in Google ads and social media campaigns see higher click-through rates.

📌 How to do it:

• Include review snippets in email marketing campaigns.
• Use video testimonials in social media strategy and ads.
• Showcase Google reviews in search and display ads.

💡 Birdeye Reviews AI: Automate and optimize your online reputation

Reviews AI is a 360° reputation management tool designed to help businesses automate review collection, respond intelligently, and analyze customer sentiment across 200+ platforms. It helps businesses: 

✅ Automated review generation—Send SMS/email requests at the right moment to increase responses.
✅ AI-powered response assistant—Generate personalized, on-brand replies for positive and negative reviews.
✅ Sentiment analysis & competitor benchmarking—Understand customer feedback trends and compare with competitors.
✅ Integrates with paid advertising—Allows you to leverage Google Seller Ratings to improve Google ads performance.

-  5 tips to increase online presence with social media - 

A well-executed social media strategy strengthens brand recognition, audience engagement, and website traffic. With billions of active users on social media platforms, businesses need to do more than post occasionally—they need a strategic approach to reach their target audience and boost their social media presence.

Here’s how to use social media channels effectively to increase online presence:

11. Optimize social media profiles for discoverability

An incomplete or inconsistent social media profile makes it harder for potential customers to find your brand. Ensure all profiles are optimized with accurate business details, keywords, and branding across all social media pages.

📌 How to do it:

• Use a consistent handle and profile name across all social media platforms.
• Include a keyword-rich business description to improve searchability.
• Add links to your website and other online channels for better conversion.

12. Create a platform-specific content strategy

Posting the same content across all social media accounts isn’t effective. Each platform caters to different audiences, requiring tailored content to increase engagement and improve online presence management.

📌 How to do it:

• LinkedIn → Industry insights, B2B networking, and professional updates.
• Instagram & TikTok → Video content, reels, and behind-the-scenes posts.
• Facebook → Community-building, events, and brand storytelling.
• Twitter/X → Real-time updates, customer service, and trending discussions.

13. Leverage user-generated content (UGC) 

Encouraging customers to share their experiences through UGC strengthens trust and builds brand awareness. Featuring real customer reviews, testimonials, or product experiences can enhance credibility and increase social media engagement.

📌 How to do it:

• Create a branded hashtag and encourage customers to tag your business.
• Share customer testimonials and real-life experiences in social media posts.
• Run UGC campaigns that incentivize customers to contribute valuable content.

14. Use short-form videos to boost engagement

With platforms like Instagram Reels, TikTok, and YouTube Shorts, businesses can reach a broader audience through engaging, bite-sized video content.

📌 How to do it:

• Keep videos under 60 seconds with a strong hook in the first 5 seconds.
• Include relevant keywords and hashtags to boost discovery in search results.
• Add captions and subtitles to improve accessibility and engagement.

15. Schedule and automate social media posts 

Consistency is key to maintaining an effective online presence. Automating posts helps businesses maintain a steady flow of social media content without manual effort.

📌 How to do it:

• Use scheduling tools like Birdeye Social AI to plan content in advance.
• Post at optimal engagement times based on audience analytics.
• Track performance metrics to refine your social media strategy.

💡 Birdeye Social AI: The ultimate tool for managing social media presence

Birdeye Social AI is a social media management platform that allows businesses to create, schedule, and optimize content across multiple social media platforms from one dashboard​. Here is how it benefits: 

✅ AI-generated content ideas—Get suggestions for engaging posts tailored to your industry.
✅ Automated scheduling—Plan and publish content in advance across multiple social media channels.
✅ Competitor insights—Track what works for competitors and refine your marketing strategy.
✅ Engagement monitoring—Respond to direct messages and social interactions in real-time.
✅ Best time to post recommendations—Maximize engagement with AI-driven post timing.

- 4 tips to improve your online presence with competitive benchmarks - 

Analyzing competitors helps businesses identify gaps, refine strategies, and gain a competitive edge. Understanding how rival brands perform in search results, online directories, social media platforms, and customer reviews allows businesses to optimize their online presence management and attract potential customers more effectively.

Here’s how businesses can increase online presence by benchmarking against competitors:

16. Track competitor rankings and visibility in search results

Keeping an eye on competitor rankings in SERPs reveals where they outperform you and where your brand needs improvement. Analyzing local search trends and keyword usage can uncover opportunities to refine your search engine optimization (SEO) strategy.

📌 How to do it:

• Use SEO tools to monitor competitors’ rankings for relevant keywords.
• Analyze the SERPs to see what type of content ranks higher.
• Optimize relevant keywords and improve content to increase search engine visibility.

17. Compare customer sentiment in competitor reviews

Reviews provide direct insights into customer satisfaction. Analyzing competitor reviews across social media pages, online directories, and Google reviews can reveal common pain points and strengths businesses can leverage.

📌 How to do it:

• Identify what potential customers like or dislike about competitors.
• Use AI-driven sentiment analysis to categorize feedback trends.
• Improve services and marketing strategies based on customer preferences.

18. Monitor competitor social media engagement trends

Understanding how competitors engage on social media channels helps businesses refine their social media strategy. Studying their social media posts, paid promotions, and audience interactions provides insights into what resonates with a broader audience.

📌 How to do it:

• Analyze competitor content creation and paid ads performance.
• Track how they respond to direct messages and audience comments.
• Identify the best-performing social media campaigns and apply similar tactics.

19. Benchmark pricing, promotions, and paid advertising strategies

Comparing competitor pricing models, Google ads, and promotional strategies helps businesses understand industry standards and refine their marketing strategy.

📌 How to do it:

• Research competitor paid advertising efforts across platforms.
• Adjust pricing models and promotions based on market demand.
• Monitor the effectiveness of Google local service ads and other PPC campaigns.

💡Birdeye Competitors AI: Gain real-time insights into your competition

Competitors AI is a competitive intelligence tool that helps businesses track competitor reviews, rankings, and social engagement to stay ahead​. Here’s how it helps: 

✅ AI-driven competitor tracking—Automatically monitor search engine rankings and brand mentions.
✅ Competitive review benchmarking—Compare online reputation metrics against industry rivals.
✅ Social media competitor insights—Analyze social media presence, engagement trends, and audience growth.
✅ AI-generated SWOT analysis—Identify competitor strengths and weaknesses to adjust strategies.
✅ Google ads and local search tracking—Gain insights into paid promotions and search visibility.

- 3 tips to improve your online presence with detailed insights - 

Tracking the right metrics is crucial for effective online presence management. Businesses that analyze their search engine rankings, website traffic, and customer sentiment can make data-driven decisions to enhance their digital marketing strategy.

Here’s how businesses can use data-driven insights to increase online presence:

20. Use AI-powered analytics to refine content and SEO strategy

Tracking SEO performance and customer behavior helps businesses optimize their search results’ visibility and content effectiveness. AI-powered analytics tools can reveal patterns that manual analysis might miss.

📌 How to do it:

• Monitor search engine rankings and keyword trends regularly.
• Identify top-performing social media posts and website pages.
• Use AI-generated insights to refine content creation and SEO strategies.

21. Monitor brand mentions across social media & platforms

Understanding how customers perceive your brand is key to strengthening your online reputation. Analyzing sentiment trends across social media platforms, online directories, and customer reviews helps businesses adjust their messaging and services.

📌 How to do it:

• Use AI-driven sentiment analysis to categorize feedback.
• Identify areas where potential customers express dissatisfaction.
• Adjust social media strategy and customer interactions based on feedback trends.

22. Compare performance benchmarks across locations and industry standards

Businesses with multiple locations must track brand visibility and consistency across different regions. Industry benchmarking helps companies compare their performance against competitors and identify areas for improvement.

📌 How to do it:

• Use location-based analytics to compare search results visibility across branches.
• Benchmark website traffic, reviews, and engagement metrics against competitors.
• Adjust marketing strategies based on AI-driven performance insights.

💡 Birdeye Insights AI: Make data-driven decisions faster

Insights AI is an analytics platform that helps businesses measure, track, and optimize their search engine visibility, reputation, and customer sentiment​: 

✅ AI-powered performance insights—Track trends in search engine results and customer engagement.
✅ Birdeye Score tracking—Measure online reputation, review sentiment, and local SEO performance.
✅ Industry benchmarking—Compare performance against competitors and market standards.
✅ Sentiment analysis & smart recommendations—Get AI-generated improvement strategies.
✅ Location-based insights—Optimize performance for multi-location businesses.

- 3 tips to improve your online presence by enhancing customer sentiment - 

A strong online reputation isn’t just about getting reviews—it’s about understanding and acting on customer sentiment to build long-term trust. Businesses that actively monitor and improve sentiment across social media platforms, online directories, and customer surveys create a robust online presence that attracts and retains loyal customers.

Here’s how businesses can increase their online presence by enhancing customer sentiment:

23. Run post-purchase surveys to measure and improve sentiment

Collecting feedback immediately after a customer interaction provides valuable insights into what’s working and needs improvement. Surveys allow businesses to identify trends, refine their marketing strategy, and enhance the customer experience.

📌 How to do it:

• Send automated surveys via email marketing, SMS, or social media channels.
• Use short, engaging questions to encourage responses from current and potential customers.
• Track survey sentiment trends and use the data to improve services.

24. Implement proactive reputation management strategies

Waiting for negative reviews to pile up before addressing them hurts credibility. Proactively managing online reputation ensures that customers feel heard and valued, improving their perception of the brand.

📌 How to do it:

• Monitor customer feedback on social media pages, review sites, and online directories.
• Address issues before they escalate by responding to direct messages and comments.
• Encourage happy customers to leave reviews, improving brand visibility and credibility.

25. Analyze trends and refine engagement strategies

Manually tracking customer feedback can be overwhelming. AI-powered sentiment analysis helps businesses understand patterns and adjust their content creation, customer service, and digital marketing strategies accordingly.

📌 How to do it:

• Use AI tools to categorize customer sentiment as positive, neutral, or negative.
• Identify recurring complaints and make data-driven improvements.
• Optimize social media strategy based on audience trends.

💡 Birdeye Surveys AI: Turn customer feedback into business growth

Birdeye Surveys AI is a sentiment analysis tool that helps businesses collect, analyze, and act on customer feedback across multiple online channels: 

✅ Automated survey distribution—Send post-purchase surveys via email marketing and SMS.
✅ AI-powered sentiment tracking—Understand how potential customers feel about your business.
✅ Multi-location sentiment analysis—Compare customer sentiment trends across different business locations.
✅ Smart recommendations—Receive AI-generated suggestions to improve online reputation.
✅ Seamless integration with online reviews—Encourage happy customers to leave reviews on Google, Facebook, and Yelp.

Best practices for online presence management

Effective online presence management involves several key components that enhance a business’s visibility, credibility, and customer engagement. 

According to Birdeye’s 2024 State of Google Business Profiles (GBP) study, which analyzed over 150,000 businesses, the following best practices are crucial:

1. Google Business Profile verification

Verifying your GBP signals that you have a legitimate business, and gives you full control over the information presented to potential customers.

The study found that 64% of businesses have verified their Google Business Profiles, with sectors like Property Management, Hospitality, and Healthcare leading in verification rates.

2. High visibility in searches

An optimized GBP enhances your local business’s discoverability in search results, making it easier to attract more potential customers. Businesses with a higher online presence score tend to rank better in local search results, driving more website traffic and customer engagement.

Verified businesses receive an average of 1,803 monthly views, predominantly from discovery searches (84%).

3. Customer interaction through GBP

Active engagement on your profile encourages customer actions such as website visits, direction requests, and direct calls.

On average, a verified GBP receives about 200 clicks/interactions per month, with 48% of these interactions leading to website visits.

4. Regular posting and visual content

Sharing updates and visuals keeps your audience engaged and informed about your offerings.

Despite the benefits, 40% of businesses have never posted on their GBP, indicating a missed opportunity for engagement. 

For brands like Black Bear Diner, optimizing these factors wasn’t just about increasing online presence—it was about creating a seamless experience from online search to in-person dining.

However, simply being present online isn’t enough—how you manage your online presence matters. That’s why it’s crucial to know the dos and don’ts when increasing your online presence.

Dos and don’ts when you increase online presence

Whether you’re a small business owner building brand recognition or an established company refining digital marketing efforts, knowing what to do and what to avoid can make the difference between online success and wasted effort.

Some local businesses focus heavily on online advertising, only to see little engagement. Others post content without optimizing it for search engines or target customers. The key is strategy, consistency, and the right mix of organic and paid efforts.

Here are the essential dos and don’ts for successfully managing your business online and creating a legitimate business presence that builds trust and credibility.

Dos to increase online presence

✅Prioritize omnichannel engagement
Being present across social media platforms, local business listings, blog posts, and online advertising ensures your brand reaches a niche audience at different touchpoints. A local business should appear in search results, social media ads, and video content to capture target customers actively searching for services.

 ✅Optimize for mobile-first experiences
With most social media users and website visitors accessing content via mobile devices, businesses need responsive websites, fast-loading pages, and mobile-friendly forms to retain customers and increase online visibility.

✅Create content tailored for your target audience
A successful online presence isn’t about posting content for the sake of it—it’s about valuable content that speaks directly to your target audience. Whether it’s blog posts, videos content, or social media ads, ensure your messaging is relevant and engaging.

 ✅ Leverage free tools and AI-driven insights
From Google My Business analytics to social media scheduling platforms, small businesses particularly should use free tools that provide performance insights, automate tasks, and improve brand online engagement.

✅ Diversify content formats for better reach
A well-rounded digital marketing strategy includes blog posts, online ads, YouTube channel content, and email marketing. Using a mix of text, video, and interactive media increases engagement and attracts a broader audience.

Don’ts that hurt your online presence

❌Ignore personal branding and thought leadership
Small business owners and entrepreneurs should establish a personal brand by sharing insights, case studies, and success stories. A lack of visibility as an industry expert can make a business seem impersonal.

❌Don’t just rely solely on your website for leads
A website alone won’t generate consistent traffic—businesses must also invest in social media ads, online directories, email campaigns, and paid promotions to effectively capture the target audience.

❌Skip competitor research and benchmarking
Businesses miss growth opportunities without analyzing competitor strategies in online advertising, blog posts, and social media channels. Understanding where competitors rank in search results helps refine content creation strategies.

❌Overlook video content and emerging platforms
With the rise of video content consumption, brands that don’t create YouTube channel content, Instagram Reels, or TikTok videos are losing engagement. Ignoring social media users’ preferences reduces visibility.

❌Invest in paid promotions without organic content

A strong online presence requires balancing organic growth and leveraging paid advertising. Small businesses that rely solely on online ads without building a loyal audience through social media engagement and valuable content often see lower ROI.

FAQs on how to increase online presence

Want more eyes? Increase online presence with Birdeye

A strong online presence isn’t just about showing up—it’s about standing out where it matters most. To attract and convert potential customers, businesses need to be easily found, highly rated, and consistently engaging across search engines, social media platforms, and online directories.

That’s where Birdeye’s GenAI tools come in. Whether you need to boost local search rankings, manage online reputation, streamline social media, or analyze competitor performance, Birdeye helps you simplify, automate, and optimize every step of your digital marketing strategy:

✅ Ensure accurate listings across 50+ platforms for better search engine visibility.
✅ Automate review requests & AI-generated responses to enhance online reputation.
✅ Create & schedule engaging social media content with AI-driven insights.
✅ Track competitor trends & sentiment analysis to refine marketing strategies.
✅ Gain deep performance insights to optimize customer engagement and conversions.