How to fix a Google My Business suspension

 Google My Business suspension occurs when Google restricts or removes access to a Google Business Profile, often because something about the listing, verification, or policy compliance triggers enforcement action.

Summary

A Google Business Profile (formerly Google My Business) is more than an online listing. It is a direct line to local customers through Search and Maps. Birdeye State of Google Business Profile 2025 found that website visits account for 47.8% of GBP interactions (vs. 33.5% for direction requests and 16.6% for calls), proving that a strong, verified profile drives real customer actions, often before they ever reach your site. But when a profile gets suspended, it can feel like your digital front door just got locked. This guide explains what can cause a suspension, what steps can help you restore access, and how to get your profile back to generating leads. It also includes an audio guide with tips to help you get more results from your profile.

This blog explains why Google My Business accounts are suspended and the most common triggers.  It also walks through practical fixes to restore access and get your profile live and performing again, with an audio guide for extra lead-gen tips.

Listen to this audio guide to learn unique tips and tricks to generate more leads with your Google Business Profile. 

Our customers, their stories: 

Someone recently asked me how we manage so many reviews and so many locations, Birdeye is a platform that has helped us effectively manage not only reviews, but also guest responses, insights, and Net Promoter Tracking! With 30+ locations and business listings management on a variety of platforms Birdeye has helped us manage reviews and online presence in a much simpler manner. 

– Carissa Newton, Cunningham Restaurant Group	

What is a Google My Business suspension?

A Google Business Profile suspension occurs when a user violates Google’s guidelines and policies for representing a business, resulting in their business listing being pulled from searches. This can happen due to inaccurate or deliberately false information being given or an attempt to manipulate search engine rankings. Suspensions can be appealed, but the process may require additional steps to ensure compliance with Google’s standards.

Top reasons why Google My Business profile suspensions happen

One of the most common reasons for a Business Profile suspension is failure to adhere to Google My Business’s terms of service for local businesses.

The following are other common reasons for suspending a Google business account.

1. Multiple duplicate listings – When multiple versions of the same business are detected, Google may flag them as duplicates and suspend them.
2. Inaccurate or outdated information – Incorrect or out-of-date business information can lead to an account suspension by Google.

For multi-location brands, “outdated information” is usually a systems problem, not a people problem. One location updates hours, another forgets, and the profile starts drifting across the web. Birdeye Listings AI agents help prevent that drift by running a 24/7 audit across the Power Network, including Google, Apple Business Connect, and Yelp. 

The Birdeye Listings Optimization Agent flags missing attributes, broken links, and profile gaps that can trigger enforcement. Built on Local Intelligence, the agents also help keep profiles complete and consistent, so Google sees a reliable, policy-aligned footprint across every location.

1. Keyword stuffing in descriptions or titles – Using too many keywords in your listing can confuse consumers and lead to an account suspension.
2. Using offensive language in content or photos – Using language that could be considered offensive in any way can result in a suspension by Google.
3. Google Business Profile suspended for suspicious activity: Suspicious activity can cause the suspension of a Google Business Profile.

What happens when your Google Business profile is suspended due to suspicious activity? 
When your Google Business Profile is suspended due to suspicious activity, here’s what you can expect:

1. Hidden listing: Your Google Business Profile disappears from search results, potentially harming your visibility.

2. Appeal required: You'll need to submit an appeal to Google explaining the situation and providing proof of your business legitimacy.

3. Restricted access: You may lose access to key features, such as editing your business information or responding to customer reviews, until the issue is resolved.

4. Receive a notification from Google: It explains that your profile has been suspended due to suspicious activity.  

Types of Google My Business suspensions 

There are two types of Google Business Profile suspensions: soft and hard. Let’s talk about the difference between the two. 

Soft suspension 

A soft suspension means that your Google My Business listing is still appearing online, but you’re no longer able to manage your Business Profile. In this case, Google has removed you as the administrator of the Profile.

Hard suspension 

As you can imagine, a hard suspension is more serious. In this case, your Business Profile is no longer visible on Google Maps and Search. If you want to make your Google My Business listing available to the public once again, you’ll have to appeal to Google.

Our customers, their stories: 

Birdeye Listings has allowed us to automate and streamline our online listings across all our locations. As a result of Birdeye's platform, our online reputation and presence has increased by 450% year over year.

Martin Schroder, Manager of Web & Creative Development, Choice Wireless	

How do you recover from a suspension?

While having your business listing removed from Google Maps and Search can feel like a huge blow, you can get your listing reinstated if you follow Google’s process. 

1. Review the Google My Business guidelines and restricted content guidelines.
2. Review your listing for compliance with the guidelines.
3. Sign in to your Google Business Profile.
4. Once you’re sure your business locations comply with Google’s guidelines and include all required information, you can request reinstatement.

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Option 1: Filling out the Google Business Profile reinstatement form

In this form section, fill out the requested information and click submit.

Option 2: Submit a reinstatement request

In this section of the form, fill out the requested information and click submit.

Updated reinstatement process for Google Business Profile suspension in 2024

The updated reinstatement process involves several key steps to regain access to a suspended Google Business Profile account. After you understand the reason(s) for suspension, you should rectify any issues and ensure compliance with Google’s guidelines.

The next step involves submitting a reinstatement request through Google’s dedicated form. This requires providing detailed and accurate business information and any necessary documentation to support the claim. The process also includes a review phase where Google evaluates the request, which can vary in duration.

For comprehensive details, refer to the latest guidelines and read everything on reinstalling suspended Google Business Profiles in 2024 on our blog. 

Here are a few important things to make note of for a smooth reinstatement process: 

1. Maintain clear and concise communication with Google throughout this process. 
2. Regularly check the request’s status and be responsive to any additional information Google asks. 

3 tips on how to recover a suspended Google Business Profile 

Here are some unique tips for recovering your suspended account and maintaining a Google Business Profile effectively:

1. Contact Google's Support channels. 
2. Regularly update your profile. This demonstrates to Google that you are actively managing your profile, which can be beneficial in case of disputes or appeals.
3. Implement advanced verification methods such as video verification or providing additional documentation preemptively. 

Doing all these can strengthen your profile's credibility and potentially expedite recovery processes after a suspension.

What should you expect after you submit the Google Business Profile reinstatement request?

After you submit the form, check your email right away. 

• You should get an email from Google Specialists. 

If you do, write down the case ID number in the subject email from Google. You’ll need this ID number for reference if you need to contact support.

• If you get a denial right away, it means there is a serious issue. 

You need to contact a Google specialist to find out what is happening. Do not try to make any more reinstatement requests, as it will not help.

If you didn’t get an automated email, then you won’t get an email from Google about this Business Profile until it goes back online. Look out for an email saying your Google Listing has updates. That is the first sign that your listing is back online. 

Or you can sign up for Birdeye Listings management software, which will keep track of your Google Business Profile listing.

What to do if your reinstatement request gets denied

If your Google Business Profile reinstatement request gets denied by Google, you can appeal the decision. But first, review Google’s guidelines once more to ensure that you followed them. 

Explain your point of view

You must submit a written email explanation of why you believe your profile should be reinstated. This explanation should include any supporting evidence that may help back up your claims.

Submit proofs and evidence 

Examples of supporting evidence include pictures of the front of your store and a summary of business operations. After submitting the appeal, you should receive an update with a decision within two weeks.

Why will Google sometimes remove a Google Business Profile altogether?

Google may remove a Google Business Profile altogether for several reasons, mainly concerning violations of its policies and guidelines. These reasons include:

1. Misrepresentation: Providing false or misleading information about the business.
2. Inappropriate content: Posting content that violates Google’s content guidelines.
3. Spammy behavior: Engaging in spam practices, like creating multiple listings for the same business.
4. Illegal activities: Involvement in illegal activities or services.
5. Non-compliance with guidelines: Not adhering to Google’s specific operational or business-related guidelines.
6. Data quality issues: Consistent inaccuracies or poor quality of data provided.
7. Business is non-operational: If your business is closed or has moved to another address. 
8. Duplicate listings: Having more than one listing for the exact business location.
9. Improper business category: Using irrelevant or inappropriate business categories.
10. Public health and safety violations: Businesses that threaten public health or safety.
11. User complaints and reports: A high volume of negative reports or complaints from users can lead to scrutiny and potential removal.

Google may also remove a profile if it’s not associated with a real business or appears malicious, such as scraping data from other profiles. It could be removed if the account has been inactive for an extended time.  

That’s why following and being up-to-date with Google’s guidelines is important to ensure your profile remains active and visible on its platform.

Our customers, their stories: 

We start with Birdeye because it takes care of our keywords. It takes care of all of our listings reports, and we can control everything from there, including Google my business and Facebook. I mean, everything that we need to do to tell the message from the very beginning, we can start there and everything else kind of trickles in. 

– Nicole Woody, Owner, Orange Fish

What happens when Google removes a Business Profile

When Google removes a Business Profile, all its associated content is removed from Google data sources. Any links to the account will no longer be visible on local search engine results. You will no longer have access to the account dashboard or any related management tools.

How to prevent a Google Business Profile suspension?

If your Google Business Profile is up and you want to avoid a suspension in the future, here’s how you can take preventive action.

• Stick to Google’s guidelines.
• Take high-definition photos of your business. 
• Make sure the name on your Google Business Profile is your business’s actual name. 
• Make sure your address is at a permanent location. Google does not allow virtual locations. 
• Use a local phone number rather than a call center line. 
• Make sure that your business hours are up-to-date. 
• Make sure that your Google Business Profile categories are accurate. 

Preventive measures and best practices to avoid GBP suspension

To prevent Google My Business suspensions, it’s vital to:

• Regularly update information: Ensure all business details are current and accurate, including address, contact information, and operating hours.
• Adhere to Google’s guidelines: Familiarize yourself with and follow Google’s guidelines for representing your business on Google.
• Avoid misleading information: Do not provide false or misleading information about your business.
• Monitor user-generated changes: Keep an eye on changes made by users or third parties and correct any inaccuracies.
• Manage reviews responsibly: Make review management a part of your daily operations, respond to reviews professionally, and avoid posting fake reviews.
• Conduct regular audits: Periodically review your Google My Business account for compliance with guidelines and accuracy of information.

Audits work only if you can run them consistently, and that becomes nearly impossible when you manage dozens or hundreds of locations. Birdeye Listings AI agents automate monitoring and gap detection so you can catch risk before it becomes a suspension. 

The agent identifies optimization gaps like missing categories, incorrect hours, or mismatched NAP details, then supports governed execution with approval workflows, so updates happen safely without losing control. It can also use Brand AI to generate SEO-friendly, on-brand descriptions and recommend high-impact updates, such as localized Q&As or fresh photos, that strengthen trust signals without crossing compliance lines. The result is a more stable, accurate profile footprint that stays resilient against policy triggers.

• Use accurate categories: Select business categories that precisely represent your business to avoid misleading information.
• Use authentic photos: Use genuine photos of your business and avoid stock images to provide a true representation of your services.
• Be mindful of promotional content: Ensure that any promotional content in your business listing is appropriate and adheres to Google’s guidelines.
• Educate your team: If multiple people manage your account, ensure they know Google’s policies to prevent unintentional violations.

FAQs about Google My Business suspension

Pro-tip: Read our guide on Google My Business photos to boost engagement. 

After fixing, let Birdeye manage your Google Business Profile

If you want to improve your business’s online presence, Birdeye can help. Birdeye Listings makes sure your business stands out online. You get comprehensive, accurate, and attractive listings across major business directories like Google, Facebook, and other popular online directories. This way, customers can easily find you anywhere they may search. 

Find out why multi-location enterprises use Birdeye to drive growth. Watch a free demo and schedule a time to chat with a Birdeye product expert. 

Click on the banner below to get a free Google Business Profile marketing toolkit. 

        
This blog post is part of our Complete Google My Business Guide:
        
Google Business Profile
        

            
How to set up your Google My Business page
 
Google My Business website – everything you need to know
Google My Business categories
The 7 steps to lead generation with Google My Business
How to verify my business on Google
Optimize Google My Business for lead generation
8 easy steps for Google Maps optimization
        
        
Google My Business Related Training
        

            
A guide to creating a Google reviews link for your Google Business Profile
Google knowledge panel: What you need to know
How to set up Google click-to-message (step-by-step guide for local businesses)
How to grow your company with Google Maps marketing
A short guide to the Google My Business app