Your Google My Business profile is both the single most important factor determining your local search ranking and the first impression customers have on your business. While you’re probably familiar with the desktop version of Google My Business, you might not know how you can use the Google My Business app to its full potential.
Let’s talk about how the Google My Business app can help your business get discovered by more customers.
Setting Up the Google My Business App
We recommend setting up your Google My Business listing on your desktop before creating the app. If you need to create a new Google My Business profile, click here. Google will ask you to claim and verify your Google My Business, a process that typically takes 2-3 weeks.
Once your Google My Business account is verified, all you have to do is download the app and sign-in with the Google account associated with your listing. Then, you’ll be able to take steps to optimize your profile.
5 Ways to Optimize Your Listing with the Google My Business App
Let’s take a minute to go through some of the features of the Google My Business app.
Give Your Customers Up-to-date Information
Keeping up-to-date information about your business’s name, address, and phone number is crucial for local SEO. According to Moz, these citation signals account for more than 10% of your local search ranking. The more accurate your listings across the Internet, the better your chances of ranking high in search results.
Plus, you want to make sure that you’re staying on top of minor changes, such as new hours of operation and holiday closures. Making sure that all this information is accurate can help you provide accurate information to customers and prevent frustration. After all, 68% of customers say they will stop using a business entirely if they find incorrect information online.
Get Insights About Your Customers
In the mobile app, you’ll be able to view Google My Business insights. Insights give you data on how customers are discovering and engaging with your business. This includes what ZIP codes your customers are coming from and what times customers are calling your business. For more information on how you can use this feature, check out our full article on Google My Business insights.
Google gives you the ability to make posts that will be visible to customers viewing your profile. These posts could be any sort of advertisement that you want to share with customers. Since these posts are temporary, it can make sense to promote something like an event, a sale, or a discount.
Here’s what a Google My Business post looks like.
These posts are only live for seven days, but they can be a great way to bring more customers into your business. After all, one great discount can be the difference in a potential customer choosing you over a competitor.
Respond to Customer Messages
Businesses have the option to enable messaging on their Google My Business listing. If you’re interested in doing this, check out this article. Once customer messages are enabled, you’ll be able to respond to these messages within the Google My Business app.
Customers will often use messages to ask about things like your pricing or the specific services that you offer. Responding quickly can mean the difference between a customer choosing you or a competitor — so make sure that you’re paying close attention to your notifications.
Respond to Customer Reviews
Responding to reviews helps your business for a couple of different reasons. First, it helps your business rank higher on search. More importantly, responding to reviews is a great way to engage with your customers.
Thank your happy customers and politely engaging with your unsatisfied ones. It’s an easy way to show that you care about everyone who uses your services.
Luckily, the Google My Business app allows you to get instant notifications when customers interact with your business. That means you can respond quickly to a Google review before it ends up damaging your business’s reputation.
Use Birdeye to Stay on Top of Customer Feedback
Google isn’t the only site where customers might discover your business. While Google is the biggest review site, there are hundreds of different review sites on the Internet where customers are sharing their opinion on your business. It’s hard to manually manage your customer reviews on each one of these sites.
Luckily, there’s a way for you to keep track of all of your customer reviews. By using an online reputation management tool like Birdeye, you can make sure that you stay on top of all your customer feedback on the Internet. Birdeye helps you to collect reviews on sites like Google and Facebook, then manage and respond to them on the Birdeye dashboard.
Use Birdeye, the complete Google marketing package
Birdeye offers businesses listing management tools, powerful reviews management, and a comprehensive messaging platform so you can manage Google messages directly from our platform, all thanks to our direct integration with Google.
Birdeye provides multi-location businesses with a complete Google marketing package, one of the many reasons why more than 70,000 businesses use Birdeye to help boost their local SEO and win new business.