Business review sites are platforms where customers share feedback about businesses, products, services, and local experiences. Getting listed on the right review sites helps businesses build trust, improve visibility, collect customer feedback, and influence how potential customers compare them before choosing where to spend.
Summary
Business review sites play an important role in how customers discover and evaluate businesses. From Google Business Profile and Facebook to industry-specific platforms such as OpenTable, Healthgrades, Expedia, G2, and DealerRater, review sites help customers compare options, read real experiences, and decide whether a business is credible.
In this blog, we’ll explain what customer reviews and business review websites are, why review sites matter, which online reviews sites businesses should know, and how Birdeye helps brands manage reviews and listings across the platforms that shape customer decisions.
Table of contents
What is a customer review?
A review is a testimonial from a customer about their experience with a business, product, or service. Online reviews usually come in two forms: written reviews or star ratings. Reviews can provide businesses with essential feedback and help improve how they serve their customers.
What are business review websites?
Business review websites collect genuine customer reviews about businesses they’ve purchased products or services from. Some business review sites fill a particular market niche, while others cover a variety of industries. For example, yellowpages.com includes reviews for restaurants, dentists, mechanics, and more. On the other hand, opentable.com focuses only on restaurant reviews.
Benefits of online review websites
Attract more customers
It’s easier to draw customers to your business if you have a lot of online reviews. Today, 95% of customers read online reviews before making a purchase. They look closely at how many reviews a business has and their average review rating to make sure they’re trusting the right business with their time and money. When you have a higher amount of glowing reviews, your chances of being picked by potential customers are significantly higher.
With Birdeye online review management, you can actively ask for reviews, engage with customers and attract potential customers to choose your business over competitors.
Rank higher on Google
Review sites don’t just help you build trust with customers. They can also help you build trust with Google. When looking at a business, Google takes review count into consideration to make sure that it is reputable. If you have a high quantity of reviews on several reputable review sites, Google will be more likely to rank your business higher in their search results. The higher you rank, the more customers see your business and the more potential leads you’ll have for your business.
Build a strong online reputation
Regardless of your industry, review sites can play a crucial role in your online reputation management by boosting the quantity of reviews and enhancing your overall online image. The more positive reviews you have on more sites, the better your business will appear in the eyes of your customers.
10 best business review sites
Depending on your industry, certain business review sites can help you reach more customers and get even more online reviews. That’s why it’s important to have your business listed on the correct company review sites. Here are 10 popular review sites your business should know about.
1. Google Business Profile
Google Business Profile (GBP) is the first step to getting more reviews online. GBP will list your business on Google Maps and help you appear in local search results. It’s free to create your GBP profile and lets you provide important information to potential customers, like your hours of operation, location, phone number, pictures of your business, and more.
More customers use Google to search for products and services than any other site online. That’s why setting up your GBP before focusing on any other review site in your industry is beneficial. For more information, check out our article on how to optimize your Google Business Profile.
2. Facebook
Facebook is the world’s most widely-used social media platform, with nearly three billion monthly users. You can reach plenty of potential customers with a solid Facebook Business Page. Customers can leave written reviews of your business and rank it on a simple “Recommend” or “Don’t recommend” scale. It’s a great site to collect reviews for your business, no matter your industry. To learn more about leveraging Facebook, check out our complete guide to Facebook review recommendations.
3. Angi
Angi, formerly known as Angie’s List, has been a well-known business review site for years. The platform initially focused on local businesses, but today, it’s one of the most reputable review sites for businesses in the home care industry.
Only registered Angi users can leave reviews, which means your business is less likely to receive fake reviews. Instead, you’ll receive authentic reviews from actual customers. You can list your business on Angi for free or pay for a premium membership to help your business attract more customers and maximize your return on investment.
4. OpenTable
OpenTable started a way for diners to make restaurant reservations online. Today, it’s one of the top review sites in the restaurant industry. Customers visit the OpenTable website and read detailed restaurant reviews with star ratings and recommendations. You can create a free account on OpenTable to start collecting reviews for your restaurant today.
5. G2
G2 is the first place shoppers look for business-to-business (B2B) software reviews. G2 ranks software apps on a scale from one to five stars, and the reviews include information about ease of use and security. With roughly 60 million people turning to G2 and nearly 1.7 million reviews to date, G2 is the industry leader in tech reviews.
6. Amazon customer reviews
Amazon has become a giant since it was founded in 1994 and was one of the first sites that allowed users to review products. Almost any product can be purchased on Amazon, making it one of the first places customers visit when purchasing a product online. Customers rank Amazon products on a five-star scale and can leave written reviews too. It’s a simple system that works for 197 million monthly users, so getting your products listed is a massive advantage.
7. Foursquare
If your business has at least one physical storefront, you need a listing on Foursquare. The platform started out as a social network, but today, it’s a top review site for all kinds of venues and businesses. Users can find your business and access information about when you’re open, how close you are, what products you offer, and how customers review your business. With more than 50 million active users, It is one of the best sites to get more foot traffic to your business’s physical location.
8. Healthgrades
You need a listing on Healthgrades if your business is in the healthcare industry. HealthGrades is a review site that houses the data of more than three million healthcare providers. It covers dentists, doctors, nurse practitioners, surgeons, and nearly anyone else who works in healthcare, making Healthgrades reviews very valuable to your business.
All you have to do is go to the account registration page, fill in all the necessary information, and verify your account. You’ll then be listed on one of the most visited review sites in the healthcare industry. Patients who have visited your practice can fill out a patient satisfaction survey for new patients to see when they visit your profile.
9. Expedia
With 112M+ monthly unique visitors, Expedia is one of the largest travel review sites on the internet. It’s a great place to list your business if you own a restaurant or hotel. You can create your listing on Expedia for free and start collecting, managing, and promoting your reviews.
10. DealerRater
DealerRater is one of the first websites customers turn to when deciding where to buy their next car. The site is incredibly popular, which means DealerRater reviews can be very beneficial to your dealership. Motorists can also rate and review mechanics on DealerRater. With more than 7 million reviews and 34 million customers, you can expect to gain more reviews and more customers when you list your business on DealerRater.
Frequently asked questions about business review sites
Paying or providing an incentive for reviews is against the guidelines of most review sites and can get you penalized for using them. They can also be considered fake reviews, which are illegal, according to the FTC. It’s never a good idea to pay for reviews.
Due to laws and guidelines prohibiting fake reviews, you can be relatively certain that most reviews are from genuine customers and can be considered reliable.
Manage reviews and business listings efficiently with Birdeye
Getting listed on business review sites is only the first step. To build a stronger online reputation, businesses need accurate information, recent reviews, thoughtful responses, and visibility across the platforms customers use to compare options.
Birdeye is the #1 agentic marketing platform for multi-location brands. Powered by BirdAI and a unified data platform, Birdeye helps brands manage reviews, listings, customer feedback, and AI search visibility from one connected platform.
Full-cycle platform
Birdeye brings reviews, listings, customer feedback, and reputation workflows into one platform. Reviews AI helps teams manage reviews across 200+ sites. Listings AI keeps business information accurate across 100+ listings sites. Insights AI brings customer feedback from every location into one connected view, so teams do not have to switch between disconnected tools.
This helps businesses maintain a stronger presence across general review sites, industry-specific platforms, and local discovery channels.
Local intelligence
Birdeye helps brands understand how reputation and visibility change across locations. Insights AI helps teams track reputation, sentiment, and online presence signals.
Search AI adds visibility into how brands appear in AI-generated answers across platforms such as ChatGPT, Gemini, and Perplexity. It helps teams identify gaps related to reviews, listings, citations, FAQs, and local content.
Marketing agents
Birdeye’s AI agents help teams act on the repetitive work behind review and listing management:
- Review Generation Agent identifies the best review source and message, then sends review requests at the right time.
- Review Response Agent drafts personalized, on-brand replies using review sentiment, urgency, tone, and context.
- Review Reporting Agent highlights trends, flags issues, and delivers performance insights across locations.
- Listings Optimization Agent scans profiles and competitor content across key platforms to identify missing information, errors, and optimization opportunities.
With Birdeye, brands can manage review sites as an ongoing reputation system: keep listings accurate, collect fresh feedback, respond with consistency, understand customer sentiment, and strengthen the signals customers use to choose a business.
Watch a free demo to see how Birdeye helps multi-location brands manage reviews, listings, and reputation across the sites customers trust.
About the Author
Shaifali Parihar
Originally published
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