Replace your rivals: 8 local SEO landing page tips you need to implement

Did you know verified businesses receive over 21,643 yearly views in Google searches? This finding, revealed by a recent Birdeye survey, demonstrates how crucial online visibility is for local businesses. However, having a Google Business Profile alone isn’t enough to tap into this potential. To capitalize on it, you need local SEO landing pages.

What is a local SEO landing page?

A local SEO landing page is a specialized web page designed to capture local search traffic and convert browsers into buyers. It’s your digital storefront, working 24/7 to attract nearby customers and search engines like Google. 

With this capability, imagine the opportunity when potential customers in your area search for your product or service. Instead of scrolling past your business, they see your perfectly optimized local landing page at the top of the search results. They click, find what they need, and become your next loyal customer. 

This isn’t just a dream scenario – it’s the everyday reality for businesses that have mastered local SEO landing pages.

Whether you’re a small business owner, a multi-location brand, or a local service provider, mastering local SEO landing pages can be a game-changer. 

Ready to unlock the potential? Let’s explore how these local pages can help your business grow further.

What is a localized landing page? 

A localized landing page is designed to target customers in a particular geographic area. These pages are optimized for local search queries and contain location-specific content, making them essential for businesses with physical locations or those serving specific regions.

Why do local SEO landing pages matter for your business?

Local SEO landing pages are crucial for businesses looking to dominate local search results. They help you:

✅Improve your visibility in local search results

✅Target specific geographic areas more effectively

✅Provide relevant information to local customers

✅Boost your overall local SEO strategy

Here’s an example: A pizza restaurant chain might have a localized landing page for each store, highlighting the store’s address, contact information, menu, and any ongoing promotions or events specific to that location.

How do you make local SEO landing pages that rank?

Building on the fundamentals, we’ll delve into the tactical aspects of optimizing your local landing page for search engines. Here are the only tips you need to create local SEO landing pages that rank: 

1. Perform keyword research and targeting

2. Conduct on-page optimization

3. Build local citations and ensure nap consistency

4. Prioritize user experience

5. Implement schema markup

6. Create unique and local content

7. Undertake link building

8. Monitor and analyze performance

Let’s discuss the steps in detail.

Tip 1. Perform keyword research and targeting

• Conduct in-depth keyword research.
• Understand customer needs and preferences.
• Align content with the target audience’s generative search intent. 

Tip 2. Conduct on-page optimization

• Include target keywords, city, and a compelling call to action in title tags and meta descriptions.
• Format header tags and use H1, H2, and H3 tags to structure content and incorporate keywords.
• Create high-quality, informative content that addresses local map pack search intent.
• Use relevant images with descriptive alt text containing keywords.
• Link to other relevant pages on your website to improve site structure.

Tip 3. Build local citations and ensure NAP consistency

• Create and claim your Google Business Profile (GBP)
• Optimize your business listings on core sites.
• Ensure your Name, Address, and Phone number (NAP) are consistent across all platforms.

Tip 4. Prioritize user experience

• Ensure your landing page is mobile-friendly.
• Optimize your page for fast loading times.
• Encourage visitors to take the desired action (e.g., call or book an appointment).
• Encourage satisfied customers to leave reviews on Google and other platforms.

Tip 5. Implement schema markup

• Provide structured data to search engines
• Improve search engine understanding of content
• Increase chances of rich snippets in search results

Tip 6. Create unique and local content

• Create content focused on local interests
• Incorporate location-specific keywords
• Highlight local partnerships and events
• Share stories that connect with the community

Tip 7. Undertake link building

• Build relationships with local businesses for link opportunities.
• Claim and optimize listings on local online directories.
• Contribute guest posts to local websites and blogs.

Tip 8. Monitor and analyze performance

• Track key performance indicators (KPIs)
• Analyze website traffic, keyword rankings, and conversions
• Identify areas for improvement using analytics
• Refine strategies based on data

Birdeye’s local landing page software makes it easier for customers to find you organically for the information they’re looking for on pages perfectly crafted to match your branding and website.

Here is how one of our customers at Optum benefited from Birdeye Pages: 

Our customers, their stories: 

“Birdeye Pages provides an easy-to-use customer experience that allows our users to find the right provider quickly. The speed to market and flexibility of the Birdeye team helped us accomplish our goals quickly, and we were able to launch this tool in time for our critical sales period.”

- Elaine Keehr, Marketing Campaign Manager, Optum

A local business SEO landing page template that you can use

Now that you know why you need to create a local SEO landing page, it’s time to create a high-converting local landing page effortlessly with our customizable template. This ready-made framework provides the essential structure and content to attract and engage local customers. 

Our template is designed to help you rank higher in local search results, increase foot traffic, and boost your bottom line.

Simply plug in your business information, tailor the content to your brand, and start generating leads.

Core template structure

• Header:
  • Clear and compelling headline
  • Strong, visually appealing hero image or video
  • Prominent call-to-action (CTA) button
• Your value proposition:
  • Concisely explain the core benefits of the product or service
  • Highlight unique selling points
• Features and benefits:
  • Showcase key features and their corresponding benefits
  • Use clear and concise language
• Social proof:
  • Display customer testimonials, reviews, or case studies
  • Incorporate logos of trusted partners or clients
• Call-to-Action (CTA):
  • Repeat the primary CTA with strong, persuasive language
  • Include secondary CTAs if applicable (e.g., “Learn More,” “Contact Us”)
• Footer:
  • Contact information
  • Social media links
  • Copyright and privacy policy

How do you adapt this template for multi-location businesses?

The template should be easily customizable for businesses with multiple locations to reflect local information and target specific audiences. Here are some key considerations:

• Display dynamic content. Implement a content management system (CMS) to easily update location-specific information (address, phone number, hours, etc.)
• Create dedicated landing pages for each location, optimizing for local keywords and search intent.
• Display location-specific reviews to build trust with local customers.
• Use images representing the local area or the specific location.
• Highlight location-specific deals or discounts.

6 Essential elements of a high-converting local SEO landing page

You can attract your ideal customers with the above template as your north star. But to maximize your local business’s online visibility, discover the formula for local SEO success with our expert-recommended essential elements of a high-converting local SEO landing page. 

1. Clearly define your USP

Understanding what sets your business apart from competitors is crucial. Your landing page should immediately communicate the benefits your customers will gain by choosing your business.

2. Create an Irresistible CTA

A strong CTA is the driving force behind conversions. Ensure it’s clear, compelling, and strategically placed on your page.

3. Build trust and credibility

Gain your visitors’ confidence by showcasing positive customer feedback, industry certifications, and any relevant awards or recognitions.

4. Provide easy access to your business

Make it simple for customers to find your location. Include a precise address, phone number, and a prominent Google Map.

5. Optimize for mobile users

With the increasing use of smartphones, ensuring your mobile-friendly landing page is essential. A responsive design will provide a seamless user experience.

6. Prioritize page speed

A slow-loading page can deter visitors. Optimize images, minimize code, and leverage browser caching to improve page load times.

Here’s a localized landing page example for the healthcare industry

Business service: Orthopedic Clinic in Chicago

Target audience: Patients in the Chicago area experiencing knee pain.

Key elements:

1. Headline: Knee Pain Relief in Chicago: Expert Orthopedic Care Near You
2. Local focus: Emphasizes the clinic’s location in Chicago, mentioning specific neighborhoods or areas it serves.
3. Local keywords: Incorporates local search terms like “Chicago orthopedic surgeon,” “knee pain treatment Chicago,” and “best knee doctor Chicago.”
4. Local information: Displays the clinic’s address, phone number, and directions.
5. Local content: Publish content that discusses common knee injuries prevalent in Chicago, such as sports-related injuries due to winter activities or slip-and-fall incidents.
6. Local testimonials: Features reviews from Chicago patients.
7. Call-to-Action: Encourages visitors to schedule a consultation or request a free appointment.
8. Map integration: Shows the clinic’s location on a map.

4 Tools and techniques for optimizing local pages:
1. Google Keyword Planner for local keyword research
2. Google Business Profile for location information
3. Schema markup generators for local business data
4. Mobile-friendly testing tools

8 Best practices for optimizing local landing pages for search

Now, let’s explore the advanced tactics to boost search visibility, drive organic traffic, and convert more visitors. 

Take your local landing page from good to great with these proven optimization strategies: 

1. Create content that goes beyond just mentioning your city. Include neighborhood-specific information, landmarks, and community events to demonstrate deep local knowledge.

2. Encourage customers to share photos, videos, or stories about their experiences with your business. This adds authenticity and fresh, location-specific content to your business listings.

3. Use dynamic CTAs that change based on local weather conditions. For example, a restaurant could promote indoor seating during rain or outdoor dining on sunny days.

4. Partner with local influencers or community leaders to create content or testimonials for your landing pages, boosting credibility and local relevance.

5. Implement geofencing marketing pop-ups. Use location-based pop-ups to offer special promotions or information relevant to visitors from specific areas, enhancing user experience and conversion rates.

6. Create interactive local maps by showcasing your location with local points of interest, parking options, or public transportation routes.

7. Optimize for voice search. Include natural language phrases and questions that locals might use in voice searches, such as “Where’s the best pizza near me?” or “What time does [your business] close tonight?”

8. Implement local language and dialects. If your area has specific dialects, incorporate these into your content to strengthen your connection with local searchers and demonstrate cultural understanding.

Common pitfalls to avoid when creating local SEO landing pages

FAQs on local SEO landing page

Attract more local customers with an attractive local SEO landing page and Birdeye Listing

A well-optimized local SEO landing page is crucial for businesses aiming to connect with local customers. You can significantly enhance your online visibility by incorporating the abovementioned elements and avoiding the pitfalls. 

Here, tools like Birdeye can be invaluable in managing and improving your local listings as it builds the best profiles on core sites that drive 90% of traffic and helps you: 

• Manage all online listings from one platform
• Improve GBP search engine rankings through optimized listings
• Create attractive and engaging Apple Business Connect profiles
• Stand out on Google with your own personalized Birdeye profiles
• Use AI to write SEO-friendly descriptions
• Monitor and improve conversions from profile pages and more

Unlock your business’s full potential with Birdeye today.