13 Facebook analytics tools

Targeting the right platform is key to social media success. No wonder Facebook leads the charge, as 87% of Birdeye’s 150,000+ business customers consider it crucial, primarily because it’s where their target audience is most active.

Facebook’s data contains valuable insights into how your audience interacts with your content. However, understanding these insights can be overwhelming. That’s where Facebook analytics tools come into play.

What are Facebook analytics tools? 
Facebook analytics tools are software solutions that analyze data from your business pages, ads, and audience interactions.

These tools turn the vast amount of data your Facebook page generates (likes, comments, shares, reach, etc.) into insights you can understand and use. Imagine them as translators, transforming raw data into actionable insights so you can track:

Performance metrics: To assess what’s working and what’s not with your content.
Audience demographics: To know who your ideal customer/audience is.
Behaviors and content engagement: To test how to get the most out of your Facebook marketing efforts.

This blog explores thirteen powerful Facebook analytics tools, available in free and paid versions, designed to help you maximize your data.

Here are 13 examples of popular Facebook analytics tools: 

1. Birdeye Social 
2. Meta Business Suite 
3. Sprout Social 
4. Buffer 
5. Hootsuite 
6. Buzzsumo  
7. Loomly 
8. Brandwatch
9. Iconosquare
10. Agora Pulse
11. Quintly
12. Keyhole 
13. Fanpage Karma

This image is for the Birdeye blog on 13 Facebook analytics tools. Birdeye helps businesses improve their customer experience. After reading this article, you'll know more about Why do you need Facebook analytics tools, Features social media managers look for in a Facebook analytics tool and 10 essential Facebook analytics metrics you must track.

Why do you need Facebook analytics tools?
Benefits of using Facebook analytics tools
Features social media managers look for in a Facebook analytics tool
How do you choose the right Facebook analytics tool?
13 Facebook analytics tools to decode your data in 2024
10 essential Facebook analytics metrics you must track
FAQs on Facebook analytics tools
Birdeye Social – The best Facebook analytics tool for multi-location businesses

Why do you need Facebook analytics tools?

Facebook analytics tools are not just about vanity metrics – they’re essential to making data-driven decisions and maximizing your ROI on Facebook.

1. Go beyond vanity metrics

Don’t rely merely on “likes” and follower counts, as they won’t put up a clear picture. Use Facebook analytics tools to delve deeper.

Why does it matter? 
They track performance metrics like reach, impressions, engagement (likes, comments, shares), click-through rates, and conversions. This data helps you understand what content resonates with your audience and what's falling flat.

2. Understand your ideal audience

Facebook analytics tools provide demographic information about your audience. You’ll learn about their age, location, interests, and online behavior.

Why does it matter? 
Understanding your audience demographics allows you to craft targeted messaging that speaks directly to their needs and interests. This increases engagement and ultimately drives better results.

3. Identify top performers

Analytics tools help you identify your most successful content. See which posts organically reached a wider audience and received high engagement.

Why does it matter? 
Analyze successful posts to understand what resonated with your audience (text format, visuals, video content, etc.) and use those insights to optimize future content for maximum impact.

4. Analyze competitor strategies

All Facebook analytics tools enable you to monitor your competitors’ top-performing content on Facebook, allowing you to assess industry trends and competitor strategies effectively.

Why does it matter? 
Analyzing competitor performance, you can identify successful content formats and topics that might work for your audience. This helps you stay relatable and become a thought leader.

5. Measure ROI

If you’re running Facebook Ads, analytics tools track their performance and measure your ROI.

Why does it matter? 
By tracking ad performance, you can allocate your advertising budget more effectively towards campaigns, generating leads, sales, or conversions.

Benefits of using Facebook analytics tools

Here are some benefits you get when you start using Facebook analytics tools:

Uncover hidden insights
Boost customer satisfaction
Seek scope for improvement

Let’s understand these in detail:

Uncover hidden insights	Boost customer satisfaction	Seek scope for improvement
Find what content your audience ignores and try new fresh ideas and formats.	Address customer service issues raised in comments before they snowball.	Track brand mentions and sentiment analysis to understand brand perception and identify PR opportunities.
Identify your most engaged followers, allowing you to nurture brand loyalty through special offers or recognition.	Refine audience targeting based on demographics and interests for both organic posts and paid ads, maximizing impact.	Make informed choices about content strategy, ad spend allocation, and overall Facebook marketing based on concrete data.

Did you know that Facebook offers free analytics tools for post tracking? 

These are available through the Meta Business Suite. You can track key metrics like reach, engagement (likes, comments, shares), impressions, and clicks.

Social media managers have a specific wishlist. We spoke to Jody Mayers, Birdeye’s Social Media Manager, and here are some key features she looks for in her ideal Facebook analytics tool:

1. Deep audience insights

For today’s marketer, understanding their audience goes beyond demographics. Psychographic insights – those that reveal passions, aspirations, and online habits – are the holy grail.

Imagine crafting content that taps into a customer’s deepest “why” and resonates on a whole new level!

2. Advanced content performance tracking

Engagement is great, but you need specifics. Social media engagement by content type is a must-have.

It answers the “why” behind what made that infographic outperform the listicle.

Knowing where user attention drops off in my posts is gold for optimizing future content, so heatmaps and scroll depth tracking would be killer too.

Many marketers spend too much time guessing at what’s working. They need a platform that eliminates the guesswork. Customizable dashboards that track key metrics side-by-side, like reach versus website clicks, help them understand what drives results.

3. Social listening

Our most engaged followers are like brand loyalists! A good Facebook analytics tool superpower is its ability to identify these social media followers

Imagine giving them a shoutout or exclusive content – a loyalty boost leading to incredible word-of-mouth marketing.

4. Competitor analysis

Keeping an eye on competitors is crucial, but it feels like peeking through a keyhole right now. Benchmarking tools that show how the content stacks up against theirs would be a game-changer.

Understanding how people feel about us online is invaluable.

5. Seamless collaboration

For marketers, efficiency is key. Automated reports would save time, eliminating last-minute scrambling to meet deadlines. Team collaboration features would be fantastic as well. Sharing insights and brainstorming with the team seamlessly is the ultimate dream.

Imagine if the tool could even provide AI-powered recommendations based on the data. Less time crunching numbers means more time crafting killer content.

And you know what? Jody uses a tool that ticks all her wishlists and is much more than just a Facebook Analytics tool. Meet Birdeye Social, Birdeye’s AI-powered social media management software.

How do you choose the right Facebook analytics tool?

Based on the checklists our social media manager suggested, choosing the right Facebook analytics tool for your business will depend on factors like:

Your needs: Do you need basic tracking or in-depth analysis? Identify the functionalities most important to you, such as competitor analysis, advanced reporting, or social listening.
Free vs. paid tools: Several free options exist (like Meta Insights, Buffer Analyze free plan), but advanced features often require paid subscriptions.
Ease of use: Some tools are user-friendly, while others require more technical expertise. Consider your team’s comfort level when choosing a tool.
Integrations: Consider your workflow and preferred CRM integrations. Some tools integrate with other social media platforms to enhance their functionality.
Free trials: Many paid tools offer free trials, allowing you to test-drive the features before committing.
Read customer reviews: See what other users say about the tool’s ease of use, customer support, and overall value.

Look for case studies: See how similar businesses have used the tool to achieve their goals.

Compare pricing plans: Understand the features of different tiers and choose the plan that best fits your budget and needs.

A commonly asked question by most of our customers is how to use Facebook analytics tools to grow your business.

Here’s what we suggest them: 
✅Track winning Facebook posts 
✅Understand your audience
✅ Schedule content for peak times

Grow your business by creating what resonates and thank us later!

Now you know about it all, let’s explore the thirteen popular Facebook analytics tools in 2024.

13 Facebook analytics tools to decode your data in 2024

While all these 13 tools qualify as Facebook analytics tools to some degree, some offer a broader range of social media reputation management features, and they all include functionalities related to Facebook analytics.

Let’s explore the tools in detail:

Birdeye’s Social media analytics software goes beyond simple Facebook metrics, helping you unlock the full potential of your social media marketing investment.

Why should you consider Birdeye Social as your go-to Facebook analytics tool?

Design personalized dashboards that display the metrics that matter most to you.
Automate reports tailored to specific campaigns, audience segments, or content types.
Analyze overall engagement and how different elements within your content perform.
Harness user-friendly visualizations of data reports in table or chart format.
Manage your business’s other social media profiles from a single platform.
Respond to comments and messages efficiently.
Track brand mentions across social media platforms.

In addition to deep audience insights, actionable content recommendations, and streamlined workflow features, Birdeye Social also empowers you to:

Craft engaging posts in seconds with AI
Accelerate social media publishing with post and asset libraries
Automatically share your best reviews on social
Upload FB posts from a spreadsheet
Suggest trending hashtags
Respond in seconds with AI
Find the perfect image for your post

Birdeye Social's sentiment analysis identifies subtle emotional nuances – frustration within positive comments or underlying excitement in seemingly neutral mentions.

Managing social media for 24 locations was overwhelming for Valley Veterinary Care. They needed a centralized solution without sacrificing local engagement.

That’s when they turned to Birdeye’s Social media management tool.

Key achievements:

Managed all locations from a single platform.
AI-powered content drives higher Facebook engagement.
Tailored messaging resonates with local communities.
Analytics fuel content optimization and strategic tweaks.
Improved monitoring keeps them ahead of the curve.

Explore Birdeye’s pricing to see how we can enhance your brand's social media reputation that fits your budget.

2. Meta Business Suite

Facebook’s official analytics tool provides comprehensive page, ad, and audience insights and the ability to build automated reports and schedule posts across Facebook and Instagram.