Getting more clients for your real estate business is integral to real estate reputation management.
It’s easy to feel overwhelmed with many strategies, tactics, and techniques while increasing your realtor ratings. We understand that the last thing you need while running your real estate business is another overwhelming list of complex lead-generation tactics that confuse rather than empower you.
Fear not, because this blog is different.
We’ve curated 29 actionable real estate lead-generation strategies and ideas. We aim to empower you with a toolkit that not only seems practical but also gives you accurate and tangible results.
You won’t find jargon or convoluted theories here; instead, you’ll discover clear, concise, and implementable methods tailored to your specific business KPIs.
Like how positive reviews help realtors strengthen their credibility, here are the 29 strategies and ideas to help you with real estate lead generation: 1. Include an AI chatbot for instant response 2. Do review marketing to attract more customers 3. Capitalize on local business SEO 4. Be more active on social media 5. Host commercial property investment webinars 6. Implement email marketing campaigns 7. Make your content visually appealing 8. Optimize user experience on mobile and desktop 9. Get listed on top real estate review sites 10. Implement a referral strategy 11. Use virtual reality (VR) to create immersive property experiences 12. Collaborate with corporate relocation services 13. Offer real estate investment workshops 14. Provide office space optimization consultations 15. Partner with sustainable construction and architecture companies 16. Host DIY home renovation challenges 17. Facilitate speed networking events 18. Organize how to use AI in real estate use cases 19. Develop customized property management solutions 20. Offer real estate legal and financial consultancy services 21. Host real estate finance seminars and masterclasses 22. Partner with urban planning consultants 23. Provide commercial property valuation services 24. Curate sustainable office space design events 25. Host industry-specific panel discussions 26. Develop real estate software solutions 27. Curate smart building technology showcases 28. Share success stories and testimonials online and offline 29. Launch socially or environmentally relevant education initiatives
This guide is your go-to resource for lead generation without overwhelming you. Transform your approach, one simple strategy at a time. ✅
Table of contents
- 11 real estate lead generation strategies to attract loyal customers
- Close deals with 18 real estate lead generation ideas
- How to get more leads for your real estate business?
- How does an AI chatbot help you get more real estate customers?
- 10 dos and don’ts when doing real estate lead generation
- FAQs on real estate lead generation
- Lead the way with Birdeye’s real estate lead generation platforms
11 real estate lead generation strategies to attract loyal customers
These tried and tested real estate lead generation strategies are direct and will give you instant results:
1. Include an AI chatbot for instant response
An AI chatbot is an automated tool that engages with website visitors and responds immediately to their queries.
Your real estate business can benefit from this strategy by providing 24/7 customer support, guiding potential clients through property inquiries, and swiftly addressing FAQs. Doing this enhances user experience and satisfaction.
AI-driven chatbots can easily qualify leads based on specific criteria, allowing you to focus on prospects with higher conversion potential, optimizing your time and resources.
What you can do now:
Birdeye’s Webchat helps realtors as you engage and converse 24/7 with your leads.
- Integrate Birdeye’s AI-powered Webchat on your website to start revenue-driving conversations, answer questions, book appointments, and boost conversions.
2. Do review marketing to attract more customers
Unlike the days of printed ads or flashy “For Sale” hoardings, home buyers look to real estate agent reviews to find the most trustworthy agent.
Review marketing encourages satisfied clients to leave positive feedback on platforms like Google, Facebook, or specific real estate review sites.
Utilizing this strategy helps build credibility and trust for your real estate business. Positive reviews act as testimonials, influencing potential customers’ decisions and drawing them toward your brand.
What you can do now:
Integrate Birdeye’s AI-powered Review platform into your CRM. With the reviews that you generate from satisfied customers, you can use it to:
- Convert reviews into social posts
- Showcase on your website
- Improve ad performance
- Highlight them on Google’s Knowledge Panel
3. Capitalize on local business SEO
Websites that appear at the top of search results are more trustworthy.
By implementing local SEO strategies specific to the real estate market, such as location-based keywords and creating Google Business Profiles, your business becomes more visible to potential clients searching for real estate in your area. ✓
What you can do now:
Show up where your customers search with Birdeye’s local business Listing management platform. With this in your real estate toolkit, you can:
- Manage all your business listing details in one place
- Optimize your website content with relevant keywords
- Use AI to write SEO-friendly descriptions
4. Be more active on social media
By regularly sharing property listings, success stories, and informative content and engaging with the audience, you increase your visibility on social media platforms.
Using platforms like Facebook, Instagram, and LinkedIn allows you to showcase properties and build relationships, creating opportunities to attract and engage with potential clients.
What you can do now:
Use Birdeye’s Social media management software to:
- Use AI to generate targeted social content
- Manage social presence across multiple locations
- Engage with customers seamlessly
5. Host commercial property investment webinars
Real estate businesses can use this strategy to establish expertise, build credibility, and attract serious investors.
Offering valuable insights during webinars can generate leads and connections within the commercial real estate market. You become a thought leader in your industry by educating potential clients about market trends and investment opportunities.
What you can do now:
- Organize webinars on recent trends in real estate topics and have interactive Q&A sessions.
- Promote virtual events through social media, email newsletters, and local community platforms.
6. Implement email marketing campaigns
You can engage with leads effectively by sending personalized property updates, newsletters, and market insights in your email marketing campaigns.
This strategy helps build relationships, keep your business at the forefront of clients’ minds, and ultimately convert leads into customers.
What you can do now:
- Integrate Birdeye with your email marketing software and send personalized updates.
- Make the subject line short, the content catchy, and the CTA non-spammy.
7. Make your content visually appealing
Quality informative content establishes you as an authority in the real estate industry and educates potential clients, making them more confident in their decisions and more likely to seek your service.
What you can do now:
- Use only high-quality property images, videos, and infographics to enhance property listings.
- Prioritize showcasing video testimonials of your clients to establish authenticity.
8. Optimize user experience on mobile and desktop
A well-optimized website ensures potential clients can easily navigate property listings, access information, and contact your business seamlessly. Regularly test the website’s functionality and appearance across different devices to guarantee a consistent and user-friendly experience.
What you can do now:
- Compress media files to reduce page-load times without compromising quality.
- Deploy caching mechanisms and CDNs to store website data closer to users.
9. Get listed in top real estate review sites
Listing on top real estate review sites increases your business’s visibility and credibility. Positive reviews on such platforms act as testimonials, influencing potential clients and increasing trust in your services.
Being listed on these sites amplifies your exposure, attracting potential clients to explore your real estate offerings.
Seamless communication is one of the most important experience marketing tips for real estate businesses.
What you can do now:
- List your businesses on reputable real estate review sites.
10. Implement a referral strategy
Your business gains warm leads by incentivizing current clients to refer friends or colleagues. This real estate strategy leverages existing relationships to expand your client base, making it a cost-effective and reliable way to acquire new clients. Communicate the referral program benefits clearly and express gratitude for every successful referral.
What you can do now:
Get more leads with automated Birdeye’s Referral campaigns. With this, you can:
- Set up rules and behavioral triggers to auto-send referral requests
- Add referral incentives for higher response rates
- Collect referrals on any channel
11. Use virtual reality (VR) to create immersive property experiences
Allowing potential buyers to explore homes from the comfort of their own space gives them an interactive and realistic viewing experience. Doing such 3D tours showcases you as a tech-savvy brand and attracts more qualified and aspirational buyers.
What you can do now:
- Consider hosting online VR events.
Close deals with 18 real estate lead generation ideas
Here are the 18 real estate lead generation ideas to help you win more deals smartly:
1. Collaborate with corporate relocation services
Partnering with relocation services widens the scope of potential clients. Tap into the needs of corporate employees who seek new properties to buy or invest.
2. Offer real estate investment workshops
Hosting investment workshops educates potential clients, providing insights into investment opportunities. This builds trust by demonstrating your industry expertise.
3. Provide office space optimization consultations
Offering consultations is a great real estate lead generation idea as it aids businesses in optimizing office spaces. This will establish expertise and attract long-term commercial property clients seeking efficient workspaces.
4. Partner with sustainable construction and architecture companies
Collaborating with sustainable firms promotes eco-friendly properties, attracting environmentally conscious clients. This also makes your brand appear more credible in sustainable real estate practices.
5. Host DIY home renovation challenges
Don’t discount this real estate lead generation idea as being non-businessy. Hosting renovation challenges engage homeowners who are seeking renovation. This also positions your business as a source of creative and innovative ideas.
6. Facilitate speed networking events
Speed networking fosters connections between potential clients and industry professionals, creating networking opportunities and strengthening business relationships.
7. Organize how to use AI in real estate use cases
Demonstrating how real estate businesses can use digital transformation showcases innovation, attracting tech-savvy clients.
8. Develop customized property management solutions
Tailoring property management solutions addresses specific client needs, establishing you as a problem-solving entity in property management.
9. Offer real estate legal and financial consultancy services
Providing consultancy services offers comprehensive guidance, building trust by showcasing expertise in legal and financial intricacies of real estate transactions.
10. Host real estate finance seminars and masterclasses
Seminars and masterclasses educate clients on financial aspects, establishing you as an educational resource and enhancing financial literacy among potential clients.
11. Partner with urban planning consultants
Collaborating with urban planners strengthens connections in the city planning sphere. You open doors of opportunities for development projects and attract clients invested in city planning.
12. Provide commercial property valuation services
Offering valuation services aids commercial clients in understanding property worth and establishing trust by providing comprehensive insights into property value.
13. Curate sustainable office space design events
Hosting sustainable design events emphasizes environmental consciousness, attracting clients interested in sustainable business spaces and aligning with eco-friendly principles.
14. Host industry-specific panel discussions
Panel discussions gather experts, enhancing credibility and knowledge-sharing, positioning you as an industry thought leader.
15. Develop real estate software solutions
A great real estate agent tip that will make you stand out from the competition is to develop a solution. Make sure your software solves a problem that your customers struggle with.
Apart from that, providing innovative tools and fostering relationships with tech-oriented clients is a key advantage.
16. Curate smart building technology showcases
Showcasing smart building technologies highlights innovation, attracting tech-savvy clients and positioning you at the forefront of technological advancements in real estate.
17. Share success stories and testimonials online and offline
You build trust and credibility by sharing success stories and testimonials, demonstrating real-life examples of your capabilities and satisfied clients.
18. Launch socially or environmentally relevant education initiatives
Launching relevant education initiatives showcases commitment to social or environmental causes, resonating with clients who prioritize these values in their real estate decisions.
Recommended read: 6 Effective Facebook Live Real Estate Ideas
How to get more leads for your real estate business?
Now that you know all the real estate lead generation strategies and ideas, you must wonder how to get more leads for your real estate business. While the above strategies and tips are essential, here are 5 unique strategies to get more leads for your real estate business:
1. Set up geofencing marketing with targeted ads
By setting up virtual boundaries around specific locations, such as high-demand neighborhoods or areas with upcoming developments, you can deliver targeted ads or notifications to potential clients nearby.
This strategy maximizes exposure to interested parties actively seeking real estate options, effectively driving more leads to your business.
2. Offer property investment calculators
Like the real estate lead generation idea suggested above, having a dedicated tool that estimates potential property investment returns helps serious investors seek informed decisions.
This interactive tool attracts these investor-minded clients and positions your business as a knowledgeable and resourceful advisor in the real estate industry.
3. Implement live video property tours
Though this real estate lead generation resulted from the pandemic’s plight, it has stayed on because it allows potential clients to view properties in real time.
Live video property tours conducted by real estate agents or seasoned professionals provide an immersive experience, attracting serious customers and increasing the likelihood of lead conversions.
4. Develop a real estate app
If you run a multi-location real estate business, creating a dedicated real estate app offers a convenient platform for clients to explore listings, access property information, and receive updates on new properties.
On this real estate app, you can collect valuable user data and analytics, providing insights into user behavior, preferences, and search patterns. With this information, you can better tailor their services, understand what clients seek, and refine your real estate lead generation strategies.
How does an AI chatbot help you get more real estate customers?
There are many ways to find clients as a real estate agent. But the right way is only the one that works for you.
And one sure shot method is integrating a chatbot into your website.
Because AI chatbots operate 24/7, engaging with website visitors and potential leads at any time is convenient. This constant availability ensures that you capture leads even outside regular working hours, maximizing chances of conversions.
Implement AI-powered chatbots like Birdeye Webchat for instant engagement and lead qualification.
Apart from using chatbots for lead qualification, appointment scheduling, and basic customer interactions, here are a few proven ways this helps in real estate lead generation:
|Engage visitors when they land on your website||Provides instant assistance, enhancing user experience.|
|Qualify leads based on their requirements and preferences||Identifies high-quality leads for targeted follow-ups.Saves time by prioritizing leads likely to convert.|
|Allow leads to schedule appointments or consultations||Enables seamless appointment bookings.Reduces scheduling conflicts and no-shows.|
|Provide detailed information about products or services||Helps potential customers make informed decisions.Increases trust in your offerings.|
|Follow up with leads after initial interactions||Maintains engagement, nurturing leads over time.Increases chances of conversion through ongoing communication.|
|Promote events and facilitate attendee registrations||Increases event attendance by simplifying registration.Provides a platform for event-related inquiries.|
|Provide personalized offers to potential customers||Increases the likelihood of sales by offering tailored incentives.|
10 dos and don’ts when doing real estate lead generation
An important aspect of the lead generation process is knowing what you should be doing and shouldn’t.
Here’s a tried-and-tested list of 10 dos and don’ts that most real estate agents swear by. Make sure you’re doing everything correctly:
|Dos of real estate lead generation||Don’ts of real estate lead generation|
|Invest in a professional website with clear property listings and contact information.||Neglect your online presence or use outdated websites.|
|Optimize your website for local search terms to attract geographically targeted leads.||Ensure your website and emails are mobile-friendly.|
|Showcase user-generated content, testimonials, and successful case studies on social media.||Ignore social media or fail to respond to comments and inquiries.|
|Invest in geo-targeted online ads to reach prospects in specific neighborhoods or areas.||Avoid bombarding prospects with excessive details, present information concisely to maintain their interest.|
|Provide online tools that allow visitors to estimate their property’s value, attracting potential sellers.||If using chatbots, ensure they are well-programmed and trained to handle diverse queries effectively.|
|Organize online property auctions, creating a sense of urgency and excitement among potential buyers.||Neglect networking opportunities or fail to follow up with potential leads.|
|Encourage satisfied clients to leave positive reviews and testimonials online to build social proof.||Delay responses to inquiries, neglect follow-ups, or forget to maintain contact with potential clients, leading to potential clients seeking other options.|
|Start a podcast discussing market trends, investment strategies, and expert interviews||Ignore online reviews or respond negatively to negative feedback, damaging your reputation.|
|Use data analytics to track website traffic, email open rates, and other metrics for optimization.||Disregard analytics and miss opportunities to refine your lead generation strategies.|
|Stay updated with industry trends and technology to adapt your lead generation techniques effectively.||Rely solely on traditional methods without incorporating digital strategies.|
FAQs on real estate lead generation
Generating good leads in real estate involves leveraging diverse strategies like social media, networking, referrals, and quality content to attract and engage potential clients effectively.
When receiving a real estate lead, respond promptly, thank the lead, offer assistance, gather details about their needs, and schedule a follow-up to provide further information.
The conversion rate of real estate leads to clients can vary widely. On average, industry estimates suggest conversion rates typically range from 1% to 3%, but it heavily depends on various factors, including lead quality, nurturing, and market conditions.
Referrals from satisfied clients generate warm leads, significantly increasing the likelihood of conversion.
Optimizing local SEO ensures potential clients easily find and engage with your real estate services in specific regions.
Social media, local SEO, webinars, AI chatbots, and VR experiences attract and engage potential clients effectively. Birdeye Wbchat helps you turn visitors into customers seamlessly.
Lead the way with Birdeye’s real estate lead generation platforms
Integrate your internal resources with Birdeye’s AI-powered platforms to help you do your real estate lead generation correctly.