Expert picks: 30+ business directories in Australia that generate local leads

Ever noticed how some local businesses seem to have a steady stream of customers while others struggle to get found online? The secret often lies in where they’re listed. While most guides point you to the obvious business listing sites, we’ve compiled 30+ Australian platforms quietly driving real customers. 

What makes this list different? We’ve uncovered some successful local businesses and directories that bring in real customers—not just empty listings that most people overlook. These are active platforms where people search for local services and make genuine inquiries.

Are you looking for places where customers do more than just window shop? Let’s explore Australia’s most effective business directories to help you land your next major customer. 

What are business directories in Australia & why do they matter?

Have you ever needed a plumber on a Sunday or hunted for a great coffee spot in a new suburb? That’s exactly when customers turn to business directories—they’re like digital matchmakers connecting customers with local businesses.

Business directories are simply online platforms where your business gets seen by people ready to buy. No fancy marketing speak needed – they’re places where locals go when they need something specific, whether it’s:

• A reliable mechanic
• A hairdresser for the weekend
• An electrician for that urgent job

These are more than just listings. Each helps tell your business story through photos, customer reviews, opening hours, and special offers. Whether running a small corner shop in Bondi or a trades business in Perth, directories help connect you with locals ready to buy.

Think of them as your always-on digital shopfront – working 24/7 to bring customers your way, even when you're closed for the day.

But here’s what makes them special:

For customers:

• Quick way to find trusted local businesses
• Read real reviews from other Aussies
• Compare services and prices in one spot
• Get instant contact details and directions
• Find businesses that solve their exact needs

For businesses:

• Get found by people ready to buy
• Build trust through customer reviews
• Show up when locals search online
• Share photos, prices, and services
• Connect with customers where they’re already looking

So the real value here is: Unlike social media, where people might just be browsing, folks using business directories are usually ready to buy – they’re actively looking for businesses like yours. Plus, getting listed often costs nothing but can bring in customers for years.

Want to see which directories are working for Aussie businesses right now? Let’s dive into our list of 31 business directories in Australia. 

List of 31 business directories in Australia 

Here is our list of the best Australian directories for 2024 ranked by Google search traffic:

1. Google Business Profile
2. Apple Maps
3. Facebook Business Pages
4. LinkedIn
5. Foursquare
6. Bing Places
7. Yellow Pages Australia
8. True Local
9. Hotfrog Australia
10. StartLocal
11. AussieWeb
12. dLook
13. Local.com.au
14. PureLocal
15. White Pages Australia
16. Australian Business Directory (ABD)
17. LocalSearch
18. Business Listings
19. Go Guide
20. Whereis.com
21. EnrollBusiness
22. Word of Mouth
23. PinkPages
24. Aussie Hours
25. SuperPages
26. MisterWhat
27. Fyple
28. Search Frog
29. Australia Online Advertising
30. SavvySME
31. Mumbrella 

Why is listing your brand in business directories in Australia important?

Whenever someone searches for a business like yours, these directories silently work in your favour. They’re not just listings – they are your digital sales team that works around the clock to connect you with customers who need what you offer.

Here’s why smart businesses prioritise their directory presence:

1. Local SEO dominance

• Multiple directory listings create consistent NAP (Name, Address, Phone) citations
• Google values directory citations when ranking local businesses
• Enhanced visibility in suburb-specific searches

2. Trust building through social proof

• Directory listings accumulate verified customer reviews
• Builds credibility through third-party validation
• Creates transparency in business operations

3. Market penetration

• Access to ready-to-buy customers
• Presence where competitors might be missing
• Diverse audience reach across different platforms
• Local searches like “near me” lead to quick sales

4. Cost-effective marketing

• 24/7 business information availability
• Zero initial investment required
• Test different markets without risk
• Measurable return on investment

5. Industry authority

• Association with respected platforms
• Verification of business legitimacy
• Industry-specific recognition

Now that you know the importance and benefits of these business directories, let’s explore Australian directories that could change your business.

7 Global business directories in Australia

While local directories help you win the neighbourhood, these global platforms help put your business on the world map.

These aren’t just bigger directories – they’re your ticket to reaching customers beyond your postcode. Perfect for businesses wanting to attract local and international clients, these platforms help bridge the gap between your local shop and the global market.

Let’s dive into these worldwide directories that are most popular in Australia: 

1. Google Business Profile

Google Business Profile (GBP) is essential for any Australian business wanting to be found easily on Google Maps and in search results. It’s free and allows businesses to showcase their location, hours, and Google reviews 24/7. Australians prefer it for its massive reach and trust factor, as nearly everyone uses Google to search for local services. 

The integration with Google Maps makes it unique, providing turn-by-turn navigation from a listing.

2. Apple Maps

Apple Maps is particularly useful for businesses catering to Apple device users, who comprise a significant portion of the Australian market. It’s free to list on and offers excellent visibility across iPhones, iPads, and Macs. 

What sets Apple Maps apart is its seamless integration into the Apple ecosystem. It lets customers quickly find local businesses using voice commands via Siri or their default navigation app.

3. Facebook Business Pages

Facebook Business Pages are widely popular in Australia because of the platform’s large, active user base. Businesses can create free listings, engage with customers, share updates, and even run promotions. 

What makes Facebook different is its social aspect. People can easily recommend businesses, leave comments, and interact with brands in real-time, which is especially beneficial for community-driven social media engagement.

4. LinkedIn

LinkedIn isn’t just for professional networking; it’s also an effective directory for B2B businesses in Australia. Global and local companies can list themselves for free, building brand authority and credibility in their industry, all free of cost. This platform stands out for its focus on professionals and businesses with its LinkedIn Business Page, making it the go-to directory for firms wanting to showcase their expertise and connect with decision-makers.

5. Foursquare

Foursquare is an excellent option for businesses that want to tap into Australia’s tech-savvy and mobile-first consumers. It’s free to list and focuses on location-based services, offering detailed check-ins and reviews. 

Customers like it for its user-centric interface, which helps them discover local businesses, particularly in hospitality, retail, and travel. The platform’s gamified experience—like earning badges for check-ins—keeps users engaged.

6. Bing Places

Bing Places is Microsoft’s answer to Google Business Profile, providing a free listing platform that appears in Bing search results and on Bing Maps. Although Bing has a smaller user base in Australia than Google, it is still valuable for those who want to diversify their visibility across search engines. 

The main appeal for customers is undoubtedly its integration with Windows devices and smart assistants like Cortana.

7. Yellow Pages Australia

Yellow Pages remains a staple in the Australian business directory space. Even though it’s now online, Australians trust it due to its long-standing reputation. It offers free basic listings and is widely used across various industries. 

Its recognition feature makes it unique; many still associate Yellow Pages with reliability and trustworthiness in business listings.

Strengthen your online reputation and improve local search rankings by creating profiles on key platforms such as Google, Apple, Facebook, and Bing, which dominate web traffic in Australia. 

To make managing these listings easier and more effective, Birdeye Listings AI provides a seamless solution that allows you to:

✅Sync online directories in a centralised dashboard
✅Identify your top and bottom-performing locations on Google
✅Get location-level keyword rankings to optimise for the most relevant keywords
✅Business listing management on key industry sites
✅Stand out on Google with your own personalised Birdeye profiles
✅Use AI to write SEO-friendly descriptions

Top 13 Australian business listing sites 

These are the directories that know Australian local markets inside out. Forget generic listings – these platforms understand everything from suburban shopping habits to how customers choose their local services. They’re where your neighbours go when they need a reliable business, whether for their morning coffee or emergency repairs.

Let’s explore the platforms: 

8. True Local

True Local is one of the most widely used business directories in Australia. It’s free to use and focuses entirely on Australian businesses. Its regional focus makes True Local different, which helps find trusted local businesses faster. The platform is community-driven, with users leaving reviews that help businesses build credibility among local customers.

9. Hotfrog Australia

Hotfrog is a well-established online business directory Australians trust to find businesses across various industries. The free listings include features like SEO benefits and the ability to showcase your business’s products or services. Consumers like Hotfrog for its simplicity and the fact that it allows businesses to include more detailed descriptions than many other platforms.

10. StartLocal

StartLocal focuses on small businesses across Australia, making it a perfect platform for those who want to gain visibility in their local communities. Free to list, it’s especially popular for home services and trades. Australians prefer StartLocal because it allows them to search specifically within their locality, making it easy to find businesses that operate close to them.

11. AussieWeb

AussieWeb is a popular free directory that focuses exclusively on Australian businesses. It’s ideal for local companies seeking more exposure within their region. Searchers prefer AussieWeb for its no-fuss approach, offering straightforward listings catering to small and larger businesses. Its focus on locality sets it apart from more global directories.

12. dLook

dLook is another Australian-focused directory offering free listings for small and medium businesses. It’s popular for its user-friendly interface and wide range of categories. What makes dLook different is its community feel—users can easily navigate through various industries and services, ensuring they find businesses that are both reliable and close by.

Pro-tip: Many free business listing directions have freemium and paid versions, but take full advantage of free features before investing in premium options.

13. Local.com.au

Australians highly rate Local.com.au because it caters specifically to their region. This directory offers free listings for local businesses and is a favourite for people searching for trades, services, and home improvement professionals. Consumers prefer it due to its simple, no-nonsense design that delivers results quickly and efficiently.

14. PureLocal

PureLocal is an Australian business directory that caters to various industries. It’s free to list on, and what sets it apart is its focus on Australian businesses exclusively. People like PureLocal because it offers an uncluttered platform with an emphasis on showcasing local, trusted companies. It also allows for customer reviews, adding a layer of credibility.

15. White Pages Australia

White Pages Australia is one of the top business directories in Australia, providing free and premium listing options. It has long been trusted for its extensive reach, helping Australians connect with local services and businesses. Its blend of traditional and digital presence makes it different, allowing businesses to be found online and offline.

16. Australian Business Directory (ABD)

ABD is a highly reputable business directory in Australia that focuses on connecting Australian businesses with consumers. Free to list, it is well-suited for small and medium enterprises. Australians prefer this platform because of its clean interface and ability to showcase businesses across various industries.

17. LocalSearch

LocalSearch is one of the most popular Australian business listing sites, offering free and premium listings. It helps local businesses rank high in Google searches while providing Australians with trusted, locally relevant services. The platform’s mobile-friendly approach makes it a top choice for Australians searching for services on the go.

18. Business Listings

Business Listings offers a comprehensive list of business directories in Australia across multiple categories. It’s free to register, and Australian businesses benefit from the simplicity and SEO-friendly nature of the platform. Businesses that want to rank high in search engines often use this directory to gain better visibility.

19. Go Guide

Go Guide is an essential directory for businesses wanting to reach Australian customers searching for services in specific industries like home improvement, hospitality, and more. This free business directory in Australia allows businesses to promote their services, and consumers prefer it for its easy navigation and trustworthy listings.

20. Whereis.com

Whereis.com is a popular choice among business directories in Australia, providing accurate GPS navigation to help users locate businesses. It’s one of the top business directories in Australia, especially favoured for its reliable driving directions, making it easy for Australians to find local services and businesses.

How can you make the most of it by getting listed in these business directories in Australia?

To make the most by getting listed on these business directories in Australia:
1. Audit your current directory presence
2. Identify gaps in your listings
3. Create a local listing management strategy
4. Implementing regular updates and monitoring

10 free business directories in Australia

Free directories prove you don’t need a big budget to get noticed. While paid platforms have their place, these quietly send quality leads to smart business owners who know how to use them properly.

Think of these as your always-on advertising that doesn’t cost a cent. The catch? Most businesses don’t take full advantage of these platforms’ free features. We’ll show you exactly how to stand out on these directories when everyone else fills in the basics.

21. EnrollBusiness

EnrollBusiness stands out among Australian business listing sites with its free and simple platform. It’s included in the list of business directories in Australia due to its detailed business descriptions, photos, and reviews, offering Australian businesses a chance to increase their online visibility at no cost.

22. Word of Mouth

Word of Mouth is a trusted platform for customer reviews, making it one of Australia’s most credible free business directories. It is highly regarded for providing authentic feedback helping Australians discover businesses based on personal recommendations. 

23. PinkPages

PinkPages is a long-standing name in the list of business directories in Australia, and it is known for connecting local trades and home services with customers. Its vast reach and historical reputation place it among the top business directories in Australia for businesses looking to gain reliable customers.

24. Aussie Hours

Aussie Hours focuses on business directories in Australia by promoting local services with detailed business hours and contact information. It stands out as one of the free business directories Australian locals rely on, offering businesses a platform to connect with nearby customers seeking specific services.

25. SuperPages

SuperPages is a leading Australian business listing site, offering a reliable and user-friendly platform for businesses across various industries. Australians trust it as one of the top business listing websites due to its detailed listings and comprehensive business categories.

26. MisterWhat

MisterWhat is known for its simple design and accuracy, making it a go-to choice among business directories in Australia. It’s part of the free business directories Australia offers, allowing local businesses to easily create listings while giving reliable, up-to-date business information.

27. Fyple

Fyple is an SEO-driven platform that helps businesses improve their online presence, making it stand out among Australian business directories. Consumers prefer it for its focus on search engine optimisation, which allows businesses to rise in rankings across various Australian business listing sites.

28. Search Frog

Search Frog is a modern addition to business directories Australia, offering businesses an SEO-optimized space to promote their services. It’s one of the top free business directories in Australia for digital marketing, allowing companies to create blogs and promotional content to enhance their visibility further.

29. Australia Online Advertising

Australia Online Advertising provides a comprehensive platform for businesses looking to expand their reach. Due to its advanced advertising options, such as banner ads and featured listings, is included in many business directories in Australia, making it one of the most effective business listing sites for targeted exposure.

30. SavvySME

SavvySME is a specialised platform where small businesses in Australia can network and find the services they need to grow. It offers free and paid listings, and Australians prefer it because of its focus on the SME sector. SavvySME also includes community features, making it stand out as more than just a free business directory in Australia.

31. Mumbrella 

Mumbrella is a prominent media and marketing website in Australia that caters to advertising, media, and communications professionals. It provides a wide range of news, insights, analysis, and opinion pieces on the latest trends and developments in the media landscape.

Mumbrella hosts various industry events, conferences, and awards, such as Mumbrella360, one of the largest marketing and media conferences in the Asia-Pacific region. These events bring together thought leaders and offer networking opportunities. It also features job listings specific to the media and marketing sectors, making it a valuable resource for professionals seeking new opportunities. 

Pro-tip: Partner with a reliable listing management platform like Birdeye Listings AI that helps you: 

✅Build comprehensive profiles on the core site
✅Engage and respond to reviews
✅Update content regularly

FAQs on business directories in Australia

Register on these business directories in Australia and attract more customers with Birdeye

It’s not about being everywhere – it’s about being where your customers are looking. Start with the most relevant directories for your industry and build from there.

But for multi-location businesses like yours, consider Birdeye Listings AI, which helps you find the most relevant directories in Australia that your customers are most likely to search for. 

Here’s how its GenAI recommendations benefit you:

✅Centralized management 

✅Build solid profiles on Google Business Profile and Apple Business Connect

✅Reach Facebook users with dynamic social content

✅AI-generated insights to rank higher on local SEO

✅Improve conversions from landing pages

Read how one of our customers benefited after integrating Birdeye Listing AI: 

“Birdeye has really helped us get our name on the first page of Google and other top sites, improving our search rankings. It's important for us to be seen in these top directories, and Birdeye boosts our visibility there, making a big difference for us.”

- Charley Balbuena, Director of Operations at Quick Care Med