GMB ranking checkers are good, but here’s an AI tool that is better

GMB ranking checkers show you where your Google Business Profile (GBP) stands in local search results, but is that enough? Tracking rankings is just the first step. The real challenge for businesses is to use these insights to improve visibility or attract more customers.

An accurate local rank tracker helps monitor rankings, but what if you could optimize your business profile in real time? Imagine getting actionable insights, AI-driven fixes, and visibility improvements strategy—all in one place.

Read this blog to explore the top GMB ranking checker tools, their limitations, and how an AI-driven solution like Birdeye Listings AI does much more than just track rankings.

ICYMI: Google My Business (GMB) is now Google Business Profile (GBP). However, since many businesses still recognize it as GMB, we’ll use GBP/GMB interchangeably in this blog.

Why does monitoring your GMB ranking matter?

Imagine a customer searching for a service you offer. They type a keyword into Google, scroll through the results, and click on a competitor instead of you. Why? Because your business didn’t rank high enough to catch their attention.

Appearing in local search results isn’t just about having a Google Business Profile—it’s about ranking high enough to attract clicks, calls, and visits. If your business’s visibility drops due to ranking fluctuations, outdated information, or missing business categories, you could lose potential customers to competitors without realizing it.

That’s why regularly tracking Google Maps rankings and business ranking positions is essential. By staying on top of your business’s SEO performance, you can identify issues early and take action to improve visibility. 

How tracking your GMB ranking helps your business

A local rank tracker helps businesses: 

✅ Understand where they stand in Google search for specific keywords related to their services.
✅Analyze competitors’ rankings and strategies that help businesses strengthen their SEO reputation management
✅ Identify business profile inconsistencies that may hurt local search visibility.
✅ Optimize their Google Business Profile to improve local rankings and attract more potential customers.

Tracking your GMB rankings is just the start—choosing the right rank tracker is what makes the difference. While some tools offer basic snapshots, others provide deep insights and automation to help you stay ahead.

Let’s explore the top GMB ranking checkers and how they compare.

The best GMB ranking checkers and what they do (and don’t) offer

If you want to track your local rankings for your GMB listing, several free Google My Business ranking checker tools can help. Some free local rank tracking tools provide a basic snapshot of your GMB rankings, while advanced rank tracking solutions offer deeper insights and automation.

Disclaimer: The information provided below is based on the latest available data on each tool’s website and online reviews as of March 3, 2025. We have researched our best ability to give you accurate information. 

Here’s a look at some of the most widely used GMB rank checker tools and what they offer:

1. Localo’s Free Local Rank Checker

Localo is a free rank tracker that allows businesses to analyze their position in search results without complex workflows. It’s particularly useful for businesses that want a quick snapshot of their rankings across different locations.

Key features:

• Live rank tracking: Provides an instant look at where your GMB profile ranks for specific keywords.
• Competitor benchmarking: This shows how to stay ahead of other businesses that are performing in the same search areas.
• Local search heatmaps: Offers color-coded insights into visibility trends over time.

Limitations:

• Limited data depth: Focuses on surface-level ranking insights without SEO improvement recommendations.
• No automation: Requires businesses to manually check and interpret ranking shifts.

2. GMB Radar’s Local Rank Tracker

GMB Radar’s Local Rank Tracker is a real-time Google My Business rank checker tool designed for businesses that want instant updates on local rankings. Unlike other tools, it provides insights based on device type (mobile vs. desktop) and search intent variations.

Key features:

• Real-time ranking fluctuations: Tracks live movements in rankings instead of static reports.
• Mobile vs. desktop differentiation: Helps businesses optimize for both search experiences.
• Custom alerts: Notifies businesses when their rankings change significantly.

Limitations:

• No local SEO recommendations: This doesn’t explain why rankings fluctuate.
• Limited historical data: This doesn’t provide long-term tracking trends.

3. LocalRanking’s Local Rank Tracker

LocalRanking’s GeoGrid system is designed for businesses that serve multiple locations and need precise ranking insights at a hyper-local level. It divides locations into a grid to show ranking positions at each specific point.

Key features:

• Specific location ranking insights: This helps businesses analyze how they rank across different city blocks or neighborhoods.
• Custom grid adjustments: Users can modify the grid size for broader or more targeted tracking.
• Automated reporting: Delivers ranking insights on a scheduled basis.

Limitations:

• No Google Business Profile management: Only tracks rankings without tools for optimizing your profile.
• Data-heavy for small businesses: Ideal for multi-location businesses but may be overkill for smaller brands.

4. Local Falcon 

Local Falcon provides a detailed bird’s-eye view of Google Maps and local search rankings. It’s widely used for its deep-dive ranking reports and customizable grid-based tracking.

Key features:

• Advanced ranking heatmaps: Visualizes fluctuations in local search rankings across different areas.
• Competitor comparison: Shows how business profiles stack up against local competitors and stay ahead.
• Local SEO insights and recommendations: Analyzes key local search data to differentiate rankings between branded and non-branded searches using Google My Business analytics.

Limitations:

• No AI-powered optimization tools: While it tracks ranking positions, businesses must manually improve visibility.
• Standalone tool: Doesn’t integrate with other local SEO efforts or GMB listing management platforms.

5. Semrush’s Map Rank Tracker 

Semrush’s Map Rank Tracker is a tool designed to help businesses monitor their performance on Google Maps for specific keywords. In addition to Semrush Local, the Map Rank Tracker offers insights into Google Maps rankings, stay ahead from competitors, and multi-location SEO tracking.

Key features:

• Geographical filtering: Assess performance across various regions by setting up customizable grid sizes and distances, clearly visualizing your local presence.
• Visibility trends: Track changes in rankings over time to evaluate the effectiveness of your local SEO efforts and adjust strategies accordingly.
• Multi-platform support: It also offers insights into other map services, providing a comprehensive view of your map-based business listing’s search performance.

Limitations:

• Credit-based usage: For instance, a 5×5 grid (25 pins) for a single keyword requires 25 credits. This structure may necessitate careful planning to manage credits effectively, especially for businesses tracking multiple keywords or locations.
• Additional costs for expanded features: While a free tier is available, accessing advanced features such as increased credits or additional campaigns requires a paid subscription. This could be a consideration for small businesses with limited budgets.
• Learning curve for new users: The array of features and customization options might be overwhelming and require resources to fully utilize the tool’s capabilities.

But tracking alone isn’t enough—what’s next?

A GMB rank checker tool can show you where your business stands in search results, but it won’t tell you why you rank that way or how to fix it. That’s the gap most Google My Business rank checker tools fail to address. They provide reports but no actionable steps to fix ranking issues.

You’re left manually fixing GMB listing inconsistencies and finding ways to use AI for local SEO without clear guidance.

This is where Birdeye Listing AI goes beyond rank tracking—it doesn’t just show your rank; it helps you optimize your Google Business Profile and increase your online presence. 

How Birdeye Listing AI goes beyond tracking to help businesses rank higher

Tracking local search rankings is just the first step—actually improving rankings requires a more comprehensive strategy. By fixing inconsistencies and updating listings in real-time, Birdeye Listing AI enhances your business’s visibility, making it easier for customers to find and engage with you.

1. Real-time listing optimization for better rankings

Traditional Google My Business rank checker tools only show where your business ranks, but Birdeye Listing AI helps you fix the issues affecting your rankings. It continuously monitors Google My Business accuracy, ensuring that your business name, address, phone number (NAP), and categories are correct across all platforms.

✅ Fix inconsistencies that impact rankings
✅ Automatically update business listings across 50+ platforms
✅ Enhance local visibility with AI-powered corrections

2. Keyword insights and ranking improvements

Instead of just showing your ranking positions, Birdeye Listing AI provides AI-driven recommendations to improve local SEO performance. It identifies high-impact keywords that help in Google Maps optimization, allowing businesses to optimize their Google My Business for better visibility.

✅ Identify the most relevant keywords for local search
✅ Get AI-powered ranking improvement strategies
✅ Optimize content based on real search queries

3. Multi-location rank tracking in one dashboard

Businesses with multiple locations often struggle to track rankings manually. Birdeye Listing AI centralizes local rank tracking across all your locations, giving businesses a single dashboard to monitor Google search performance and optimize rankings efficiently.

✅ Monitor Google local pack rankings across all business locations in real-time
✅ Get location-specific optimization recommendations
✅ Compare rankings across different areas effortlessly

4. Actionable insights beyond ranking reports

Unlike standalone GMB rank checker tools that show numbers, Birdeye Listing AI provides valuable insights into why rankings change and how to improve them. This helps businesses make data-driven decisions to enhance local search visibility and attract more customers.

✅ Understand why rankings fluctuate
✅ Get tailored local business SEO strategies based on data
✅ Track Google My Business  engagement metrics

How Coleman Taylor Transmissions boosted its local visibility with Birdeye Listings AI

For over 60 years, Coleman Taylor Transmissions has been a trusted name in automotive repair, known for its expertise and customer service. Despite their strong legacy, inconsistent business listings across major platforms—Google, Apple, Facebook, Bing, and more—hurt their online visibility.

Their Google My Business wasn’t appearing in local search results, and incorrect or outdated business details confused search engines and potential customers.

They needed a solution that tracked rankings, fixed business location listing inconsistencies, and helped attract more customers.

That is when they turned to Birdeye Listings AI—a powerful local business platform that does more than just track ranking positions.

With Listings AI, they were able to:

✅ Fix inaccuracies across 50+ platforms

✅ Sync listings across directories 

✅ Boost local search visibility 

✅ Engage customers better 

✅ Increase foot traffic to their office

Since implementing, Coleman Taylor Transmissions has seen remarkable growth in online engagement:

🚀 475.7K profile impressions 

📍 31.4K direction requests 

📞 80.3K call clicks 

🌟 1.7K new reviews 

Strategies to improve your GMB ranking

If your Google My Business profile isn’t ranking high in Google Maps or local search results, here’s how to optimize your local business SEO strategy effectively: 

1. Ensure NAP consistency across all listings

Your business name, address, and phone number (NAP) must be accurate and identical across all platforms. Google favors businesses with consistent information, as discrepancies confuse search engines and hurt local pack rankings, so:

✅ Audit your business listings for inconsistencies
✅ Use a reliable Google My Business audit tool to monitor your profile accuracy
✅ Fix outdated information on directories, social media from Google Business Profile Manager

2. Optimize your Google Business Profile  

An optimized Google Business Profile with accurate categories, high-quality images, and frequent updates can improve your ranking in local search results and attract more potential customers.

✅ Select the right business categories (primary and secondary)
✅ Upload high-quality photos (storefront, interior, team, products)
✅ Use Google Posts to share updates, promotions, and events
✅ Add GMB profile attributes (e.g., “women-owned,” “24/7 service”)

3. Get more 5-star reviews & respond to every review

Customer reviews are a ranking signal. More positive reviews improve local search visibility, while engagement builds trust so: 

✅ Ask satisfied customers for reviews via email or SMS
✅ Respond to every review (positive and negative) promptly
✅ Use a comprehensive platform like Birdeye Reviews AI to grow your local GMB rankings

4. Use Google Posts & offers regularly

Businesses that frequently post updates on Google My Business profile stay more visible in local search, so: 

✅ Create engaging Google Posts with promotions, events, or blog links
✅ Use images and CTAs to increase post engagement
✅ Tap into AI insights to see which posts drive the most traffic

5. Leverage local citations & backlinks

Your GMB profile should be listed on high-authority directories like Yelp, Facebook, and industry-specific platforms. Backlinks from trusted sources also improve local search performance, so: 

✅ List your GMB profile on top directories and keep info updated
✅ Earn backlinks from local news sites, blogs, and partners
✅ Use an accurate local rank tracker to measure local citation effectiveness

FAQs about GMB ranking checkers

Why settle for a GMB ranking checker when you can improve rankings with Birdeye Listings AI

If you only use a GMB ranking checker, you’re observing the game—not playing to win.

Birdeye Listings AI doesn’t just track local rankings but is a local SEO optimizer. 

For businesses with multiple branches, manually checking rankings for each store is a time-consuming nightmare. Birdeye centralizes everything. 

While some local rank tracking tools only show your position, Birdeye helps you improve it by fully optimizing across Google, Apple, Bing, Facebook, and 50+ directories.

Take control of your rankings today. 💡