If you’re reading this, you’ve probably had your Google My Business suspended. Since this is the first thing that customers see when they search for your business’s name, this can be a big problem. Here’s why Google suspends profiles and how you can get your profile back up and running.
For a comprehensive list of tips on how to generate more leads with Google My Business, check out this audio guide. It covers everything you need to know in less than 20 minutes.
What to Do if Your Listing Gets Suspended
If your business listing has been suspended, take a deep breath. While having your listing removed from public view can feel like a huge blow, you can get your listing reinstated if you follow Google’s process.
Here’s what Google has to say about fixing a suspended listing:
- Review your listing for compliance with the guidelines.
- Once you’re sure your locations comply with our guidelines and include all required information, you can request for their reinstatement.
Chances are that you got suspended because Google, for whatever reason, thinks you are providing false information. You’ll need to provide Google with proof that you’re running a legitimate business.
Reaching out to Google My Business support is a process that can take some time. Google has recently started to suspend more listings in order to promote an authentic ecosystem. If you’re facing a suspension, Google may ask for your business license, a utility bill that shows your address, or if you’re using a shared working place, photographic proof that you’re sharing the space with other businesses. Google support will let you know exactly what you need to provide.
Types of Google My Business Suspensions
There are two different types of Google My Business suspensions: soft suspensions and hard suspensions. Let’s talk about the difference between the two.
A soft suspension means that your Google My Business listing is still up, but that you’re no longer managing the listing. In this case, Google has removed you as the admin.
A hard suspension is more trouble. In this case, your business listing is no longer available to the public. If you want to make your Google My Business listing available to the public, you’ll have to appeal to Google.
Why is Google Suspending Listings?
It’s been reported that there are fake listings on Google. Some of them can be scammers posing as legitimate businesses and some of them might be businesses trying to get more visibility in “near me” searches.
Google has been taking steps to remove these fake profiles. Unfortunately, some businesses can be caught in the crossfire.
Common Causes for a Google My Business Suspension
Here are some reasons why Google My Business account might be suspended.
- Claiming to be open 24 hours a day
- Information within your profile has recently changed
- Having your address linked to a virtual address or PO Box
- Actual business name is different than Google My Business name
- Having a primary category in a high-risk industry (plumbing, locksmithing, home services)
- Having multiple listings from the same address
How to Prevent a Google My Business Suspension
If you’re Google My Business is up and you want to avoid a suspension in the future, here’s how you can take preventive action.
- Stick to Google’s guidelines
- Take high-definition photos of your business
- Make sure that your name on Google My Business is your business’s actual name
- Make sure that your address is at a permanent location. Google does not allow virtual locations.
- Use a local phone number rather than a call center line.
- Make sure that your business hours are up-to-date.
- Make sure that your Google My Business categories are accurate.
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Originally published Feb 04, 2020, updated