A Complete Guide to HomeAdvisor

If you’re reading this article, chances are that you’re a contractor who’s considering using HomeAdvisor to attract more business and more leads (or maybe you already use it). We’ll talk about whether HomeAdvisor for business is worth it and how you can use it to get more customers. 

What is HomeAdvisor? 

HomeAdvisor advertised itself as an easy way for customers to find contractors. All a customer has to do is fill out a quick questionnaire about the nature of the project they need to be completed- then they’ll automatically be matched with relevant contractors in their area. 

HomeAdvisor Stats 

You might be wondering if being listed on HomeAdvisor is worth it for your business. Here are a few stats from HomeAdvisor’s site. 

  • 11 million matches made between contractors and customers. 
  • 4 million unique visitors every month 
  • 60,000 businesses are listed on HomeAdvisor 

So yes – HomeAdvisor definitely needs to be on your radar if you are a contractor. 

How Does HomeAdvisor Work for Businesses? 

When a customer starts looking for a contractor, HomeAdvisor asks a few questions to get a better understanding of the type of project they need to be completed. When all the questions are answered, HomeAdvisor will send the customer 4 pre-screened businesses that are qualified for the project. At that point, the businesses and the customer are able to contact each other. The customer has the option to ask for a free quote from any or all the 4 pre-screened businesses.  

What makes HomeAdvisor a trusted source for contractors is the fact that they have very strict criteria for listing any business on the platform. Businesses that are listed on HomeAdvisor are required to pass criminal and financial backing checks as well as a licensing check. 

HomeAdvisor makes the process of identifying trustworthy professionals. For the contractor, this helps get a steady flow of business.

HomeAdvisor Reviews Explained 

Just like most other business listing sites, HomeAdvisor allows customers to review businesses. These reviews help prospective customers understand the quality of service that your business offers. 

When a customer fills out a HomeAdvisor review, they need to include the following: 

  • A rating out of 5-stars describing the overall experience 
  • A rating out of 5-stars for three subcategories- quality, customer service, and value for money 
  • An optional comment about their experience 

These in-depth reviews help customers get a good idea about the pros and cons of each option that the customer may be considering.

Claiming Your HomeAdvisor Profile 

To list your business on HomeAdvisor, you need to pay. We’ll talk more about HomeAdvisor Pro’s cost in the next section. But first, let’s talk about whether it’s worth it to claim your HomeAdvisor profile. 

While it’s true that HomeAdvisor Pro has faced accusations of providing low-quality leads, every review site is subject to some controversy. It’s important to think about your business’s current state and whether you can afford to pay for new leads. 

Of course, HomeAdvisor isn’t the only business listing that you should claim. Remember, there are many places on the Internet where customers can discover your business. Check out this list of contractor review sites to find other relevant listing sites for contractors. 

How Much Does HomeAdvisor Cost? 

HomeAdvisor charges a fixed fee for every business, as well as a secondary fee for every lead that contractors get through the site. This fee varies based on the type of request and your location, but some providers report paying around $50 a lead. 

Of course, HomeAdvisor gives you some level of control over how much money you spend and what kind of customers you match with. You can manage your budget and lead preferences within your HomeAdvisor pro account. 

How to Get the Most Out of Your HomeAdvisor for Business Account 

If you’re spending money on a HomeAdvisor Pro account, it’s important that you make sure that you’re getting the most out of your profile. Here are a few things that you can do to make sure that your profile is getting chosen by prospective customers. 

  • Collect Customer Reviews 

Remember, customers trust reviews. Many people have horror stories about contractors who have scammed them or left projects incomplete. By showing the opinions of your happy customers, you can alleviate some of these fears. 

A great way to get more reviews is to send review requests via text or email to your previous customers. Leave a short message asking for feedback and include a direct link to your HomeAdvisor profile. If you are not sure what to ask for, here is How to Ask For A Review (With Templates). Most customers understand the benefits of reviews and would be happy to leave one for you. 

  • Make Sure Your Profile Information is Correct 

While this might seem obvious enough, it can be tough to maintain accuracy on the dozens of different listing sites that your business may be on. Make sure that your name, address, phone number (NAP) is accurate so that it’s easy for customers to find and contact you. 

While accurate NAP can help your customers, it can also help your business rank higher in Google. Google values consistent NAP across multiple different sites, as it shows that your business information is legitimate. 

  • Respond to Reviews 

A study by Harvard Business Review showed that businesses that respond to reviews get a higher overall star rating. That happens for a very simple reason. Responding to a review is a very easy way to both build loyalty with your happy customers and manage the few complaints that you get. 

Not sure how to respond to customer reviews? Check out our guide to responding to positive, negative, and neutral reviews

HomeAdvisor Categories 

HomeAdvisor contains 35 different categories for contractors, each with multiple different subcategories. Here they are in alphabetical order. 

  • Additions & Remodels
  • Air Conditioning & Cooling
  • Architects, Builders & Engineers
  • Bathroom Remodeling
  • Carpentry & Woodworking
  • Cabinets
  • Cleaning Services
  • Concrete, Brick & Stone
  • Countertops
  • Decorators & Designers
  • Drywall & Insulation
  • Decks, Porches & Patios
  • Electrical & Computers
  • Energy Efficiency
  • Fences
  • Flooring
  • Foundations
  • Garage
  • Green Home Improvement Projects
  • Handyman Services
  • Heating & Furnaces
  • Home Construction
  • Home Inspectors & Appraisers
  • Home Theater
  • Home Winterization
  • Household Chores
  • Moving & Storage
  • Kitchen Remodeling
  • Landscape, Yard & Garden
  • Painting & Staining
  • Plumbing
  • Roofing
  • Siding
  • Swimming Pools, Spas, Hot Tubs & Saunas
  • Tile & Stone
  • Walls & Ceilings
  • Windows & Doors
  • Other Services

Try BirdEye, the Best Review Software for Contractors 

Collecting reviews manually isn’t easy. That’s where software like BirdEye can help. BirdEye allows businesses to collect reviews automatically. With an integration with your business system, BirdEye can automatically send a review request to your customers on the day that the project is completed. 

BirdEye allows businesses to collect reviews on HomeAdvisor and 150+ other sites. BirdEye has been named the #1 company in online reputation by G2 based on the data from thousands of customer reviews.


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