Tempted to buy google reviews? Why it is a bad idea

Written by Helen Irias

Tempted to buy google reviews? When a business owner needs more Google reviews or if you have bad google reviews, it might be tempting to do whatever it takes to get them. However, while buying reviews might seem like a quick, easy solution, it actually leads to several consequences.

Why are online reviews important?

There’s no denying the impact of online reviews. 92% of customers read reviews before making a purchase decision. Bad google reviews cause customers to leave. 88% trust reviews as much as recommendations from friends and family (BrightLocal Consumer Survey). Clearly, having positive reviews gives you a huge advantage over competitors. But here’s the catch: reviews are only effective if they’re authentic. Both customers and review sites have a knack for spotting phonies.

The best method to get Google reviews:

  • Ask for feedback immediately
  • Meet them on mobile
  • Make it super easy
  • Automate the whole process

Read also: Google lost my reviews, what can I do?

What does it mean to buy Google reviews?

“Buying” reviews includes paying sketchy businesses to write fake reviews. It could also mean offering incentives to customers in exchange for positive reviews or even paying a company to remove bad google reviews. You can petition Google to remove the review. Contact Google to do this.

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How can buying Google reviews hurt my business?

In addition to being frowned upon, when you buy Google reviews it can backfire in several ways:

    • Customers might mention the incentive in their review. For example, let’s say a customer writes “This place was awesome, they gave me $5 credit just for leaving a review! Great pizza”. For people reading that local search review, it will be painfully obvious that it’s not entirely authentic. They won’t be convinced the pizza was great–in fact, they might even assume the opposite given the nature of the review. An incentivized review is meaningless at best.
    • Review sites can detect fake reviews. And when they do, the punishment is often severe. Many review sites have sophisticated algorithms specifically designed to identify fake reviews. When they catch a business in the act, some sites generate pop-ups on that business’ profile so every time someone visits that profile, they’re confronted with a flashy warning not to trust that business. They have flagged the review and the site.
    • You won’t know what’s working and what’s not. You can’t improve your business without honest feedback. A customer might have been disappointed with some aspect of your business, but leave a falsely positive review because they’re receiving a reward. Their problem will go undetected and could occur again, deterring customers from returning and possibly resulting in a negative review.

So how do you get new Google reviews from your customers?

You don’t have to sacrifice your ethics to get lots of new reviews. Of course, the only surefire way to get positive reviews is to consistently provide great experiences. Then you can accelerate the process and maximize the power of positive reviews with an automated software like BirdEye.

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Here are some key tips to help you collect more reviews and boost your ratings quickly, and most importantly, authentically:

  • Ask for feedback immediately. Sending an email days later–or even hours later–asking your customer for a review is just going to come across as annoying. That sad little email is likely to be ignored or overlooked entirely. Instead, reaching out while your customer is still on-site grabs their attention while your business is still top of mind, keeping your message relevant rather than disruptive, increasing completion rates. Don’t ask for their email address, get the feedback right on site.
  • Meet them on mobile. Talk to customers the way they talk to each other: through text messages. An SMS review request fits seamlessly into the digitally connected lifestyle of today’s customers: 98% of text messages are opened, compared to only 20% of emails (Mobile Marketing Watch). There’s a pretty good chance your customers will at least read your review request text–so then what? This brings us to Number 3.
  • Make it super easy. So the customer has opened your text and read it. From here, they will either close the message or post a review. How do you ensure it’s the latter? By making the whole process ridiculously smooth. The more steps involved in writing a review, the less likely a customer is to complete them. Make the transition from text message to review site involve minimal effort, so the customer doesn’t have to think twice about continuing. BirdEye uses app deep-linking to route happy customers directly from your text message to a third-party review site. No need to close one app, open another, login, and search for a business. With BirdEye, your customer can post a public review in just a few clicks.
  • Automate the whole process. Managing this manually would be tedious and often impossible. That’s where automated software like BirdEye comes in. BirdEye not only lets you automatically request feedback from every customer immediately after a service or transaction; the platform also identifies which customers were satisfied with your business, and routes only happy customers to third-party sites to write reviews.

 

Pay for google reviews – You may be wondering if you can buy Google reviews. While it’s possible to do so, the short answer is the cliche “just because you can doesn’t mean you should.”

What to do about bad google reviews – Trying to have a fake or spammy Google review removed can sometimes feel as frustrating as receiving the review (some call into question if the guidelines or spam algorithms even work), however; it is still important to make attempts to have the review removed, even though there is no guarantee that Google will do it.

How to get on google reviews – We’ll show you how to add Google Reviews to your website and why it’s so important to have them embedded! Also, find out some ways to reuse your Google ReviewsClick here for a free trial

How to fix bad google reviews – This is often the best and fastest way to get a bad Google review removed. Contact the customer directly and try to fix their problem in private. You’re probably going to have to suck up your pride but making that customer happy again is much better than a bad review hanging over your business’s head forever.

How to get customers to review your business on google – Linking to your Google My Business Review Form. Search for your company by name in Google. Click on the button “Write a review”. You’ll see a Google review box has popped up, copy the URL out of the address bar. Shorten your Google review URL. Send to your clients and start getting Google reviews.

Bottom line: The best way to get lots of new Google reviews is not to try to game the system – don’t buy google reviews, it’s to provide great products and services and make it easy for your customers to rave about you.

To learn more about best practices for getting new reviews and how you can use them to grow your business, check out our new ebook “The Ultimate Guide to Online Reviews”.

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