The Complete Guide to Business Listings Management

Business listing management means making sure that your business has accurate listings across the Internet. When this is done properly, it means more customers and higher rankings on search engine result pages.

Learn how you can maintain accurate listings across the Internet. Get found and get discovered by more customers.

Guide To Business Listings Management

There’re certain pieces of information that customers need to visit your business. For example, they’ll need to know your name and your address if they want to find you. If they have any questions and want to contact you, they’ll need to know your phone number.

That's what makes it important to make sure that this information is posted on sites like Google and Facebook. By having this kind of information available on the Internet, you’ll give the world the information they need to visit your business and become a paying customer. So, let’s talk about how you can make sure that your listings are accurate across the Internet. We call this business listings management.

Here’s what we’ll be covering in our guide to business listings management.

What is an Online Local Business Listing?

Online Local Business Listing

An online local business listing is a description of your business that contains important information making it easier for customers to first find and then contact you. Typically, a listing contains at the minimum your name, address, and phone number (NAP). Most listing sites also allow you to enter additional information such as email and hours of operation.

So why do you need to claim your local business listing? Easy answer- It helps potential customers who want to pay your business a visit. After all, if customers can’t find your address online, they might not show up to your business at all because they don’t want to risk showing up to the wrong store. Most customers don’t want to have in-depth research in order to find your business. If they can’t find the right listing, chances are that they’ll just go to a competitor instead.

How do Consistent Listings Help with SEO?

Consistent Listings Help Wit Seo

The Local Search Ecosystem

Local Search Ecosystem

So why is it important for your business to claim your listings? Short answer- because wrong listings on one site can quickly spread like a virus online.

Now let’s get into the long answer.

Inaccurate Information Spreads like a Virus


Perhaps you see your business listing on a site like Citysearch. If you didn’t go and manually create this profile yourself, you might be wondering how they got this data.

Inaccurate Information Spreads Like Virus

Right now, there are four data aggregators that compile and distribute this information to sites like Citysearch: Infogroup, Acxiom, Neustar/Localeze, and Factual. These data aggregators get information by looking offline and online resources.

So what does this mean for local businesses? Basically, if you have some inaccurate information out there, it can very easily spread like a virus across multiple sites on the Internet through these four data aggregators.

Why Local Listings Are Growing In Importance

Local Listings Are Growing In Importance

How to Audit Your Business Information Online

Audit Business Information Online

The first step to managing your local business listings is to do a listings audit. That means taking stock of how consistent your listings are across the Internet.

Get a clear picture of your business’s listings with BirdEye’s free Scan Your Business tool. You’ll be able to see how your listings look across the Internet and see exactly what your customers are seeing.

Top 25 Local Business Listing Sites

Top 25 Local Business Listing Sites

How to Manage Local Business Listings in Real-time

Manage Local Business Listings In Real Time

Manually fixing your listings across the Internet can be tough. In order to make sure your business listings stay consistent across all sites, we heavily recommend getting a business listing software like BirdEye. Here’s a couple of reasons why.

Deal with Changes Easily and Effectively


Let’s say that your business changes locations, get a new phone number, or decides to change its hours of operations. While these changes are relatively common for businesses, it can be tough to go through each different listing online and manually change each one. However, if there’s incorrect information out on the Internet, it might lead to confused customers and a worse search engine ranking.

Luckily, there are tools on the Internet that can help you manage your business listings in real-time. With a tool like BirdEye, you’ll be able to manage your business listings on over 60 sites in a single place. The next time your business has to change its phone number, you’ll have the BirdEye dashboard to help you out. Just enter your new information once, and BirdEye will update your listings across the Internet.

Prevent Customer-Edits


Review sites give customers the ability to request edits to listings. While the intended purpose is to allow customers to help make listings more accurate, customer-requested edits have the potential to be incorrect. So while you may put in the correct listings today, that could change tomorrow if a couple of mistaken customers think your business has the wrong phone number listed.

There is a way around this problem: Using a platform like BirdEye. Because BirdEye is a trusted listings provider, Google will trust BirdEye’s suggestions over those from customers. That means there’s no need to worry about a customer-requested edit messing up your accurate listings.

Remember, inaccurate information can spread like a virus and confuse your existing customers. With BirdEye, you can make sure that all your business listings are correct from the start.

How BirdEye Can Help Your Online Listing Management

Don’t let false information about your business spread like a virus and confuse your customers. A trusted listings software like BirdEye can help you make sure that all of your customers can find the information they need quickly and easily, no matter where they look.

With the features on BirdEye's all-in-one platform, businesses boost online reputation, improve customer experience, and drive with revenue.

Notes

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