There’s an easy way you can get more customers to come to your business: Make your business look great on Google reviews. After all, Google reviews are the first thing customers see when they do a search for your business. So here’s how your business can start looking great on Google reviews: online reputation management.
Still, you don’t have to sit back and wait for customers to leave reviews on their own time. By being proactive, you can make sure that you make a great first impression on your customers.With online reputation management, you can take charge of your Google reviews and make sure that everyone who stumbles on your business sees the testimonials of your happy customers. Here are three ways that online reputation management can help you use your Google reviews to get more customers.
With online reputation management, you can take charge of your Google reviews and make sure that everyone who stumbles on your business sees the testimonials of your happy customers. Here are three ways that online reputation management can help you use your Google reviews to get more customers.
Table of contents
Google Reviews & Online Reputation Management
Get New Customer Reviews
The more reviews you have, the more customers walk through your door. After all, a restaurant with 500 reviews looks a lot more popular than a restaurant with 5. Review quantity is clear social proof that you have a great business.
Luckily, there’s an easy way to get more reviews: just asking. By sending review request emails to your customers, you can make the process of leaving and reviews quick and easy for customers.
Sending review requests is encouraged by Google as its a way to create lots of quality feedback from your customers. By sending review requests, you can get more reviews while customers can see the genuine opinions of other customers. In the end, everybody wins.
It’s important to keep timing in mind. We’ve found that customers are most likely to leave a review when they’re sent a review request on the same day as the sale.
With an online reputation management system, you don’t have to manually send reviews at the end of every business day. With an integration to your Customer Relationship Management system, you can send review requests to customers automatically. A review software like Birdeye can help you collect customer feedback while staying focused on running your business.
Stay Engaged With Your Customers
Customer reviews aren’t the only thing that potential customers will be looking at. Remember, potential customers are trying to see the kind of service that your business provides.
Customers are looking at your review responses to understand how much each customer is valued. A business that responds to every review that comes their way, positive and negative, show that they sincerely care about the experience of every person who walks through their front door. A study by Bazaarvoice showed that 7 out of 10 people indicated that a brand’s response to an online review changed their perception of the brand.
Staying on top of customer reviews also helps with your online visibility. The better you are at responding to reviews, the higher you’ll be ranked on Google. Remember, Google evaluates your business on the same factors as your customers do.
Of course, if you’re sending lots of review requests, staying on top of customer reviews can be tough. After all, most customers are expecting a response within 24 hours. If you respond to a negative review too late, it might be too late to change the customer’s perception of your business.
Keeping up with your customers is easier with Birdeye. Birdeye allows businesses to set rules for automatic responses. For example, let’s say that you don’t want to manually respond to every single 5-star review that comes your way and that you’d rather focus your time on manually responding to negative reviews. On Birdeye, you can set automatic responses to those 5-star reviews so you can save time.
Turn Your Customers Into Promoters
Your Google reviews don’t have to stay on Google. A 5-star customer review can be a convincing testimonial that can get interested prospects to want to come to your business. By sharing reviews on social media and displaying a live review feed on your website, you can show the world clear proof of your business’s quality services.
With an online reputation management system, sharing glowing customer reviews is easier than ever. With Birdeye, you have the option to automatically share your 5-star reviews onto social media. Make sure that the whole world can see your happy customers.
Birdeye also gives you the option to display a live review feed from Google and more than 150 other review sites on your website. Visitors will immediately
Online Reputation Management: The Authentic Way to Grow
There’s a reason why customers trust reviews so much. Reviews represent the authentic experiences of real customers.
We’re living in the age of the trust economy. Whether you buy something off of Amazon or find a vacation house at Airbnb, the first thing that you do is check the reviews.
The trust economy has always existed. In earlier times, customers would gain trust for businesses through word-of-mouth. If a friend or family member told you that a new restaurant was worth checking out, chances are that you would check it out.
Online reviews are the new word-of-mouth except with a much wider reach. Before, a happy customer could only spread the word about your business to the small group of people that they knew personally. With platforms like Google they can show their positive feelings to the entire world.
With online reputation management, you can help broadcast the opinions of your customers far and wide. Let everyone in your area know how your customers feel about your products and services.
Be the Best Business with Birdeye
With Birdeye, businesses can stay on top of every aspect of customer feedback. The Birdeye dashboard allows businesses to automatically send review requests, monitor and respond to reviews from over 150+ sites on a single dashboard, and automatically share 5-star reviews on social media.
Originally published May 15, 2019, updated