As the owner of a small business, you understand how critical it is to have a stellar online reputation. The last thing you need your business to lose is customers because of a handful of negative reviews. In this internet savvy world, it has become very easy for customers to voice their opinions by posting online reviews, writing blog posts and using social media. Even though you cannot control what customers are saying about your business, you can take the right steps and make the best use of search engine reputation management to create an impactful online reputation and a strong brand presence.
Search Engine Reputation Management (SERM) – An overview
Search engine reputation management is the process of pushing off negative content about your business from the first page of search engines like Google. For instance, if you search your business’ name on Google and find a fake negative review posted by your competitor, you can use search engine reputation management to hide the bogus content from your existing and prospective customers.
The primary strategy is to publish your own content or solicit positive customer reviews to rank higher than the negative review.
Here are 4 search engine reputation management (SERM) tips to help you create a powerful online reputation:
Monitor your online reputation.
It is important to keep an eye on what people are saying about your business. This way, you can respond to any negative feedback as soon as it is posted. If you miss out on what your customers are saying about you on public platforms, like third-party review sites and social media, you won’t be able to address critical issues until it’s too late.
Using tools like social listening, you can track any mentions about your business across social media sites such as Facebook and Twitter. Knowing what your existing and prospective customers are saying about your business can help you stay at pace with industry trends and track your competition.
Claim your Search Engine Result Pages (SERPs)
If you are receiving negative feedback from customers, a useful way to prevent them from impacting your business is making it difficult for the negative reviews to rank high on search engines. You can achieve this by optimizing the top ten search results for your business.
Once you’ve taken control of your SERPs, it will be nearly impossible for any negative content to be visible to people who are searching for your business.
Your goal, therefore, should be to create powerful and engaging pages for your business that can rank well on search engines. Some examples of pages that you can create are:
- Social media profiles on sites like Facebook, Twitter and Google+
- Contributions to leading online blogs and publications
- Press releases
- Listings on online business directories and listing websites
Improving your online presence and ensuring that your correct business details are updated on important third-party listing websites and online web directories, can get you a high Google ranking.
Leverage social media.
Social media is one of the key factors of search engine reputation management. Websites such as Google favor your social media profiles on search engines and use them to eliminate any negative content about your business. However, only setting up a profile on social media sites such as Facebook, Twitter, and Google+ is not enough. Use your social media platforms to engage with your audience and build long-lasting relationships. Social media helps a great deal in building trust among customers. When this happens, there are fewer chances of your business receiving negative feedback.
If someone raises an issue on social media, you can immediately address it by responding to, moving the conversation to a private space and taking the necessary steps to resolve the issue.
The more social engagement you have on your social media pages, better will be your chances of ranking high on search engines.
Get more reviews.
Another powerful way to push off negative content from your search engine results is getting more reviews.
With a robust review management system in place, you can get a fresh steam of reviews from your customers on third-party review sites like Google and Facebook. This is one of the best strategies for search engine reputation management.
Building an incredible positive online reputation demands continuous awareness of what is being said about your business. Search engine reputation management as a strategy, must be proactive and not entirely reactive. The perfect time to take control of your online reputation is now.
BirdEye is a powerful online reputation management and customer experience automation solution that can help you at every step of your search engine reputation management strategy. With BirdEye, you can get reviews from your customers, enhance your online presence across a wide range of websites, and manage your social media pages efficiently.