If your business isn’t listed on Google Maps, it may as well be invisible to potential customers. When people search for businesses and services in their area, they often rely on the top search results in Google Maps to make their decision. As a business owner, you should prioritize getting your business on Google Maps and ranking as high as possible.
If you’re wondering how to get on Google Maps, we’re here to help. This article will explain how to put your business on Google Maps, increase your SEO standing, and attract new leads with your listing.
Table of contents
- What is Google Maps?
- Why do you want your business on Google Maps?
- How to put your business on Google Maps
- Frequently Asked Questions
- Optimize your listings with Birdeye
What is Google Maps?
Google Maps is a free web mapping platform that provides detailed geographical information around the world. Some Google Maps features include road maps, satellite imagery, GPS-guided direction, and street views. Google Maps is the most-used navigation app, giving consumers easy access to local business addresses.
Why do you want your business on Google Maps?
Google Maps is an invaluable marketing tool for two reasons. First, Google Maps can help increase customer traffic to your website. Google views accurate, active businesses on Google Maps as reputable – and those businesses are likely to have higher SEO rankings. A higher SEO ranking can lead to more customers finding your business online and visiting your website.
Google Maps can also lead more customers to your brick-and-mortar location. Most customers search for a product or service on Google Maps with a “near me” keyphrase attached, leading them to businesses close by. Getting on Google Maps will make your business more visible to local customers when they’re searching for local businesses online.
How to put your business on Google Maps
If you haven’t tried to put your business on Google Maps before, here is a step-by-step process to get the job done.
1. Claim your Google Business Profile
First, you’ll need to set up a Google Business Profile (GBP) if you haven’t already. Here’s how to activate your GBP.
- Visit google.com/business.
- Log in with your Google account. If you don’t have one, you can make one for free at google.com/accounts.
- Enter your business name.
- Determine if your business is a storefront or service provider.
- Choose a primary category for your business.
- Add your contact information and website.
- Choose a verification method and verify your business listing.
Your GBP will be active after your business listing is verified. You’ll then be able to easily add your business information and control how that information is displayed on all Google services.
2. Open Maps and search your business
When you open Google Maps in a web browser, you’ll see a full map and a search bar in the top left corner of your screen. Search for your business by typing in the exact business name you used when setting up your GBP account. If you’re able to find your business, go ahead and jump to Step #4. If your business doesn’t show up, see Step #3.
Once you search, you’ll either see your name and address appear, or it will not show up. If your business does appear, you can skip step 3. If it does not appear, see step 3, “add a missing place.”
3. Add a missing place
Don’t worry if you can’t find your business. You should see a button that says “Add a missing place to Google Maps.”
Click that button and follow the instructions to add your business. You’ll be asked to include your business name, address, and category. When picking your business category, remember that it will be the first thing customers see when they search for your products and services on Google Maps (e.g., automotive repair). You can either pick categories that pertain to your industry or type in categories based on the keywords you want to target.
4. Claim your business
You’re all done adding your business to Google Maps, but there are a few more things you’ll need to do to make sure your business ranks. You’ll first need to claim your business listing. After that, a window will appear where you’ll be able to add and update your business information and optimize your Google Maps listing. Click on “Claim this business” in the same window to claim your listing. to claim your listing.
5. Verify your business
You’ll need to verify your business listing to make sure Google knows you are the owner of the listing you’re trying to claim. This step also helps prevents fraud and gives you full control over your business information on Google Maps and in your GBP.
You’ll need to select a verification method with Google. There are several methods you can choose from, including phone, email, and postcard. The postcard method is the most popular choice. If you choose the postcard method, Google will send a postcard to the business address entered on your GBP listing containing a PIN to verify your listing. It can take up to two weeks for the postcard to arrive. Don’t change any of your business information until after you’ve received your postcard.
Frequently Asked Questions
There are a few common reasons why your business might not be showing up on Google Maps. Your GBP account may have been suspended, have duplicate listings, or you might not have the authority to rank in the top search results.
Adding your business to Google Maps is completely free. It’s also free to claim your listing, which makes it easy to add and edit your business information on Google.
It can take a few days for a new business location to appear on Google Maps. However, claiming and verifying your business can take two or three weeks due to the verification process.
Optimize your listings with Birdeye
Listing your business on Google Maps is a great way to increase your traffic online, but it’s just the first step in building a robust online presence. With Birdeye Listings, you list your business in thousands of places, including Google Maps, Facebook, Alexa, Bing, and countless others. You’ll then be able to manage those listings with a single, streamlined dashboard. Grow your online reputation and get more customers through your door with Birdeye today.
Originally published Jun 16, 2022 8:13 AM, updated Aug 22, 2022