39 review sites in Australia where your customers search first

Business review sites in Australia have become central to how businesses establish credibility and drive growth. As customers increasingly turn to online reviews to evaluate products and services, businesses that optimise their presence on key platforms can gain a significant competitive advantage. 

Beyond visibility, these sites offer opportunities to improve customer engagement, sharpen operational insights, and strengthen online reputation in Australia. 

In this blog, you’ll learn which review sites in Australia matter the most and how to leverage them. 

Bottom line up front 💡
Building a presence on the right business review sites in Australia is not just an exercise in reputation management—it’s a growth strategy. The right platforms can influence buying decisions, enhance search rankings, and provide valuable customer feedback. The key is knowing which ones to prioritise.

Top 11 business review sites in Australia you must be listed on 

When building trust and gaining visibility, a few business review sites in Australia stand out for their reach and reliability. Many platforms are global giants with strong reputations, while others are local business directories for the Australian market. 

They cover various industries—hospitality, retail, real estate, healthcare, and personal services—allowing businesses to connect with targeted audiences.

Each of these sites plays a unique role in shaping customer opinions. Some are known for comprehensive reviews and ratings, while others focus on social proof through user-generated content, making them highly trusted by Australians. 

Here’s a breakdown of the 11 best review sites in Australia and how they can benefit your business:

1. Google Business Profile

Google Business Profile (GBP) is the go-to review site for most Australians. With its reviews prominently displayed in Google search results and Maps, it’s often the first place customers check for feedback. Australians trust Google for almost everything—finding a nearby café, a reliable plumber, or a medical clinic. 

For multi-location businesses, Google reviews improve local SEO and increase discoverability, driving online and foot traffic.

2. Apple Business Connect

Apple Business Connect is gaining popularity among Australian users, especially those using iPhones and other Apple devices. While not as review-heavy as Google, Apple Maps integrates reviews and ratings from platforms like Yelp. 

Australians use it for navigation, making it a critical tool for hospitality, retail, and services businesses. Its seamless experience within the Apple ecosystem makes it trusted for finding local businesses.

3. Birdeye

Birdeye primarily offers a platform for businesses to manage their online reputation, and it also provides search engine-optimised review business profiles that help companies centralise and showcase customer feedback across multiple platforms. 

Each Birdeye business profile is a powerful hub for managing your online reputation. It displays real-time ratings, testimonials, and essential business information like hours, location, and contact details.

Here’s what makes Birdeye stand out:

• Sync automatically with 200+ online review sites, ensuring your business information is accurate and consistent everywhere.
• Aggregate reviews from multiple platforms, giving customers a complete picture of your business.
• Rank high in Google search results, making your business easier to find throughout the year.

Birdeye profiles improve your visibility and help potential customers make informed decisions by providing them with a seamless, trustworthy experience—all in one place.

4. Bing Places

Bing Places is an alternative to GBP with a growing base of Australian users. It’s beneficial for businesses to expand their digital footprint beyond Google. While smaller in scale, it still influences local search rankings. 

Many Australians discover businesses here through Microsoft devices or using Bing as their default search engine.

5. Foursquare for Business

Although Foursquare for Business isn’t as mainstream in Australia as in some markets, it’s a valuable platform for hospitality and retail businesses. Known for its location-based check-ins, it provides customer reviews and insights based on visits. 

Tourists and locals trust Foursquare for honest, location-specific reviews, particularly for dining and entertainment.

6. Facebook

While primarily a social media platform, Facebook has become one of Australia’s most influential online review sites, particularly for restaurants, retail, and personal services. Australians trust Facebook recommendations because they often include real experiences, user-generated photos, and direct interactions between businesses and customers. Companies can respond to reviews in real-time, turning feedback into meaningful conversations.

The added social proof of reviews to actual profiles builds authenticity and trust. A strong Facebook Business Page presence enhances visibility and makes it easier for customers to recommend your business to their networks, amplifying word-of-mouth marketing.

7. LinkedIn

While not a traditional review site, LinkedIn is a powerful platform for B2B reputation management. LinkedIn Business Pages showcase company updates, services, and achievements, while employee testimonials and client recommendations provide valuable insights. 

Professionals in legal, financial, and consulting industries rely on recommendations and endorsements from their network as trust signals. Employees can share their experiences, building a transparent view of company culture. 

Unlike typical reviews, LinkedIn feedback often reflects professional outcomes and collaborations, offering a more credible perspective. Maintaining an active LinkedIn presence for B2B businesses in Australia strengthens reputation and attracts new clients.

8. Yellow Pages Australia

Yellow Pages has evolved from a printed directory to a comprehensive online review platform. Australians trust it to find local businesses, especially in services like plumbing, electrical, and automotive repairs. 

Reviews on Yellow Pages add credibility to service-based businesses, particularly for older customers familiar with the brand for decades.

9. Yelp

Yelp is popular for restaurant and hospitality reviews in Australia. It’s trusted for honest, detailed customer experiences, especially in metropolitan areas. Australians use Yelp to find highly rated cafés, bars, and restaurants. 

Its detailed filters allow customers to discover niche businesses based on specific criteria, such as vegan options or family-friendly venues.

10. TrueLocal

TrueLocal is one of the most trusted business review sites in Australia. It is ideal for small and local businesses. Focusing on services like trades, healthcare, and retail, it offers genuine customer feedback and helps businesses gain credibility. 

Australians appreciate TrueLocal for its community-driven approach and reliable reviews from locals.

11. Yahoo Local

Yahoo Local offers business listings and customer reviews, helping businesses improve online visibility and connect with local audiences. While not as dominant as Google, it’s a valuable supplementary tool for building a well-rounded business listing presence. Businesses can create profiles, manage reviews, and respond to customer feedback.

Customers can search by location and read authentic reviews before making decisions. For retail, hospitality, and services businesses, Yahoo Local expands rits each and captures new leads from an often-overlooked audience.

Top industry-specific business review sites in Australia

General service and eCommerce review sites are great for broad visibility, but industry-specific platforms offer more targeted benefits. Customers trust these platforms for specialised insights and recommendations, whether choosing a dentist, finding a tradesperson, or booking a hotel. 

For businesses, these sites directly connect to high-intent customers actively searching for services in their industry. 

Here’s a breakdown of Australia’s most trusted business review sites by sector:

Patients in Australia turn to online review sites to find trustworthy healthcare providers. These platforms help them read feedback and make informed choices, whether for clinics or specialists. 

Here are the top business review sites for the healthcare sector in Australia:

12. HealthEngine

HealthEngine is one of the most comprehensive healthcare service review platforms. It helps patients find nearby healthcare providers and allows them to book appointments directly. What sets HealthEngine apart is its real-time appointment updates, making it easy for patients to access accurate information. 

This reliable doctor review site covers various healthcare services, including general practitioners, specialists, and dentists. Businesses can manage their reputations and engage with patients by responding to feedback promptly.

13. RateMDs

RateMDs is a widely recognised online review site in Australia that rates doctors and healthcare facilities. Patients can rate based on punctuality, bedside manner, and diagnosis accuracy. The original reviews provide honest insights from real people, making it a highly trusted platform. 

Consumers often use RateMDs for second opinions or to cross-check recommendations, giving it strong authority in healthcare reviews.

14. Whitecoat

Whitecoat focuses on allied health services, helping patients discover physiotherapists, chiropractors, and other healthcare professionals. The platform’s community-driven approach allows customers to leave detailed comments about their experience, making it easier for others to choose the right provider. 

Businesses benefit by promptly engaging with published feedback and addressing concerns, improving their healthcare reputation.

Selecting a dental clinic can be tricky for patients, especially when services range from routine checkups to advanced treatments. Business review sites in Australia help patients find reliable dentists based on genuine service reviews. 

These platforms allow patients to share experiences and leave honest feedback, making it easier for others to make informed decisions. Here are the top dental online review sites in Australia for dental services:

15. Smile.com.au

Smile.com.au is a trusted platform for affordable dental services. Its unique value lies in its dental benefits program, which connects patients with quality dental care at reduced costs. Patients can read verified testimonials and write about their experiences with participating dental clinics. 

Businesses listed on Smile.com.au can showcase patient comments to enhance their credibility and grow their patient base.

16. HealthEngine (dental section)

The dental section of HealthEngine is for dental clinics. It offers appointment scheduling and review management. Patients can find detailed information about services, clinic hours, pricing, and verified reviews. 

HealthEngine stands out for its seamless booking experience and ability to generate service reviews that boost a dental clinic’s online reputation.

For real estate agents and agencies, business review sites in Australia are crucial for establishing trust and credibility. Potential buyers and sellers often rely on these online review sites to choose agents based on past customer experiences. 

Here are the top review sites for the real estate industry:

17. RateMyAgent

RateMyAgent is a dedicated review site for real estate professionals. Its focus on verified reviews from clients who have completed property transactions sets it apart, ensuring authentic feedback. 

Detailed service reviews give potential clients confidence in their decision-making process. RateMyAgent also offers integration with Google, boosting agent visibility and search rankings.

18. Domain

Domain is a well-known property listing portal in Australia that features real estate agent reviews. It helps clients find top-rated agents and read published reviews from past clients. Domain’s powerful search features allow users to browse properties and find the best-rated agents easily. 

Businesses can monitor their real estate reputation and respond to reviews, ensuring high customer service standards.

19. Realestate.com.au

Realestate.com.au is the most visited property website in Australia. It offers agent profiles and original reviews alongside listings. Its robust filtering system makes it easy for users to find agents who match their needs based on location and performance ratings. 

Review sites are critical in decision-making when hiring tradespeople or service providers for home improvement projects. Customers want reliable and skilled professionals, and such home service review websites in Australia help them make an informed choice. 

By reading verified feedback, consumers gain insights into service quality, pricing, and reliability.

Here are the top online review sites in Australia for the home services industry:

20. Hipages

Hipages is one of the leading Australian review sites for trades and home services. It connects users with professionals like electricians, plumbers, and builders. Its key strength lies in requesting and comparing multiple quotes in one place. 

Verified service reviews provide detailed information about previous jobs, helping customers make a confident choice. 

21. Service Seeking

Service Seeking is another popular business review site in Australia that allows users to find and compare local service providers. Its comprehensive quoting system and real-time reviews make it easy for customers to find the best professionals for their needs. 

 As a key platform for home services marketing, it enables businesses to respond to comments, share updates, and address customer concerns, helping them build trust and improve their reputation.

22. Oneflare

Oneflare offers an extensive directory of home service providers with customer reviews and ratings. Users can submit requests for quotes and read published reviews from real clients. 

Oneflare’s detailed filtering options help consumers narrow their search based on service type and location, ensuring they find the right professional. 

For retail businesses, online review sites in Australia are crucial for showcasing product reviews and gaining customer trust. Potential buyers look for detailed feedback before purchasing, especially for high-value items. 

Reviews on these platforms help customers assess the value and quality of products, creating a reliable guide for future purchases. 

Check how Birdeye helps retailers integrate physical retail stores online

Here are the key business review sites for the retail industry:

23. ProductReview.com.au

ProductReview.com.au is Australia’s largest product review platform, covering everything from electronics to household appliances. Its strength lies in its original, in-depth reviews written by verified users. Businesses can respond to comments, offer support, and resolve customer concerns. 

Though not primarily a retail review site, ProductReview.com.au is a trusted resource for consumers, helping them make informed buying decisions based on real feedback.

24. Trustpilot

Trustpilot is a globally recognised review site used by many Australian retail businesses. It lets customers leave detailed service reviews about their shopping experience, covering everything from product quality to delivery times. 

Trustpilot’s verified reviews boost consumer confidence, while businesses can monitor and respond to feedback to grow their retail reputation management efforts.

Trust and credibility are crucial in the legal industry. In Australia, business review sites help potential clients assess law firms and individual practitioners based on real experiences. By reading detailed service reviews, clients can make informed decisions when choosing legal support. 

Do you know how to solicit reviews on Facebook and Google legally?

These platforms also enable law firms to monitor their reputation and respond to feedback, fostering transparency and trust.

Here are the top review websites for lawyers in Australia:

25. FirmChecker

FirmChecker is a niche review site specifically for legal services. It helps clients compare law firms based on cost, service quality, and client satisfaction. As a top review site for lawyers, the platform’s verified reviews ensure honest feedback, making it easier for clients to choose the right legal representative. 

Law firms can submit their profiles and showcase positive reviews, helping them attract new clients.

26. LawTap

LawTap focuses on connecting clients with lawyers for consultations. It allows clients to find and book appointments online while leaving detailed reviews. LawTap’s real-time booking feature ensures accurate availability, and client feedback helps businesses improve their services. 

Professionals can respond to reviews and improve their legal reputation management effectively.

For financial institutions and advisors, trust and transparency are critical. Finance review sites in Australia offer businesses an opportunity to build credibility by showcasing client feedback. 

Whether choosing a bank, credit card, or insurance provider, potential clients rely on service reviews to evaluate financial services and make informed decisions.

Here are our recommendations for the top financial services review sites in Australia: 

27. Mozo

Mozo is a trusted review site for comparing financial products such as home loans, credit cards, and savings accounts. It features detailed product reviews written by real users, helping consumers make smarter financial decisions. 

Businesses listed on Mozo can add credibility by highlighting customer success stories and addressing concerns through proactive responses.

28. Canstar

Canstar is one of Australia’s most comprehensive financial services comparison platforms. It provides expert ratings and user-generated reviews, covering everything from banking to insurance. 

Canstar’s in-depth comparison tools and user feedback help consumers identify the best options based on value and performance. Businesses can share updates, publish case studies, and manage customer responses to strengthen their financial services’ online reputation management.

In the hospitality sector, customer experiences are everything. Business review sites in Australia are key in influencing booking decisions for hotels, travel services, and accommodations. 

Positive service reviews help businesses attract new guests while responding to feedback, which shows a commitment to quality service. Travellers often contact businesses directly after reading published reviews to confirm details or clarify services. 

Here are our top three review sites for hospitality businesses:

29. Wotif

Wotif is a popular Australian travel review site and booking platform featuring customer reviews on hotels, resorts, and holiday accommodations. 

As part of the Expedia Group, Wotif provides verified traveller feedback, helping potential guests make informed booking decisions. For Australian travellers, Wotif is a trusted local alternative to global platforms, offering region-specific deals and insights.

30. Booking.com

Booking.com is both a booking platform and an essential review site for hospitality businesses. Guests leave verified reviews after their stay, providing honest feedback on facilities, cleanliness, and service. 

Businesses can add responses to reviews to clarify information or thank guests, improving engagement and reputation management.

31. Agoda

Agoda is especially popular in Asia, offering hotel listings and customer reviews. It provides a streamlined review management process, allowing guests to share their experiences effortlessly. This helps businesses improve their services and gives future guests a transparent look at the property.

In the automotive sector, reviews are critical for building trust. Whether purchasing a vehicle or finding a reliable mechanic, customers often read service reviews to ensure they make the right decision. 

Business review sites in Australia help potential buyers gather service details, request quotes, and compare options based on verified feedback. 

Here are the top car review sites for automotive businesses:

32. Autoguru

Autoguru connects customers with local mechanics and automotive service providers. Its main strength is offering upfront pricing, allowing users to compare quotes and book services online. Verified reviews help customers make an informed choice when selecting repair shops. 

Businesses listed on this site gain by improving their automotive reputation management as they can quickly respond to customer feedback, address issues, and improve customer satisfaction.

33. Carsguide

Carsguide is a popular platform for both vehicle listings and product reviews. Customers trust its in-depth reviews and expert advice on car models. By getting listed on Carsguide, businesses can enhance their automotive marketing strategy by engaging directly with potential buyers. 

It allows businesses to add responses to user comments and leave detailed information about their services, improving engagement and attracting more customers.

Before choosing where to dine, people rely on restaurant review sites that provide honest opinions, real customer photos, and detailed food experiences. These help restaurants attract new guests and offer insights for improving service. 

Here are the most trusted online review sites in Australia for the restaurant industry:

34. OpenTable

OpenTable is both a reservation system and a review site. It allows diners to leave reviews after completing their booking. OpenTable is unique because only verified guests who have dined at a restaurant can submit feedback, ensuring honest and reliable reviews. The platform also provides insights on table management, helping restaurants improve their operations and guest experience. 

Restaurants can actively monitor reviews, engage with feedback, and use the data to boost their restaurant’s social media marketing efforts.

35. TheFork

TheFork is a widely used restaurant booking platform that integrates service reviews from verified diners. Customers can rate restaurants based on food quality, service, and atmosphere. TheFork is a great tool for restaurants looking to increase bookings and manage their restaurant reputation management through guest feedback.

Insurance decisions are often complex; customers rely on review sites to assess policies, claims processes, and service quality. Online insurance review sites in Australia help customers compare insurers based on pricing, customer support, and the ease of handling claims. 

Here are our recommended review sites where people research insurance providers:

36. Finder

Finder is a trusted review site that helps users compare insurance policies, from health and car insurance to home and travel coverage. It features service reviews from verified users detailing their experiences with coverage, pricing, and customer support. 

By providing expert ratings and valuable insights, Finder improves the customer experience in insurance, helping customers make informed decisions. Insurers can engage with customers, clarify policy details, and respond to feedback to build trust.

37. Compare the Market

Compare the Market is widely known for its comparison tools, but it also serves as a review site where customers can rate their insurance experiences. Users leave detailed feedback about pricing, policy inclusions, and customer support, making it easier for others to find an insurer that fits their needs. 

Businesses can respond to customer concerns and use the platform as part of their insurance marketing strategy to strengthen their reputation and build credibility.

Personal services—such as beauty salons, wellness centres, fitness trainers, and coaching services—rely heavily on review sites for visibility and brand reputation management. 

Clients want great service and often turn to such business review sites in Australia to read authentic feedback. 

Here are our recommendations for top personal services online review sites in Australia: 

38. Word of Mouth Australia

Word of Mouth Australia is a leading review site focused on personal services. It allows real people to share their experiences, covering everything from hairdressers to physiotherapists. It offers a trusted community-driven platform where customers can leave detailed service reviews. 

Businesses can respond to reviews, clarify issues, and showcase positive feedback to attract more clients.

39. Wellness Living

Wellness Living is a specialised review site for personal care and wellness businesses, including yoga studios, spas, and fitness trainers. It helps customers find highly rated wellness providers and schedule appointments online. 

The platform also supports SEO reputation management by boosting online visibility through positive reviews. Businesses can request feedback, add reviews to their profiles, and engage with customer inquiries, making it a valuable tool for building trust and improving their reputation.

Managing customer reviews: The right way to respond, engage, and handle negative feedback

Now that your business is listed on key business review sites in Australia, the next step is actively managing your reviews. Every piece of customer feedback—whether positive or negative—shapes your reputation and influences future buyers. 

A well-handled response can reinforce trust, while an ignored or mishandled review can push customers away.

However, managing reviews at scale, especially across multiple platforms, can be challenging without automation. That’s why understanding how to identify and dispute fake reviews while professionally handling legitimate negative reviews is critical.

This is where Birdeye Reviews AI simplifies the process. 

From automating review responses to detecting fake feedback, Birdeye provides the tools to maintain a strong, trustworthy online presence: 

Monitor reviews from a single dashboard

• Centralise and manage reviews from 200+ sites in one place, saving time and improving efficiency.

Respond to reviews faster with AI-generated replies

• Craft on-brand, context-aware responses with AI-assisted replies that feel natural and professional. 
• Speed up engagement with AI review response templates without losing personalization.

Identify and report fake reviews with AI-driven spam detection

• Detect and flag suspicious reviews before they impact your credibility. 
• Protect your business from misleading feedback with automated spam detection.

Gain deeper insights with sentiment analysis

• Track sentiment trends in reviews and get actionable insights to proactively improve customer experience and address concerns.

Turn reviews into a competitive advantage with a Reputation Score

• Reputation isn’t just about damage control—it’s a growth strategy. Birdeye’s Reputation Score gives businesses areas for improvement and boosts ratings.

FAQs on review sites in Australia

Birdeye helps you succeed on review sites in Australia

Managing your presence on these review sites in Australia can seem overwhelming, but the right strategy and tools can make it effortless. Reviews are not just about reputation—they influence buying decisions, search rankings, and customer trust. Businesses need a comprehensive solution to generate, monitor, and respond to reviews seamlessly.

With Birdeye Reviews AI, you can take control of your online reputation. Turn every review into an opportunity to enhance customer satisfaction and grow your business.

Want to see how Birdeye can help you dominate review sites in Australia? Get started today and take your reputation.