Consumers often navigate the internet to find businesses, so having a strong online presence is like having a reliable compass. Business listing sites, also known as online directories, serve as your compass, guiding potential customers directly to your door.

The United States, with its vast and competitive market, offers many online directories catering to various industries and regions. Whether you’re a small local business or a large national corporation, these platforms provide an opportunity to increase your online visibility and attract new customers.

So, in this blog, we’ll share the top 45 business listing sites in the USA. Let’s explore how these platforms can help you reach your target audience.

What is a business listing?

A business listing is a detailed profile of a business that appears in an online directory. It typically includes information such as:

✅Business name
✅Address
✅Phone number
✅Website
✅Email address
✅Social media links
✅Business hours
✅Products or services offered
✅Reviews and ratings

These listings are essential for businesses because they help potential customers find and contact them. They also contribute to a business's local SEO, making it more likely to appear in relevant search results.

Top 45 business listing sites for USA businesses 

Even if your business is based outside the United States, listing your business on these platforms can offer significant benefits. Here’s why:

  • Expanding your reach: US listing sites attract millions of visitors monthly, providing a vast audience for your business, even if you’re operating from abroad.
  • Targeting specific niches: Many of these sites cater to particular industries or regions, allowing you to target specific demographics within the US market.
  • Building credibility: Being listed on reputable US directories can enhance your business’s perception and trustworthiness among American consumers.
  • Improving SEO: Listings can boost your search engine rankings, making it easier for potential customers in the US to find you online.
  • Generating leads: By providing valuable information about your business, these listings can generate leads and drive traffic to your website from the US market.

Here are the top 45 business listing sites for USA businesses, which we have divided into: 

  • Search engines & Maps
  • General directories
  • Industry-specific directories
  • Review platforms & booking sites

– Search engines & Maps – 

1. Google

As the most popular search engine, Google Business Profile is crucial for local SEO. Creating a profile provides potential customers with a wealth of information, including location, hours, and reviews.

To get a listing on GBP, you’ll need to use a trusted listings provider like Birdeye Listing

Birdeye Listing helps you build the best profiles on core sites that drive 90% of traffic by: 

✅Maintaining accurate information on key industry sites

✅Attracting customers through personalized Birdeye microsites 

✅Auditing your listings with ease

✅Using AI to write SEO-friendly descriptions 

✅Tracking and optimizing performance with relevant metrics

Read how one of our customers, Cunningham Restaurant Group, business transformed ever since they integrated Listing into their CRM: 

Our customers, their stories: 

“48.91% of our website visitors come from Google, so it's really important to keep our info up-to-date. Birdeye makes it easy to update our listings quickly across Google and other big sites, helping us stay accurate online and keep our customers happy.”

– Carissa Newton, Director of Marketing, Cunningham Restaurant Group

2. Facebook

Beyond social networking, Facebook is a valuable listing platform. Business pages offer details, photos, and a place for customer interaction.

Learn how to set up your  Facebook Business Page.

3. Foursquare

Foursquare, originally known for its location-based check-in feature, has evolved into a powerful business listing platform. While the ability to “check-in” at venues remains a popular feature, Foursquare now offers a comprehensive suite of tools for businesses.

Click here to claim your Foursquare profile.

4. Yellow Pages

While the physical Yellow Pages might be a thing of the past, the online counterpart of free listing continues to thrive. Offering a comprehensive directory of local businesses, Yellow Pages remains a valuable resource for consumers seeking services and products in their area with an opportunity to increase their online visibility and attract new customers.

Click here to claim your Yellow Pages profile. 

5. Apple Business Connect

Just as Google Maps is the key to unlocking visibility on Google Business Profile, Apple Maps, the default navigation app on iPhones and iPads, offers a powerful platform for businesses to get discovered through Apple Business Connect. With its integration into the iOS ecosystem, Apple Maps provides a seamless user experience for finding local businesses to million of Apple users.

Click here to claim your Apple Maps profile. 

– General directories – 

6. Manta

Manta is a comprehensive online platform designed to help small businesses thrive. With a wide range of tools and resources like marketing and finance, Manta offers businesses everything they need to succeed, from building an online presence by connecting them with other small business owners to getting support and advice.

Find your Manta listing here.

7. Bing Local

Microsoft’s Bing business listing platform is built for local businesses. Bing has a substantial user base, especially in certain regions, so listing your business on Bing Local can complement your Google Maps optimization strategies to increase your overall online visibility.

If your business uses other Microsoft products, Bing Local can provide a seamless integration experience, making it easier for users to find your business.

Claim your Bing Local profile here. 

8. Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization promoting ethical business practices and consumer protection. While not strictly a listing site, the BBB is vital in helping businesses build trust and credibility with consumers.

Businesses can apply for BBB accreditation, demonstrating their commitment to ethical business practices. It also offers mediation and arbitration services to help resolve disputes between businesses and consumers.  

Along with this, the BBB platform provides consumer education resources to help consumers make informed decisions.

Which Business Listing Sites Matter Most in the USA?

Want to see the impact of Birdeye on your business? Watch the Free Demo Now.

9. Trustpilot

Trustpilot is a leading review platform where consumers can leave reviews about businesses. It’s widely used for its transparency and impact on purchasing decisions, making it crucial for businesses looking to build trust and credibility online.

10. LinkedIn

LinkedIn is more than just a professional networking platform; it’s also a valuable tool for businesses to showcase their brand, connect with potential clients, and attract top talent.

Businesses should be listed on LinkedIn because it offers them a platform with features and tools like: 

  • LinkedIn Business Pages that provide information about your business, products, services, and team.
  • Job postings to recruit top talent by posting job openings directly on your company page.
  • Lead generation platform that connects potential clients and generates leads through LinkedIn’s networking features.
  • Industry insights to stay updated on industry trends and news through LinkedIn’s content and groups.
  • Thought leadership content and exclusive LinkedIn marketing tactics to establish your business as an industry leader.
Claim a LinkedIn Listing Page

11. Priceline

Priceline is a leading travel review site and booking platform that offers a wide range of travel services, including flights, hotels, and car rentals. Its user-friendly interface and competitive pricing make it a popular choice for travelers. Businesses listed on Priceline can benefit from increased visibility and potential bookings.

12. Citysearch

Citysearch is a comprehensive local business directory that provides detailed information about businesses in various industries. With its easy-to-use search functionality and customer reviews, Citysearch is a valuable resource for consumers looking for local businesses. 

Businesses listed on Citysearch can increase their online visibility and attract new customers.

13. Yahoo! Local

Yahoo Local is a popular online business listing directory that allows businesses to create profiles, add photos, and receive customer reviews. With its integration with Yahoo Search, Yahoo Local can help businesses improve their search engine rankings and attract more customers.

Must read: Everything you need to know about Yahoo Small Business

14. MapQuest

MapQuest is a well-known online mapping service that also includes business listings. With its detailed maps and easy-to-use interface, MapQuest is a valuable tool for consumers looking to find local businesses.

Businesses listed on MapQuest can improve their visibility and attract customers who are searching for businesses in their area.

– Review platforms & booking sites – 

15. Superpages

Superpages offers a comprehensive directory for finding local businesses and services across various industries. It’s renowned for its detailed listings and robust search features, making it easy for users to find and connect with local businesses.

16. Yellowbook

Yellowbook provides an extensive directory of local businesses, featuring detailed company profiles and user reviews. Its user-friendly interface and reliable business information make it a popular choice for finding quality services in the USA.

17. Hot Frog

Hot Frog is a versatile business directory known for its user-friendly design and extensive local listings. It offers advanced search features and a streamlined interface, making it easy for users to locate and contact businesses across various sectors.

18. Merchant Circle

Merchant Circle as a local citation builder focuses on connecting businesses with their communities through detailed business profiles and customer reviews. Its emphasis on local engagement and marketing tools helps businesses grow their presence and attract new customers.

19. Yellow Pages Goes Green

Yellow Pages Goes Green promotes eco-friendly business practices while offering a robust business directory. Its focus on sustainability, coupled with detailed business listings, helps users find environmentally conscious services and products.

20. DexKnows

DexKnows is an online directory that helps consumers find local businesses and services. It offers detailed listings, including customer reviews, maps, and contact information, making it a valuable resource for local businesses.

21. Ezlocal.com

Ezlocal.com provides an interactive business directory with features like customer reviews and local SEO tools. Its emphasis on local search optimization helps businesses improve their online visibility and attract nearby customers.

22. eLocal

eLocal is a business directory that specializes in connecting users with local service providers. Its straightforward interface and focus on detailed business information and reviews make it a valuable resource for finding reliable local services.

– Industry-specific directories – 

23. Uber

Uber, primarily known for its ride-sharing service, also offers a platform for local businesses to gain exposure through its Uber Eats service. This dual approach helps businesses reach a broader audience, especially in the food and hospitality sectors. 

24. Avvo

Avvo is a leading directory for legal services, offering detailed profiles, ratings, and reviews for lawyers. Its comprehensive approach to legal services helps users find qualified attorneys and make informed decisions based on expert insights after reading Avvo reviews.

25. Martindale-Hubbell

Martindale-Hubbell is a premier legal directory offering in-depth profiles and peer-reviewed ratings for attorneys. Its extensive database and professional endorsements help users find highly rated lawyers across various practice areas. Renowned for its rigorous review process, it provides valuable insights for those seeking reliable legal representation.

26. Lawyers.com

Lawyers.com provides detailed lawyer profiles, client reviews, and peer ratings to help individuals find qualified legal representation. Its comprehensive directory includes information on various practice areas and offers tools for comparing attorneys, making it a valuable resource for those seeking trusted legal professionals.

27. Justia

Justia offers a vast directory of legal professionals and resources. It provides detailed profiles, practice area information, and legal articles, helping users find trusted attorneys and stay informed about legal matters.

28. Zillow Group

Zillow Group, including Zillow and its affiliates, is a top platform for real estate listings. It provides comprehensive property information, user reviews, and market insights, making it an essential resource for buying, selling, or renting properties.

Trulia is a subsidiary of Zillow where people can research homes and neighborhoods via posted recommendations before they buy, rent, or lease.

29. Realtor.com

Realtor.com is a leading real estate listing site that offers detailed property listings, market trends, and real estate news. Its user-friendly interface and extensive database make it a go-to real estate reputation management resource for finding homes and real estate professionals.

30. Healthgrades

Healthgrades provides detailed profiles and reviews for healthcare providers, including doctors and hospitals. Its focus on patient feedback and quality ratings helps users make informed decisions about their healthcare choices.

31. Zocdoc

Zocdoc simplifies the process of finding and booking medical appointments online. It features verified patient reviews, provider profiles, and real-time availability, making it easier for users to connect with healthcare professionals.

32. Vitals

Vitals offers a comprehensive directory of healthcare providers with patient reviews and ratings. Its focus on detailed provider profiles and user feedback helps individuals find trusted medical professionals and make informed healthcare decisions.

33. Cars.com

Cars.com provides an extensive marketplace for buying and selling vehicles, with detailed listings, reviews, and research tools. Its user-friendly platform and comprehensive information help users make informed decisions when purchasing or selling cars.

Now that you know the best business listings for United States businesses, let’s take a closer look at optimizing your online business listing for SEO. In this 11-minute audio guide, you'll learn:

✅Key tactics and tips to optimize your business listings for SEO 
✅Drive more traffic and grow your business
✅How increasing referral traffic through reviews can improve rankings
✅Why errors in local listing management are a problem if they go unresolved over time; plus much more.

Play it now: 

34. Carwise

Carwise offers a directory of auto body shops and repair services with detailed reviews and ratings. Its focus on customer feedback and shop information helps users find reliable repair services for their vehicles.

35. Cargurus

Cargurus specializes in connecting buyers with car dealerships and private sellers. It features detailed vehicle listings, pricing insights, and user reviews, helping buyers make informed decisions about their next vehicle purchase.

36. DealerRater

DealerRater provides reviews and ratings for car dealerships, offering insights into customer experiences and service quality. Its focus on dealership feedback helps buyers choose reputable dealers and make informed purchasing decisions.

37. Thumbtack

Thumbtack connects users with local contractors and professionals across various industries. Its detailed profiles, reviews, and matching algorithm help users find and hire the right professionals for their specific needs.

38. Angi

Angi (formerly known as Angie’s List) is a home services platform that allows customers to connect with quality local contractors. Its extensive user reviews and detailed business profiles help users make informed decisions when hiring contractors and other service professionals.

39. Homestars

Homestars provides reviews and ratings for home service professionals, including contractors and renovation experts. Its focus on customer feedback and detailed business profiles helps homeowners find trusted professionals for their home improvement needs.

40. Houzz

Houzz is a platform for home design, renovation, and improvement services. It features a vast directory of professionals, product listings, customer-centric reviews and design ideas, making it a valuable resource for homeowners seeking inspiration and expert services.

41. Booking.com

Booking.com is a leading travel and accommodation booking site, offering a wide range of lodging options and user reviews. Its extensive inventory and detailed property information make it a go-to resource for travelers looking for accommodations.

42. Expedia Group

Expedia Group, including Expedia, Orbitz, and Hotels.com, ranked among the top 13 travel review sites, provides comprehensive travel booking services. Its wide range of options, including flights, hotels, and vacation packages, and user reviews make it a top choice for planning and booking travel.

Expedia is an online travel agent that helps people book all their worldwide travel needs.  

Hotels.com helps travelers connect with over 325,000 hotel listings across the globe. 

Orbitz offers an extensive listing of hotels, flights, car rentals, and more to help you plan your vacation. 

43. Airbnb

Airbnb offers a platform for booking unique accommodations and experiences worldwide. Its focus on diverse lodging options and user-generated reviews helps travelers find personalized stays and activities that suit their preferences.

44. OpenTable

OpenTable provides a convenient platform for making restaurant reservations online. Its extensive database of restaurants, real-time availability, and user reviews help diners find and book tables at their favorite dining establishments.

45. DoorDash

DoorDash is a leading food delivery platform in the U.S., connecting customers with local restaurants. It’s highly popular due to its user-friendly app, extensive restaurant network, and reliable delivery service. Its strong presence and integration with restaurant listings make it a vital tool for businesses seeking visibility in the food industry.

Why being on these top business listing sites matter to you

Business listings sites help your business in a couple of ways. Let’s go over them. 

Business listings help customers discover you

Customers interested in visiting your business usually need a few pieces of information. At a minimum, that is your name and address, but it can also be contact information like a phone number or an email address. 

Customers might even want to see what your business looks like with a photo or video and probably want to know what other customers think about it through online reviews.

Luckily, business listing sites allow you to provide all this information to your customers. More information available to prospective customers means more people willing to visit you. 

But that’s not all…

Business listings help you rank higher on the local map pack

Here, you can see an example of a Google Map pack. This shows up when you type up a search query like “immigration attorney Houston.”

Search Results

This map pack is dependent on three factors: distance, relevance, and prominence. 

So how does Google determine your distance? By seeing your business’s address across the Internet. The more consistent your listings across sites, the more confident Google is that they have the right information. 

Once you have the correct listing information, rank higher up in the map pack and attract more customers. 

Top 5 business listing optimization tips to attract more customers

Here are a few other things you can do to improve your business listing on a listing website: 

Tip 1: Leverage high-quality, geo-tagged images

How to do: Upload high-resolution, geo-tagged images of your business, products, and services. Geo-tagging images with your business location helps search engines associate your listing with local searches, improving your visibility in local results.

Tip 2: Incorporate seasonal keywords

How to do: Update your business description and content with seasonal keywords relevant to your industry to optimize it for a search generative experience

For example, a restaurant might include terms like “best summer patio dining” or “holiday catering services” to capture seasonal search traffic.

Tip 3. Use structured data markup

How to do: Implement structured data markup on your website to enhance your business listing. This markup helps search engines better understand your business details, leading to richer search result features like rich review stars, contact info, and event listings directly in search results.

Tip 4. Create exclusive online offers

How to do: Offer exclusive deals or discounts that are only available to customers who find you through specific listing sites. Highlight these offers in your listing to incentivize customers to choose your business over competitors.

Pro tip: Always incentivize customers to share their experiences, but never incentivize reviews from customers. 

Tip 5. Utilize video content in listings

How to do: Integrate short, engaging video content into your business listing. Videos showcasing your services, customer testimonials, or a behind-the-scenes look at your operations can capture attention and provide a more immersive experience, increasing customer interest and engagement.

5 Common mistakes to avoid when listing in these top 45 business listings for USA businesses

Here are common mistakes to avoid when listing your business in the top 45 business listing sites for U.S. businesses:

1. Inconsistent business information across various listings

Inconsistencies can confuse customers and search engines, leading to lower rankings in search results and potential loss of trust.

Solution: Regularly audit your listings to ensure that your business name, address, phone number (NAP), and other details are consistent across all platforms.

2. Neglecting to update listings

Outdated information can lead to missed opportunities, customer frustration, and negative reviews from users who encounter incorrect details.

Solution: Set reminders to update your listings whenever there are changes to your business, such as new hours, services, or contact information.

3. Ignoring customer reviews

Ignoring reviews, especially negative ones, can give the impression that your business is unresponsive or indifferent to customer feedback, potentially driving away future customers.

Solution: Respond to all reviews promptly, showing appreciation for positive feedback and addressing any concerns in negative customer reviews to build trust and improve customer relationships

4. Overloading with keywords in an attempt to improve SEO

Keyword stuffing can make your listing appear spammy and can result in penalties from search engines, reducing your visibility.

Solution: Focus on writing clear, informative descriptions that naturally incorporate relevant keywords without overloading, ensuring a better user experience and SEO performance.

5. Using generic descriptions of your business that don’t highlight what makes you unique

A generic description fails to differentiate your business from competitors, reducing the chances of attracting customers looking for something specific.

Solution: Craft a compelling and specific description that emphasizes your business’s uniqueness and appeals directly to your target audience’s needs and interests.

How to get the most out of business listing sites 

Once you’ve claimed your business listings, the work isn’t over. Let’s talk about how you can get more customers from your business listings: 

Maintain your business information

Accurate business listings help you rank higher in Google local search and help customers discover your business. That makes it important to keep your listings accurate over time, no matter what changes your business goes through. 

A listings management platform like Birdeye can help you maintain your listings through any changes.  

Read how one of our customers, Strickland Brothers 10 Minute Oil Change, transformed ever since they integrated Listing into their CRM: 

Our customers, their stories: 

“Our biggest challenge as a franchise business with locations all over the United States is ensuring a solid online presence. We’ve been able to do this through Birdeye.”

- Carmen Garcia, Strickland Brothers 10 Minute Oil Change

Collect more reviews

Customers trust reviews, which makes it important for you to collect reviews from your customers. Luckily, there’s an easy way to do this: send review request emails or texts to your customers. That way, all your customer has to do is click the button and write a review. 

Birdeye Reviews is an AI-powered review management platform that allows you to send review requests to your customers automatically. 

With just one Google review link that you can email or text, you able to: 

  • Collect reviews in real-time
  • Monitor reviews on 200+ sites
  • Translate reviews and responses with AI
  • Share reviews on your website
  • Turn reviews into social posts 
in one click
  • Use reviews to improve Google ad performance

FAQs about the top business listing sites in USA

How do I create a listing for my business?

Creating a listing for your business is an important step towards promoting yourself online and making it easier for customers to find you. When creating your listing, choose a platform that best meets customer expectations and then take the time to set it up correctly and accurately.

How do I list my business on Google for free?

To create a free listing for your business on Google set up a Google Business Profile account, which is free and simple to do. Once that’s completed, you’ll be able to create your listing with all the necessary information – including your business name, hours of operation, contact information, customer reviews, and more.

Which is the best local listing platform for business?

The best local listing platform for businesses will depend on the type of business. Generally, the most popular local listing platforms are Google, Bing Places, Facebook, and Apple Maps. Each one should be evaluated to determine which is best suited for your specific needs.

How do I advertise my business online?

A quick and effective way to advertise your business online is by using search engine marketing (SEM) such as Google Ads, or social media advertising through platforms like Facebook, Instagram, Twitter, and LinkedIn.

What is the cheapest way to advertise your business?

The cheapest way to advertise your business is likely through organic search engine optimization (SEO) and social media marketing. SEO helps optimize website content so that your website appears at the top of the search results. With social media marketing, you can reach a larger audience with your content without spending money.

How often should I update my business listing?

It’s recommended to update your business listing regularly, especially if there are any changes to your business information, such as your hours of operation or contact details.

How can I measure the effectiveness of my business listings?

You can track the effectiveness of your business listings by monitoring your website traffic, leads, and customer reviews. You can also use analytics tools to track the performance of your listings on different platforms.

Level up with these business listing sites and improve your reputation with Birdeye

There are dozens of other listing sites for USA businesses, but with Birdeye, you’ll have all the tools you need to stay on top of your online reputation. Collect reviews, fix your listings, grow revenue, and be the best business. 

Watch demo